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PODCAST

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

business marketing

All Episodes

00:45:16

Video Content Marketing Strategy: Balancing Quality...

Social Media Marketing Podcast ·

2024/07/11

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? To explore developing a video content strategy, I interview A. Lee Judge.

en

00:43:43

Forget Everything You Know About Social Media:...

Social Media Marketing Podcast ·

2024/07/04

Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer.

en

00:43:20

Content Automation: How to Simplify Your Content Process

Social Media Marketing Podcast ·

2024/06/27

Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? To learn how to simplify your content creation process with automation, I interview Stephen G. Pope.

en

00:56:55

Creating a Sustainable Instagram Strategy in Five...

Social Media Marketing Podcast ·

2024/06/20

Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? To learn how to create a sustainable Instagram strategy, I interview Lucas O'Keeffe.

en

00:45:43

Selling More With Instagram: A Proven Organic Strategy

Social Media Marketing Podcast ·

2024/06/13

Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? To learn a proven organic framework for selling more on Instagram without relying on paid ads, I interview Kar Brulhart.

en

00:45:45

Adopting AI for Business: Where to Begin

Social Media Marketing Podcast ·

2024/06/06

Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? To explore how to begin adopting AI in your business, I interview Paul Roetzer.

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00:43:18

Proving Your Worth: How to Measure the Success of...

Social Media Marketing Podcast ·

2024/06/03

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? To discover how to measure the success of your social media marketing activities, I interview Emeric Ernoult.

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00:43:27

Hacking the Human Mind With Applied Behavioral Marketing

Social Media Marketing Podcast ·

2024/05/30

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

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00:44:56

LinkedIn Written Content Strategy: From Ideas to...

Social Media Marketing Podcast ·

2024/05/23

Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? To explore content strategy on LinkedIn using the written word, I interview Michaela Alexis.

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00:46:33

How to Optimize Your Videos to Reach More of the...

Social Media Marketing Podcast ·

2024/05/16

Want to ensure that your videos are relevant to your target audience? Looking for tactics to retain viewers at various stages of the customer journey? To explore how to optimize your videos to reach the right people, I interview Ben Amos.

en

00:45:35

Using LinkedIn to Increase Your Sales

Social Media Marketing Podcast ·

2024/05/09

Are you looking for strategies to find and convert your ideal prospects? Are you taking full advantage of LinkedIn? To discover proven tactics to identify your target audience, craft compelling messages, and guide prospects through your sales funnel on LinkedIn, I interview Hala Taha.

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00:45:29

Managing Ideas: A Framework for Unlocking Creativity

Social Media Marketing Podcast ·

2024/05/02

Do your best ideas get lost? Are you looking for a proven process to capture and act on your ideas? To discover how to create systems to help you better manage your ideas, I interview Tiago Forte.

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00:46:25

Remaining Relevant in an AI World

Social Media Marketing Podcast ·

2024/04/25

Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? To explore how to remain relevant in the emerging AI world, I interview Ben Angel

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00:43:12

Content That Triggers Massive Reach on Social Media

Social Media Marketing Podcast ·

2024/04/18

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? To explore the type of content that triggers massive reach on social media, I interview Andy Crestodina.

en

00:46:15

Creating Viral Reach on YouTube Even if You’re Brand New

Social Media Marketing Podcast ·

2024/04/11

Need to grow substantial YouTube reach? Wondering what’s working in 2024? To explore creating viral reach on YouTube, I interview Liz Germain.

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00:43:36

How to Create a No-Cost B2B Influencer Marketing Program

Social Media Marketing Podcast ·

2024/04/04

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? To explore how to create a no-cost B2B influencer marketing program, I interview Justin Levy.

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00:37:14

How to Use Benefits as a Competitive Advantage

Social Media Marketing Podcast ·

2024/03/28

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss.

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00:45:17

Product Marketing Strategy: How to Build...

Social Media Marketing Podcast ·

2024/03/21

Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan.

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00:41:43

Behind the Scenes: How Social Media Examiner Does...

Social Media Marketing Podcast ·

2024/03/14

Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly.

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00:46:23

Email Marketing Tactics That Work

Social Media Marketing Podcast ·

2024/03/07

Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelson.

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