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PODCAST

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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All Episodes

07:44

What Podcasters Can Learn from the Band Queen

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/05/15

We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano, bass, drums and vocals. Their guitarist Brian May wanted people to know that the "outside the box" sounds were indeed his guitar. What does this have to do with Podcasting? A podcast hosting company today put out a blog post explaining how "Podcasting had

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08:29

Cut Your Editing Time in Half Using AI Transcription...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/05/02

Many people think transcriptions are only for making it easy for the hearing impaired to consume your content (and that is ONE way you can use transcripts), but there are other ways to use transcriptions. Topics Covered • The use of robots in podcast production • AI tools for podcasting • Transcription services and their multiple uses • Closed captions in podcasting • Importance of proper use of transcripts and SEO Different Uses of Podcast Transcripts Transcripts can serve many different purposes

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04:51

How to Avoid Sounding Stupid in a Podcast? Practice,...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/04/16

In this episode, Dave Jackson, the podcast consultant, draws a parallel between learning how to drive a car and starting a podcast. He observes that some aspiring podcasters struggle to figure out what to talk about and advises them not to worry about it too much. Instead, he recommends that they start recording themselves, either on their phone or with a basic microphone, to get comfortable being behind the microphone. He argues that, like learning to drive, starting a podcast is a process of

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09:30

What the Heck Are Podcast Show Notes?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/04/01

As someone who has been helping people understand technology for over 20 years, I'm here to say words matter. Today I help you understand two confusing terms floating around the podcasting space so you can stop confusing your audience. Show Notes Show notes is a phrase I'm going to swap out for "Episode Description." We know what a show is. We know what notes are, but your listener may not understand what it means when you put them together. Podcasters created this phrase, and most podcasters

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07:03

Dave Jackson: The Honest Podcast Consultant

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/03/15

Podcasting is an exciting way to share your ideas and passions with the world. But if you’re looking to monetize your podcast, then you need to have an audience. Unfortunately, many aspiring podcasters think that just by podcasting for a certain amount of time, they will be able to make money. This is not the case. As Dave Jackson, the honest podcast consultant, explains, you can’t monetize dust. To make money from your podcast, you need to have a sizable audience. While there are some rare

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08:23

Can I Play This Song in my Podcast?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/03/01

This is one of the most frequently asked questions about podcasting. I hear things like: But I'm a small show My podcast doesn't make any money I'm only playing (X amount of time) I bought the CD The reality is, it doesn't matter. You need permission from the songwriter, the performer, and whoever owns the mechanical rights (typically a record label). The problem is podcasts are downloadable. If they were streaming only, but because their not they don't fall under the same situation where a

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08:34

What You Need to Know Before Starting a YouTube...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/02/15

Audio Over Video .When it comes to promoting your podcast, it is important to consider which medium you should use: audio or video. While video may seem more attractive, due to its visual appeal, audio is actually the more effective way to promote yourself. One of the main reasons to promote audio over video is because there are more opportunities to listen than there are to watch. People can listen to your podcast while they are driving, working, or doing other activities that don't allow them to

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07:46

Are the Robots Going to Take Over Podcasting?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/02/01

AI is a Superpower. AI is often referred to as a superpower, and for good reason. AI has the potential to revolutionize the way we interact with technology and dramatically change the way we live. From the ability to do our laundry to writing scripts and designing artwork, AI is quickly becoming a part of our everyday lives. The possibilities of AI are truly incredible. With AI, we can now ask it to write a script, create artwork, or even write a business plan. Chat GDP is a perfect example of this

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09:26

Making Smart Purchasing Decisions for Your Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/01/15

In this episode of the School of Podcasting, Dave Jackson shares his experiences with buying podcasting equipment and provides tips on how to make purchasing decisions that will help your podcast grow. He explains how he was able to save himself over a thousand dollars by setting logical criteria. Dave also evaluates YouTube product reviews and discusses Elgato and Logic-Tech webcams and their prices. JOIN THE SCHOOL OF PODCASTING Join worry free at www.schoolofpodcasting.com/ypc MENTIONED IN THIS

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10:41

Imposter Syndrome - Celebrity Edition

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/01/02

The negatives voices in your head tell you, "Nobody will listen to you" or "You're going to sound stupid." Well I'm here to tell you "Imposter Syndrome" is common. Seventy percent of people feel this way. Today I'm going to share a few A-list celebrities who felt that way. So feeling this way is normal. We have a saying at the School of Podcasting, "Nobody will punch you in the face." It's true. Don't let YOU Stop YOU from sharing your message with the world. I can help. Join the School of

