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PODCAST

Radically Transparent

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known

business marketing

All Episodes

00:30:33

Jason McClelland on Aligning Marketing and...

Radically Transparent ·

2022/03/10

CMOof Algolia, Jason McClelland, talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Throughout the episode, Jason highlights how developers and marketers might have conflicting goals stemming from wildly different perspectives, and how to reconcile the two. Jason gives us his best advice for making sure there’s a mutual understanding between two very different teams, breaking down a

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00:33:16

Suz Barton on Using Employee Advocacy for Social Selling

Radically Transparent ·

2022/03/03

Suz Barton, Oktopost’s Director of Demand Generation reveals her secret sauce on how she’s helping sales leaders hit their numbers while staying sane under constant pressure to hit her own. Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she’s using advocacy to help sales teams be more effective. Suz even breaks down the differences between social selling and employee advocacy so you'll leave this episode confident knowing which

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00:25:50

Dekel Wiesman on When to Invest in Paid Social

Radically Transparent ·

2022/02/24

Dekel Wiesman, TrenDemon’s VP Marketing, compares paid and organic social media to identify when it’s best to pay for social media. Dekel even challenges host Jennifer Gutman of Oktopost to consider incorporating earned social into the mix. He even calls out the importance of finding a single source of truth as a marketing leader when it comes to trusting technology and data, noting that this can only be achieved when all tools in a MarTech stack are speaking the same language. Dekel even reveals

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00:40:27

Amisha Gandhi on Building a Meaningful Customer...

Radically Transparent ·

2022/02/17

Tipalti’s SVP Marketing, Amisha Ghandi, joins host Jennifer Gutman of Oktopost to reveal what it means to meet customers where they are and do it well. In this episode, you’ll be on the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Her best tip? Find all the places where there are gaps in growth, and use those holes as smart ways to meet your customers where they are. Amisha isn’t afraid to tackle the challenges she’s encountered as a marketing

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00:34:44

Joel Harrison on Making Community the Secret to Success

Radically Transparent ·

2022/02/10

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman of Oktopost to shed a bright light on why more B2B brands are leveraging community. This episode is filled with the truths behind building a successful community, and how brands are leaning on its benefits to positively impact customer lifecycles. You’ll walk away with insight into how to bring the right people with the right energy to lead and grow your community. Joel even reveals a few secrets of his own from

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00:38:03

CEO Jen Spencer on Where Marketers are Falling Short...

Radically Transparent ·

2022/02/03

SmartBug Media®’s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost’s Radically Transparent podcast to chat about where B2B marketing leaders are falling short, the new skills required to tell fabulous stories driven by data, and why building personas for internal stakeholders is just as important as building them for prospects and customers. Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, interpreting data to tell

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00:25:03

AlphaSights CMO on Building an Authentic Employer...

Radically Transparent ·

2022/01/27

AlphaSights CMO, Gabriela Henault, takes the hot seat on this episode of Radically Transparent. According to Gabreila, it’s no secret people are the lifeblood of every business. But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. She outlines how

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00:29:43

MUST LISTEN(!!) Richard Leyland on How to Trust Your...

Radically Transparent ·

2022/01/20

CMO of Cambridge Design Partnership, a technology, and product design partner trusted by the world’s largest companies to develop their most important innovations, Richard Leyland sits down with Oktopost’s host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader. While there’s no magic formula on balancing letting go with making sure human error stays to a minimum, Richard, a marketer right down to the bone with 20+ years of experience, breaks

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00:31:03

Cristy Garcia on the Missing Piece in Driving...

Radically Transparent ·

2022/01/13

Cristy Garcia, Vice President of Marketing at impact.com and named one of 19 most important marketing executives by Business Insider takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. They cover the different ways to measure marketing, which are different than sales (much to everyone’s demise!) and why marketers need to be armed with data to get budgets, speak the same language as the rest of the organization, hire talented new team members and accurately explain the way

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00:26:55

Jennifer Gutman on Who to Onboard First for a Healthy...

Radically Transparent ·

2021/12/23

Join Jennifer Gutman, Director of Social Strategy at Oktopost as she hosts a solo episode to reveal why building a healthy employee advocacy program is 100% dependent on who you onboard first in your pilot program. With many organizations looking to embark on employee advocacy in 2022, the purpose of this episode is twofold: firstly, to help marketing leaders set realistic expectations about the onboarding of employee advocates, and secondly, to visualize a practical approach targeted towards

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00:34:37

Natalie Binns on Who Should Own Social Media at a B2B...

Radically Transparent ·

2021/12/16

Oktopost's VP of Marketing, Natalie Binns, gets put in the hot seat and is challenged on who should own social media at a B2B company, and how multiple teams can work together to achieve social media goals that impact the company. In most B2B organizations, social media activity is the sole responsibility of the marketing team. But should it be? Social media is a critical engagement channel for almost every department from HR to Customer Service, Events and PR/Communications, and more. Oftentimes,

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00:43:26

Justin Levy on How to Grow Reach without Driving Down...

