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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

23:14

#124: Marketing Strategies for Overwhelmed Business...

Duo On Air Podcast ·

2024/06/24

Feeling overwhelmed with your marketing? In today’s episode, we’re tackling the chaos head-on with strategies tailored for busy business owners. We’ll dive into why you might feel swamped, how to identify your most impactful marketing channels, and ways to streamline your efforts. From understanding the 80/20 rule to analyzing your data, we’ve got you covered with practical tips to focus on what truly moves the needle. Tune in to simplify your marketing and reclaim your time!Episode Show Notes:

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14:45

#123: Should you buy multiple domains for your business?

Duo On Air Podcast ·

2024/06/17

In today’s episode, we’re busting the myth that owning several domains boosts your SEO. We’ll break down why this isn’t true, explore legitimate reasons you might want multiple domains, and reveal hidden costs you may not have considered. Plus, we’ll dive into the pros and cons of keyword-rich domains and how they impact your brand. Tune in to get the real scoop and make informed decisions about your domain strategy!Episode Show Notes:

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44:52

#122: Why cheap design may be costing you more

Duo On Air Podcast ·

2024/06/10

In today’s episode, we uncover why opting for cheap design might end up costing you more in the long run. We’re diving into the hidden costs, from poor first impressions to increased marketing expenses, and sharing practical tips to make the most of your budget without sacrificing quality. Tune in to learn how strategic design can elevate your brand, build trust, and set you up for long-term success. Let’s make sure your brand investment pays off!Episode Show Notes:

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16:35

#121: How to Choose the Best Keywords

Duo On Air Podcast ·

2024/06/03

In today's episode, we're diving deep into a topic that's a game-changer for your online visibility: How to Choose the Best Keywords. 🎯 Whether you're a seasoned blogger or just starting out, finding the right keywords can feel daunting. But don't worry—we're breaking it down step-by-step to boost your confidence and improve your search rankings!Links Mentioned in This Episode:Episode Show Notes:

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40:29

#120: A Peek Inside The Nonprofit World & A Big Duo...

Duo On Air Podcast ·

2024/05/20

In today's episode, we sit down with Terra from Gloves for Grief to uncover the heartfelt journey of starting a nonprofit. We chat about the early steps of launching a nonprofit, fundraising strategies and the challenges that come with it.Plus, we have an extra special announcement that was inspired by our partnership with Gloves for Grief... You are not going to want to miss this! Links Mentioned in This Episode:Duo Gives Back: https://duocollective.com/duo-gives-back Episode Show Notes:

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26:41

#119: AI Tools We Are Loving For Our Business

Duo On Air Podcast ·

2024/05/13

Have you been thinking of using AI for your online business? In today's episode, we share our favorite AI tools that have been beneficial in our business, and we also cover tools where the verdict is still out! This episode is all about providing recommendations that could save you time and enhance your processes and workflows with tools that will make your life easier!Links Mentioned in This Episode:Quiz made with Interact AI: Find your SEO SuperpowerEpisode #98:

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38:26

#118: 12 Things We Let Go Of In Order To Grow Our...

Duo On Air Podcast ·

2024/05/06

In today's episode, we're diving into some KEY things that we have had to let go of in order to grow our business. There is so much nose out there in the online space about what you should and shouldn't do - and this is our reflection of what we've tried, what worked and what didn't, and what we're doing right now to grow our business. Links Mentioned in This Episode:Episode #50: How to Feel More Confident About Your Business FinancesEpisode Show Notes:

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21:00

#117: How Our Business Partnership Has Evolved

Duo On Air Podcast ·

2024/04/29

In today's episode, we're diving deep into the heart of our business partnership and how it's evolved. From our early days at the agency to today's world inside Duo Collective. Join us as we share a behind-the-scenes look at how we balance business, personal goals, and the occasional chaos.Whether you're thinking about starting a partnership or already in one, we're unpacking how to leverage each other's strengths, handle those uncomfortable moments, and remind ourselves that, above all, we're

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42:10

#116: How To Make Your Website Homepage a Scroll-Stopper

Duo On Air Podcast ·

2024/04/22

Whether you’re rocking a single-page website or you’ve got an elaborate digital playground, we’ve got some savvy tips to help you make your homepage not just good, but delicious. This episode is packed with practical advice on how to structure your homepage, from clear navigation to catchy call-to-actions, and yes, even a little bit of SEO magic! To make this episode even better, we have a checklist for you. Grab it below! Homepage Design Checklist: https://duocollective.com/116 Episode Show

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36:52

#115: Evergreen Quiz Funnels & Copy Tips To Grow Your...

