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PODCAST

A Brave New Podcast

Great marketing is all about making smart decisions, developing your discipline, understanding and meeting the needs of your prospective customers, and putting in place the right systems to make the whole process easier. A Brave New Podcast, with brand and marketing strategist Josh Dougherty, is here to teach you how to truly unlock your business potential through the power of marketing! Each episode will bring you insights, best practices, and top strategies from a variety of business leaders and

business marketing

All Episodes

31:16

Essentialism: The Power of Prioritization, with Polly...

A Brave New Podcast ·

2020/09/30

Polly Yakovich is co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode: Why the book "Essentialism:

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44:58

The Agency-Client Relationship, with Drew McLellan

A Brave New Podcast ·

2020/09/02

For 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own agency (which he still owns and runs) in 1995. Additionally, Drew owns and leads the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops, and more. What you’ll learn about in this episode: What trends

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48:00

Establishing Your Visual Strategy, with Amy Balliett

A Brave New Podcast ·

2020/08/19

Amy Balliett is the CEO and founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and headed up SEO at several companies before launching Killer in 2010. In the years since, she has grown Killer Visual Strategies to become the industry leader in visual communication, driving visual

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56:37

Reclaiming Our Creativity, with Melanie Falick

A Brave New Podcast ·

2020/08/05

Melanie Falick is an independent writer, editor, and creative director--and a lifelong maker. She is the author, most recently, of Making a Life: Working by Hand and Discovering the Life You Are Meant to Live, named one of the best books of 2019 by Publishers Weekly. She is also the host of Making a Life: The Conversation, a new online series designed to generate lively and inspiring discourse about making by hand—and creative expression more generally—and their vital impact on our well-being in the

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50:33

High-Value B2B and Proving Marketing’s Worth, with...

A Brave New Podcast ·

2020/07/22

Susan is a Connector...of business goals with strategies, and of people and ideas that strengthen business and personal performance. Her insights about marketing get at the heart of why and how smart marketers are valued drivers of business results. She’s led marketing, communications, product innovation, sales, and digital strategy in both start-ups and Fortune 500 companies. Before business school, she studied Pharmacy and is convinced her marketing career came from a stroke of luck that involves

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32:46

Getting to Know A Brave New, with Polly Yakovich &...

A Brave New Podcast ·

2020/07/08

In this unique episode of A Brave New Podcast, show host Polly Yakovich is interviewed by Stephen Woessner, CEO of Predictive ROI and host of the Onward Nation podcast. They take a behind-the-scenes look at the founding of A Brave New and the work the team does to help B2B business owners more effectively market their companies and extend their reach. Polly Yakovich’s Bio: Polly Yakovich is co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping

en

18:29

Turning a Family Business into a Tech Powerhouse,...

A Brave New Podcast ·

2020/06/24

As a co-founder of Redapt, David Cantu has been instrumental in the company’s 20+ years of growth at every step. Being entirely self-funded didn't make the journey comfortable. However, Redapt’s interest in identifying promising enterprise technologies early and developing expertise ahead of the market has helped their success. David is proud of Redapt’s history of innovation and contribution to solving difficult technology challenges with their customers. Redapt is the company behind many

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22:40

The Role of World-Building in Digital Marketing, with...

A Brave New Podcast ·

2020/06/10

Ian Lurie is a digital marketer with a twenty-five-year intolerance of trendy concepts and nonsense. Someone told him not to say bull3h!t, so he’s trying really hard not to. Ian uses both sides of his brain as a content creator, search engine optimization nerd, and data addict. He speaks at conferences worldwide, including MozCon, SearchLove, Retail Global, and Learn Inbound. He writes everywhere. Seriously, do a search. Ian founded Portent, a digital marketing agency, in 1995, and sold it to

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20:29

The Value of Research, with Felicity Moore

A Brave New Podcast ·

2020/05/27

Felicity Moore is a global consumer/customer/user insights and brand strategy specialist, with more than ten years of experience in the industry. She has been working for Microsoft for three years in product development for Mixed Reality and AI and, and she is currently on the strategic storytelling team for Dynamics 365. Felicity has also worked extensively across fast-moving consumer goods, alcohol/beverage, and athletics industries, among others. Felicity believes in getting out of the bubble and

en

25:27

Marketing During and After the Global Crisis, with...

A Brave New Podcast ·

2020/05/13

Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has a decade of experience in digital marketing and branding. What you’ll learn about in this episode: How to pivot online if your business development

en

24:22

Tearing Down Silos and Breaking Out of Your Comfort...

A Brave New Podcast ·

2020/04/29

George is a UX designer by trade and an entrepreneur by accident. He’s spent the past 10 years growing and evolving Crema, which started as an operation in the second bedroom of his home and has now grown to a 40+ person, multi-location company in the KC crossroads. His background is in digital design and all things UX, although, more recently, his focus has shifted to 1) new product experimentation through Venture Lab and 2) methods and ideologies for building successful product teams. Over the

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20:22

Examining Our Values and Looking to the Future, with...

A Brave New Podcast ·

2020/04/15

In Jill Jago’s own words: “I don’t believe in perfection. The most exciting and world-changing ideas have been born from a chaotic soup of clashing opinions, crazy notions, and stubborn dreams. This is where I thrive. Throw me into a messy situation and I’m looking for patterns, making connections and eventually tugging on the end of the thread that will weave all the best bits together into one glorious opportunity.” Jill believes that as humans we have the power to create the future we want and

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20:38

The Challenges and Opportunities of Marketing on a...

A Brave New Podcast ·

2020/04/01

An experienced leader and creator with a broad digital media background, Devin Moore is a Global Marketing Manager for Xbox, and specializes in channel strategy, creative ideation, technical problem solving and tactical implementation. Devin is skilled in content creation, campaign, and asset deployment, measurement, and management with a strong focus on measurable, results-driven execution of business objectives across all communications channels. Devin prides himself on ensuring businesses achieve

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19:33

Future-Proofing Your Business With Thought...

A Brave New Podcast ·

2020/03/18

Stephen Woessner is the Founder and CEO of Predictive ROI and the host of the Onward Nation podcast, a top-rated podcast for learning how business owners think, act, and achieve success. Onward Nation is listened to in more than 120 countries around the world. He is the author of three bestselling books including the Amazon #1 Bestseller Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes,

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15:22

Differentiating Your Business Through Powerful...

A Brave New Podcast ·

2020/03/04

Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has a decade of experience in digital marketing and branding. What you’ll learn about in this episode: Why there is often confusion surrounding what is and

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02:04

Welcome to A Brave New Podcast

A Brave New Podcast ·

2020/02/12

Great marketing is all about making smart decisions, developing your discipline, understanding and meeting the needs of your prospective customers, and putting in place the right systems to make the whole process easier. A Brave New Podcast, with digital marketing expert Polly Yakovich, is here to teach you how to truly unlock your business potential through the power of marketing! Each episode will bring you insights, best practices, and top strategies from a variety of marketing experts to help

en

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