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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

19:25

The rebirth and death of two iconic Aussie brands;...

Mumbrellacast ·

2024/01/31

31 January 2024 The last week has seen the rebirth of one iconic Australian brand and the death of another Also on this episode: Optus dealt another blow as incoming head marketer ditches role just days out from commencing Join Neil Griffiths, Adam Lang and Lauren McNamara for a look at everything under Australia’s media and marketing umbrella.

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21:13

What new chair could mean for ABC; Woolies CEO goes...

Mumbrellacast ·

2024/01/24

24 January 2024 Former News Corp CEO Kim Williams is set to be the next chair of ABC - here's what it could mean for consumers and staff. Also on this episode: - Woolworths CEO Brad Banducci has attempted to clear up the Australia Day backlash - but did it work? Join Neil Griffiths & Adam Lang for a look at everything under Australia's media and marketing umbrella.

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29:00

Mumbrellacast is back: Australia Day retail fallout,...

Mumbrellacast ·

2024/01/17

17 January 2024 On the first episode of the year, hosts Neil Griffiths and Adam Lang go through some big announcements for Mumbrella and are joined by the editorial team to discuss the Australia Day retail fallout, why the Australian Open remains a hit for advertisers and brands, and so much more!

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26:45

The final episode of 2023: The biggest stories of the...

Mumbrellacast ·

2023/12/13

13 December 2023 Netflix is now releasing its viewing data - CEO Ted Sarandos told us all about it Also on this episode: For the final Mumbrellacast of 2023, we look at some of the biggest stories of the year Join Neil Griffiths, Adam Lang & Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.

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32:26

Spotify cuts, pivoting from podcasts and angry...

Mumbrellacast ·

2023/12/06

6 November 2023 Spotify the latest to be hit with staff cuts across its global business as it pivots away from podcasts Also on this episode: Elon Musk tells advertisers what he really thinks And we look into the International Cricket Council’s new deal with Amazon Prime Join Neil Griffiths, Adam Lang, Nathan Jolly & Kalila Welch for a look at everything under Australia’s media and marketing umbrella

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22:02

Private Media redundancies highlight challenging time...

Mumbrellacast ·

2023/11/29

29 November 2023 Private Media publishing group the latest to get hit with redundancies Also on this episode: Australia’s creative industry wants to clean up its act and now we have proof The founder behind Jim’s Mowing has launched a beauty business and it is booming Join Neil Griffiths, Adam Lang & Kalila Welch for a look at everything under Australia’s media and marketing umbrella.

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32:16

ARN boss tells us about landmark Kyle & Jackie O...

Mumbrellacast ·

2023/11/22

22 November 2023 Kyle & Jackie O sign historic ten-year deal; is this the beginning of the end for SCA? Also today: - We talk to ARN CEO Ciaran Davis about the huge deal - And we look at the fallout from Optus CEO Kelly Bayer Rosmarin’s resignation this week and how the telco can bounce back Join Neil Griffiths & Adam Lang for a look at everything under Australia’s media and marketing umbrella.

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31:51

Optus still has a chance to turn this comms crisis...

Mumbrellacast ·

2023/11/15

15 November 2023 Seven West Media enters the ARN/SCA media wars, but what does it all mean? Also on this episode: Optus offer up new explanation for last week’s nationwide outage And the ARIA Awards are back, but for how long? Join Neil Griffiths, Adam Lang & Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.

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29:30

Optus dealing with crisis comms over outage; is the...

Mumbrellacast ·

2023/11/08

8 November 2023 Optus slammed after nationwide outrage, as Comms Minister demands answers Also on this episode: Has the Melbourne Cup lost its media value? And the aftermath of the Qantas AGM Join Neil Griffiths, Adam Lang & Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.

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24:16

The realities of the CHEP redundancies; Inside SCA's AGM

Mumbrellacast ·

2023/11/01

1 November 2023 Telstra’s recent agency roster shake-up results in redundancies at CHEP, as revealed by Mumbrella this week. Also this week: - Mumbrella’s events are back in 2024 with Mumbrella360 and CommsCon - And inside SCA’s annual general meeting Join Neil Griffiths, Adam Lang & Lauren McNamara for a look at everything under Australia’s media and marketing umbrella.

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27:07

The good and the bad of SXSW; Deep dive into upfronts...

Mumbrellacast ·

2023/10/25

25 October 2023 The aftermath of Australia’s inaugural South by Southwest - the good, the bad and its future. Also today: - It’s upfronts season - we dive into some of the networks 2024 plans - The latest on ARN’s bid to takeover SCA - And one of Australia’s biggest names in TV says the misinformation cycle in news and social media is beyond repair Join Neil Griffiths, Adam Lang & Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.

