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PODCAST

Boutique Chat

The Boutique Hub with Ashley Alderson

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the

business entrepreneurship

All Episodes

06:04

Five Minute Friday: Best Year Yet: Retail Success...

Boutique Chat ·

2025/01/03

Ready to crush 2025? In today’s Five Minute Friday, I’m giving you an exclusive peek into how to set your year up for success, as well as how we've seen hundreds of retailers do the same year after year through our Best Year Yet Challenge. This challenge is an opportunity to come together with others in the industry to connect, share what’s working, and set yourself up for a winning year. And it's completely free! So tune in to learn how to make 2025 your best year yet. Resources: Join The

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38:13

#640: Boutique State of the Union: Lessons from 2024...

Boutique Chat ·

2024/12/31

Are you ready to reflect on the lessons of 2024 and prepare for an incredible 2025? In today's episode, I’m excited to bring you a year-end wrap-up filled with insights, strategies, and actionable tips to set your business up for success in the year ahead. Listen as I dive into the highs and lows of 2024, including the impact of election-year consumer behavior, the rise of the boutique creator economy, and how lean strategies helped businesses thrive despite challenges. We’ll also look forward to

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07:54

Five Minute Friday: Turning Emails into 24/7 Sales...

Boutique Chat ·

2024/12/27

Today we have a special guest hosting Five Minute Friday! Lou Mintzer from Grid & Pixel is here to share how email marketing can supercharge your business. He’s breaking down simple yet powerful strategies to turn your emails into a 24/7 sales machine. Tune in to discover what you can do to generate constant sales—without being tied to your desk. Resources: Grid & Pixel Join The Boutique Hub Community

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34:47

#639: End-of-Year Retail Reset: A Guide to Reflect,...

Boutique Chat ·

2024/12/24

It’s time to set yourself up for success in 2025! As we reflect on this past year and all of its ups and downs, it’s important to think about what we need to work on to improve in the coming year. So, in this episode, I’m sharing five must-do things that you need to focus on and four key metrics I recommend keeping close track of as we move into the new year. Resources: Best Year Yet Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram

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07:06

Five Minute Friday: Stock Photos are Killing Your Brand

Boutique Chat ·

2024/12/20

"Why is my business not working?" Many times when I'm asked struggle questions like this, I investigate to try to help—and I find a website filled with stock photos. So I'm here to tell you: stock photos are killing your brand. They make you look like everyone else, so there is no way to differentiate your brand. So what should you do instead? Listen in to today's Five Minute Friday to find out! Resources: Join The Boutique Hub Community

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36:28

#638: Building Community, Balancing Chaos, and...

Boutique Chat ·

2024/12/17

If you battle with ADD or ADHD and are looking for tips and resources to thrive through it, this episode is for you! Today we are joined by Danielle Resseguie, owner of Ruby Joy Boutique, to discuss the challenges and solutions she has found in her entrepreneurial journey as she battles ADD. Don’t miss this incredible conversation on dealing with the demands of business growth, how to set yourself up for success, the value of processes, and more. Resources: Danielle Resseguie :

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08:14

Five Minute Friday: Trademarking Your Business

Boutique Chat ·

2024/12/13

Have you trademarked your business yet? This should be one of the very first things you do if you want to build a business to last. But before you do, in today's Five Minute Friday, I'm sharing a couple of quick things you should do when trademarking your business. Listen in to learn how to make sure you are being smart when protecting your business. Resources: Join The Boutique Hub Community

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30:47

#637: Revolutionizing Sales: What Inside Sales Can Do...

Boutique Chat ·

2024/12/10

What do you think of when you hear the word "sales"? If you're one of the many people who think it’s all about pushy tactics and empty pitches, think again. In this episode, I'm joined by Dawn Grooters, founder of Broken Vessel Sales Solutions, who's here to break down how inside sales can help you recapture lost dollars and transform your sales strategy—without the stigma that often gets associated with selling. Resources: Dawn Grooters: Website | Instagram Join The Boutique Hub

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07:24

Five Minute Friday: Reshoot Restyle Repost

Boutique Chat ·

2024/12/06

What do you do when you find yourself looking at a ton of unsold inventory? Be honest—do you fall into the common trap of buying more stuff and telling yourself that the new items will sell better? If so, you're not alone. But you are stopping yourself from taking the time to figure out why the original inventory didn't sell, which is a very important step for running a leaner, more profitable business. So for today's Five Minute Friday, I'm sharing simple steps to help you get off the hamster

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37:49

#636: From Burnout to CEO: Building a Business with...

