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PODCAST

PocketGamer.biz Podcast

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you

leisure video games

All Episodes

00:35:15

Week in Mobile Games E30 - Ubisoft's woes and Genshin...

PocketGamer.biz Podcast ·

2024/09/29

Craig Chapple and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. On this week's episode the team discusses Ubisoft's big Assassin's Creed Shadows delay, strike action and other problems. We also analyse the enormous success of Genshin Impact, which has hit $6.3 billion in four years. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook -

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00:42:59

Turning Metrics Into Mobile Wins with Safia Dawood

PocketGamer.biz Podcast ·

2024/09/24

Data is the lifeblood of any business, but marketers build companies to last when they go beyond the numbers to pinpoint the underlying factors contributing to revenue changes and transaction values. Safia Dawood, Senior Data Scientist at Moloco, joins our hosts Peggy Anne Salz and Brian Baglow to show how marketers can leverage a data-driven approach to build businesses that last in today’s competitive environment. Drawing from two years of robust Moloco internal data, Safia showcases how the

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00:59:44

Week in Mobile Games E29 - Playtika acquires...

PocketGamer.biz Podcast ·

2024/09/21

Craig Chapple, Paige Cook, Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. On this week's episode the team discusses Playtika's $1.95bn acquisition of SuperPlay, dive into WeChat Minigames - the multi-billion dollar games platform you know nothing about, and analyse why games companies are moving away from gaming. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group -

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00:49:19

Unicorns, Camels, and Hogs: How Smart Ad Monetisation...

PocketGamer.biz Podcast ·

2024/09/17

In today's app market, success is no accident—it's a strategy. Whether your app becomes a unicorn (a rare, standout success), a camel (steady and sustainable), or a hog (a resource-draining misstep) depends on the decisions you make now. In this episode, Patrick McSteen, App & Game Monetisation Expert with Logan Square Consulting, joins hosts Peggy Anne Salz and Brian Baglow to explain how a great ad monetisation strategy can transform the ad experience from a necessary nuisance to an

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01:00:25

Week in Mobile Games E28 - The Unity Runtime Fee is...

PocketGamer.biz Podcast ·

2024/09/14

Craig Chapple, Paige Cook, Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We're also joined by special guest, Fundamentally Games CEO Oscar Clark! We delve into the big breaking news of the week - Unity's decision to cancel the Runtime Fee, one year after it was first announced. Our hot takes were delivered just as the news broke mid-podcast! Elsewhere we discuss the Microsoft's deep Xbox cuts following its big Activision

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00:41:04

Google Lead Shines A Light On The Top Trends In...

PocketGamer.biz Podcast ·

2024/09/10

Making business decisions blindly will bankrupt you and your game. But with the right data, you’re never in the dark. This week, we hand the flashlight to CEE Mobile Gaming and Apps Lead at Google, Mariusz Gąsiewski. Nicknamed “The Insights Guy,” he turns numbers into narratives that guide game devs through the emerging trends they can’t afford to ignore. In this episode, he shines a light on the latest shifts in geos, genres, and growth opportunities to give Peggy Anne Salz and Brian Baglow a clear

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00:45:29

TapNation’s Secrets to 1 Billion Downloads in Under 5...

PocketGamer.biz Podcast ·

2024/09/04

Traditionally, studios faced a tough choice: either crank out hypercasual games at speed or concentrate on crafting deeper player engagement with fewer releases. TapNation breaks this mould—and brilliantly—mastering both approaches to top 1 billion downloads just four years after its founding. On this week’s episode of the PocketGamer.biz Podcast, Vincent Février, Chief Marketing Officer at TapNation, returns to share the winning strategies behind the company’s rapid rise and recent acquisition of

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00:44:30

Week in Mobile Games E27 - Savvy's big MENA...

PocketGamer.biz Podcast ·

2024/08/31

Craig Chapple, Daniel Griffiths, and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We delve into Savvy Games Group's big MENA investments and partnerships, the closure of Finnish developer Lightneer, and how Pokémon Masters EX has quietly generated $335m+ in gross revenue. Craig also talks about the Godzilla movies a little bit too much. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group -

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00:45:48

Kelly Kang’s Secret Sauce To Monetise Your Game Like...

PocketGamer.biz Podcast ·

2024/08/28

Pixel United, known for its portfolio of popular F2P titles and millions of active players, has nailed the art of squeezing revenue from ads without squeezing the fun out of a game. On this week’s episode of the PocketGamer.biz Podcast, Kelly Kang, Senior Director of Ad Monetisation & Partnerships at Pixel United, joins host Peggy Anne Salz to share pages from her playbook and to shed light on what the role of an ad monetisation manager means in today’s games market. Kelly delves into her

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00:56:20

Week in Mobile Games E26 - The Big Stories and Trends...

