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PODCAST

BE the Sought-After Entrepreneur Podcast

Kathryn Thompson

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to

business marketing

All Episodes

23:49

How We Dilute Our Message and My Real-Time Story

BE the Sought-After Entrepreneur Podcast ·

2024/06/25

Do you find yourself diluting your message because your head and heart are in a battle with themselves? If so, I’m sharing a real-time story that will illustrate how I navigate this and why it happened to me.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How I was diluting my message for a new creative project and how it didn’t reflect the essence or intention of the project. Why I was doing it, and how I noticed it was happening. The reason our authenticity gets muddled between

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41:32

What We Can Learn About Client Attraction From Dating...

BE the Sought-After Entrepreneur Podcast ·

2024/06/18

What does dating and relationships have in common with client attraction? When you know this you’ll stop repelling dream clients. Tune into this week's episode to find out.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why understanding language patterns and human behavior is vital for communicating and attracting people into our world. Why dating and relationships can teach us so much about client attraction and why this matters.How most marketing and sales tactics are

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28:28

The Misconception About High-Pressured Sales Tactics

BE the Sought-After Entrepreneur Podcast ·

2024/06/11

So many soulful business owners are cautious not to use icky or high-pressured sales tactics. And I've been guilty about this too. But when does trying to be too nice impacting your ability to ask for what you want. Tune in as I share my insight.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why trying not to be icky or pushy is actually impacting your sales. The biggest misconception about high-pressured sales tactics. How asking for what you want and setting boundaries

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26:38

The Important Thing to Be Aware of When Seeking...

BE the Sought-After Entrepreneur Podcast ·

2024/06/04

Receiving guidance and mentorship is vital when growing a business, but there is something you need to be aware of when someone gives you advice. Tune in as I share my insight.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why do we want to take all guidance and advice with a grain of salt, and how do we know if what’s being shared with you is right for you.Even the most well-intentioned advice can lead you astray if you don’t do this first. The reason why you can be doing all the

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35:44

How Oversimplification in Marketing & Sales Messaging...

BE the Sought-After Entrepreneur Podcast ·

2024/05/28

Promising quick results in a short period of time is setting a lot of entrepreneurs up for failure. Tune into this episode to hear why.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:What oversimplification in messaging is and why you’ll want to be aware of it.How promising quick results in a very short period of time is impacting your expectations on success.The truth about entrepreneurship and what you need to know.If this episode inspires you somehow, leave us a review on Apple

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32:17

How to Know What to Refine and Optimize in Your...

BE the Sought-After Entrepreneur Podcast ·

2024/05/21

Tired of guessing what works and what doesn’t in your marketing and sales strategies, then you’ll want to tune into this episode.I’m breaking down how to know what to refine and optimize to get better results.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The problem I see that most entrepreneurs make and how it’s keeping them throwing spaghetti against the wall.The difference between playing the short game and long game and how it’s impacting your marketing and sales success.How

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39:32

How I Make Decisions When Things Aren’t Working with...

BE the Sought-After Entrepreneur Podcast ·

2024/05/14

Rarely do we share real-time behind-the-scenes decision-making because it’s sexier to share the wins. But the in-between is actually where the magic happens and so much of the lessons unfold here.In this episode I’m sharing how I make decisions when my marketing isn’t working.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How I know for sure my marketing isn’t working from a data-driven perspective.Why we can learn so much from real time behind-the-scenes sharing and how I want to

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43:04

4 Simples Phases to Create Marketing and Sales Alignment

BE the Sought-After Entrepreneur Podcast ·

2024/05/07

Business can feel overwhelming, especially with all the noise of what to do and what not to do. So in this episode, I’m breaking down the 4 key phases to master for business success.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why growing a business is simple if we focus on these 4 key phases.How easily it is to get distracted and overwhelmed and how to overcome it.How to know which phase to focus on first if you’re just starting out.If this episode inspires you somehow, leave

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34:26

Why It’s Difficult to Keep Up with Trying to BE...

BE the Sought-After Entrepreneur Podcast ·

2024/04/30

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40:00

How to Attune to Your Voice to Show Up Authentically...

BE the Sought-After Entrepreneur Podcast ·

2024/04/23

Find yourself asking “how can I find my authentic voice?” so I can create content that actually sounds like me…then you’ll want to listen to this episode because I’m answering this question for you.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why just telling some to “be you” is easier said than done when someone is trying to find their authentic voice. What you need to do if you want to attune to your authentic voice and make sure it’s reflected in your marketing content. How

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36:34

4 Things to Focus on IF You Want Sales Success

BE the Sought-After Entrepreneur Podcast ·

2024/04/16

Wondering where to focus your energy and time to ensure sales success? I’m sharing the 4 things I’d do every time I start a business and why most people aren’t focusing on them.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:4 things to focus on if you want sales success (& why more people aren’t focusing on them).The patterns I see are preventing people from seeing sales success quickly. The importance of your offer if you want to avoid speaking to the void. If this episode

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40:37

How to Communicate What You Do So That Your Community...

