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PODCAST

Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

business marketing

All Episodes

19:41

Everything is Made Up and the Search Ads Don't Matter

Today in Digital Marketing ·

2024/09/16

A huge sea change in how consumers find deals could change where you spend your ad dollars — and Google isn’t going to like it. Meta changes its mind on a big policy — and you aren’t going to like it. And hope you’ve got backups for those backups — what’s behind the mass failing of thousands of hard drives.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive

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24:24

Weekend Edition: Influencer Marketing with Popular Pays

Today in Digital Marketing ·

2024/09/14

If there is a hidden gem among marketers these days, it's got to be the role of influencer marketing. These creators earn thousands of followers who will take their advice — that's gold, for a marketer looking to introduce their brand to a new group. But finding those creators, negotiating with them, getting approvals, and tracking the results until now has been a mess of spreadsheets, to-do lists, and dropped balls.There is a better way, of course, and some services are starting to emerge

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19:09

Hey Copywriters... What is the Most Effective Letter?

Today in Digital Marketing ·

2024/09/13

Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing your campaign destination without your consent? Google Ads locks down your audiences. And the ad format consumers are really starting to get tired of.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when

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20:12

He Likes It! Hey Mikey!

Today in Digital Marketing ·

2024/09/12

If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them back? How Gen-Z prefers to buy your products. And it’s the return of Mikey! He won’t eat it… he hates everything!Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog

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14:30

When Your Ads Are a Whole Mood

Today in Digital Marketing ·

2024/09/11

Happy words, higher clicks — how your copywriting’s emotion matters. Ads are coming to AI, but why are marketers so hesitant? Pinterest really wants you to pay more attention to it. And lawyers are first up on Google’s new “hit list.”Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing

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8:29

When ‘For You’ Becomes ‘Forget You’

Today in Digital Marketing ·

2024/09/10

You suck and so do your TikTok videos. Meta cancels a sneaky UTM parameter used by many marketers. What the Shopify-PayPal deal means. And the disturbingly simple trick that's breaking WhatsApp.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show

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7:20

Frugal Festivities

Today in Digital Marketing ·

2024/09/09

Consumers say they'll spend less and earlier this holiday season. Google sunsets another ad feature. A timeline for a possible Google breakup emerges. And handy emails when your links break.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier

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8:50

From FYP to ROI?

Today in Digital Marketing ·

2024/09/06

TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. Google vs the U.S., part 2. And augmented reality comes for a high-sales category.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing

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10:18

Brain Rot.

Today in Digital Marketing ·

2024/09/05

The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about.PLUS: Free trials or demos? Which convert better? We have the latest video performance data. And a huge media spender decides which agencies will get its budget.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when

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7:55

Babe Wake Up, Snapchat Is Putting Ads in Chat

Today in Digital Marketing ·

2024/09/04

Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump. Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier

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8:58

This Episode is 100% Information (I Mean, Probably)

Today in Digital Marketing ·

2024/09/03

It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became two-way.Links to today's stories📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show

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7:24

The Fatigue Countdown

Today in Digital Marketing ·

2024/08/29

Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through the chaos. Also: Yelp sues Google. Threads gets more open. And is TV on its way out?Links to today's storiesVisit Our Sponsor: Unerry 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅

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13:59

The Great Ad Headline Heist

Today in Digital Marketing ·

2024/08/28

Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public?Links to today's storiesVisit Our Sponsor: Unerry 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social

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10:34

Targeted: The Dark Side of Personalized Advertising

Today in Digital Marketing ·

2024/08/27

Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of buyers who return things they buy online. Google's secret program to influence agencies. And TikTok will do more than speak your language, it'll sound like your CEO while doing it.Links to today's storiesVisit Our Sponsor: Unerry 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on

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9:30

Those Poor, Unfortunate Goals

Today in Digital Marketing ·

2024/08/23

Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And the pizza promotion that lets you dance for your dinner is actually, secretly, a very clever BOGO deal.Links to today's storiesVisit Our Sponsor: Unerry 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when

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11:13

Paging Dr. Cringe... Emergency!

Today in Digital Marketing ·

2024/08/22

Is your brand making the right decision when it comes to passing TikTok trends? Also: Why is Meta getting triple the ad share than it gets for eyeballs? How the American election will push up ad prices. And Google's having a bad week with bugs.Links to today's storiesVisit Our Sponsor: Unerry 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when

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10:11

The Two Letters That Are Blocking Your Conversions

Today in Digital Marketing ·

2024/08/21

Want to tank your sales? Tell buyers your product uses AI. Amazon's big announcement for sellers. Why audience recommendations are missing from Google Ads this week. And decrypting Reddit's latest hires: Are they about to join the search ads party?Links to today's stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅

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12:26

Fear and Surprise and Ruthless Counterfeiting Efficiency

Today in Digital Marketing ·

2024/08/20

The kettle sues the pot. YouTube's new partnership takes on TikTok. Why Amazon's ads business has been surging lately. And the final ruling: Do hashtags even matter any more?Links to today's stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show

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16:11

Inside Google Ads: Metrics That Matter

Today in Digital Marketing ·

2024/08/16

Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads correspondent Jyll Saskin Gales.Jill worked at Google Ads for six years, so you're getting the straight goods — not only from someone who knows what the answers are, but from someone's who's on the outside now and therefore can TELL you those answers!While you're listening, be sure to sign up to get all her episodes — just search for Inside

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12:02

Enjoy the Silence

Today in Digital Marketing ·

2024/08/15

Meta makes a big change to conversions — but you probably didn't hear about it. Why does Meta keep these changes such a secret? Also: LinkedIn wants you to stop trying to be funny. The informal pulse of the economy says things are actually looking up. And when CEOs say the quiet things out loud.Links to today's stories 📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us🌟 Rate and Review UsGO PREMIUM!Get these

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205 results

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