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PODCAST

The Measure Pod

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

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All Episodes

34:41

#72 A conversation on BigQuery and GA4 (with Johan...

The Measure Pod ·

2023/03/10

Show notes and full transcript is available at https://bit.ly/3Jsfn1b. 00:15 - Intro 02:19 - Topic 31:50 - Wind down 33:44 - Outro This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers, how the GA4 BigQuery course on Simmer was designed and developed, and we hear about his punk rock cover band! The post #72 A conversation on BigQuery and GA4 (with Johan van de Werken

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31:00

#71 The Universal Analytics demise timeline and GA4’s...

The Measure Pod ·

2023/03/03

Show notes and full transcript is available at http://bit.ly/3y6y3Nn. 00:15 - Intro 02:55 - Topic 27:36 - Wind down 30:03 - Outro This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! They chat about how it can take two to three months to migrate to GA4, and what to consider in the process. They also run through the 2023 GA4 updates, no

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40:07

#70 Building dashboards like a pro

The Measure Pod ·

2023/02/10

Show notes and full transcript is available at https://bit.ly/3RUqItC. 00:15 - Intro 02:18 - Topic 36:42 - Wind down 39:11 - Outro This week Dan and Dara talk about their experiences in building automated dashboards. There's 1,001 ways to approach building them, so Dan and Dara go through the common missteps, how to scope and plan it out effectively, and even ways to measure the usefulness and consumption of them! Listen to the end to hear their great new business idea... ----- Next GA4 Immersion

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32:19

#69 Dry your eyes, say your goodbyes, another one...

The Measure Pod ·

2023/02/03

Show notes and full transcript is available at https://bit.ly/3Jztgex. 00:15 - Intro 01:05 - Topic 27:50 - Wind down 31:21 - Outro This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize

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42:18

#68 The untapped potential of neurodiverse talent in...

The Measure Pod ·

2023/01/27

Show notes and full transcript is available at https://bit.ly/40a19Iv. 00:15 - Intro 06:02 - Topic 40:26 - Wind down 41:16 - Outro This week Dan and Dara are joined by Marc Crawley @ Diversita, a recruitment organisation that specialises in advising and empowering neurodivergent data, technology and IT professionals. Neurodiversity is everywhere, with around 20% of the UK considered neurodivergent. Dan, Dara and Marc discuss what accommodations can be put in place for neurodiverse candidates in the

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37:41

#67 GA4 features we need to see in 2023 (with Usman...

The Measure Pod ·

2023/01/13

Show notes and full transcript is available at https://bit.ly/3H2kWSM. 00:15 - Intro 01:55 - Topic 35:31 - Wind down 36:44 - Outro This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023. They reviewed episode #21 of The Measure Pod on what we needed to see from GA4 in 2022, see what actually happened and then what GA4 needs to release (or fix!) this year. 2023 is the year that Universal Analytics (UA) is sunset for the

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32:45

#66 Our 2023 predictions for the analytics industry

The Measure Pod ·

2023/01/06

Show notes and full transcript is available at https://bit.ly/3Qk6ngc. 00:15 - Intro 01:55 - Topic 29:20 - Wind down 31:47 - Outro This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023. Things like consent management, financial recession, multi-cloud warehousing, Universal Analytics (UA) getting shut down and lots, lots more. Listen to the full episode to hear what they have to say, and let's see how close they get by this time next year... The post

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41:46

#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del...

The Measure Pod ·

2022/12/30

Full show notes and transcript available at https://bit.ly/3WyNusf. 00:15 - Intro 02:25 - Topic 39:12 - Wind down 40:49 - Outro This week Dan and Dara are joined by Luisa to help make sense of the recent SKAdNetwork 4.0 release from Apple. It's a world apart from the web side of things - something that Dan and Dara find out very quickly! Luisa takes them both through what SKAN is, what new features 4.0 brings and the most important differences from web ad measurement to bear in mind. The post #65

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26:53

#64 The Measure Pod 2022 in review

The Measure Pod ·

2022/12/23

Show notes and full transcript is available at https://bit.ly/3v8rKrc. 00:15 - Intro 06:14 - Topic 25:34 - Wind down 25:56 - Outro This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes. Happy holidays, christmas, new year and the rest - here's to 2023! The post #64 The Measure Pod 2022 in review appeared first on Measurelab.

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31:51

#63 Safari is at it again – capping 1P cookie...

