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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

17:30

Bounced Payments & Personal Follow-Up

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/03/05

Are you relying solely on automations to recover failed payments? If so, you are losing money and experiencing unnecessary churn in your subscription box business. Business is personal. Recovering failed payments needs more than just automation - it needs a personal touch. Your personal touch. Think about how much time, energy, and money you spend getting new subscribers. How much time and energy are you willing to spend to keep them? In my subscription business, we use a combination of

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34:59

183: Stu McLaren Reveals the Messaging Shift That...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/02/26

When I first started my subscription box, I thought I was selling cute products. I didn’t realize my audience wasn’t just buying things—they were buying transformation. They wanted to feel confident, stylish, and put-together, but my messaging wasn’t reflecting that. Making that shift—from selling products to selling a feeling—was one of the biggest game-changers in my business. And it can be the biggest game changer in your business, too. The person who helped me understand the need for this

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32:58

5 Ways to Increase Perceived Value in Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/02/19

Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business. In today’s episode, we’re talking about increasing the perceived value

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35:18

182: From 118 to 1800 Subscribers: 2-Year Update From...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/02/12

Betsy Goodman of B Goods Lettering is back on the podcast, and wow—what a difference two years makes! When I last interviewed Betsy in October 2022 on episode 93, she had 118 subscribers to her Lettering Box and was using Instagram brilliantly to grow her audience. Fast forward to today, and she’s running two thriving physical subscription boxes, a digital membership, and has grown her subscriber base to 1800! In this episode, Betsy shares the incredible journey of scaling her business, the

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33:24

181: Scaling Your Subscription Box: The Path to True...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/02/05

Scaling your subscription box business isn’t just about making more money—it’s about building a business that works for you, instead of you working for it.Are you stuck in the day-to-day grind, feeling like growth is just out of reach, or afraid that scaling will be overwhelming (or expensive!)? Then this episode is for you. When I first launched my subscription box, my goal was 100 subscribers. That felt HUGE. I never imagined I’d be where I am today—packing thousands of boxes every month. But

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18:25

7 Ways to Market Your Subscription Box Cost Effectively

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/01/29

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business. The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. I’m sharing seven cost-effective ways to

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31:54

180: 4 Productivity Hacks for Subscription Box Owners

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/01/22

In this episode of The Launch Your Box Podcast, we’re diving into 4 productivity hacks that will help subscription box owners save time, reduce stress, and grow their businesses more efficiently. 1 - Avoid Task Switching Set boundaries to allow you to focus on one task at a time. 2 - Batch Your Work Focusing on a single task allows your brain to get into a flow. This improves concentration and efficiency. 3 - Use Time Blocking Time blocking is all about intentionally planning your day or

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35:19

179: From Blogger to Subscription Box Owner with 1200...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/01/15

On this episode of the Launch Your Box podcast, meet Jenny Finke of Love Me Gluten Free. Jenny didn’t just pivot from blogging to launching her subscription box—she sold out her first 125 boxes in just two hours and now has over 1,200 subscribers in less than a year! Learning and Sharing All Things Gluten-Free Jenny launched a blog where she shared recipes, stories, products, advice, and more. She ran the blog for over 10 years and had several million readers. Jenny wrote a book and amassed a

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29:22

10 Ways to Build Your List - Every Month

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/01/08

What one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list! If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows you to grow. One of my main goals for my business in 2023 was to double the size of my email list. I

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26:10

178: $0-$100k in 10 Months with The Crafty DIYer

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/01/01

In this episode, we’re talking with Denise Parkes of The Crafty DIYer. Denise and I know each other well. She’s a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. As one of my Mastermind Ladies, I get to see Denise in person 3 times a year! Her strength and the story of the last year in her business inspire me and the other members of our Mastermind. It will inspire you, too. Denise is an artist and a crafter. She is passionate about teaching others to enjoy crafting. Denise

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26:40

Taking Your Side Hustle to a Full-time Gig

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/12/25

Have you thought about taking your subscription box business from a side hustle to a full-time gig?It’s absolutely possible. I did it and so have many members of Launch Your Box. But… Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. Take your time and get real about what your goals are. Are you currently working 40/50/60

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24:31

177: Year-End Review of My Subscription Box Business

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/12/18

This past year in my business was filled with wins, challenges, and hard-earned lessons. And that’s okay. Because being an entrepreneur, and especially a subscription box owner, isn’t as glamorous as the internet sometimes makes it seem. It’s more like a rollercoaster – holding on tight through the highs, the lows, and all the in-betweens. In this episode, I’m taking you behind the scenes of my business, sharing the good, the bad, and the downright frustrating moments. Why share all of this with

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48:28

Build an Audience with a Niche Specific Podcast

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/12/11

“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter. My podcast producer, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5%

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10:59

176: 4 Ways to Liquidate Inventory before Year-End

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/12/04

Are you sitting on extra inventory as we near the end of the year? For most of you, sales are strong right now. You're filling holiday orders and managing all that comes with this busy season. But as the end of the year draws near, it’s time to liquidate leftover stock. Why is liquidating inventory important? Liquidating inventory frees up your cash flow, opens up room on your shelves, reduces taxable assets, and prepares you for a fresh start. In this episode, I’m sharing 4 strategies to

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23:15

Using Mystery Boxes to Reduce Inventory Before Year End

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/11/27

“Don’t bring that stale inventory into 2023!” - Sarah Williams Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce

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38:47

175: 10 Tips for Managing Overwhelm in Q4 and Year Round

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/11/20

Entrepreneurial overwhelm is part being a small business owner, especially during the 4th quarter. But that doesn’t mean feeling overwhelmed is a fact of entrepreneurial life you can’t do anything about. Overwhelm leads to two things: burnout and bad decisions. Burnout is bad for your health – physically, mentally, and emotionally. And bad decisions can cost your business a LOT of money. I have 10 practical strategies you can use to reduce overwhelm and stay focused not only during Q4, but all

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36:35

Sourcing Tips on Alibaba with Marissa Sayers

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/11/13

“Stand tall and own your buying power.” Is this going to be the year you find new sources for products? Have you been curious about how to order products from overseas manufacturers? Are you wondering what Alibaba is and why so many subscription box owners use it to order products at great prices? If any of those sound like you, this episode is for you. Marissa Sayers joined me to take us through the process of ordering products through Alibaba. Marissa has a lot of experience sourcing

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24:59

174: Holiday Shipping Hacks: Surviving the 4th Quarter

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/11/06

It’s the 4th quarter—also known as the busiest, craziest time of the year for product-based business owners! You've planned your 4th quarter promotions and products are arriving, but have you thought about the logistics of fulfilling and shipping all those orders? In this episode, I share shipping hacks and strategies to help subscription box owners and product-based businesses navigate our busiest quarter… and stay sane doing it! Prep Packing & Shipping Supplies Early Audit your packing and

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18:47

Leveraging Email Marketing to Make the Most out of Q4

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/10/30

“More emails equals more sales!” - Sarah Williams We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you can do now that will give your 4th quarter sales a major boost. We create different types of email content during the first three quarters of the

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27:45

Maximize Your 4th Quarter Sales

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/10/23

The 4th Quarter is here! It’s the busiest shopping season of the year and a can’t-miss opportunity to bring more revenue into your subscription box business. If you haven’t started preparing for your 4th quarter promotions, it’s time to start. This episode is all about maximizing your 4th quarter sales by tapping into your existing audience and subscriber base. I’m sharing five promotions you can run this season. You’ll serve your audience by making gift-giving easy and bring more revenue into

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