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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

28:58

#190 Never Split the Difference: Negotiation for...

The Marketing Freelancer: Unicorns Unite ·

2024/01/16

So you want to do better on your discovery calls? You want to book more dreamy clients and work with the best of the best? Well, you need to become a better listener. Today I’m pulling out key, actionable insights from “Never Split the Difference” by Chris Voss that you can use in your average everyday negotiations and on that sales call. Maybe you’ve been told that lowering your prices is the key to securing more projects. But despite lowering your rates, you still struggle to close deals and feel

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53:15

#189 Email Marketing: How to 3x Your Client's Email...

The Marketing Freelancer: Unicorns Unite ·

2024/01/09

Are you a Bart, Marge, Homer, or Lisa? And what the heck do The Simpsons have to do with email marketing & open rates? Email is related to everything we do in this online business world. The goal is always to collect our audience’s email so we can market to them. It’s just part of it that we have to know to step up and be a premium service provider. I invited my guest, Sage Polaris, to talk about email open rates and help us improve our clients. She’s a copywriter and launch strategist who has

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30:47

#188 2023 Recap & Four Lessons Learned as a Digital...

The Marketing Freelancer: Unicorns Unite ·

2023/12/19

When you talk to other people about trends and what's happening, it makes you realize that it's not just you. This has been an interesting year. In this episode, I’m going over my four lessons of 2023 and some insight into what's happening in our economy, in our online space, and how you can really get ahead. Listen to learn more about Making money in tough times to grow your business Using AI to make things run smoother and stay ahead of the competition How to stay organized as a VA or DMA

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47:08

#187 5 Core Functions of Marketing to Grow Your...

The Marketing Freelancer: Unicorns Unite ·

2023/12/12

Do you want to increase your income and the value you provide to your clients? Today we’re talking all about the strategies and 5 core functions of marketing that will help you achieve those goals. My guest is Frenchie Ferenczi, a business strategist and advisor, who shares invaluable insights on achieving consistent revenue growth without succumbing to burnout. Frenchie is an expert in working with billion-dollar startups and helping entrepreneurs break through growth plateaus. She's going to give

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24:45

#186 Launch Debrief: 5 Tactics for a 100k Launch

The Marketing Freelancer: Unicorns Unite ·

2023/12/05

In this episode, I’m sharing key tactics that helped with my 100k UDMA School launch. I’m reflecting on the importance of quality over quantity in student enrollment. I truly believe that having motivated and committed individuals is way more valuable than just having big numbers. My goal was to bring in students who are genuinely enthusiastic about the program to make the overall experience better for everyone involved and contribute to higher success rates. Listen to learn more about 5 valuable

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21:02

#185 How to Become a Digital Marketing Strategist

The Marketing Freelancer: Unicorns Unite ·

2023/11/28

As service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself - starting out as a virtual assistant and then making the transition to strategist. I have a background in PR and journalism and through working with multiple clients I gained valuable insights and expertise, recognizing patterns and strategies that apply to all kinds of online businesses. It’s so important to understand the basics of marketing

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01:03:55

#184 Brand Messaging for Your VA Business with Emma...

The Marketing Freelancer: Unicorns Unite ·

2023/11/21

Frustrated because your brand messaging isn't getting the love it deserves? Putting in tons of time creating awesome content, but it feels like crickets in response? My guest, Emma Boshart, is here to teach us how to stand out in a crowded market with better branding. Emma is a messaging strategist, conversion copywriter, and the brain behind Creative Uproar, a one-woman show that's all about helping the most irreverent voices steal the spotlight. Since 2015, she’s been turning six and seven-figure

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58:58

#183 Esai Arasi’s Freelancer Story: From Corporate HR...

The Marketing Freelancer: Unicorns Unite ·

2023/11/07

This former HR professional discovered the power of relationship marketing and was able to build her own digital service business called Social Konnection. But it isn't just her expertise in SEO and career coaching that sets her apart. My guest Esai Arasi is a member of The Digital Marketer’s Workgroup and a social media strategist and lead gen expert. She brings a unique perspective to the table with a background in behavioral change and a deep understanding of human psychology. She successfully

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53:37

#182 Jason Nunez’s Freelancer Story: Inbox Services...

The Marketing Freelancer: Unicorns Unite ·

2023/10/31

Having authenticity in your business and being true to yourself and your values can attract clients, build trust, and set you apart from the competition. That’s exactly what my guest, Jason Nunez, continues to do with his successful digital marketing agency. After retiring from the Air Force, Jason used his extensive experience in the government sector and his passion for helping others and founded Go Digital Hero. This LGBT-owned, veteran-owned, minority-owned company provides inbox management,

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01:01:17

#181 Brittany Gardner’s Story: Overcoming...

The Marketing Freelancer: Unicorns Unite ·

2023/10/23

Many freelancers struggle with the constant need for perfection, which leads to procrastination and missed opportunities. Instead of making progress towards your goals, you find yourself stuck in a cycle of self-doubt and fear of failure. My guest Brittany Gardner had a discouraging job experience that left her feeling undervalued and underpaid. She’s a UDMA School grad, a Digital Marketer's Workgroup member, and a Certified Copywriter. She’s worn many hats including managing a Starbucks while

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01:01:00

#180 What Freelance Clients Want from Virtual...

