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PODCAST

Stories and Strategies with Curzon Public Relations

Stories and Strategies

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic.Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals,

business marketing

All Episodes

26:49

Throwback Thursday - The Behavioural Science...

Stories and Strategies with Curzon Public Relations ·

2024/08/01

Send us a Text Message.This episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience, sociology, psychology, and political science. It’s the study of when and why individuals engage in specific behaviours by experimentally examining the impact of factors such as conscious thoughts, motivation, social influences, contextual effects and habits. There are hundreds of firms exploring in ...

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26:23

Networking: Effective Communication at Big Events

Stories and Strategies with Curzon Public Relations ·

2024/07/28

Send us a Text Message.Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are frequently interrupted. In this episode we look at strategies for engaging storytelling in brief interactions, making meaningful connections, and ensuring your conversations stand out. Listen For5:06 The Power of Listening9:13 When You’re an Introvert13:30 Finding Your Wedge into Group Conversations20:14 Tailoring Yo...

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21:19

Top Instagram Trends in 2024

Stories and Strategies with Curzon Public Relations ·

2024/07/21

Send us a Text Message.Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one. SocialInsider studied this recently and found brands have increased their use of reels by 40% compared to the previous year because they’re more engaging than single images or carousels. Brands should have a consistent calendar for creating reels, but also use other content formats like carousels to reach their goals on Instagram...

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26:16

As Communications Director, What’s Your Next Step for...

Stories and Strategies with Curzon Public Relations ·

2024/07/14

Send us a Text Message.The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald Trump, exploring the “What Now” for each party. Janet Brown is an extremely well-respected pollster in Canada with NO political affiliation to either US party. We talk about what she would do if she was in charge of communications strategy for the Democrats and the Republicans. Listen For6:38 The Need to Focus on Donors8:40 Utilize Private Meetings for Reco...

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22:09

Why Public Relations Shouldn’t Abandon Controversial...

Stories and Strategies with Curzon Public Relations ·

2024/07/07

Send us a Text Message.The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel companies. While his comments are aimed at combating climate change, they overlook the crucial role PR pros play in driving innovation and transparency within these companies. By disengaging, PR experts could inadvertently hinder progress towards net-zero goals, as their expertise is vital in communicating and facili...

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25:01

Throwback Thursday - The ORID Method for Structured...

Stories and Strategies with Curzon Public Relations ·

2024/07/04

Send us a Text Message.This is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve contributed to the meeting in front of their superior), the conversation goes wayward and when it comes time to making the decision, everyone’s confused or (worse) misled. This is t...

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22:32

Shifting Leadership Communication from Command to...

Stories and Strategies with Curzon Public Relations ·

2024/06/30

Send us a Text Message.Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this episode Paige Williams shares how we can transform communication and leadership effectiveness by asking the right questions and staying rooted in curiosity.These are strategies that can enhance creativity, engagement, and resilience in your team, whether you’re leading a small group or a large organization. Listen For5:22 The Importance of Ask...

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25:42

How Digital Media is Redefining Consumer Behavior

Stories and Strategies with Curzon Public Relations ·

2024/06/23

Send us a Text Message.Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a multi-channel strategy that can capture your audience’s attention and drive them to action. And there’s a surprising amount of strength to in-store communication and word of mouth shaping consumer behavior.In this episode… what makes us buy.Listen for:5...

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19:38

Does the C-Suite Still Not Understand Public Relations?

Stories and Strategies with Curzon Public Relations ·

2024/06/16

In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a vital role in shaping these communications, ensuring that messages align with company values, respond appropriately to crises, and enhance the brand's reputation. However, a recurring issue is the reluctance of senior executives to heed the advice of their PR professionals. This disconnect can have...

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20:05

Embracing AI as a Stakeholder in Public Relations

Stories and Strategies with Curzon Public Relations ·

2024/06/09

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder?AI has the power to influence and even revolutionize industries from sustainable development to climate intervention. At the same time, we know the risks involve navigating ethical complexities and misinformation.Maybe we need to expand our perspective beyond this tool we’re learning to use, and accept it as a complex voice we need to influence for the greater good.Guest: Rup...

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26:52

Throwback Thursday - The Ethics of AI in PR

Stories and Strategies with Curzon Public Relations ·

2024/06/06

This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done."Society is changing... there's a new elite emerging and those elite have huge amounts of power."Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR...

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51:43

FEED DROP – Punching Above Your Weight With a Smaller...

Stories and Strategies with Curzon Public Relations ·

2024/06/02

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously. Linda and...

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24:10

So… You Want to Be a Professional Voiceover Actor?

Stories and Strategies with Curzon Public Relations ·

2024/05/26

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift in the industry from seeking traditional "radio voices" to preferring more relatable, everyday voices. Andrea outlines some of her techniques for maintaining a clear voice, such as chewing gum, staying hydrated, and munching on green apples. She also discusses the challe...

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24:09

How a Ban on TikTok Might Impact PR and Marketing Pros

Stories and Strategies with Curzon Public Relations ·

2024/05/19

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day. But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether.In late April 2024, President Biden signed a bill into l...

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22:57

Travel Marketing Strategies

Stories and Strategies with Curzon Public Relations ·

2024/05/12

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Learn how generations differ in their travel planning, how VR and AI are reshaping the industry, and why rich storytelling matters. Discover how to connect with travelers at every stage and measure campaign success through cutting-edge analytics. Listen For:3:26 Seasonal Travel Trends Shift4:07 From Bleisure to

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24:34

PRSA’s Strategy to Out-Communicate Misinformation

Stories and Strategies with Curzon Public Relations ·

2024/05/05

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing.At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:We ne...

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24:57

A Close Examination of Each of the Major Social Media...

Stories and Strategies with Curzon Public Relations ·

2024/04/28

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24:49

The Rise of Virtual Influencers and Global Engagement

Stories and Strategies with Curzon Public Relations ·

2024/04/21

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21:02

Exploring the Agile Framework for Communications

Stories and Strategies with Curzon Public Relations ·

2024/04/14

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29:24

Beyond the Script: Effective Customer Service...

Stories and Strategies with Curzon Public Relations ·

2024/04/07

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220 results

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