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PODCAST

Streamlined Solopreneur: Tips to Help Business Owners Grow Without Burnout

Joe Casabona, Automations Builder

You started your business for freedom, not to be chained to your desk. I help small business owners grow without burning out through simple, powerful online automations. On Streamlined Solopreneur you"ll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create. Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He"s seen how the right systems can transform a business. But

technology entrepreneurship

All Episodes

39:06

Finding Your Non-Negotiable for Health Work-Life...

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/09/16

Recently my friend Justin asked on X, “How do you define success?” I said, “Can I knock off for a day at will to spend time with my family?”The world constantly tells us we need to hustle to be successful – but that can’t be true. If you’re a parent, for example, hustle is just not an option. That’s why I’ve brought on Terry Toh. Terry helps business owners successfully run their side business while maintaining a full-time job. But as you’ll see, much of what he has to say can apply to

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17:52

The Importance of Episode Segments (Bonus!)

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/09/13

Ever wonder how to make your podcast stand out in a sea of content? After a serendipitous conversation at Podcast Movement 2024, I uncovered a game-changing strategy that could revolutionize your approach. Spoiler alert: It involves segments.I'll break down why rethinking your podcast structure can make a big difference. We'll explore how segments can help you give more value to your audience, make your show more accessible, and even repurpose content more effectively. Plus, I'll share

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44:42

Scaling Your Business While Staying a Solopreneur...

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/09/09

If you’re anything like me, you probably think about ways you can appreciably scale your business. Part of streamlining, after all, is taking things off your place. That’s why I brought on Joel Oliver. Joel is the editor for all of my podcasts, including this one. I’ve been with him since he was a freelance editor, and now he’s grown to have a team of editors to help him work on more shows. Listen in as we discuss structuring the business to stay a solopreneurship, while also creating

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34:09

Was Skipping Summer Camp Worth It?

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/09/02

It’s the end of the summer and the end of our experiment to keep our kids home instead of sending them to summer camp. So today I’m going to answer 3 questions: 1. How did it go (including giving it a grade)2. Was it worth it? (and if yes, would it have made it **not** worth it) 3. Will we do it again? In Accelerated, I talk about why I want to create a more scalable business while remaining a solopreneur, and we do a time-tracking check-in. Sign up to get ad-free, extended episodes early

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36:49

Mastering Visual Storytelling in Presentations with...

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/08/26

I think failing to give a good presentation is an incredibly missed opportunity. You have everything: a captive audience, borrowed credibility, and a place to deliver your message your way. But there are a lot of places where your presentation can fall down. Most people will focus on not capturing the audience quickly enough, or pacing. Maybe not rehearsing. But what about your slides? The actual visual part of your presentation. The visual storytelling is as important as the words you

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30:21

Working Through my Product Ladder

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/08/19

Do you have offerings for people at any level of their journey? That’s the importance of having a well-defined product ladder. A product ladder provides multiple offerings at different price points and levels of engagement to meet potential customers where they are at.Today I’ll talk about how I have struggled with this in my own business, with offerings that didn’t clearly communicate how I help my specific target audience of busy solopreneurs with podcasts.Then, I give you a walk through

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30:49

Reclaiming Control: Navigating the Hosted vs....

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/08/12

Are you feeling overwhelmed by the endless options for hosting your online business? The decision between a hosted platform like Squarespace or a self-hosted solution like WordPress can be daunting, especially for solopreneurs juggling multiple responsibilities.And while the conversation feels like it's been done to death, I was recently reminded that even seemingly simple platforms can shut you down for no reason.There are a lot of merits to going with a hosted platform. But there's also a

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40:59

How Solopreneurs can Optimize Their Taxes with Rachel...

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/07/22

When I first started my business, I was 14 years old. My income was pretty light, and my expenses were even lighter. Heck – I didn’t even pay for hosting. I hosted my few client websites on a web server in my bedroom (don’t tell my old ISP). But even then, I knew the importance of keeping track of my income and expenses, which I did in an Excel sheet. I’ve always had an interest in accounting, which I thought served me well. Then I hired Rachel Stas. She made some fantastic changes to my

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25:22

Why and How I’m Fixing my Newsletter

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/07/15

My newsletter has gone through a lot of changes over the years, but something that's been steadfast is promoting the latest episode of this podcast at the beginning of the week. And that made perfect sense when both the newsletter and this podcast talked about largely the same thing.But now this show talks about running a solo business generally, while the newsletter is supposed to focus on podcast processes and systems.They both make the same promise, but the audiences are different.I've

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42:07

Generating Predictable Income Joining Affiliate...

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/07/08

I remember the first time I got an affiliate payout. I didn’t even know it was coming. The money just showed up in my account. “What is this from?” Then an email followed. A hosting company I had written a blog post about paid my affiliate commission for the last 2 months. Since then, I’ve been stumbling through, clumsily trying to make affiliate income an appreciable part of my income – but it’s never worked as well as I hoped. So I brought in an expert: my friend Justine. She’s been doing

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47:41

The Philosophies Behind Choosing the Right Tools...

