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PODCAST

Dive Club 🤿

Where designers never stop learning 💪Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today"s most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club

arts design

All Episodes

48:51

Tyler Angert - The rise of spontaneous software

Dive Club 🤿 ·

2025/01/08

This week’s episode is with Tyler Angert who was the first design hire at Replit. So we get a behind-the-scenes look at what it’s like designing for a hyper growth startup. However in early 2024, Tyler left to pursue a startup of his own, so a good chunk of this discussion focuses on his vision for Patina and the future of “spontaneous software”.Some highlights:Why the camera roll is pivotal for AITyler’s advice to his 23 year old selfTactics for learning to code with ClaudeWhat it takes to design

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9:07

You’re an AI product designer now 💡

Dive Club 🤿 ·

2025/01/06

I’m designing a new product and a few months ago I would’ve confidently said it’s not an AI product. But I was wrong.This new technology creates endless opportunities… we just have to be able to see what AI makes possible. And that’s what this episode is all about.Maggie Appleton (former design lead at Elicit)Joel Lewenstein (head of product design at Anthropic)George Kedenburg III (designer at Humane)Michael Wandelmaier (designer at Dropbox)

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57:20

Mike and Chara Smith - Designing for the love of the...

Dive Club 🤿 ·

2025/01/03

I’ve followed Mike Smith ever since he designed the Perplexity brand identity and quickly realized he’s one of the most creative designers I’ve ever seen. Turns out his wife Chara is a positioning mastermind too so it makes sense why Smith & Diction is one of the hottest agencies in the game today.So this week’s episode is a deep dive into brand strategy and what it takes to stand out in 2025 and beyond. We get into:What it takes to stand out in an AI worldTheir hacks for cracking a brand

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10:46

Thinking like an engineer is a super power for...

Dive Club 🤿 ·

2024/12/30

Being able to think like an engineer helps you collaborate with developers more effectively, design UIs that make sense, and empowers you to build your ideas with AI tools like v0, Claude, etc.So this video is going to break down a few traits of designers who I believe are already doing this at a high level.It includes insights from:Mariana Castilho (designer at Vercel/Pierre)Julius Tarng (prev engineering at Linear)Meng To (Founder of Design+Code)

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52:37

Pranathi Peri - Designing v0 from Vercel

Dive Club 🤿 ·

2024/12/27

We've heard a lot on this show about designers becoming builders using tools like v0 and today we get to do a deep dive with Pranathi Peri who is leading the design of v0 at Vercel. We discuss:Growing your taste and intuition quicklyHow Pran thinks about the design language of v0Pran’s personal experiments using 3D and physicsWhy Pran wants to bring “onboarding roulette” to v0How Pran showed potential without having extensive experienceWhat it’s like collaborating with engineers like ShadCN and

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5:55

What true obsession with craft looks like 💡

Dive Club 🤿 ·

2024/12/23

Craft is so much more than a shimmering landing page or micro animation…It’s sweating all of the tiny details and having a thorough understanding of the edge cases in your product.But there’s one detail most designers miss… 👀So this episode highlights one of my favorite ideas ever shared on the show from Raphael Schaad (founder of Cron and now the Head of Calendar at Notion).It’s a fantastic example of what it looks like to obsess over the craft of your productYou can find his full episode here —

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48:47

Sam Peitz - The intersection of art and product

Dive Club 🤿 ·

2024/12/18

This week's episode is with Sam Peitz who quickly became one of my favorite designers to follow in 2024.He regularly shares experiments like TextOS, his scribble running app, and assorted letter prototypes. So this conversation is a deep dive into his creative process and how he’s redefined his career path over the past ~10 months. We go deep into:Sam’s go-to source of design inspirationThe power of setting the right constraintsWhat Sam has learned about building with v0How to think creatively and

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11:15

Don’t trust the design process 💡

Dive Club 🤿 ·

2024/12/16

Designers have become servants of “the process” so this episode features stories of people who are breaking the mold in the way they explore and prototype ideas.It includes insights from:Gabe Valdivia (Fractional design leader): https://www.dive.club/deep-dives/gabe-valdiviaDennis Muller (Designer + founder of Amie):https://www.dive.club/deep-dives/dennis-mullerGavin Nelson (Designing Linear mobile app):https://www.dive.club/deep-dives/gavin-nelsonNikolas Klein (Designing Prototyping at

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49:40

Andrei Herasimchuk - The 1st designer at Adobe + Figma

Dive Club 🤿 ·

2024/12/11

Did you know that the very first interface designer at Adobe was also the first designer to work on Figma? 🤯His name is Andrei Herasimchuk and he knows a lot about design tooling…So this week’s episode is jam-packed with stories about designing the earliest interfaces for Illustrator and Photoshop, as well as what it was like seeing the original seed of an idea that became Figma.Not only that… Andrei gives us a behind-the-scenes of his new design tooling startup and shares his vision for where

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9:56

Become a 10x startup designer 💡

Dive Club 🤿 ·

2024/12/09

Many of my favorite episodes are when we get to hear from the earliest designers at companies like Linear, Perplexity, Ramp, Facebook, etc.So this episode pulls out the key insights so you can learn what it takes to thrive as a startup designer:Nate Parrott (Founding designer of Arc): https://www.dive.club/deep-dives/nate-parrottAdrien Griveau (Founding designer of Linear): https://www.dive.club/deep-dives/adrien-griveauSoleio (2nd designer at Facebook):