Duo On Air Podcast ·

2024/04/15

We have Kayla Dean on the podcast this week! She’s a website copywriter and the owner of The Literary Co. We have tons of copywriters in our world of business, and you’ve probably heard us talk about the magic of good website copy. But today, we’re talking about evergreen quiz funnels with some copy tips that can make your quizzes shine AND work for you and your brand.Show Notes: https://duocollective.com/blog/evergreen-quiz-funnels-and-copy-tips Tuesday Tips & Sips:

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31:06

#114: We Ran Paid Ads... Here's What Happened

Duo On Air Podcast ·

2024/04/08

We're stepping into uncharted territory – yes, we’re talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit. Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a

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48:31

#113: Declutter Your Business in Five Steps

Duo On Air Podcast ·

2024/04/01

It’s officially spring cleaning season, which means it’s time to see what needs to be cleaned up in your business. This is something we definitely need to be better at (don’t even talk to us about our inboxes 😬) So selfishly, we loved talking to Jade to get some tips on how to declutter your business. Show Notes: https://duocollective.com/blog/declutter-your-business-in-5-steps Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

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44:54

#112: What Worked & What Didn't for Our Latest Course...

Duo On Air Podcast ·

2024/03/25

We are sharing behind the scenes of our latest launch for our DIY SEO Course, SEO On Tap! We’ll talk about how it came to life, why it was a success, and what we’d do differently. If you’ve been thinking about launching a course or you’re just curious about what it’s like to create one, this episode is for you!Show Notes: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram:

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32:16

#111: How Are You Creating Videos? This Tool Will...

Duo On Air Podcast ·

2024/03/18

We are so excited to invite the founder and CEO of Tella, Grant Shaddick, to the podcast. Tella is an all-in-one video platform and screen recorder software for creators just like you and us. It is the perfect place to create online courses, one-on-one client videos, demos, promotions, and more. We absolutely love this platform and are constantly getting comments and questions from our audience wondering what tool we just created that video with. In this episode, Abbey shares how we use this

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30:13

#110: Can You Really Do SEO Yourself? This Boutique's...

Duo On Air Podcast ·

2024/03/11

Can you actually teach yourself SEO and see results? In this episode, we are chatting with Katy, who's not just a guest; she's walked the walk, having navigated the twists and turns of SEO with a little help from SEO On Tap— a self-paced online course for entrepreneurs who are sick of feeling overwhelmed with SEO and want to finally get it. Katy is here to spill the beans on what it really looks like to be a student of ours, the good, the hard and the totally unexpected. If you are curious if an

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09:23

#109: The Three Things Search Engines Do

Duo On Air Podcast ·

2024/03/04

Have you ever wondered how search engines actually work? More importantly how they can work for you. That’s what we’re talking about today: three things search engines do.Show Notes: https://duocollective.com/3-things-search-engines-do Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy

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34:48

#108: Is Dubsado The Right Client Management System...

Duo On Air Podcast ·

2024/02/26

Are you finally feeling ready to invest in a client management system? Maybe you already have one and your wondering if it's the best tool for you? Or maybe you already love Dubsado like us and want to see if there are any fun tricks you might be missing. Either way, this episode is for you. Because today, we are joined by Becca Berg, the Co-founder and CEO of Dubsado! Grab your earbuds and enjoy!Show Notes: https://duocollective.com/client-management-system-dubsado Register For The Make SEO Easy

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50:31

#107: Sick of Social Media? Listen To This.

Duo On Air Podcast ·

2024/02/19

Maybe you love social media or maybe you hate it? Regardless of how you feel about the social platforms, we all understand that we can’t lay our entire business foundation on them. But today we are going one step deeper. We aren’t just talking about how to survive without social media and that it is possible. But we are talking about the psychology of what these platforms can do to our mind. This episode isn’t meant to be scary, but to share some of the facts on why we may have this love-hate

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22:16

#106: Your Exclusive Backstage Pass to Our Event Prep

Duo On Air Podcast ·

2024/02/12

We’ve started prioritizing speaking gigs in our marketing strategy, and we want to take you BTS of how we prepare for them! Speaking and events have been a hot topic lately. People are craving connections and community. And we don’t expect that to change any time soon. So, let’s chat about the two events we’ll be speaking at and how we prep for them! Show Notes:

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39:57

#105: Tips To Boosting Your Profit Margin

Duo On Air Podcast ·

2024/02/05

Have you ever wondered how to keep more of your hard-earned money in the bank?! Then this episode is for you! It always seems to fly out the window! So, how do we increase our profit margin and reduce unnecessary costs? Kendra is here to help! She will go over everything you need to know about how to increase your bottom line. Show Notes: https://duocollective.com/tips-to-increase-your-bottom-line Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram:

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204 results

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