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PODCAST

Get Social Health with Janet Kennedy

Get Social Health with Janet Kennedy | Healthcare Marketing | Social Media

Get Social Health is a program about social media and how it’s being used to help hospitals, medical practices, healthcare practitioners and patients connect and engage via social media. Get Social Health presents conversations with professionals actively working in the field and provides real-life examples of healthcare social media in action. You"ll hear how Facebook, YouTube, Instagram, Pinterest, LinkedIn, Twitter and other social media platforms are being used to build community, educate and

business management & marketing

All Episodes

40:24

Mayo Clinic's Social Media Data Geek

Get Social Health with Janet Kennedy ·

2015/11/03

Meet Makala Johnson, Mayo Clinic's social media data geek. She was the first hire of the Mayo Clinic Center for Social Media. After listening to her, you'll understand why. She is the a lover of all things data and demonstrates a great skill at understanding the data metrics that should be tied to social media. She also lives the mission of the Mayo Clinic and is engaging, friendly and helpful. Listen to our conversation or drop in at the time stamps below: 06/15/15 -- A moment during Mayo

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42:19

Medivizor: Personalized Health Research

Get Social Health with Janet Kennedy ·

2015/10/29

One of the biggest challenges in fighting a chronic or serious illness is wading through thousands of articles, posts and research that can be found online. Medivizor answers that problem by providing personalized health research curation based on a detailed questionnaire completed by a subscriber. On Get Social Health, I have a conversation with Medivizor CEO Tal Givoly about providing patients with research that is vetted for accuracy and relevancy. Catch our conversation or drop in at time stamps

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38:47

Chief Digital Officer for Healthcare

Get Social Health with Janet Kennedy ·

2015/10/20

Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Keith Boswell BooksEnter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital

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46:10

Healthcare Marketing Podcasts

Get Social Health with Janet Kennedy ·

2015/10/13

It's not often I get to have a fellow podcaster on the podcast, primarily because there aren't very many of us producing podcasts on healthcare and social media. That's why I was excited to have Jared Johnson, founder of Ultera Digital and the host of "The Health IT Marketer Podcast" come on my podcast to "talk shop." Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared's company

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44:15

Managing social media complaints

Get Social Health with Janet Kennedy ·

2015/10/06

Managing social media complaints for a health system can be terrible and no fun. Unless you're Amanda Changuris who thrives on the personal contact and knowing she is helping people. In our conversation Amanda relates her process for being engaged with patients and her community via Twitter. She also shares a few stories of patients (or their friends and families) who were very unhappy and how she and the social media team at Highmark Health resolved those concerns. Listen to our conversation or

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21:00

Managing Healthcare Reviews

Get Social Health with Janet Kennedy ·

2015/09/29

Managing healthcare reviews, especially for hospitals can be an overwhelming task. Cynthia Newton of HCCG is back on the Get Social Health podcast to finish our conversation about Yellow Pages, Healthgrades, reputation management, review sites and how to coordinate hundreds of phone numbers (spoiler alert: the old fashioned way - in Excel!) Listen to the podcast or drop in at the time stamps below. 1st step visibilityReviewsHealthgradesWhere should Hospitals be encouraging patients to give

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33:25

Unifying Patient Medical History

Get Social Health with Janet Kennedy ·

2015/09/22

What's the missing link in helping patients manage their healthcare? For Darla Brown, cancer survivor and Co-Founder of Intake.me it's being able to easily access health records between different healthcare providers. The problem? Interoperability between EHR providers and the ease of accessing medical records. In looking at the problem from the patient's perspective Darla and her co-founder Dr. Emily Lu joined forces to develop a platform that is easy to access, intuitive and free to the patient

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33:59

Social Media and the CEO

Get Social Health with Janet Kennedy ·

2015/09/15

If leadership comes from the top, why are so many healthcare CEOs hesitant to be active in social media? To get a first hand perspective I asked Paul Levy, former hospital CEO and C-suite leader to join me in a conversation about social media, healthcare and why CEOs shouldn't be so hesitant to jump in. Listen in to our conversation or jump in at the time stamps below: 00:00 Introduction00:45 Social Media and the CEO01:50 What is the role of the CEO?02:50 Journalist coverage of a story06:12 CEO's

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43:55

From Yellow Pages to Google My Hospital

Get Social Health with Janet Kennedy ·

2015/09/08

Healthcare organizations have always had a challenge keeping their location, service and department information accurate and up-to-date in directories, whether it's in the Yellow Pages or Google's search engine. HCCG Inc President Cynthia Newton joins the Get Social Health podcast to bring us up-to-date on why hospitals are still spending many thousands of dollars on their Yellow Pages accounts every year. To compound the challenges, Google local brings a whole new level of complexity to managing

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33:56

Medical Fitness Network

Get Social Health with Janet Kennedy ·

2015/09/01

Lisa Dougherty is a woman on a mission to help patients with chronic illness and medical conditions connect with allied healthcare professionals find the extra services they need. In helping her father manage four bouts of cancer she realized that personal fitness has a huge impact on his well-being, especially during treatment. As a result of this experience, she became of of the founders of the Medical Fitness Network - a free, volunteer-driven network of allied health professionals with special