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50:32

Diego Zaks - Designing the fastest growing startup ever

Dive Club 🤿 ·

2024/12/04

Imagine joining an early stage startup as the first senior designer and within a few years, it becomes the fastest growing company ever.Well… that's the story of Diego Zaks who is now the VP of design at Ramp.This week’s episode is all about how they were able to win with design and what makes their culture so special. We go deep into:Why velocity is the key to qualityThe impact of “truth seeking pods”How Diego creates a culture of collaborationWhat it takes to be a great founding designerThe #1

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10:32

Attacking ambiguity with design

Dive Club 🤿 ·

2024/12/02

Imagine you’re asked to lead the design of a new project. It’s complex, open-ended, and full of interconnected problems…How do you attack that ambiguity and get momentum quickly?This episode is an attempt to answer that question by unpacking tactics used by designers like:Jenny Wen (Original designer of Figjam): https://www.dive.club/deep-dives/jenny-wenMichael Wandelmaier (Former head of design at Metalab): https://www.dive.club/deep-dives/michael-wandelmaierAlex Cornell (Director of Design at Meta

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47:37

Phi Hoang - Creativity, Midjourney, and the future of...

Dive Club 🤿 ·

2024/11/27

2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang.So this week’s episode is a deep dive into brand experience design and creativity with AI tools. We get an inside look at:Phi’s creative process with MidjourneyWhy Perplexity thinks of the brand in “seasons”Phi’s tool stack for creating marketing videos with AIBehind-the-scenes of how Phi stumped the founder of MidjourneyWhy Perplexity cares about creative consistency > visual

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12:58

Storytelling masterclass for designers 💡

Dive Club 🤿 ·

2024/11/25

It doesn’t matter how good your designs are if they never get built. So this episode breaks down specific tactics you can use to become a better storyteller and get people excited to build your ideas. Michael Wandelmaier (former Head of Design at Metalab): https://www.dive.club/deep-dives/michael-wandelmaier Gavin Nelson (designing the Linear mobile app): https://www.dive.club/deep-dives/gavin-nelson Ian Wharton (storytelling coach): https://www.dive.club/deep-dives/ian-wharton Kathy Zheng (head of

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52:22

Joey Banks - Designing your career path

Dive Club 🤿 ·

2024/11/20

A little over a year ago, Joey Banks and I were DM’ing each other in Slack about leaving our W-2 jobs and going independent.So this week’s episode is a reflection on his journey working for himself and it’s as human and relatable as any conversation I’ve ever had on this show. We go deep into:Managing your pipeline of clientsCreating a personal knowledge system in NotionFinding companionship as an independent designerStructuring your schedule and maintaining momentumCommunicating your services and

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8:36

Time to rethink design systems 💡

Dive Club 🤿 ·

2024/11/18

The pendulum has swung too far with design systems. Somehow they’ve become synonymous with scale. But I believe they’re the perfect first step for startups. So this episode looks at stories from Perplexity and Cron to reframe design systems as the key to speed in the early days.Henry Modisett (Head of Design at Perplexity): https://www.dive.club/deep-dives/henry-modisettRaphael Schaad (founder of Cron / Notion Calendar): https://www.dive.club/deep-dives/raphael-schaadBrad Frost (author of Atomic

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48:43

Dessn - The missing tool for product designers

Dive Club 🤿 ·

2024/11/13

After writing a viral article called “The Missing Tool” I was fortunate to meet Gab and Nim who are the co-founders of a startup called Dessn.Dessn is a new way to ship design changes without having to write code. Their extension overlays a Figma-like interface on your live web app so designers can easily make changes. Their AI then writes the code and pushes it to your Github. That means designers can now contribute directly to production.Over the last few months we’ve had regular jam sessions

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13:26

7 mental models for designing AI products 💡

Dive Club 🤿 ·

2024/11/11

Over the last few months, I’ve interviewed the people designing cutting edge AI products like Perplexity, Claude, Dot, Humane, Visual Electric, and more…During that time I’ve created a running list of all the metaphors and mental models they’ve used to explain what it’s like.So this episode breaks down 7 mental models for designing AI products.Maggie Appleton (Design engineer at Normally): https://www.dive.club/deep-dives/maggie-appletonHenry Modisett (Head of Design at Perplexity):

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51:07

Meng To - How to build your ideas with AI

Dive Club 🤿 ·

2024/11/06

One of the most impressive things I’ve seen a designer make all year is Meng To’s Dreamcut.It’s the perfect example of what it looks like to transition from traditional designer to builder 💪 So if you’re interested in becoming a designer who ships then this is the episode for you.Meng gives a highly practical breakdown of what it looks like to go from 0 to 50,000+ lines of code as a designer. And Meng is the perfect person to onboard you into tools like Claude and Cursor because he’s spent 10+

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9:46

How Airbnb is bringing soul back to their design 💡

Dive Club 🤿 ·

2024/11/04

Airbnb is making 3 big design investments to bring soul back to the app. So this episode pulls from interviews with their VP of Design, Teo Connor, and prototyping specialist Janum Trivedi. Learn why Airbnb is investing in 3D, motion design, and leaders who still have their hands in the clay.Teo Connor (VP of Design at Airbnb): https://www.dive.club/deep-dives/air-bnbAlex Schleifer (former Chief Design Offer at Airbnb): https://www.dive.club/deep-dives/alex-schleiferJanum Trivedi (prototyping

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181 results

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