PocketGamer.biz Podcast ·

2024/08/25

Craig Chapple, Daniel Griffiths, and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We provide a breakdown of the key stories and trends from Devcom and Gamescom 2024. Meanwhile, we discuss Apple's latest changes following regulatory pressure, peek into the data that shows Squad Busters is on the up, and cover the big reveal of Monument Valley 3, coming exclusively to Netflix. ** Let's Connect ** 👉🏻 Twitter -

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00:51:42

Week in Mobile Games E25 - The Gamescom 2024 Survival...

PocketGamer.biz Podcast ·

2024/08/18

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We offer tips on surviving Gamescom, discuss a drive for games industry sustainability efforts, delve into why Xsolla is sponsoring English League One football team Stevenage FC, and Apple aficionado Daniel gives the iPhone giant a ticking off. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group -

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00:46:28

Taking Snake.io to the next level and building...

PocketGamer.biz Podcast ·

2024/08/13

Kooapps is no stranger to building big brands and successful games. Its portfolio, which includes Snake.io, Piano Tiles, Pictoword and Stacky Bird, has garnered more than 450 million downloads to date. On this week’s episode of the PocketGamer.biz Podcast, Kooapps CEO CK Wang joins host Peggy Anne Salz to discuss his journey from Microsoft to co-founding his own company, evolving out of the hypercasual space and building strong brands. CHAPTER TIMESTAMPS 00:00 - Intro 02:43 - Microsoft Research

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01:00:33

Week in Mobile Games E24 - The mobile games market...

PocketGamer.biz Podcast ·

2024/08/11

Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We analyse the mobile games market's return to growth, discuss Nazara's $100m war chest, and talk about Turkey's big Roblox ban. Daniel also gets mad about Beetlejuice. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook -

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00:43:05

Rise and Play’s Sophie Vo On The Skill You Can’t...

PocketGamer.biz Podcast ·

2024/08/06

A seasoned games professional with over 15 years of experience at top-grossing studios, including Rovio, Voodoo, and PlayStation, Sophie Vo knows the drill and how to drive success. But she also learned first-hand that companies can only go from good to great when they have exceptional and empathetic people at the helm. That's why she founded Rise and Play, a company helping studio leadership up their game. Offering services from high-performance team and 1-1 coaching to streamlined hiring,

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01:06:42

Week in Mobile Games E23 - The future of mobile...

PocketGamer.biz Podcast ·

2024/08/03

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We delve into AppMagic's $3m raise and the future of market intelligence, discuss the big SAG-AFTRA games strike against AI, and the team gets very British about the weather. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook -

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00:44:45

How AppHarbr Puts A Stop To Bad Ads Before Your Users...

PocketGamer.biz Podcast ·

2024/07/30

Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of mobile gamers have encountered creatives that blatantly misrepresent gameplay and more than half of all games are uninstalled within 30 days. Simply put, bad ads are bad for business. Alex Yerukhimovich, Head of AppHarbr, likens locating and blocking these creatives as a game of whac-a-mole—exhausting, time-consuming, and ultimately something you can’t win on your own. To get you out of this spiral and back

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00:46:07

Week in Mobile Games E22 - How Lilith Games builds...

PocketGamer.biz Podcast ·

2024/07/28

Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We delve into how Lilith Games builds billion-dollar mobile games, discuss the Humble Games layoffs and the confusing messaging about its restructure/closure, and Craig gets angry about the definition of downloads. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook

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00:51:10

Week in Mobile Games E21 - The future of B2B games media

PocketGamer.biz Podcast ·

2024/07/21

Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Monopoly GO! is now its own board game... plus discuss the future of B2B games media and the closure of Axis Studios - the team behind that famous Dead Island trailer. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook -

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00:35:14

AdQuantum’s Sergey Sukhov On Strengthening Ad Network...

PocketGamer.biz Podcast ·

2024/07/16

For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and utilising all available resources effectively. Sergey Sukhov, Chief Business Development Officer at AdQuantum—a performance marketing agency that offers unique support to smaller game studios on top of traditional UA services—offers his advice for nailing all three in this episode. Alongside our hosts, Peggy Anne Salz and Brian Baglow, Sergey shares

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01:00:02

Week in Mobile Games E20 - How to survive to 2025

PocketGamer.biz Podcast ·

2024/07/14

Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the big takeaways from the Develop: Brighton conference with advice on how studios can survive to 2025, and ask whether web3 gaming is still all talk. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website -

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