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PODCAST

The Honest Dog Breeder Podcast

Welcome to the Honest Dog Breeder Podcast, with me, your host, Julie Swan, where each week we dive in to discuss all things dog breeding, so you can build a breeding business you love, producing dogs that fulfill their owner"s dreams. I believe you can have an honest dog breeding program, that also pays the bills. So throw those pods in your ears while you"re cleaning kennels—I"d love to join you.

education entrepreneurship

All Episodes

14:05

#80 - 5 Tips to Manage Your Breeding Expenses

The Honest Dog Breeder Podcast ·

2024/02/09

Does the idea of bookkeeping and organizing your receipts and expenses make you want to pull your hair out? You're not alone! Sometimes the hardest part of bookkeeping is getting the flow and system down so you know what you're doing. In this episode I share 5 tips that have helped me organize my dog breeding expenses and create a system that's easy to manage and gives me the information I need to review my breeding business as well as do my taxes.

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13:51

#79 - Should You Hire Someone or Do It Yourself?

The Honest Dog Breeder Podcast ·

2024/02/03

I've been a DIYer most of my life. It's been great for a lot of things, especially when I was broke. However, there are so many hats in dog breeding, that it probably makes sense to delegate some of the tasks. In this episode we discuss how you can sort out what you should do yourself and when you should hire someone. How to figure out your area of genius and what to do with the things that don't exactly fall into that area of genius. Want to learn more about the Breeder Copy Hub?

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16:19

#78 - Are You Getting In Your Own Way?

The Honest Dog Breeder Podcast ·

2024/01/27

I made things difficult for myself for over a decade. I was in my own way. In this episode I reflect on how I got in my own way and how it affected my breeding program. I give you tips to see how you might also be in your own way, what it looks like, and how to step out of your own way! Spoiler alert: you're a big part of me getting out of my own way! Thank you!

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12:43

#77 - 5 Things To Do on Your Phone to Make Your...

The Honest Dog Breeder Podcast ·

2024/01/22

Ever stuck in line at the post office and think you're wasting time? I do. In this episode I discuss 5 things you can do on your phone that make it easier to manage your breeding program. Most of them you can do in line at the post office!

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12:29

#76 - How to Make Your Website Better

The Honest Dog Breeder Podcast ·

2024/01/18

Everyone says you need a website, but very few people actually talk about what they means, what it looks like! In today's episode we'll discuss websites and how to approach the layout and design of your website to better communicate with your buyers.

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15:44

#75 - 3 Things to Consider When Planning Your Year of...

The Honest Dog Breeder Podcast ·

2024/01/05

In this podcast I discuss three things to consider when planning your new year of dog breeding and also I share a personal reflection on my own breeding program, what went well, what didn’t go so well, and some of my plans to make things better going forward this year. Have you heard about the Breeder Copy Hub? It's a dog-breeder-specific content planner we release monthly! It's available to member of the Dog Breeder Society or can be purchased separately.

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14:55

#74 - Are You Making These 4 Mistakes With Your Puppy...

The Honest Dog Breeder Podcast ·

2023/12/14

Recently I've been talking with a lot of breeders who are struggling to sell puppies, I've seen some constant themes creating difficulties in their marketing. In this episode I discuss 4 mistakes I see breeders making over and over again in their marketing. We've released a new masterclass inside the Dog Breeder Society that helps you integrate stories into their marketing for better results.

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13:52

#73 - Up-Level Your Service to Your Puppy buyers...

The Honest Dog Breeder Podcast ·

2023/10/31

Part of selling yourself as a breeder, beyond the quality of your dogs, is selling your knowledge and support. When buyers feel supported, they are better able to provide and take care of their dog, when that happens the relationship between the dog and the buyer improves and a beautiful bond is formed. The buyer will think the dog is just amazing—and while the dog is amazing—a big part of that success story is that you, the breeder, set the situation up for success.

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15:50

#72 - How I Sold Puppies in this Crazy Market –Even...

The Honest Dog Breeder Podcast ·

2023/09/29

During the normalizing of the market I found myself flush with puppies, Pepper had a giant litter and I had WAY more puppies than usual–with a waitlist of very few. This episode is about all the shifts I made after getting complacent with my marketing and how it helped me sell my puppies, including the puppy who was born with one eye.

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14:16

#71 - The Key to Capturing Buyers When They're Ready...

The Honest Dog Breeder Podcast ·

2023/08/31

In this episode we discuss the dilemma of buyers calling when you don't have puppies, and no buyers calling when you do. I discuss some techniques for what to say to buyers, and then give my ultimate solution to help you with this.

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10:13

#70 - Part 3/3 - How to Reduce Your Program Size...

