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PODCAST

EDGE of the Web - The Best SEO Podcast for Today"s Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

business marketing

All Episodes

46:20

695 | News from the EDGE | Week of 6.24.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/27

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven’t, don’t forget to migrate to GA4 ASAP! A recent study has unveiled a rise in authority for E-Commerce and

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54:14

694 | Trusting AI in the SERPs w/ Mark Williams-Cook...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/26

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google’s integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today’s search landscape as we take a trip down the SGE rabbit hole

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32:35

693 | News from the EDGE | Week of 6.17.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/21

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department’s antitrust push against Big Tech. Reddit is revamping its comment stream ad placement with hopes to increase reachability to users. The updated ads will be larger and appear inside of conversation threads to reach users at the highest engagement

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46:31

692 | On the EDGE of Candour | an SEO Podcast...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/19

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and hosts and produces the Search with Candour podcast. Marks is the Co-Owner of Candour and has over 20 years of industry expertise in SEO and PPC under his belt. He is also a regular member of Search with Candour. Discover what it means to be a podcaster in 2024 as we follow the evolution of the Search

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47:36

691 | SEO Testing at Scale with AI w/ Will Critchlow

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/12

We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain types of businesses for which large-scale testing is designed and why certain companies should take an alternate approach. Find out if AI can become the

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39:07

690 | News from the EDGE | Week of 6.3.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/06

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates! Google AI Overviews are now showing up in only 15% of search queries, a major drop

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39:38

689 | SEO Testing in a Volatile Google w/ Will Critchlow

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/06/05

Welcome back to the EDGE! This week’s guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO within the industry over the past two decades. In this episode, discover the capabilities of SearchPilot and why so many organizations have chosen the platform as their primary SEO resource. Furthermore, Will

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52:37

688 | News from the EDGE | Week of 5.27.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/30

Erin Sparks and Jacob Mann are returning to bring you the hottest SEO news of the week. Mordy was absent this week, but worry not, as the great Michael King fills in! Google AI overviews are under fire for giving dangerous and wrong answers. Announced at Google I/O and recently rolled out, the AI summary tool has quickly gathered attention for its comically incorrect responses to user queries. The question of why Google has not removed such a blatantly bad and underdeveloped tool leaves the SEO

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39:53

687 | Authority Against AI w/ Michael Lewittes

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/29

We welcome back Michael Lewittes for his third interview segment this week. We dive into Ranktify, the content optimization tool Michael founded back in 2022. Learn how Ranktify offers you the capability to connect the dots between product and user through a holistic process of amplifying each piece of E-E-A-T in your content. Micheal gives insight into the future impact generative AI will have on search ranking, identifying how Ranktify’s authoritative content creation differs from some of the

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17:20

686 | EDGE Flash: Google Secrets LEAKED

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/28

Google Under Scrutiny: Examination of the Lies ALERT ALERT ALERT! We have some major news to uncover today on EDGE News Flash concerning the anonymous source leaking major API documentation from the Google Search division. Joining the flash is the one and only, Michael King, Founder of iPullRank Agency. Michael took it into his own hands to dive deep into these documents to reveal the truth that SEO individuals worldwide have been looking for! You won’t want to miss this episode, these API

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41:19

685 | News from the EDGE | Week of 5.20.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/23

Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields. Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on individual pages will be judged for its value to users, with some

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37:57

684 | How Expertise Wins in SEO w/ Michael Lewittes

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/21

Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional guest joining us for round 2, Michael Lewittes, the founder and CEO of Ranktify. We explore Michael's unique insights into the evolving landscape of search engine optimization referencing his experiences in the media industry. Don’t miss this week’s interview to uncover the benefits of transparency and

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40:14

683 | News from the EDGE | Week of 5.13.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/18

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI. The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and navigate the evolving landscape of search engine optimization. Another

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43:46

682 | Real World E-E-A-T w/ Michael Lewittes

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/16

On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael has achieved leadership positions for companies such as NBC, The New York Post, and New York Daily News. In this episode Michael walks you through his early career and how he came to realize the importance of SEO to succeed in digital journalism. Discover how he blossomed into an SEO specialist in order

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50:31

681 | News from the EDGE | Week of 5.6.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/08

Welcome back to news from the EDGE! Mordy couldn’t make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack! Google’s March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search results. The Department of Justice is gearing up for their closing

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40:17

680 | Authentic AI w/ Michel Fortin

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/07

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google’s ranking factors, pointing out which framework in E-E-A-T (or should we call it

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32:32

679 | News from the EDGE | Week of 4.29.2024

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/03

Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ban, claiming the bill signed into law by President Joe Biden is unconstitutional. In Google news, the March 2024 Core Update is complete. This update dwindles the importance of links, prioritizing content quality, trustworthiness, and depth as primary ranking factors. Also, internal troubles are

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37:46

678 | Moore’s Law & the Accelerated Growth of AI w/...

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/05/02

This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media. In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funnel performance, expanding visibility, and increasing traffic. Michel has over 30 years of experience constructing a revolutionary outlook on mass AI virtualization. Discover how Moore’s Law is shaping projections for the exponential growth of AI and how SEOs must transition to a high-tech, high-touch

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45:16

677 | Fending off Local Attacks w/ Joy Hawkins

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/04/24

Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content. To wrap things up, Joy shares what all SEOs should be keeping top of mind… crisis management! Get ready to score with your local SEO as we

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39:54

676 | Getting Tactical with Local SEO w/ Joy Hawkins

EDGE of the Web - The Best SEO Podcast for Today"s... ·

2024/04/16

Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to

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