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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

24:36

Speaking to Diverse Markets Authentically with Juan...

PR 360 ·

2024/04/10

Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.Key Takeaways:- How to market to diverse

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22:30

Biotech Communications in a Post-COVID World with...

PR 360 ·

2024/04/03

Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the

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22:23

Stand for Something with Gini Dietrich of Spin Sucks

PR 360 ·

2024/03/27

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.Key Takeaways:- The Spin Sucks story- Why thought leaders

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24:22

Modern Marketing for Ministries with Dawn Jordan Jones

PR 360 ·

2024/03/20

Dawn Jordan Jones is the Brand & Communications Manager for the Information Technology Senior Management Forum (ITSMF), an organization that works for barrier-free opportunities for Black technology leaders. She’s also the CEO of 29Eleven Media, which helps businesses and ministries market their truth. Here, Dawn discusses the importance of inclusivity in tech and how faith-based organizations are adopting modern marketing and social media solutions.Key Takeaways:·How ministries are embracing

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25:07

Finding Your Inside Innovator with Louis K. Gump

PR 360 ·

2024/03/13

Louis K. Gump is a business builder, transformational leader, and pragmatic optimist. He is the president of Cambian Solutions, which focuses on excellence in innovation, business growth, and team performance. Earlier in his career, he presided over award-winning mobile businesses at The Weather Channel and CNN served as CEO of two digital media firms and led Cox Media. Here, he discusses his recently released book, “The Inside Innovator: A Practical Guide to Intrapreneurship,” and how to find

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25:53

Nurturing Brands and Going Viral with Paul Cohen of...

PR 360 ·

2024/03/06

Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing”

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24:41

Keeping Creative and Rebranding Rite Aid Healthy...

PR 360 ·

2024/02/28

Andrew Staub is a journalist-turned-PR-pro with 15 years in the communications industry. He is the communications manager for Rite Aid Healthy Futures, a nonprofit grantmaking organization affiliated with the Rite Aid retail pharmacy chain. Here, Andrew shares how he worked to rebrand Rite Aid Healthy Futures and why he wouldn’t let a multiple sclerosis diagnosis stop him from pursuing his goals.Key Takeaways:·The frustrations of being a writer·Rebranding Rite Aid’s Healthy Futures initiative·Andrew

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24:54

The Power of Networks with Michael Axman and Jake...

PR 360 ·

2024/02/21

Michael Axman and Jake Fleshner are the founders of The Nucleus Network, a group of highly vetted and seasoned professionals across diverse industries. The network includes tech founders, VC legends, real estate moguls, brand experts, e-commerce wizards, agency owners, festival producers, influencers, and more. Here, Michael and Jake talk about how they created the network and discuss the mindset that’s necessary for success.Key Takeaways:·The importance of curiosity in business·How to build a

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25:01

Authentic Storytelling with Gina Villareal-Arcediano

PR 360 ·

2024/02/14

Gina Villareal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits.Key Takeaways:How to send an effective pitchWhy authenticity

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28:21

Effective Crisis Communication Strategies with Howard...

PR 360 ·

2024/02/07

Howard Waterman has over two decades of experience in strategic communications, public relations, senior executive counsel, and crisis communications in senior leadership roles at top U.S. brands. He is president and founder of The Waterman Group and serves as Chief Executive in Residence – Communications at AI 2030, an initiative aimed at harnessing the transformative power of AI to benefit humanity while minimizing its potential negative impact. On Howard’s second appearance on PR 360, he

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29:47

Trust and Transparency in PR with April White

PR 360 ·

2024/01/31

April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI.Key Takeaways:- The rise of affiliate marketing- The new AI crisis- Transparent client relationshipsEpisode

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27:31

The FOCUS Marketing Mindset with Eric Morley

PR 360 ·

2024/01/24

Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024.Key Takeaways:- The power of FOCUS- The need for brand clarity- Why everyone is in marketingEpisode Timeline:2:00 Why FOCUS is Eric's guiding principle4:20

