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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

42:10

#116: How To Make Your Website Homepage a Scroll-Stopper

Duo On Air Podcast ·

2024/04/22

Whether you’re rocking a single-page website or you’ve got an elaborate digital playground, we’ve got some savvy tips to help you make your homepage not just good, but delicious. This episode is packed with practical advice on how to structure your homepage, from clear navigation to catchy call-to-actions, and yes, even a little bit of SEO magic! To make this episode even better, we have a checklist for you. Grab it below! Homepage Design Checklist: https://duocollective.com/116 Episode Show

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36:52

#115: Evergreen Quiz Funnels & Copy Tips To Grow Your...

Duo On Air Podcast ·

2024/04/15

We have Kayla Dean on the podcast this week! She’s a website copywriter and the owner of The Literary Co. We have tons of copywriters in our world of business, and you’ve probably heard us talk about the magic of good website copy. But today, we’re talking about evergreen quiz funnels with some copy tips that can make your quizzes shine AND work for you and your brand.Show Notes: https://duocollective.com/blog/evergreen-quiz-funnels-and-copy-tips Tuesday Tips & Sips:

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31:06

#114: We Ran Paid Ads... Here's What Happened

Duo On Air Podcast ·

2024/04/08

We're stepping into uncharted territory – yes, we’re talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit. Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a

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48:31

#113: Declutter Your Business in Five Steps

Duo On Air Podcast ·

2024/04/01

It’s officially spring cleaning season, which means it’s time to see what needs to be cleaned up in your business. This is something we definitely need to be better at (don’t even talk to us about our inboxes 😬) So selfishly, we loved talking to Jade to get some tips on how to declutter your business. Show Notes: https://duocollective.com/blog/declutter-your-business-in-5-steps Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

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44:54

#112: What Worked & What Didn't for Our Latest Course...

Duo On Air Podcast ·

2024/03/25

We are sharing behind the scenes of our latest launch for our DIY SEO Course, SEO On Tap! We’ll talk about how it came to life, why it was a success, and what we’d do differently. If you’ve been thinking about launching a course or you’re just curious about what it’s like to create one, this episode is for you!Show Notes: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram:

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32:16

#111: How Are You Creating Videos? This Tool Will...

Duo On Air Podcast ·

2024/03/18

We are so excited to invite the founder and CEO of Tella, Grant Shaddick, to the podcast. Tella is an all-in-one video platform and screen recorder software for creators just like you and us. It is the perfect place to create online courses, one-on-one client videos, demos, promotions, and more. We absolutely love this platform and are constantly getting comments and questions from our audience wondering what tool we just created that video with. In this episode, Abbey shares how we use this

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30:13

#110: Can You Really Do SEO Yourself? This Boutique's...

Duo On Air Podcast ·

2024/03/11

Can you actually teach yourself SEO and see results? In this episode, we are chatting with Katy, who's not just a guest; she's walked the walk, having navigated the twists and turns of SEO with a little help from SEO On Tap— a self-paced online course for entrepreneurs who are sick of feeling overwhelmed with SEO and want to finally get it. Katy is here to spill the beans on what it really looks like to be a student of ours, the good, the hard and the totally unexpected. If you are curious if an

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09:23

#109: The Three Things Search Engines Do

Duo On Air Podcast ·

2024/03/04

Have you ever wondered how search engines actually work? More importantly how they can work for you. That’s what we’re talking about today: three things search engines do.Show Notes: https://duocollective.com/3-things-search-engines-do Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy

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34:48

#108: Is Dubsado The Right Client Management System...

Duo On Air Podcast ·

2024/02/26

Are you finally feeling ready to invest in a client management system? Maybe you already have one and your wondering if it's the best tool for you? Or maybe you already love Dubsado like us and want to see if there are any fun tricks you might be missing. Either way, this episode is for you. Because today, we are joined by Becca Berg, the Co-founder and CEO of Dubsado! Grab your earbuds and enjoy!Show Notes: https://duocollective.com/client-management-system-dubsado Register For The Make SEO Easy

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50:31

#107: Sick of Social Media? Listen To This.