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08:29

Growing Your Podcast With Advertising On Other Podcasts

Your Podcast Consultant: Podcast Tips To Avoid... ·

2023/01/01

We mentioned in the last episode that advertising rates don't work for more podcasters trying to make a living with podcasting. Today we are looking at advertising from a different angle. That angle is to make an ad to run on other podcasts. After all the listeners of these shows are already listening to podcasts. So when you find a podcast that has an audience who should like your content, you might approach them and see if you can advertise on their show. The Movie Strategy While the movie Field

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09:09

Why Podcast Advertising Rates Don't Work For You: PART 1

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/12/01

Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode. Less than 10% of podcasters get a "big sponsor" because the sponsors want you to get 10,000 downloads per episode after 30 days. This doesn't mean you can't have sponsors, but maybe not one of the big ones (more about that in the next episode). Advertising is Still Content My friend Neil Hedley from Knopp Studios has an

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04:28

Does My Podcast Need Its Own App?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/11/15

There are millions of apps in the different Apple and Google stores. Most people know how to download and install one. With this in mind, should you have someone create an app for your podcast? As always, it depends with podcasting. If your audience isn't that tech savvy, and finding a podcast app like Apple Podcasts or Google Podcasts is too much for them (and then find your show on the appl, and then follow/subscribe) it might be worth it to get an app for your show. People may be doing a search

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07:04

Troubleshooting Your Podcast Growth While Keeping...

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/11/01

If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc. I recently attended an event and came back with lots of ideas I want to try to grow my audience. These include: Using a tool to help with episode titles Promoting the show on Tiktok Better Artwork and many more. So when we come back from these events we are excited and

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05:02

How to Know What Your Podcast Audience Wants

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/10/15

Audience engagement is critical for the success of any podcast. It's important to know who your audience is and what they want to hear. By understanding your audience, you can create content that resonates with them and keeps them coming back for more. Today I have three strategies to help you gain insights into your audience. 1. Amazon Look for your topic and then look at the 2 and 4-star reviews. These often are more constructive and descriptive. 2. YouTube Look for a channel on your subject, and

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05:19

They Want Me to Pull Down Their Interview?!

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/10/01

I saw on Facebook that someone who has been podcasting for a while and has their guests sign a release form was contacted by a former guest who asked them to remove their interview. They were going to school for psychology and they didn't want their clients to be able to find them. So they have no legal leg to stand on. They signed a release. You put a lot of work into that episode. There is a certain amount of "How dare they even ask?!?!" This Isn't An Expose on Big Pharma - It's Your Podcast So

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04:55

How to Avoid Sounding Stupid On Your Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/09/15

I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his credibility. When interviewing someone, be sure THEY know: Why they are on your show Who your audience is How long the interview is slotted to be Then make sure YOU know: How to pronounce their name What website they want to promote Need Help With Your Podcast? You can schedule a strategy session to

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08:10

Additional Stats You Can Get From Directories

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/09/01

I'm back from speaking at Podcast Movement in Dallas. I shared a presentation, and here are some of the main points. Watch my full presentation. 1. Never let anyone get between you and your podcast, web host, media host, etc. If you're "Podcast Manager" set up your hosting with their credit card, THEY own your show. 2. You can get additional stats from places like Apple Podcasts, Google Podcasts, Spotify, and Amazon. In Apple, you can see what is called engaged listeners as well as how many people

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05:04

I've been Gone so Long How Do I Bring My Podcast Back?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/08/15

In a way it doesn't matter WHY you were away, but you started a podcast and were consistent in your schedule, until you weren't. Life happened and what was supposed to be a few days turned into a few weeks, maybe months, or even years. Now you want to come back, but you feel a bit weird. Maybe a bit embarrassed that you started and then just vanished. Don't be. I haven't bowled in years. I have a ball and bag around here somewhere and if I walk into an Alley to score some games, nobody cares that

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08:53

What Happened When I Ignored My Own Advice

Your Podcast Consultant: Podcast Tips To Avoid... ·

2022/08/01

I have advice that I tell my clients: Record a few test episodes so you can see how long it will take to create an episode - then pick your schedule. Get some feedback from someone you are not related to, or didn't grow up with. You need constructive feedback. While I recorded a few test shows, I didn't spend much time on this (two episodes) and I didn't get any feedback. When I saw my supply chain of content was not as fruitful as I thought, I ignored it and went with my heart. In the end, the

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