PODCAST

Beyond Fashion Business

Esteban Julian

The Future Of Fashion Business Education. Helping People Start & Grow Brands.

arts fashion & beauty

All Episodes

00:50:53

The Current State Of Sustainability

Beyond Fashion Business ·

2019/12/31

We are very happy and excited to be back after our Christmas break for a new episode! With sustainability being such a big topic, we wanted to make sure people start this new year with correct information and expectations, so we had Co-Founder and CEO of PositiveLuxury Diana Verde Nieto to talk about the current state of sustainability, the direction it might be taking in the future, and the natural challenges that will come with progress.

00:39:59

The Evolution Of Merchandising

Beyond Fashion Business ·

2019/12/17

In this week's episode, we sat down with Vice President of Merchandising at Tommy Hilfiger Lindsay Sword to discuss the importance of merchandising, how merchandising has evolved in the last 2 decades, and what direction it is most likely to go to in the future

00:53:03

Hiring Talent For Your Retail Location

Beyond Fashion Business ·

2019/12/05

In this week's episode, we sat down with talent strategist, coach, speaker and culture builder Bridgette Corridan. Bridgette is not only the senior manager of talent acquisition for portfolio stores at Gap Inc, but a passionate leader that focuses on building talent strategies that support employee engagement, transparent cultures, customer satisfaction, and stellar business performance. We spoke about how to build teams who connect with their purpose. In today's world, it is very important for

00:56:42

Carhartt's Ben Ewy On Product Development

Beyond Fashion Business ·

2019/11/25

Before anything, we would like to apologize for our 2-week holiday absence. That being said, we are very excited to come back strong with an incredible guest, and an incredible episode. Ben Ewy is the Vice President of Global Product Design and Research & Development at Carhartt. We talked about how over the decades, Carharrt's brand and products have never failed to continuously implement a unique and original brand story that translates into an incredible product, content, and a story that has

00:41:41

Introduction To Social Responsibility In Beauty Products

Beyond Fashion Business ·

2019/11/05

In this week's episode, we sat down with the Director of environmental and social responsibility at Credo Beauty, Mia Davis. Mia is leading the movement of the clean product by setting the most meaningful ingredient and product standards. So it was a pleasure to have her on and talk about the ethical standards that every entrepreneur should consider if they want to start a beauty brand with ethical and environmental practices.

00:47:15

The Importance Of Finding Your Unique Creative Identity

Beyond Fashion Business ·

2019/10/28

In this week's episode, we spoke with Co-founder of FOLK Maggie Smart about the importance of developing your creative identity. Lots of people want to start fashion brands, but very few actually manage to stand out from the rest. What makes those fashion brands different? It's hard to believe how easily this topic is overlooked by the industry. You can't believe the level of importance this has when building successful fashion brands.

00:49:41

Building Company Culture Through Integrity

Beyond Fashion Business ·

2019/10/14

It all begins and ends with company culture, at least that's what a lot of fo people say. With the rise of social media, integrity and transparency become increasingly important factors in determining not only a successful company but a company that the best talent wants to work at. Unfortunately, building such an incredible culture is a daunting task, and the difficulty can throw a lot of entrepreneurs of the track. Julietta Dexter is Founder & CEO of The Communications Store, one of the UK’s

00:45:32

Digital Storytelling & The Leverage Of Technology

Beyond Fashion Business ·

2019/10/08

Technology is one of those things that has the power to completely disrupt an industry from one day to the other, this includes how brands are able to communicate and share their story with their customers. Luckily in this week's episode, we sat down with digital storytelling expert Alison Bringé to share some very valuable insight on what brands can do nowadays to successfully share their story digitally with their consumers.

00:45:23

Choosing The Right Products For Your Collections

Beyond Fashion Business ·

2019/09/26

Knowing what products to design for your collections, and at what price point to sell them at is a very important step when starting a fashion brand. That's why in this episode, we sat down with Melanie Smallwood who is the international buying director at Global Fashion Group. Melanie shared a lot of valuable advice that fashion entrepreneurs can start implementing in order to build stronger, and more successful collections.

00:48:47

Using CRM To Make Better Decisions For Your Brand

Beyond Fashion Business ·

2019/09/18

What is CRM? We know this is probably the first thing that came up when you looked at the title. The good thing is that CRM is a very easy thing to understand. That being said, we are lucky to have the Director of Digital & CRM at WSN Jon Lipfeld talk to us about what CRM actually means, and how it can help fashion business owners make better decisions for their brands. Jon is not only a fashion executive that has been around the industry his entire life but an entrepreneur at heart with a lot of

00:39:29

How Blockchain Can Help Solve Sustainability Issues

Beyond Fashion Business ·

2019/09/10

In this weeks episode, we sat down with Executive Director of Global Sales and Marketing at Soorty, Ebru Debbag. Being on the field for 26 years and counting, Ebru has been globally connected to the supply chain and has developed infrastructures of new territory sourcing, manufacturing, growth, and training. We were lucky to have her talk to us about one of the technologies she shes a lot of future in.

