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PODCAST

Funnel Reboot

Glenn Schmelzle

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared for analytically-minded marketers.

business marketing

All Episodes

30:31

Revenue Ops, with Vito Mazzarino

Funnel Reboot ·

2023/03/01

This is the third in our series on Revenue Operations, which also gets called Marketing Ops, or if you prefer, Mops. Our guest grew up on the west coast and received his degree from the University of California at Berkeley. Over the course of his 20 year professional career, Vito Mazzarino has been both a company owner and an employee brought in to help with Marketing and Business Development. While doing that, he grew to love using automation to streamline marketing & sales processes. By the

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44:15

From Backroom to Boardroom, with Debbie Qaqish

Funnel Reboot ·

2023/02/22

This is the second episode in our Revenue Ops series. As Partner and Chief Strategy Officer of The Pedowitz Group, Dr. Debbie Qaqish has helped marketing teams drive revenue growth, foster customer centricity and lead digital transformation. With a focus on revenue operations, the customer experience and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what

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45:10

Revenue Ops, with Lawrence Quan

Funnel Reboot ·

2023/02/16

Sales has been around forever. But how long have we had marketing? In North America, it's the late 1800s and early 1900s. You'd get an idea of what they were focused on by reading the journal of the US agricultural economics Bureau. In it, they chronicled the 1937 annual meeting the National Association of marketing officials (You may know it by its current name, the American Marketing Association). The proceedings were entirely about the marketing of… farm products. Producing and selling as many

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59:14

How to Interview Customers, with Ryan Gibson

Funnel Reboot ·

2023/02/07

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53:28

Marketing a SaaS Product, with Mark Evans

Funnel Reboot ·

2023/01/31

Let me run a scenario by you: I want you to have something I'm not finished making, and I'm not going to let you buy it, but I will let you pay to use it. and you will continue to pay me over time to use this thing that I continue to work on. And while you use it, I will get to see what you're doing with my product. And I'll use that information to figure out how I can sell you new things. It doesn't sound like a very good deal for you as a buyer, does it? But this is exactly how SAAS works, and

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50:23

High-tech Marketing Simplified, with Ted Marena

Funnel Reboot ·

2023/01/24

This is the last episode we're covering in our series around product marketing books. The books in the three previous shows gave foundational advice that would benefit any product manager or product marketing manager in their career. But there's a single vertical that has idiosyncrasies setting it apart from other industries, and you should know about them if you're going to market these kind of products. The industry that does things differently is High tech - and today's book not only explains

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44:41

The Launch, with Yasmeen Turayhi

Funnel Reboot ·

2023/01/17

Product Marketing Managers go through trying times, but possibly the moments where these stresses are most concentrated are when their function is initially being formed, and of course when a new product is being launched. Key decisions are made at these times, and they are extra stressful when you have to make those decisions in a vacuum, without a formulated strategy to guide its development. Our guest's book takes you through a dry run of this whole process. It gives you questions that begin

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44:11

Lean B2B, with Etienne Garbugli

Funnel Reboot ·

2023/01/10

Unicorn, Incubator, Angel, Seed round, Pitch deck, CAC & CLV. These are all buzzwords used by startups. There is one word that's used in startup culture which, unlike the buzzwords, is grounded in reality. Its methodology nudges them to design products that fit the dire needs of the early adopters, and then ride a wave of growth as the wider mainstream market adopts it. We call this methodology lean and from Eric Ries on down, there have been some great founders who have taken time out and

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45:55

Loved, with Martina Lauchengco

Funnel Reboot ·

2023/01/02

This episode is the first in a series on product marketing. In my opinion, this is one of the toughest roles someone can have in a company. As its two-word name suggests, it sits in no-mans land between other well entrenched corporate functions. Yet, to get external clients to fall in love with what you make, you've got to have good product marketing. As squishy as the concept of Love is, it's what today's guest chose as the theme for her book on Product Marketing, which came out in 2022.