Radically Transparent ·

2021/12/09

Justin Levy, Director of Social and Influencer Marketing at Demandbase talks openly with host Jennifer Gutman of Oktopost about organic social media reach. Often interviewed by mainstream media sources including Fox Business, Associated Press, Inc. Magazine, and the Boston Globe on the topic of social media and author of the second edition and co-author of the third edition Facebook Marketing, this is a must-listen episode for any marketer looking to supercharge their social media strategy. The

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00:37:04

Jason Miller on Slaying Mediocrity

Radically Transparent ·

2021/12/02

Marketing Director at CreativeX, Jason Miller sits down with host Jennifer Gutman of Oktopost to explore the much-needed conversation on the dangers of B2B marketers celebrating mediocrity. More often than not, marketers get bogged down with the day-to-day tactical activity of their role, leaving little time for creativity and certainly not enough time for what Jason calls “intelligent risk-taking”, a term he learned from his time at LinkedIn. Jason opens up about some of the intelligent risks he

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00:30:37

TechTarget's VP Sales on Why Intent Data has Become a...

Radically Transparent ·

2021/11/25

Rich Stone, Vice President of Sales West of TechTarget reveals why intent data has become a dirty word for sales and marketing teams despite all the good it brings to an organization. Host Jennifer Gutman of Oktopost welcomes Rich as they explore some good old-fashioned sales and marketing alignment through intent data. Rich hints that sales and marketing can generate pipeline and revenue faster when exploring someone’s intent to buy through directly observing the data together. He reveals why

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00:29:27

VP Marketing of PandaDoc on Why it's Okay to be Wrong

Radically Transparent ·

2021/11/18

Shawn Herring, VP Marketing at PandaDoc and a brilliant Forbes Councils Member joins this episode of the Radically Transparent podcast, brought to you by Oktopost! Known for his appreciation of learning curves, Shawn opens the show revealing the power of a learning mindset and the importance of being a marketing leader in an organization where executive leadership understands marketing. He also sheds light on how his background in biology has led him to lead with a mindset that he is never going to

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00:36:04

Fuze CMO on Why Great Leadership Starts with Trust

Radically Transparent ·

2021/11/10

Eric Hanson, Fuze's CMO, found himself getting brutally honest with host Jennifer Gutman on this episode of Radically Transparent, presented by Oktopost. As he drives home throughout the show, good leadership starts with trust and Eric reveals why a leader's ability to attract and retain talent becomes the lifeblood of the business. He also taps into leadership tips, such as how to best take care of employees and why it’s incredibly critical in today's business climate to be clear on goal-setting

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00:22:41

Paul Gibson on Why the Future of ABM is ABX

Radically Transparent ·

2021/11/04

Demandbases’ VP EMEA, Paul Gibson, opens up about why ABX, or account-based experience, is the future of ABM, or account-based marketing. He acknowledges that many marketing leaders have limited time, budget, and resources, and shares where marketers are falling short in their ABM strategies and where they need to focus their efforts to get back on track. In addition, Paul reveals to Oktopost's Director of Social Strategy and host, Jennifer Gutman, some pointers on how we can all shift our mindset

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00:30:23

Jason Stone on Why Not All Leads Are Created Equal

Radically Transparent ·

2021/10/28

Oktopost’s VP of Sales, North America, Jason Stone, sits down with host Jennifer Gutman of the Radically Transparent podcast to talk about marketing and sales alignment, why not all leads should be treated the same, and why marketers should be thinking about their products and services the same way salespeople do. Without missing a beat, Jason talks about the importance of balance between execution and urgency, gets candid about the challenges of working cross-functionally with marketing teams, and

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00:34:42

CMO of Powtoon on Measuring the Return on Emotion in...

Radically Transparent ·

2021/10/20

Tal Sarig, CMO of Powtoon, a video communication platform that is empowering millions to create compelling and engaging videos and presentations, is no stranger to the B2B marketing stage. Holding marketing leadership positions at Wix, SamsungNext, and Google, famous for kicking off YouTube marketing in Israel, launching ShoppingIL, the Israeli cyber Monday, and co-founding two of Google's global programs - Campus for Moms and Webrangers, Tal sits down with Oktopost's Director of Social Media

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00:23:29

Larissa Gaston on Keeping Up With the Speed of B2B...

Radically Transparent ·

2021/10/14

VP of Corporate Marketing at Exabeam, Larissa Gaston, sits down with Oktopost's VP Marketing, Natalie Binns, to discuss how the most creative ideas often come from high-pressure situations, and why your peers are the best place to go to keep up with the latest marketing trends. In this episode, you’ll learn how to best support your team, what marketing leaders are doing to stay sane to tackle their ever-growing to-do lists, and what every marketing leader can learn from the sport of rowing to move

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171 results

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