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PODCAST

Marketing Masterclasses

Engage Video Group

Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech,

business marketing

All Episodes

00:50:08

Episode 29: Marketing Masterclass with Volkswagen...

Marketing Masterclasses ·

2025/03/05

In this episode—part of our collaboration with Red & Yellow Creative School of Business—Declan Hollywood sits down with Bridget Harpur, Head of Marketing at Volkswagen South Africa. Bridget shares her expertise on balancing long-term brand building with short-term performance marketing, the invaluable lessons she learned from sales, and why storytelling is at the heart of VW’s success. From navigating industry disruptions to capturing consumer attention in an ever-changing digital landscape,

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00:42:26

Episode 28: Marketing Masterclass with Microsoft CMO,...

Marketing Masterclasses ·

2025/02/27

Another exciting episode has landed! Declan Hollywood sits down with Ana Maria Henao, former CMO at Microsoft and PepsiCo. With decades of experience leading global brands, Ana shares her expertise in brand building, business transformation, and consumer engagement across multiple industries. She reveals her approach to driving growth through innovation, cross-cultural leadership, and data-driven strategies. Tune in for an inspiring conversation packed with career insights and actionable marketing

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00:52:51

Episode 27: Marketing Masterclass with Coca-Cola 's...

Marketing Masterclasses ·

2025/01/21

In this episode, Brad Ross, Coca-Cola’s VP of Global Sports & Entertainment Marketing & Partnerships, dives into the art of connecting with consumers through what they truly care about. He unpacks the role of sports and entertainment in building brand affinity, shares how brands can become enablers of authentic stories, and highlights the importance of creating campaigns that are both timely and timeless.Hosted by Tam Selley and Loren Westoby from EVG's Client Partnership team, this

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00:39:30

Episode 26: Marketing Masterclass with SA Rugby...

Marketing Masterclasses ·

2024/12/20

This episode, part of a Marketing Masterclass evening in partnership with Red & Yellow Creative School of Business, features the brilliant Marlon Krüger, Senior Manager Brand & Marketing for SA Rugby.Jon Ratcliffe, EVG’s CEO & Founder, chats to Marlon about his fascinating career whilst diving into what makes the Springboks so exceptional and inspiring as a team, and the power of making a mark with your personal brand. With over a decade of experience in brand marketing and digital

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00:49:13

Episode 25: Marketing Masterclass with L'Oreal Group...

Marketing Masterclasses ·

2024/12/18

In this episode Delmari van Zyl, L’Oréal Group Global Media Relations Manager shares her fascinating journey from local roles in South Africa, to shaping global media strategies in Paris. With a career spanning journalism, marketing, and PR, Delmari blends creativity and strategy to amplify the L’Oréal Group’s sustainability initiatives and engage global audiences.Hosted by Jamie and Nicole from our Global Partnerships team, this conversation delves into her industry transitions, brand storytelling

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00:55:02

Episode 24: Marketing Masterclass with Ninety One...

Marketing Masterclasses ·

2024/12/18

In this episode, Malcolm Fried, Chief Marketing Officer at Ninety One, shares insights from over two decades of leadership experience, including his tenure as CMO at Investec and Head of Media & Broadcast EMEA at Bloomberg LP. Hosted by our Chief Growth Officer, Declan Hollywood, this conversation explores Malcolm’s approach to fine-tuning brand positioning, and the evolving role of marketing in not only the financial sector, but dynamic industries alike. A must-listen for all professionals

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01:01:16

Episode 23: Marketing Masterclass with Booking.com...

Marketing Masterclasses ·

2024/12/17

In this episode our EVG Global Partnership team Nicole & Jamie, speak to the impressive Megan Biebuyck, Marketing Strategy Manager at Booking.com.Originally from South Africa and now based in Amsterdam. Megan's career journey is a testament to adaptability, growth, and a talent for navigating diverse industries and markets. What truly sets Megan apart is the golden thread running through her career. An exceptional ability to connect insights, trends, and audience needs through creative problem

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00:50:20

Episode 22: Marketing Masterclass with Dove Global...

Marketing Masterclasses ·

2024/12/13

In this episode, our EVG Global Partnership team Nicole & Jamie speak to Alexis Holder, a dynamic marketeer whose position lies in understanding consumer behaviour and crafting compelling stories to shape and shift brand perception.Based in New York, Alexis has built an impressive career, beginning at L'Oreal and rising through the ranks before joining Unilever, where she now plays a pivotal role in shaping the Dove brand at a global stage. A business graduate of Lehigh University with

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00:38:05

Episode 21: Marketing Masterclass with Unilever...

Marketing Masterclasses ·

2024/12/04

Jennifer Dyne is the General Manager of Ice Cream UK & Ireland at Unilever, leading iconic brands like Magnum, Cornetto, and Ben & Jerry’s across the region.With over 14 years of experience at Unilever, Jennifer has excelled in driving P&L growth, category strategy, product innovation, and omnichannel marketing. A natural leader and collaborator, she thrives on building diverse, high-performing teams and creating an energizing work culture. Passionate about growth and transformation,

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00:41:57

Episode 20: Marketing Masterclass with vida e caffé...

Marketing Masterclasses ·

2024/12/04

This conversation, part of a Marketing Masterclass evening in collaboration with the Red & Yellow Creative School of Business, features Darren Levy, CEO of vida e caffè and Sweetbeet. Darren shares his journey leading South Africa’s largest coffee chain and a fast-growing restaurant brand, delving into how he’s expanded vida e caffè into African markets and positioned Sweetbeet as a favorite among health-conscious Millennials and Gen Z. Drawing from his experience in finance and leadership

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00:46:10

Episode 19: Marketing Masterclass with HSBC's Chief...