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26:40

The Year 2022 in Review

Funnel Reboot ·

2022/12/23

Here is a look back at marketing trends, as seen by 19 of this past year's guests. What they feel is most important in marketing and where they think we're going next. Five key themes of 2022 that will carry into 2023: Analytics is Everywhere Translating data into revenue dollars Recasted relationship with Sales Doing More with Knowing Less (privacy concerns) Things made possible by AI

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01:01:56

PPC Health Check, with Amalia Fowler

Funnel Reboot ·

2022/12/15

My guest, after receiving a degree in psychology, worked as a barista at Starbucks and a local high-end hotel. In a conversation about career paths with the hotel's HR manager, she heard about the British Columbia Institute of Technology's two-year co-op and classroom-based marketing communications programme. She enrolled. Her first co-op internship was with a start-up automotive marketing company, where she was supposed to shadow their Pay-Per-Click campaign manager. After her first week, the

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39:47

Evolving Social Tools, with Darryl Praill

Funnel Reboot ·

2022/12/08

Darryl Praill is the CMO at Agorapulse where he leads a global team of 40. Prior to that, he held executive roles with companies like SAP, IBM, Kinaxis, Airbus and VanillaSoft. He has consulted for AC Nielsen, Salesforce.com, UBM and Tweed. He is also a speaker at keynotes and on podcasts (which at last count runs into the hundreds). You become convinced after hearing Darryl, he has a commanding grasp of how the social media game is played. He got onto social platforms earlier than anyone I

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49:24

Looker Studio 101, with JJ Reynolds

Funnel Reboot ·

2022/12/01

No about analytics is complete without talking about how to visualize data. A picture's worth a thousand words, right? In the past, when data was in a spreadsheet, it only took hitting that 'chart' button to render some numbers visually. But for many of us, this experience has moved to a browser where we build our own report, either in an interface like GA or in a standalone visualization tool. I'm talking with someone who's really good at a visualization tool, but came by his power-user status in

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41:09

Data First Marketing, with Janet Driscoll Miller

Funnel Reboot ·

2022/07/27

If you've listened to this show, you know that I believe we can base all the marketing decisions we make on data. Janet Driscoll-Miller brings over twenty years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. Janet has spoken at search engine and marketing conferences including Digital Summit, SMX Advanced, MarketingProfs B2B and Pubcon. Janet is also a frequent guest lecturer at colleges and universities including the University of

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53:19

Tools for wrangling marketing data, with JD Prater

Funnel Reboot ·

2021/11/01

What needs to be done with marketing data to make it usable?. Essentially, it must be taken from its original source, formatted cleanly, and put into your database to be analyzed. This is handled by a process called ETL, Extract, Transform & Load. This process was done manually in olden days, but AI is now facilitating this task to be almost entirely done by technology. Our guest can help us get familiar with how this works because he approaches it more from a marketer's perspective than a

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35:01

Role of UX in a site’s marketing effectiveness

Funnel Reboot ·

2019/11/07

In this episode, I talked with Farhad Khan, an Ottawa-based expert on UX. He started out working as a software engineer for high tech companies and then formed a Web development agency called Grype Solutions in 2009. Listen for his description of how design impacts a site’s marketing effectiveness, what jobs your website has, using your analytics tool to see how visitors flow through your site, making each page on your site interesting, and where sites are going when it comes to personalization. For

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23:05

Ad Fraud and what you can do about it

Funnel Reboot ·

2019/10/22

This episode looks at the impact of fraudulent traffic on digital marketing. We’ll talk about how big a problem it is for publishers, ad platforms and advertisers. We will step through what advertisers can do to make their campaigns less vulnerable to attacks by fraudsters, and give thoughts on how to give your non-marketing colleagues reasons why it’s still good business to advertise, in spite of problems with ad fraud. For complete Show Notes, go to:

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29:53

The Role of Content Throughout the Funnel

Funnel Reboot ·

2019/10/10

This episode takes us through the case of a company that seized the chance to market their product using content, tailored to each buyer’s vertical and funnel stage. Hear how they: Implemented the email communications and marketing content into their Marketing Automation tool. What kind of marketing resources they needed to build and maintain the platform How to customize content for different audiences, without making too much work for yourself How to present dashboard data such that management

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01:08

Season 2 Teaser

Funnel Reboot ·

2019/09/11

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30:04

How Content Experience Makes the Whole Funnel Work

Funnel Reboot ·

2019/07/25

This is the fifth in our five-part series on Making the Whole Funnel Work. An experience is created with the content you write; but content alone does not an experience make. You can’t just throw together a collection of words and expect it to do anything. Here I talk with a web copy expert on how to craft content that provides a positive experience for the user. In my interview with James Taylor of Samurai Marketing, you’ll hear the 12 steps he follows for creating content that measurably improves

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111 results

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