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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

24:59

The Ins and Outs of Government PR with Duyen 'Jen'...

PR 360 ·

2024/06/05

Duyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief

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25:49

How to Get Booked on High-End Podcasts with Josef...

PR 360 ·

2024/05/29

Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.Key Takeaways:- 5 rules to creating a successful podcast- How to be a great podcast guest- How to get

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27:50

Making the Most of Podcast Appearances with Brandy...

PR 360 ·

2024/05/22

My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium. Key Takeaways:- How to craft your story- The importance of prep work- How to get booked on podcastsEpisode Timeline:1:05 Is that a corgi in the Kitcaster logo?3:00 How Kitcaster gets people booked onto podcasts4:20 Is

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23:04

Telling Stories About Wine and Food with Curate &...

PR 360 ·

2024/05/15

Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.Key Takeaways:- How to target wine consumers-

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24:35

How quirky marketing made the Calm app a smash with...

PR 360 ·

2024/05/08

Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition. Key

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21:41

Breaking into PR with Dominique Turner

PR 360 ·

2024/05/01

Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also serves as the Marketing Director for Ballet & Books, a non-profit organization striving to reduce the literacy gap through the hybrid storytelling of dance and reading. Here, she discusses how she got into PR after graduating from Cornell in 2020 and the big impact AI will have on retail.Key Takeaways:- How to break into PR- The benefits that young

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23:55

Building a Female-Centered PR Consultancy with Nicole...

PR 360 ·

2024/04/24

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients. Key Takeaways:- How Nicole built a female-centered PR consultancy- Lessons learned working in politics-

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20:39

'PR Confidential' with Amanda Proscia of Lightspeed PR

PR 360 ·

2024/04/17

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.Key Takeaways:- Answers to common questions about PR- The "3 I"

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24:36

Speaking to Diverse Markets Authentically with Juan...

PR 360 ·

2024/04/10

Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.Key Takeaways:- How to market to diverse

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22:30

Biotech Communications in a Post-COVID World with...

PR 360 ·

2024/04/03

Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the

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22:23

Stand for Something with Gini Dietrich of Spin Sucks

PR 360 ·

2024/03/27

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.Key Takeaways:- The Spin Sucks story- Why thought leaders

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24:22

Modern Marketing for Ministries with Dawn Jordan Jones

PR 360 ·

2024/03/20

Dawn Jordan Jones is the Brand & Communications Manager for the Information Technology Senior Management Forum (ITSMF), an organization that works for barrier-free opportunities for Black technology leaders. She’s also the CEO of 29Eleven Media, which helps businesses and ministries market their truth. Here, Dawn discusses the importance of inclusivity in tech and how faith-based organizations are adopting modern marketing and social media solutions.Key Takeaways:·How ministries are embracing

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25:07

Finding Your Inside Innovator with Louis K. Gump

PR 360 ·

2024/03/13

Louis K. Gump is a business builder, transformational leader, and pragmatic optimist. He is the president of Cambian Solutions, which focuses on excellence in innovation, business growth, and team performance. Earlier in his career, he presided over award-winning mobile businesses at The Weather Channel and CNN served as CEO of two digital media firms and led Cox Media. Here, he discusses his recently released book, “The Inside Innovator: A Practical Guide to Intrapreneurship,” and how to find

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25:53

Nurturing Brands and Going Viral with Paul Cohen of...

PR 360 ·

2024/03/06

Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing”

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24:41

Keeping Creative and Rebranding Rite Aid Healthy...

PR 360 ·

2024/02/28

Andrew Staub is a journalist-turned-PR-pro with 15 years in the communications industry. He is the communications manager for Rite Aid Healthy Futures, a nonprofit grantmaking organization affiliated with the Rite Aid retail pharmacy chain. Here, Andrew shares how he worked to rebrand Rite Aid Healthy Futures and why he wouldn’t let a multiple sclerosis diagnosis stop him from pursuing his goals.Key Takeaways:·The frustrations of being a writer·Rebranding Rite Aid’s Healthy Futures initiative·Andrew

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24:54

The Power of Networks with Michael Axman and Jake...

PR 360 ·

2024/02/21

Michael Axman and Jake Fleshner are the founders of The Nucleus Network, a group of highly vetted and seasoned professionals across diverse industries. The network includes tech founders, VC legends, real estate moguls, brand experts, e-commerce wizards, agency owners, festival producers, influencers, and more. Here, Michael and Jake talk about how they created the network and discuss the mindset that’s necessary for success.Key Takeaways:·The importance of curiosity in business·How to build a

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25:01

Authentic Storytelling with Gina Villareal-Arcediano

PR 360 ·

2024/02/14

Gina Villareal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits.Key Takeaways:How to send an effective pitchWhy authenticity

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28:21

Effective Crisis Communication Strategies with Howard...

PR 360 ·

2024/02/07

Howard Waterman has over two decades of experience in strategic communications, public relations, senior executive counsel, and crisis communications in senior leadership roles at top U.S. brands. He is president and founder of The Waterman Group and serves as Chief Executive in Residence – Communications at AI 2030, an initiative aimed at harnessing the transformative power of AI to benefit humanity while minimizing its potential negative impact. On Howard’s second appearance on PR 360, he

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29:47

Trust and Transparency in PR with April White

PR 360 ·

2024/01/31

April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI.Key Takeaways:- The rise of affiliate marketing- The new AI crisis- Transparent client relationshipsEpisode

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27:31

The FOCUS Marketing Mindset with Eric Morley

PR 360 ·

2024/01/24

Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024.Key Takeaways:- The power of FOCUS- The need for brand clarity- Why everyone is in marketingEpisode Timeline:2:00 Why FOCUS is Eric's guiding principle4:20

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308 results

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