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PODCAST

Rooted Agritourism

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.Whether you"re launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you"ll find honest

leisure home & garden

All Episodes

44:42

Flower Farmer Forum Featured Flower Farmer Friday -...

Rooted Agritourism ·

2024/06/14

The Flower Farmer Forum Featured Flower Farmer Friday is a series of interviews with flower farmers who are doing things differently. The first episode features Katie and Audra from Ranchy Stems in South Dakota. They discuss their journey into flower farming, their initial struggles with selling at farmers markets, and their shift towards agritourism. Their why for starting a flower farm includes the desire for freedom and financial stability, as well as a love for flowers. They also emphasize the

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25:00

Overwintering Ranunculus in Zone 4B: My Journey and...

Rooted Agritourism ·

2024/06/10

In this episode, Liz discusses her experience growing ranunculus in zone 4B. She shares her methods for pre-sprouting the corms, planting them in the high tunnel, and overwintering them. Liz also talks about the importance of using high tunnels in colder climates and the challenges she faced with saving and replanting the corms. She concludes by mentioning her plans for the upcoming year and the changes she will make to her subscription offerings.TakeawaysRanunculus can be successfully grown in zone

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46:17

Cut Flower Farming Must Have: Storage Coolers with...

Rooted Agritourism ·

2024/06/04

$25 off code: https://storeitcold.referralrock.com/l/6R543BWF/In this episode of the Sunny Mary Meadow podcast, Liz Fiedler discusses flower coolers and cooling solutions for small businesses with Julia DeGennaro from CoolBot. They cover topics such as the use of floral coolers, the importance of coolers for flower storage, retrofitting coolers, and the basics of building a cooler. Julia also explains the Coolbot and its capabilities, as well as the different types of coolers and their setup

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34:51

Farmer Florist Bootcamp July 8 & 9 with Jeni Becht

Rooted Agritourism ·

2024/05/29

More information on Farmer Florist Boot Camp and the link to sign up: https://www.sunnymarymeadowcoaching.com/joinus-32544a52-8c39-4821-b321-b3548312c38eCheck out Jeni: https://www.thefloralhustle.com/Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/sunnymarymeadow/Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm

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37:02

The Importance of Rest and Recovery When it Comes to...

Rooted Agritourism ·

2024/05/27

In this episode, Liz discusses the importance of rest and recovery in business. She emphasizes that running a business is not a solo endeavor and shares her experience of having a team to help her. Liz talks about the dangers of trying to do too much and the importance of finding a balance between work and personal life. She also explores the role of rest in enhancing productivity, maintaining physical and mental health, fostering creativity, and making informed decisions. Liz encourages listeners

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54:07

"Should You Start a Flower Farm?" Live Webinar Replay

Rooted Agritourism ·

2024/05/24

In this conversation, Liz and Abbey discuss various topics related to flower farming and entrepreneurship. They touch on the challenges of balancing multiple businesses, the importance of finding your niche, and the need to evaluate and adjust your business strategies. They also talk about risk tolerance and the mindset needed to overcome fear and pursue your goals. Overall, the conversation provides insights and advice for aspiring flower farmers and entrepreneurs. In this part of the conversation,

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23:23

To Sell or Not To Sell in Your First Year of Flower...

Rooted Agritourism ·

2024/05/20

In this episode, Liz Fiedler discusses the pros and cons of selling flowers in your first year of flower farming. She shares her personal opinion and experiences, emphasizing the importance of identifying your goals and motivations. Liz believes that selling flowers in the first year can provide valuable market insight, help build a customer base, and jumpstart learning in business operations. However, she also acknowledges the potential risks and challenges, such as maintaining quality standards

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32:44

Going Deeper, Not Wider with Your Customer Base

Rooted Agritourism ·

2024/05/13

In this episode, Liz discusses the concept of going deeper, not wider with your customer base. She shares her experience with her flower farm business and how she shifted her focus to building stronger relationships with a smaller group of customers. Liz emphasizes the importance of understanding customer needs, reducing advertising costs, and fostering customer loyalty. She also explores the mindset work required to stay focused on the end goal and avoid getting caught up in vanity metrics. Liz

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53:38

Targeting the Right Audience: Key to Successful Ads...

Rooted Agritourism ·

2024/05/06

The conversation is about Facebook and Instagram ads and targeted ads in general. The guest, Lexi Wright, is an expert in this topic and runs a marketing agency called Back Pocket Social. They discuss the importance of having clear goals and measuring success when running ads. They also talk about the different audiences on Facebook and Instagram and how to target ads accordingly. The conversation emphasizes the value of hiring a freelancer or specialist to help with ads, especially if time is

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21:27

Should You Start a Flower Farm Mini Series - Part 3

Rooted Agritourism ·

2024/04/29

In this episode, Liz wraps up the three-part mini-series on starting a flower farm. The main theme is the commitment to learning and understanding the various aspects of running a business, beyond just growing flowers. The host discusses the importance of sales, handling rejection, and analyzing the market. They also emphasize the need for efficiency and streamlining processes to save time and avoid burnout. The episode concludes with an invitation to a live Q&A webinar.TakeawaysStarting a