BE the Sought-After Entrepreneur Podcast ·

2024/04/09

Curious to discover how to put into words what you do so your audience sees themselves in your content? You’ll want to tune into this episode to see how I’ve done it and how I coach my clients to achieve it.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why your audience might not be connecting with your message and how to change that.The key to creating a potent message that has your audience sees themselves reflected in your words. Where connection really starts and why most

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47:21

What’s a Customer Buying Journey & Why You Need One...

BE the Sought-After Entrepreneur Podcast ·

2024/04/02

All business owners want a consistent way to attract clients into their business, yet many rely on posting and praying or winging it.So I’m sharing how to create consistent client attraction, while honoring your feminine energy.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The step on the customer buying journey that most people overlook or skip that’s causing them to stay friend-zoned.How to build a customer buying experience that takes your audience from cold to sold

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54:02

How You’re Limiting Your Creativity and Business...

BE the Sought-After Entrepreneur Podcast ·

2024/03/26

If you’re a master at what you do and you want to change the way we do things…this week, I’m sharing a big limiting pattern a lot of experts experience and how to overcome it.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The role of the expert and how this impacts our creativity and ability to innovate what we do.How to deepen your creativity and creative problem solving as an entrepreneur.Why many of us limit our creativity and business growth without even knowing it. If this

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24:03

The Potent Question, a Client, Recently Asked Me and...

BE the Sought-After Entrepreneur Podcast ·

2024/03/19

If you have a coach or mentor, are you asking them questions that can change the trajectory of your business?This week, I’m sharing the potent question a client recently asked me and how questions we ask can change the trajectory of your business.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How the quality of your questions dictates the quality of the responses you receive (why the people we seek advice from matter).The fundamental patterns I see hold most female entrepreneurs

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34:22

The Three Puzzle Pieces Needed Turn Connection into...

BE the Sought-After Entrepreneur Podcast ·

2024/03/12

If you’re craving a simple way to turn connections into clients, you’ll want to listen to this episode. Helen is sharing the three puzzle pieces needed that will move your audience to a sale in a simple and gentle way.Helen is a sales strategy and messaging coach with 19 years of experience. She’s on a mission to help entrepreneurs with the simple way to define, design + sell-out your MAGIC with a gentle sales and messaging strategy as UNIQUE as you.BY THE TIME YOU FINISH LISTENING TO TODAY’S

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50:10

Overwhelmed by All the Marketing Strategy Choices and...

BE the Sought-After Entrepreneur Podcast ·

2024/03/05

If you’re overwhelmed by all the marketing and sales strategy choices out there and mix messages…this is for you! I’m unpacking why this is happening and how to shift through it.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The real reason we experience overwhelm on what to choose and do when it comes to marketing and sales and how to shift through it. Why most soulful coaches believe things aren’t working when in reality they are.The main patterns I see after helping 100s of

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47:43

Why Selling the Invisible isn’t as Hard as You Think

BE the Sought-After Entrepreneur Podcast ·

2024/02/27

Why selling the invisible isn’t as hard as you think? If you struggle with the oh so painful question of "How do I describe what I do," you need to listen to this episode.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The real reason soulful coaches struggle to turn their wisdom into words and it’s not what you think.Why catchy taglines, I help statements and grandiose promises are making it harder than you think.Why your superpower is the gateway to getting your

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68:44

How Attachment Trauma is Impacting How You Show Up in...

BE the Sought-After Entrepreneur Podcast ·

2024/02/20

Trauma drive is something that often impacts the way we show up in business and impacts the type of clients & partners we attract.If you’re feeling resentful towards your business or wondering why you keep attracting a certain type of client, you need to tune into this episode with Dalila Jusic-LaBerge.Dalila is an attachment trauma based relationship coach and consultant for high achieving women who are tired of hearing "Let's see where it takes us," when they are ready to give

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33:12

The Flip Side to Honouring Your Authentic Expression...

BE the Sought-After Entrepreneur Podcast ·

2024/02/13

If you want to honor your self-expression, there is a flip side to this that most people don’t consider. Tune in as I share both sides to living an authentic life. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The hidden side to honouring self-expression that most people don’t consider.The biggest challenge for most people who deeply value their authentic expression.Why just living your authentic self-expression is only part of the puzzle and how to ensure we are accepting others

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242 results

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