Boutique Chat ·

2024/12/03

Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive. Resources: Rachael Cook / The CEO

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07:03

Five Minute Friday: Holiday Retail Tip: Promotions vs...

Boutique Chat ·

2024/11/29

Today's topic is one I'm hoping will save you a lot of stress this holiday season! Too often, I see retailers hustle, hustle, hustle during this time of year, but they're chasing the wrong goal—and missing out on precious holiday moments with their loved ones for nothing. So in this episode, I'm breaking down why you should not be aiming to sell more than you did last year, and what you should be aiming for instead. I also cover how to think about promotions vs sales so you can use both to make

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41:48

#635: Mastering Storytelling to Build a Memorable Brand

Boutique Chat ·

2024/11/26

Should you work with influencers? What’s it like to work with influencers? Why don’t influencers support small businesses? Or do they? Flourish in Frills owner Geordian Abel has the answers to these common questions and more, and she joins us today to shed light on how to leverage influence in your own business. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Geordian Abel - Flourish in Frills: Website | Instagram Pink Friday 2024 Pink Friday Map Join

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06:25

Five Minute Friday: Pink Friday: Support Small First

Boutique Chat ·

2024/11/22

It's Pink Friday! This is the day when we see small business owners of all types coming together to collaborate and encourage the mission of shopping small first. And what better way to celebrate small businesses than breaking down how to calculate a very important number for every small business? I'm talking about your local economic impact. Listen in to learn how to figure out this number for your business, as well as how to use it to spread the word. Resources: Join The Boutique Hub

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11:47

#634: The Impact of Shopping Small First

Boutique Chat ·

2024/11/19

Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. Listen in to get informed, get tuned into the community, and get excited! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Pink Friday 2024 Pink Friday Map Join The Boutique Hub Community 2025

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04:33

Five Minute Friday: Holiday Retail Tip: USPS Shipping...

Boutique Chat ·

2024/11/15

I'm back with another quick tip for holiday promotions! Today's is all about the shipping cutoff date for the USPS this holiday season, which is one of the very first dates you should mark down in your marketing calendar. As you're planning out promotions, events, social media, etc., there is a huge opportunity for you to capitalize on this date. How? Listen in to find out! Resources: Join The Boutique Hub Community

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38:08

#633: Designing with Purpose: Crafting Products that...

Boutique Chat ·

2024/11/12

Today I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more. Learn More About the Boutique Hub

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04:55

Five Minute Friday: Holiday Retail Tip: Make It Easy

Boutique Chat ·

2024/11/08

What are you doing to make your customers' lives easier? This is an important question any time of year, but especially during the holiday season—aka customer acquisition season. Everybody is buying during this time, so listen in to hear a quick, simple tip that will make it as easy and convenient as possible for people to buy from you. Resources: Join The Boutique Hub Community

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34:19

#632: Staying In Your Lane: Building a Business...

Boutique Chat ·

2024/11/05

Sometimes we get sucked into thinking bigger is always better and assume that it takes massive amounts of debt to start a successful business—but that’s not necessarily the case. Mary Hill of H2G Boutique joins the show today to talk about how she has built her business without using debt. You will hear how she uses cash, how she does inventory, why she pays herself first, and her long-term strategy for growth. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

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06:21

Five Minute Friday: The Power of Your Company Scorecard

Boutique Chat ·

2024/11/01

Today's topic has made such an impact on how I run my own business, as well as how I coach others to run theirs. What are we talking about? Your company scorecard! Listen in to learn how to implement this simple little strategy, how it can improve your business, and more. Resources: Join The Boutique Hub Community

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43:36

#631: The Power of the Pivot: Navigating Big Shifts...

Boutique Chat ·

2024/10/29

Recognizing when it’s time to make a shift in your business is key when it comes to building a long-lasting and successful career, and my guest today is a testament to that. Lori Harder has built incredible things, overcome the odds, and shown how to pivot and reinvent your personal brand and business in an effective way. In this episode, she shares from her own experiences and difficult leadership moments that have allowed her to pivot successfully. Learn More About the Boutique Hub

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