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24:03

ARN's shock bid for rival SCA; Telstra's agency...

Mumbrellacast ·

2023/10/18

18 October 2023 ARN makes a shock bid for rival SCA - what will happen, and what does it mean for the broader media landscape? Also today: Marketing is dead. It sounds provocative, but could adland guru Kevin Roberts be onto something? Telstra announces a major shake-up to its brand and marketing agency roster And with the Voice referendum now behind us - we look at where it all went wrong for the yes vote, and the role advertising played in the decision Join Neil Griffiths, Sean Aylmer &

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33:46

Can ads swing Voice votes?; Board shake-up at Qantas;...

Mumbrellacast ·

2023/10/11

11 October 2023 We're in the final few days of campaigning before the Voice referendum - can last minute advertising really sway votes? Also today: The chair and three directors to go in a major board shakeup at Qantas OzTAM appoints a new CEO And what Nick McKenzie and Joe Aston - two of Australia’s best journalists - have in common Join Michael Thompson, Sean Aylmer & Adam Lang for a look at everything under Australia’s media and marketing umbrella.

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28:14

Media CEO pay; Sport still king on free-to-air; 'Yes'...

Mumbrellacast ·

2023/10/04

4 October 2023 Australia’s highest-paid media boss took home $3.4m last year - we take a look at what CEOs are being paid in the media world Also today: Sport is still king on free-to-air TV The 'Yes' campaign gains media momentum - but will it be enough? And Spotify’s conquered podcasts, now they’re going after Audible with audiobooks Join Michael Thompson & Sean Aylmer for a look at everything under Australia’s media and marketing umbrella. Also mentioned in today's episode: here's what

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32:34

What is going on at Dentsu?; Crown's campaign begins...

Mumbrellacast ·

2023/09/27

27 September 2023 What is going on at Dentsu? Restructuring, redundancies, and a few big appointments - all signs of the pressures on media businesses right now. Also today: Crown Resorts launches a major brand refresh - will it be enough to repair its reputation after two Royal Commissions? Threads and a rebranded Twitter fail to capture Australia’s attention And the launch of Mumbrella’s State of the Industry Survey Join Michael Thompson & Adam Lang for a look at everything under

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38:50

Will we see a $200m radio deal?; YouTube & TikTok...

Mumbrellacast ·

2023/09/20

20 September 2023 It's the biggest talent deal in Australian media history - can Kyle & Jackie O pull off a $200m contract? And what’s this mean for the broader industry? Also today: After YouTube's upfront and TikTok's For You Summit, we look at what the video giants are doing in the market right now Advertising businesses who work with fossil fuel companies are being called out, as pressure mounts on businesses and employees to align their client base with their ethics The Australian Women's

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30:44

Adland salaries & how to get a pay rise; cinema...

Mumbrellacast ·

2023/09/13

13 September 2023 Advertising industry salaries have been revealed, showing benchmark wages right across adland. What's this tell us about the industry - and how can you use it to get a pay rise? Also today: The second coming of cinema advertising: surprising new research suggests Australian advertising preferences are experiencing a 90s throwback. And have you ever seen a brand do more collaborations than Vegemite? We look at the marketing value on both sides of the deal. Join Michael Thompson

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33:50

How Qantas can save its brand; why Upfronts are so...

Mumbrellacast ·

2023/09/06

6 September 2023 Qantas has been engulfed by a PR nightmare. We look at what the new CEO has to do to restore public trust in the airline. Also today: It’s Upfront season - and in a tough advertising market, these events take on even greater significance And does the advertising industry have a problem with feedback? Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.

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31:23

Radio ratings raise eyebrows; Voice campaigns to kick...

Mumbrellacast ·

2023/08/30

30 August 2023 The latest radio ratings are in: we look at the big winners, and why some of the results have got broadcasters questioning the numbers. Also today: Prime Minister Anthony Albanese has announced the date for the Voice referendum - so now the campaigns to convince Australians will begin in earnest Free-to-air TV has united behind the VOZ Streaming platform. What will it mean for BVOD in Australia? Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and

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34:55

Gaffes in advertising; outdoor is on the rise; best...

Mumbrellacast ·

2023/08/23

23 August 2023 Krispy Kreme dumped an offensive commercial this week after being alerted to the gaffe by Mumbrella. But how did it get through in the first place, and will it do lasting brand damage? Also today: Outdoor advertising is on the up - we look at why The best work perks in adland - what would draw you to your next workplace? And a spike in magazine readership suggests the end is not yet nigh for offline media Join Michael Thompson, Adam Lang & Sean Aylmer for a look at everything

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