The Measure Pod ·

2022/12/16

All resources and the full transcript is available at https://bit.ly/3HGniHJ. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:48] Wind down [28:52] Outro [30:53] --- Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least." Quote of the episode from Dara: "we'll throw the machine

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38:28

#62 Debunking common cookie consent, GDPR and...

The Measure Pod ·

2022/12/09

All resources and the full transcript is available at https://bit.ly/3UHsQ7u. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [02:37] Wind down [35:57] Outro [37:31] --- Quote of the episode from Rowenna: "you'll get away with it but if you are strict about compliance with law and strict about data ethics, then staying away from Google Analytics is the way

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27:01

#61 WTF Google?! GA4’s Data API quotas are breaking...

The Measure Pod ·

2022/12/02

All resources and the full transcript is available at https://bit.ly/3Upoimm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:30] Wind down [23:48] Outro [26:04] --- Quote of the episode from Dan: "This is probably the biggest single negative impact they've done ever since they've rolled out Google Analytics 4." Quote of the episode from Dara: "It feels like a bit of

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25:59

#60 The inevitable… Google postpones sunsetting GA360

The Measure Pod ·

2022/11/11

Full transcript available at https://bit.ly/3UnLhir. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:21] Wind down [23:10] Outro [24:57] --- Quote of the episode from Dan: "Google's going to do what Google's going to do and we'll be on the receiving end of it." Quote of the episode from Dara: "just because you have been using UA360 doesn't mean you're going to need,

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46:06

#59 Digital accessibility in social media and...

The Measure Pod ·

2022/11/04

Pictures of hedgehogs and the full transcript can be found at https://bit.ly/3fztLsm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [03:29] Wind down [42:00] Outro [45:09] --- Quote of the episode from Ellen: "I think people don't realise that disabilities is such a vast group, you can't just bring one person in to resolve all the disability issues. You need to bring

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37:11

#58 In the GA4 trenches (with Stacey Harper @ Sharper...

The Measure Pod ·

2022/10/28

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:15 Topic 05:33 Wind down 32:55 Outro 36:14 --- Quote of the episode from Stacey: "I was looking at the SEO for my site and one of the queries that came up was “I hate GA4” and it was hilarious" Quote of the episode from Dan: "it probably took me longer than I'd care to admit to really understand GA4 well enough to realise that it's

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34:37

#57 Who you Lookering at? (with JJ Reynolds @...

The Measure Pod ·

2022/10/21

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:00:15 Topic 00:07:03 Wind down 00:31:50 Outro 00:33:40 --- Quote of the episode from JJ: "this Data Studio thing is pretty sweet. Let me spend way too many hours writing some blog posts about how you can use it" Quote of the episode from Dan: "a lot of people don't know that Google isn't doing what it says on the tin" Quote of the

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35:42

#56 Why GA4 means you need to get on board with...

The Measure Pod ·

2022/10/14

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro - [00:00] Topic - [01:11] Wind Down - [32:22] Outro - [34:45] --- Quote of the episode from Katie: "the cool thing about BigQuery is I think the only limitations to it is your own imagination and your courage as well" Quote of the episode from Dara: "there's an entry point for people, which is probably been made more accessible now with

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30:54

#55 BREAKING changes in the GA4 Data API

The Measure Pod ·

2022/10/07

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:00 Topic 00:48 Wind Down 27:41 Outro 29:54 --- Quote of the episode from Dan: "Google can try to guess what it is you mean, but it's a stupid machine and often gets that wrong." Quote of the episode from Dara: "I get what you're saying about how maybe there's an argument for this one, but I'm greedy and now I want to look at device

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36:30

#54 The current state of play with GA4

The Measure Pod ·

2022/09/30

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Dan: "Time and time again, we get people with Universal Analytics and they're using their data and just assume it's complete, without realising their cookie banner is not tracking a bunch of stuff when people don't accept the cookie to be set." Quote of the episode from Dara: "People who are desperately trying to get

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37:16

#53 A conversation with the one and only Jim Sterne...

The Measure Pod ·

2022/09/23

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Jim: "in 2002 we were overwhelmed with data because we had not heard the words 'big data' yet" Quote of the episode from Dan: "finally, there's someone that's willingly and able to listen to you and understand it" Quote of the episode from Dara: "GA4 as a kind of evolution of GA, maybe with a bit of privacy sprinkled on

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153 results

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