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25:22

Podcast Therapy with Lauren Passell of Tink Media

PR 360 ·

2024/01/17

Lauren Passell is the founder of Tink Media, a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placement, and out-of-the-box strategies to help shows find their perfect audience. She is also the curator of Podcast the Newsletter and Podcast Marketing Magic and writes about podcasts for Lifehacker. Here, she discusses the importance of making podcast friends, why podcasters should focus more on marketing, and why true crime is still king.Key Takeaways:-

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27:45

Being the 'Go-To' Guy with Wing Lam of Wahoo's Fish Taco

PR 360 ·

2024/01/10

Wing Lam, the co-founder of Wahoo’s Fish Taco, is a seasoned entrepreneur with over 30 years of experience in the restaurant industry. As the face of the iconic brand, Wing is highly sought-after to speak at global events and has made television appearances on “The Secret Millionaire” and the Food Network. Actively engaged in philanthropy having founded the California Love Drop, Wing is also the second member of the exclusive “PR 360 Three Timers Club.” Here, he discusses the importance of adding

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27:07

Increasing Efficiency Through AI Integration with Bob...

PR 360 ·

2024/01/03

Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in the emerging markets and technology space. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing and technology initiatives, sales and business development, and alternative startup funding. Here, Bob talks about how AI is revolutionizing customer service in the fast food and hospitality sectors and how the metaverse is about to become a big

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30:04

The Year in AI

PR 360 ·

2023/12/27

AI had a momentous year in 2023, and it was a big point of discussion on the PR 360 Podcast. This episode pulls together the most important discussions we’ve had on the topic with people in the fields of AI development, public relations, and journalism. You’ll learn about the current state of AI advancement, how AI will affect the workplace, and its current impact on public relations.Key Takeaways:-What is practical AI?-How to combine AI and human intelligence-AI’s role in public relationsEpisode

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24:03

How to Get on Podcasts with Michelle Glogovac

PR 360 ·

2023/12/20

Michelle Glogovac, aka the “Podcast Matchmaker,” is the CEO of The MLG Collective, a full-service podcast pitching agency, where she collaborates with entrepreneurs, authors, and experts to hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. She also hosts the award-winning podcast, “My Simplified Life.” Here, she talks about how people should prepare to appear on podcasts, the art of storytelling, and her new book, “How to Get on Podcasts,” coming in

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28:48

Creating Authenticity in Reality TV with Frank Carlisi

PR 360 ·

2023/12/13

Frank Carlisi is the Co-Founder and Chief Operating Officer of the ExV Agency, a global PR and personal branding agency, and the Founder of ExV Studios, a creative force in developing unpredictable concepts in unscripted television. He has created an engaging portfolio of content with The William Morris Agency, A&E, Lifetime Network, HGTV, Truly Original, Hearst Media Productions, Wheelhouse Productions, and more. A storyteller at heart, Frank is adept at drilling down to reveal the unique

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27:58

Bridging the Gap Between Business and Politics with...

PR 360 ·

2023/12/06

Matt Krayton is the founder and principal of Publitics, which provides counsel to campaigns at the local, state, and federal levels—as well as to clients in the private sector. Most recently, Matt worked on special projects for the 2020 presidential campaign. He is also an adjunct professor in Centenary University’s Business Department, teaching a first-of-its-kind social media program. Here, he discusses the dos and don'ts for companies entering the political conversation and the story behind

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24:07

200th Episode Special with Global Results...

PR 360 ·

2023/11/29

On this very special 200th episode of PR 360, we're thrilled to have Valerie Christopherson, founder and CEO of Global Results Communications (GRC), make her first appearance on the show! Valerie held key positions at QUALCOMM and the Porter Novelli Convergence Group prior to founding GRC in 2005. Since then, GRC has developed into the award-winning public relations powerhouse we know today, trusted by entrepreneurs on the cusp of discoveries and multi-billion-dollar enterprises breaking new ground

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