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42:08

Telling Authentic Patient Stories

Get Social Health with Janet Kennedy ·

2015/08/25

Susan Woolner of Mercy Health Hauenstein Neurosciences joins the Get Social Health podcast to talk about telling authentic patient stories. It's not as simple as it sounds. Finding the core of the story and telling it in an empathetic way that is respectful to the patient is a primary goal for Susan. At any given time she has 6 patient stories in development from getting patient questions to working with the team of medical experts to vet out information. One of the remarkable stories that the team

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27:34

Social Media Tips from Mayo Clinic Social Media Summit

Get Social Health with Janet Kennedy ·

2015/08/19

The Mayo Clinic Social Media Health Network hosted a Social Media Summit June 15-16, 2015 in Rochester, MN. Dozens of healthcare social media marketers attended to share, learn and experience social media first hand. The event featured a keynote by Dr. Wendy Sue Swanson, aka @SeattleMamaDoc in Twitter which was live streamed by the new social platform, Periscope (@Periscopeco). During the two day event I met and spoke with a large number of the participants and corralled a few to get their social

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44:10

#EveryChildNeeds - AAP President

Get Social Health with Janet Kennedy ·

2015/08/11

When you only serve a one year term as the President of the American Academy of Pediatrics you better hit the ground running. That's what 2015 AAP President Dr. Sandra Hassink did - with the help of her "Mission Control" team of Jamie Poslosky and Cassandra Blohowiak. Reaching out to engage with fellow pediatricians was a top priority and thus was initiated a series of Tweet Chats under the hashtag #EveryChildNeeds. Ably supported by #Tweetiatricians - Pediatricians who are active in Twitter, Dr

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36:10

Fostering End of Life Discussions

Get Social Health with Janet Kennedy ·

2015/08/04

Gathering family and friends to have end of life discussions is not easy. What is a natural expectation of life does not mean we are prepared to talk or even think about how we want to end life. Defining "quality of life" is an intensely personal thing and one even our closest family members may not know. Kathy Kastner is a lay-person in the healthcare field who began blogging about the many questions surrounding dying at her website, bestendings.com. She provides resources, thoughtful blogs and

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36:19

Health App for Sports

Get Social Health with Janet Kennedy ·

2015/07/28

Summer football practice can be very dangerous if you're not tracking the heat index or the chance of lightning. That's why the marketing team at Vanderbilt University Medical Center created Smart Coach, a health app for sports coaches and trainers to keep an eye on the weather. Mobile apps are really hot (if you pardon the pun), especially in healthcare. But without a strategic plan, you could waste time, money and patient frustration in creating a health app that does not answer a specific need

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42:40

Stuck on Social Work with Sean Erreger

Get Social Health with Janet Kennedy ·

2015/07/21

Sean Erreger is "Stuck on Social Work" and he likes it that way. Sean is a Social Work blogger and Mental Health Case Manager for youth in Saratoga Springs, NY. He is very active in a number of tweet chats that discuss suicide prevention, education, social work and healthcare leadership. He is one of the moderators of #SPSM on Sunday evenings which is both a Tweet Chat and a Video Chat at the same time. Sean blogs about social work at "Stuck on Social Work" where he curates resources for his

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37:53

Educating with Facebook

Get Social Health with Janet Kennedy ·

2015/07/14

Dr. Justin Smith is a pediatrician active in social media. Unlike a lot of physicians, he chose Facebook as his primary platform for communicating to the parents of his patients. Many physicians shy away from Facebook because of concerns that Facebook will require a lot of time to monitor or that comments could get out of hand. Dr. Smith understands a very important rule of marketing; find out where your audience is and go there to engage with them. Known as The Doc Smitty, Justin Smith engages,

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43:59

Healthcare Leader #HCLDR

Get Social Health with Janet Kennedy ·

2015/07/07

Managing a Tweet Chat is a challenging job and usually a labor of love. Colin Hung, one of the founders of the #HCLDR Tweet Chat, shares the ins and outs of one of the most popular healthcare Tweet chats #HCLDR. Joining forces with Bernadette Keefe and Joe Babaian every Tuesday night, Colin spends hours crafting questions and blog posts prior to each Tweet chat and after curating the conversation. Listen to the interview or drop in at the time stamps below. 00:00 Introduction00:40 Engineer01:32

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39:10

The Public Physician

Get Social Health with Janet Kennedy ·

2015/06/30

Physician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as "The Public Physician." Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, "The Public Physician" which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their "digital footprint." Listen to the interview

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36:35

Ogilvy Team on Social Media for Pharma

Get Social Health with Janet Kennedy ·

2015/06/23

Developing and managing social media for pharma is probably the most complicated and challenging role in healthcare marketing. Regulations, rules and legal oversight can present roadblocks to a "spontaneous" communication medium. Joining me on Get Social Health are Ogilvy team members Becky Canvin and Rick Evans to share their insight and experience along with a new report "Connecting the Dots- Which pharma companies are succeeding in the social media space?" Listen in to our conversation or drop in

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