The Honest Dog Breeder Podcast ·

2023/08/26

The final installment in this series...let's discuss practical ways to downsize a breeding program that doesn't take you out of the game, doesn't kill the bloodlines you've worked hard to create, and yet allows you to reduce the number of puppies you're producing and the stress that can go with marketing during reduced demand. There's a cheatsheet for this episode at honestdogbreeder.com/70 You can join the Dog Breeder Society at honestdogbreeder.com/dogbreedersociety

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19:45

#69 - Part 2/3 - What is Ethical Dog Breeding & How...

The Honest Dog Breeder Podcast ·

2023/08/18

This episode is the second installment to our three-part series on the changing market, whether you should pause your breeding, if you're being ethical, and the upcoming, how to downsize your program, while retaining your bloodlines. Here we discuss what ethical and unethical dog breeding is, and then we dive into how the economy and supply & demand play into that ethics. There's a cheatsheet that goes with this episode! I hope you enjoy!

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17:42

#68 - Part 1/3 - Pause Your Breeding Program?

The Honest Dog Breeder Podcast ·

2023/08/10

Breeders are whispering about pausing their programs. Does that make sense? I'll discuss my thoughts on the pausing, if it's right for you, or even the industry. I'll also discuss three elements of the dog breeding market and economics that are playing into the current dog breeding situation. This is part of a 3-part series which includes the next episode on the difference between ethical and unethical breeding and also how that relates–or doesn't–with supply and demand econimics.

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16:50

#67 - Are You Accidentally Sabotaging Your Breeding...

The Honest Dog Breeder Podcast ·

2023/07/28

The dog breeding market is still normalizing, supply is greater than demand, and many breeders are contemplating quitting, but I see so many brilliant breeders sabotaging their breeding program because of this one thing they're doing...I'll explain what it is and how you can work with it to stop it from ruining the beautiful program you've built!

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15:56

#66 - How to Gain Traction in Your Breeding Program...

The Honest Dog Breeder Podcast ·

2023/06/24

It happens to us all, things are going good then this happens, then that happens, and, all of a sudden, we feel like we've lost our traction. Don't worry, it happens to us all. Today's episodes are all about techniques for geting the traction back in your business when you feel like you've lost it. Interested in the Ideal Puppy Buyer Cohorts? Apply here!

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17:19

#65 - Are Your Dog Breeding Problems Actually...

The Honest Dog Breeder Podcast ·

2023/06/19

In this episode I discuss how every problems can work to our benefit, especially in this normalizing market. I'll discuss some perspective shifts and how to better write your marketing copy to speak to your buyers. Interested in the Ideal Puppy Buyer Cohort? Join the Waitlist!

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12:13

#64 - Breeder Insecurities and what to do about it

The Honest Dog Breeder Podcast ·

2023/05/27

Every breeder I've ever spoken with has some insecurities in their breeding program, it's natural. Yet sometimes breeders take that insecurity and use it to fuel them to forfeit their integrity, giving breeders a bad name and hurting their program and reputation. This episode discusses a breeder whose insecurity led her to fraudulently place a badge on her website, not understanding how much it showed her lack of integrity. I'll give you an alternative, a way to use your insecurity as a guide to

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14:29

#63 - Maintaining Boundaries with Buyers

The Honest Dog Breeder Podcast ·

2023/05/22

What do you feel when you hear the word boundaries? Love it? Hate it? It haunted me for a while, buyers had me a bit resentful. I knew I needed boundaries, but how? This episode we discuss boundaries, what they are, why the concept feels a bit icky, and how to implement some boundaries so you feel better about the time you spend with your buyers and you, in return, give them better service. Get the cheat sheet that goes with this episode on 12 Techniques for Maintaining Boundaries with Your Buyers

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15:04

#62 - 4 Techniques to Prevent Feeling Like Dog...

The Honest Dog Breeder Podcast ·

2023/05/06

Dog Breeding can be overwhelming at times, especially when you're a mom and wife and the puppies aren't the only ones relying on you. In this episode I discuss four techniques to help you get a little traction in the process of dog breeding, don't worry they aren't woo woo. They're actionable. Want to schedule a free 30-min strategy session with Julie Swan?

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21:54

#61 - 5 Contract Clauses that Make Me Cringe

The Honest Dog Breeder Podcast ·

2023/04/28

Your contract should be an extension of your brand, your service, your relationship with your buyers, it can be so beautiful, but so many breeders put these clauses in their contract and ruin the relationship they've built with their buyers. This episode I discuss clauses that I recommend you avoid. Purchase my easy-to-customize contract template here! Want some help with your breeding business? Book a FREE 30-min Business Strategy Session with Julie Swan This isn't legal advice, but a discussion

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