Duo On Air Podcast ·

2024/02/19

Maybe you love social media or maybe you hate it? Regardless of how you feel about the social platforms, we all understand that we can’t lay our entire business foundation on them. But today we are going one step deeper. We aren’t just talking about how to survive without social media and that it is possible. But we are talking about the psychology of what these platforms can do to our mind. This episode isn’t meant to be scary, but to share some of the facts on why we may have this love-hate

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22:16

#106: Your Exclusive Backstage Pass to Our Event Prep

Duo On Air Podcast ·

2024/02/12

We’ve started prioritizing speaking gigs in our marketing strategy, and we want to take you BTS of how we prepare for them! Speaking and events have been a hot topic lately. People are craving connections and community. And we don’t expect that to change any time soon. So, let’s chat about the two events we’ll be speaking at and how we prep for them! Show Notes:

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39:57

#105: Tips To Boosting Your Profit Margin

Duo On Air Podcast ·

2024/02/05

Have you ever wondered how to keep more of your hard-earned money in the bank?! Then this episode is for you! It always seems to fly out the window! So, how do we increase our profit margin and reduce unnecessary costs? Kendra is here to help! She will go over everything you need to know about how to increase your bottom line. Show Notes: https://duocollective.com/tips-to-increase-your-bottom-line Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram:

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33:49

#104: How We Handle 10+ Clients At One Time

Duo On Air Podcast ·

2024/01/29

Today, we are talking about something that makes us feel a little crazy... how many clients we have at once and how the heck we manage it without dropping all the balls. 😅 In this episode we are getting real and sharing some of our favorite client management tips. While, of course, maintaining our sanity and growing our bottom line. We just counted, and right now, we have 15 clients (plus about three more on hold for various reasons). This is on top of building a course, running a coaching

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23:14

#103: Breaking Down Our Favorite Website Platform

Duo On Air Podcast ·

2024/01/22

We are spilling all the beans on our favorite website platform and why— from both a design and an SEO perspective. If you are still deciding what platform to use to build your website, or thinking you may need a change... tune in! Show Notes: https://duocollective.com/blog/why-we-chose-showit-for-our-website Snag One Month Free of ShowIt Here: https://showit.com/?referralCode=duocollective Use DuoCollective15 to Save 15% off Tonic templates: https://tonicsiteshop.com/?ref=DuoCollective Northfolk:

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20:27

#102: Five Website Pages You Didn’t Know You Needed

Duo On Air Podcast ·

2024/01/15

Today's episode we dive in deep to explore five different website pages that you likely didn’t even know you needed. The best part? These pages will even help give you a little SEO boost. And I am going to share all the details on why! So grab your notebook and let's dive in! Show Notes: https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo 404 Page Best Practices: https://duocollective.com/blog/404-page-best-practices-for-seo/ Course Waitlist:

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34:23

#101: Rebranding Through Our Client’s Eyes

Duo On Air Podcast ·

2024/01/08

We are so excited to bring Sara Gillis on the podcast! Sara has been a student of ours, a friend and now a client! She is a copywriter specializing in helping female creative business owners, especially photographers, stand out through their words. There are so many topics we could talk about with her, BUT in today’s episode, we’re talking about her branding experience with us and everything that it entailed. From when she knew she needed a rebrand to the emotions that come along with the rebranding

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20:35

#100: Celebrating 100 Episodes!

Duo On Air Podcast ·

2024/01/01

It’s hard to believe we are 100 episodes in, yet we still feel like we have just scratched the surface and have so much more to share! For today’s episode, Courtney had a crazy idea… “How about we share 100 lessons we’ve learned in entrepreneurship?” We’re always up for a challenge. So here we go…. Rapid fire style. Some of these are lessons, and some are confessions— just keeping it real with you guys. Show Notes:

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38:47

#99: Reflecting Back on 2023

Duo On Air Podcast ·

2023/12/26

Rather than the whole look ahead and goal-setting theme that always comes around right before the new year, we wanted to take a different approach because well, we suck at celebrating. Maybe you do, too! Instead, let’s spend this time reflecting on 2023 with some wins and not-so-much wins from this past year. This is going to be a real raw reflection and could turn into an emotional journey. Links Mentioned In This Episode: Show Notes:

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33:01

#98: Steal These ChatGPT Prompts For Easy Content...

Duo On Air Podcast ·

2023/12/18

In today's fast-paced digital world, staying ahead in content creation can feel like an uphill battle. But what if AI could be your secret weapon? In this episode, we're diving into the transformative power of ChatGPT with simple hacks and AI prompts that change the game. Join us as we uncover the smart, time-saving strategies using ChatGPT, making content creation not just more efficient but downright enjoyable. Whether you're a seasoned entrepreneur or just starting, we'll guide you through the

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44:08

#97: How To Market Your Business With Data in 2024

Duo On Air Podcast ·

2023/12/11

Joining our podcast today is on of our past SEO students, Rachael Woods from Woods MarCom. She specializes in bringing her clients the best data-driven marketing strategies. Of course Abbey's nerdy SEO self was thinking, “Heck yes, bring on the data!” In this episode, we talk about the importance of a customer research strategy and how it can impact where you spend time marketing your business. As always, we promise to remove the jargon and give you some simple strategies to get started. Let’s

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196 results

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