00:30:13

The Strategy Behind Getting Published In Fashion...

Beyond Fashion Business ·

2019/09/02

In this weeks episode, we sat down with fashion journalist Madeleine Holth. Madeleine's story is proof of the diligence and persistence that is required to break through as an individual or brand in the fashion industry. We talked about what fashion brands have to do in order to get magazines attention, and how in today's world being unique is not the only thing that gets the attention of fashion editors. Hope you like it!

00:46:50

Content & Experiences As The Pillars For Sustainable...

Beyond Fashion Business ·

2019/08/26

In this weeks episode, we sat down with the Co-founder of fashion e-commerce platform Seam Lab, Jake Woolf to talk to us about some of the strategies behind his eCommerce platform successful launch. From brand outreaching strategies to branding and customer experiences. Hope you enjoy this episode!

00:47:14

The Importance Of Spotting Marketing Trends In The...

Beyond Fashion Business ·

2019/08/19

In this weeks episode, we sat down with the founder of the marketing department of one of Brazil's biggest fashion businesses, Carmen Steffens. Gabriel talked to us about how he created one of the largest Brazilian fashion online stores of shoes, handbags, and accessories, starting back in 2007 by being able to spot marketing opportunities early. He also shared the strategy and insight he used to make Carmen Steffens one of the most successful e-commerce based fashion businesses in Brazil.

00:41:09

Supply Chain And Product Innovation With Perry...

Beyond Fashion Business ·

2019/08/11

On this weeks episode, we sat down with Perry Ellis Director Of Innovation, Issac Korn to talk more about recognizing the value of innovation for future growth. With today's environmental problems, innovation and technology-driven apparel companies are breaking into the industry with exponential growth. What are some of these new technologies? What is the importance of up and coming fashion entrepreneurs continuously innovating their business model? And how can they adopt some of these strategies

00:33:58

Why Italy Is Behind On Digital Marketing Innovation

Beyond Fashion Business ·

2019/08/03

In this weeks episode, we sat down with Primadonna's Head of Digital, Erika Finkelberg. As you probably know, Italy has always been a country that is continuously at the forefront of design and quality innovation, but is this level of innovation being applied to other very important of the industry? And what can fashion entrepreneurs in countries like Italy do to build their brand in accordance with the customers increasing demand for new digital and marketing experiences?

00:44:59

Starting A Vintage Brand With Young Retro's Steven...

Beyond Fashion Business ·

2019/07/28

On this weeks episode, we sat down with the Creative Director and Co-founder of Beyond Retro, Steven Bethell. This episode will be particularly interesting to you if you are thinking of starting a vintage brand, or just curious about a vintage fashion vintage brand works. We were lucky to have one of the people who are leading the vintage fashion movement to share his personal story and his advice for starting fashion entrepreneurs.

00:37:11

Email Marketing And CRM For Fashion Brands

Beyond Fashion Business ·

2019/07/20

In this weeks episode, we sat down with the Vice President of Marketing & CRM for the Techsyle Fashion Group. You better get a notebook for his one. There's so much advanced information in this episode that you will most likely have to listen to it a couple of times. We talked about the importance of CRM, how to use it to interpret data, how to use that data to create successful email marketing strategies, and how to optimize those email strategies. Hope you enjoy it as much as we did.

00:41:46

Building Great Partnerships & The Importance Of...

Beyond Fashion Business ·

2019/07/14

In this weeks episode, we had a really good conversation with Marcus Chung. Marcus is the VP of Manufacturing & Supply Chain at Third Love. We spoke about the importance of understanding the supply chain of any fashion business, its challenges, and some of the expectations you should have from your own supply chain. Marcus has a very unique and inspiring story, as he took a complete 360 turn to develop a career in the fashion supply chain, so there are definitely a lot of things to be learned from

00:34:11

The First Stages Of Starting A Fashion Brand

Beyond Fashion Business ·

2019/06/28

In this weeks episode, we sat down with fashion consultant Maria Pesin. She is a senior apparel industry executive with an outstanding history of achievement and over 25 years of field experience. Knowing what to focus is one of the biggest struggles for starting fashion entrepreneurs. So we had Maria share the most important insights strategies that all fashion entrepreneurs must know when they are starting out.

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