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/07/01

A common thread on the show this year has been the push and pull of finding the right tools while also balancing our time and money as solopreneurs. A while back I invited my friend and fellow podcaster Sarah St John onto the show. She’s the host of the Frugalpreneur podcast, and at first, I thought we’d share podcasting war stories. But then everything went wrong. We were having both hardware and software issues. So once we got everything squared away, I thought we could refocus the

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34:07

Why Solopreneurs NEED to Time Track

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/06/24

I remember the first time after my wife and I started dating that a mutual friend of ours became pregnant. I was the first one to find out and got to relay the message to her."Amy's pregnant," I said. My wife then asked a series of questions: "When is she due? What is she having? How is she feeling?" I had the same answer to every question: "I don't know."All I knew was that Amy was pregnant. My wife later went out and found this information for both of us. All these details were crucial to

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63:38

Your Next 1000 Leads: How To Consistently Attract...

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/06/17

Just this morning I watched an incredibly interesting video that sent me down a rabbit hole. A 19-year-old kid was arm wrestling against a massive bodybuilder – and won, pretty easily. Thinking this could be rigged or fake, I looked at other matches this fellow – Maxim appears to be his name – competed in. And he won…a lot. See, while he is very strong (just not as big as the other guys), Maxim has great technique. What does this have to do with lead generation? Well, as you’ll hear from

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58:48

Organizing Your Digital Life (using Obsidian?) with...

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/06/10

Perhaps the most important lesson I learned over and over again running a business is that it’s never about the tool – it’s about the solution to a particular problem. So while I recruited Mike Schmitz to talk about Obsidian, what we actually talked about was much, much deeper. Personal Knowledge Management (PKM) is much more about defining your approach, and intentionality and making time for the important things in your life. All of this creates balance, and space, for you to do your best

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51:10

How to Create a Winning Content Calendar with Kaitlyn...

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/06/03

Tell me if this sounds familiar: you know you need to publish a blog post, video, or newsletter, but you have no idea what you’re going to talk about. And this isn’t the first time it’s happened. You definitely have ideas, but you can’t think of anything at the moment. That’s why you need a content calendar – and why I’ve brought on Kaitlyn Merola to tell us all about them. We're going DEEP on how to plan, organize, and execute on your content and social plan using a centralized content

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29:28

Why We’re Not Doing Summer Camp (and How it’s...

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/05/27

If you have kids and you’re a solopreneur, you know how tough summer care could be — especially if you have small children. Today, I'm diving into why my wife and I decided to skip summer camp for our kids and how this big decision is changing how I’m structuring my business for the summer.Discussion Topics:Financial and Family Considerations: The high cost of summer camp motivated my wife and me to find a solution that allows us to save nearly $10,000 while providing more quality family

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54:08

Solopreneur’s Guide to SEO in 2024 with Lauren Gaggioli

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/05/20

One day in March I started getting regular inbound requests from my coaching form – I had no idea why. When I looked into it, it turns out that I was ranking at #2 on Google for “Podcast Coach.” Not to sound like a broken record…but I had no idea why. I didn’t feel like I was doing anything special. I didn’t do keyword research. I didn’t write content in a certain way. So I wanted to learn more. That’s why I sat down with SEO pro Lauren Gaggioli to get the real truth about search engine

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59:51

Make Your Website a Team Member with Monica Pitts

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/05/13

Context is everything. It’s easy to think that if you have a salesperson who’s actively frustrating potential clients to the point where they never consider hiring you, you’d fire that salesperson. But what if your website is doing it? Would you fire your website? You should. That’s why I’m SO excited to have Monica Pitts on the show today. She’s going to tell us how we can save HOURS per month by making our website a member of our team (sound familiar?). We spoke for over two hours – and

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54:46

Forget the Tools: Focus on Mindset with Rashelle Isip

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/05/06

I know this is going to sound like an Italian stereotype, but my mother makes the best chicken cutlets. They are thin cuts of chicken, perfectly breaded and seasoned, and taste amazing hot and cold. I’d watch her in hopes of learning how to make them as well (or at least close to it). She’d tell me things like, “You just know how much breading to use,” and “cook them until they look right.” What she didn’t do was walk into the kitchen and get paralyzed over which pan to use, or the perfect

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25:43

Rebranding my YouTube Channel

Streamlined Solopreneur: Tips to Help Business Owners... ·

2024/04/29

There's an old adage in construction that you should measure twice and cut once. The idea being that cutting is a permanent action. If you cut a piece of wood, you can't put it back together. So you should measure where you're cutting, make sure you're measuring it right, and double-check your work before you take that permanent action.Now on the Internet, things aren't necessarily as permanent. Sure. Things that are online could be online forever. But as far as setting up a YouTube page or

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