Marketing Masterclasses ·

2024/11/29

In this episode we chat to James Davies, in partnership with the Trinity College Dublin's DUBES Society.James is an accomplished Chief Marketing Officer with over 15 years of experience driving bold, global marketing strategies, particularly in financial services. Known for turning complex business challenges into winning brand platforms, he’s led high-impact teams at HSBC and first direct across the UK, Canada, and Asia. Currently heading up Marketing Strategy, Insight, and Effectiveness at HSBC

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00:48:31

Episode 18: Marketing Masterclass with Milka Senior...

Marketing Masterclasses ·

2024/11/28

Alanta Moodley is a marketing leader at Mondelēz International, currently spearheading sustainability and partnerships for iconic brands like Milka and Green & Black’s. With 12 years of experience in the CPG industry, Alanta blends analytical precision and creative strategy to deliver consumer-centric, sustainable marketing campaigns. A science graduate with an MBA in Leadership and Sustainability, she is passionate about driving social and environmental change while advancing mindful leadership

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00:41:04

Episode 17: Marketing Masterclass with Danone Cow &...

Marketing Masterclasses ·

2024/11/19

Dillon McEvoy is the Head of Marketing for Cow & Gate at Danone, where he oversees brand strategy, portfolio management, and equity development for the UK and Ireland. With over 12 years of experience in global FMCG marketing across leading companies like Reckitt, AB InBev, and Danone, Dillon has spearheaded award-winning campaigns, innovative product launches, and transformative business strategies. From launching evian’s first sparkling water to creating sustainability-driven initiatives

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00:40:53

Marketing Masterclass with Walmart Senior Manager,...

Marketing Masterclasses ·

2024/11/07

Caileigh Lombard is a seasoned global marketing leader with over a decade of experience driving growth through smart strategies and operational excellence. Currently with Walmart, Caileigh has led high-impact creative campaigns that boosted customer engagement and streamlined operations. Previously, she held key roles at Meta, where she optimized global campaign effectiveness and pioneered innovations in agency collaboration. With degrees from the University of Cape Town and Vega School, Caileigh is

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00:53:22

Episode 15: Marketing Masterclass with Spotify Head...

Marketing Masterclasses ·

2024/10/31

Sithabile ‘Star’ Kachisa is Spotify Head of Marketing for Sub-Saharan Africa who drives the brand’s growth across the region. With over two years at Spotify, she’s been instrumental in shaping exciting marketing strategies that resonate with local audiences.Before Spotify, Star led brand innovation at big names like L'Oréal, Diageo, and Johnson & Johnson, managing portfolios and launching standout campaigns across multiple markets. A proud recipient of the Future is Female Award, Star holds

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00:54:31

Episode 14: Marketing Masterclass with Claire...

Marketing Masterclasses ·

2024/10/14

Claire Daugherty is a seasoned expert in the creator economy, with extensive experience leading global marketing initiatives for Meta and Uber. As a recognized influencer marketing pioneer, Claire has driven high-impact campaigns that blend creativity with data-driven strategies, earning accolades like the Webby Award and a finalist spot for Brand Marketer of the Year.With a career that spans roles at top agencies and brands, Claire specializes in content marketing, brand storytelling, and social

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00:58:06

Episode 13: Marketing Masterclass with Claire Kelly,...

Marketing Masterclasses ·

2024/10/14

In this episode we chat to Claire Kelly, in partnership with the Trinity College Dublin's DUBES Society. Claire Kelly serves as the Head of Creative Partnerships at Google, where she has spent over a decade driving creative solutions for clients through the company's innovative platforms. Currently based in New York, Claire leads the Creative Works team, partnering with agencies to tackle complex business challenges in the digital age. Her extensive experience includes roles such as Head of

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00:50:31

Episode 12: Marketing Masterclass with Fly Safair's...

Marketing Masterclasses ·

2024/10/09

In this episode we chat to Kirby Gordon, in partnership with the Red & Yellow Creative School of Business in Cape Town. Kirby plays a crucial role as the Chief Marketing Officer of FlySafair, South Africa's largest low-cost airline. He oversees all of the airline's marketing, from attracting new customers to managing the FlySafair brand. With over nine years of experience in the role, Kirby has helped FlySafair capture an impressive 67% of the market for domestic flights in South Africa. Kirby’s

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00:59:45

Episode 11: Marketing Masterclass with DoorDash's...

Marketing Masterclasses ·

2024/08/23

In this episode we chat to the incredible Mariota Essery, in partnership with the Red & Yellow Creative School of Business in Cape Town.Mariota Essery is a globally recognized Executive Creative Director with over 20 years of experience in Cape Town, London, Amsterdam, and now Los Angeles. Originally from South Africa, she currently leads creative efforts at DoorDash, a company with over $2 billion in marketing spend and the largest food delivery platform in the U.S At DoorDash, she launched

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00:39:03

Episode 10: Marketing Masterclass with Capitec's...

Marketing Masterclasses ·

2024/08/15

In this episode we chat to the brilliant François Viviers at the Red & Yellow Creative School of Business in Cape Town.François is a seasoned marketing professional with over 16 years of experience in the marketing and retail industries. He currently leads the marketing and client experience team at one of South Africa's largest and fastest-growing banks, leveraging more than a decade of experience with Capitec Bank. François is passionate about delivering omni-channel marketing strategies

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