The Marketing Freelancer: Unicorns Unite ·

2023/10/17

Online business owners are getting frustrated with the level of quality of their virtual assistants and service providers. There's a lot of people saying that they know how to do marketing, but actually haven't had formal training or really understand the strategies or how to go above and beyond what an admin assistant can really do. I am so excited about this episode. I have some of my business buddies to talk about their insight to hiring virtual assistants, marketing assistants, and what

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01:08:10

#179 Angela Kiszka’s Story: Strategies for Building a...

The Marketing Freelancer: Unicorns Unite ·

2023/10/10

I talk to a lot of VAs who are really struggling. They want to upskill but finding clients is keeping them stuck. I get so many questions from all of you who send me messages that say “How will I find my first clients if I enroll in UDMA School? Finding clients has kept me from pursuing this over and over.” It's the same words. My guest today, Angela Kiszka, is a case in point that if you connect with one client, and you prove yourself, it will happen. Angela is a UDMA School grad and now

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57:56

#178 Janelle Harlan’s Freelancer Story: Corporate...

The Marketing Freelancer: Unicorns Unite ·

2023/10/03

Janelle Harlan, a former corporate worker turned health coach and virtual assistant, shares her transition into the world of digital marketing. After realizing her passion for marketing while building the back end of her health coaching business, she made the bold decision to start her own virtual assistant business. In this episode, Janelle shares how she enrolled in UDMA School, where she gained confidence in her skills and received invaluable support. Listen in to hear her discuss what makes

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33:00

#177 Getting Clients When You’re a New Virtual Assistant

The Marketing Freelancer: Unicorns Unite ·

2023/09/26

I remember how exciting it was to land my first clients– individuals who were actually looking for the exact services I could offer. The key was understanding their pain points, tailoring my services to fit their needs, and building trust with my follow-through and genuine interest in their businesses. One thing I always emphasize is the power of building a personal brand and getting known for your work. By establishing yourself as a digital marketing assistant, you'll find that clients will start

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33:12

#176 You Don’t Have to Do Social Media to Get VA Clients

The Marketing Freelancer: Unicorns Unite ·

2023/09/19

Freelancers don’t have to create a dazzling social media presence. I've been there too, feeling the pressure to shine in the social media spotlight. But I realized most of my clients didn't even look for me on Instagram or Facebook. It was through word-of-mouth referrals and professional networks. These connections were a far more effective and less exhausting way of finding potential clients. I've watched so many fellow freelancers go all out on social media, trying to outdo each other. What really

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32:58

#175 3 Traps to Avoid as a New Virtual Assistant

The Marketing Freelancer: Unicorns Unite ·

2023/09/12

A lot of VA coaches will tell you that you should jump headfirst into a specific niche from day one. In this episode, I’m talking about why that’s not good advice. When you rush into specialization without first honing your skills and gaining some valuable experience, you're missing out on a whole world of benefits. We're talking about the confidence that comes from mastering your craft, the enhanced marketability that makes you irresistible to clients, and the success that follows when you have a

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32:37

#174 Why Most VAs Get Stuck at $20/hour

The Marketing Freelancer: Unicorns Unite ·

2023/09/05

I'm over it. You're promised that as a VA with zero experience, you can rake in a whopping $75 an hour or $100k per year. Sounds enticing, right? But it’s not true. I've heard about so many VAs stuck making a meager $20 to $25 an hour. You're working tirelessly, but the rewards just don't measure up. I've been there too. I started as a freelance writer, creating press releases for local businesses. Then, I ended up with a retainer client and everything shifted. But I made a mistake. I stayed at

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58:14

#173 Sandra Booker's Story: Virtual Assistant to...

The Marketing Freelancer: Unicorns Unite ·

2023/08/29

“Doing it for yourself is just as valid as doing it for somebody else. Do it for yourself. Learn it for yourself.” After Initially offering transcription services to fund her daughter's travel experiences, Sandra’s hard work and results-driven approach quickly turned her into a highly sought-after virtual assistant. Now, she’s consulting with businesses on their strategies, leading teams, and even managing budgets. In this episode, my guest is Sandra Booker– a seasoned business manager and growth

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01:06:24

#172 What’s Standing Between You & Your Dream...

The Marketing Freelancer: Unicorns Unite ·

2023/08/22

Freelancer Mindset Series #3 Believe it or not, a big roadblock for many women entrepreneurs is being afraid of getting too successful. It might sound crazy, but this fear can make us trip over our own feet or stick to what feels safe. We have to push past these limiting thoughts if we want to grow personally and professionally. In this episode, Celi Arias (aka the Grown Ass Business strategist and mindset coach) discusses what's standing between entrepreneurs and their dream businesses. Celi

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01:06:58

#171 Embrace Your Strengths and Silence Your Inner...

The Marketing Freelancer: Unicorns Unite ·

2023/08/15

Freelancer Mindset Series #2 Let’s talk about that pesky inner critic we all know too well. You know, that little voice that loves to rain on our parade and sprinkle doubt all over our dreams? We can get trapped in a cycle of negative self-talk, constantly questioning our abilities and worth. Sometimes we try to shut up that inner critic by seeking validation from others or constantly striving for perfection. Doing these things just keeps that whole self-doubt loop going instead of getting you where

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272 results

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