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26:35

Should You Start a Flower Farm Mini Series - Part 2

Rooted Agritourism ·

2024/04/22

In this episode, Liz discusses the resources needed to start a flower farm, specifically focusing on time and money. She emphasizes the importance of considering the amount of time available and the flexibility of that time when starting a business. She also highlights the financial investment required to run a flower farm and the need for a safety net and an exit strategy. The host encourages listeners to have a clear end goal in mind and to be realistic about the challenges and sacrifices involved

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26:18

Should You Start a Flower Farm Mini Series - Pt. 1

Rooted Agritourism ·

2024/04/15

This episode is part one of a three-part mini-series titled 'Should You Start a Flower Farm?' Liz discusses important questions to ask yourself before starting a flower farm, such as how you feel about sales and how you handle rejection. The episode emphasizes the need to analyze the market for the flowers you want to grow and be comfortable with criticism and unhappy customers. It also highlights the importance of understanding that not everyone will be your customer and being okay with that. The

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26:41

How to Use Succession Planting to Grow 20,000 Tulips

Rooted Agritourism ·

2024/04/08

In this episode, Liz Fiedler discusses how she uses high tunnels to grow and sell tulips. She explains how she uses high tunnels for season extension and succession planting, and shares tips on selecting tulip varieties and planting techniques. Liz also talks about her experience with growing tulips in crates and outside, and how she manages the different stages of blooming. She discusses the importance of planning and organization in selling perishable products like tulips, and highlights the

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39:05

Email Marketing for Your Small Business

Rooted Agritourism ·

2024/04/01

In this episode, Liz and Robert discuss the importance of email marketing for businesses. They highlight the limitations of relying solely on social media platforms and emphasize the need for a direct line of communication with customers. They also explore different email marketing tools and recommend options like MailerLite and BraveO. The conversation covers laws and regulations related to email marketing, including the importance of obtaining permission from subscribers. Liz shares her strategies

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37:21

Urban farming in an entirely hydroponic setting, and...

Rooted Agritourism ·

2024/03/25

In this episode, Liz interviews Lena from Urban Bounty Farms, an urban hydroponic farm in Kansas City. Lena shares her journey of starting the farm and her vision of transforming blighted buildings into small hydroponic farms. She discusses the challenges and benefits of hydroponic farming, the popular edible flowers for chefs, and the target customers for her farm. Lena also provides insights into licensing and regulations for selling edible plants and her plans for scaling up the

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33:18

The time my customers ordered 300 wholesale Easter...

Rooted Agritourism ·

2024/03/22

Liz reflects on her flower farming journey and the importance of storytelling with a purpose. She shares the story of how she started her flower farm and the challenges she faced during COVID-19. Liz discusses the unexpected order for 300 Easter bouquets and how she took on the challenge. She emphasizes the importance of taking risks and overcoming fear and also talks about the support she received and the lessons she learned from the experience. She encourages listeners to embrace opportunities and

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33:14

Making Your Own Compost with Liselotte from 80...

Rooted Agritourism ·

2024/03/18

In this episode, host Liz Fiedler interviews Liselotte, a flower farmer and composting enthusiast. Liselotte shares her journey of starting a flower farm and the crops she grows. She explains the importance of composting and how she started composting on her farm. Liselotte discusses the process of creating compost piles and the different materials she uses. She provides tips for starting composting and emphasizes the simplicity of the process. The episode concludes with Liselotte sharing her

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35:18

Enhancing the Customer Experience, analyzing the sum...

Rooted Agritourism ·

2024/03/11

On this week's episode we have Tracy Kuchar from Lost Farm Co talking about Customer Experience. As a former small business owner selling toys, Tracy is a Certified Customer Experience Professional (CCXP) and beginning flower farmer. We talk about customer experience and treating it as a discipline the same as accounting and and applying it to business problems and solutions.Customer experience and customer service as related, but we break out customer experience into the sum all interactions with

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46:05

Flower Farming in a rural area with self-serve You...

Rooted Agritourism ·

2024/03/04

In this inspiring episode of our podcast, we delve into the vibrant world of flower farming with Hillary, the pioneering force behind Meadow Forge Flower Farm. Nestled in the heart of a rural landscape, Meadow Forge is not just a farm; it's a testament to innovation, sustainability, and the beauty of nature's bounty.Hillary takes us on a journey from the farm's humble beginnings to its current status as a thriving, profitable business. She shares the challenges and triumphs of running a farm in a

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36:22

Growing thousands of tulips in your basement -- hear...

Rooted Agritourism ·

2024/02/26

Dive into the vibrant world of hydroponic gardening with our latest podcast episode! We are joined by Jessie from B.A.R.E. flower farm today! Join us as we explore the revolutionary techniques that are changing the way we grow one of the world's most beloved flowers. Whether you're a seasoned gardener looking to expand your repertoire or a curious newcomer intrigued by the idea of soilless cultivation, this episode offers a treasure trove of insights and tips.Discover the secrets behind successful

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