x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Manager"s Playbook

The Manager"s Playbook

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager"s Playbook is your essential podcast for insights into the music industry. Whether you"re an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences,

music

All Episodes

00:14:07

Inside the Playbook: Laurie Lee Boutet on The Truth...

The Manager"s Playbook ·

2025/07/09

Laurie Lee Boutet reflects on a major turning point in the music industry, when independent acts began rising and the label system struggled to keep up.She shares how Canada’s lack of infrastructure compared to the U.S. created unique challenges, and how going independent led to breakthrough moments with artists like Charlotte Cardin.A sharp look at strategy, innovation, and navigating change in a shifting industry.A conversation like this doesn't come cheap.Listen to the full episode here

en

02:22:14

The Manager's Playbook 029: Laurie Lee - The Beaches,...

The Manager"s Playbook ·

2025/07/07

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant

en

00:19:45

Inside the Playbook: Lola Plaku on What Artists...

The Manager"s Playbook ·

2025/07/06

In this clip of The Manager’s Playbook, we take a closer look at the relationship between artists, managers, and record labels, focusing on what it really takes to work effectively within a major label system.Lola Plaku and Mauricio Ruiz unpack the realities behind the title "Head of Marketing," offering insider knowledge on how labels operate, where communication often breaks down, and how artists and managers can better align with internal teams.From submitting budget requests to

en

00:21:55

Inside the Playbook: Lola Plaku on The Mentorship...

The Manager"s Playbook ·

2025/07/05

In this clip of The Manager’s Playbook, Lola Plaku shares the vision and journey behind Girl Connected: a mentorship program built to empower women pursuing careers in the music industry.Launched in 2018, Girl Connected is more than a mentorship initiative. It’s a platform for access, education, and career readiness. Lola unpacks how the program was designed to provide real-world experience, vet job candidates, and guide participants through the complexities of the music business.She also reflects

en

00:15:11

Inside the Playbook: Lola Plaku on

The Manager"s Playbook ·

2025/07/04

In this clip of The Manager’s Playbook, Lola Plaku joins Ruiz for a masterclass on artist development and marketing that actually moves the needle.Lola dives deep into how understanding an artist’s audience is the foundation of every effective strategy, from branding and content to touring and fan engagement. She shares personal stories and real-world lessons from her work with artists like The Weeknd and Trinidad James, illustrating how performance, positioning, and timing create long-term

en

00:17:15

Inside the Playbook: Lola Plaku on Building Toronto's...

The Manager"s Playbook ·

2025/07/03

Lola Plaku joins The Manager’s Playbook for a powerful conversation on building a career in hip hop from the ground up.One of the few women to carve out real space in the industry, Lola reflects on her journey, from supporting local artists like Embassy to her early work with HipHopCanada, promoting shows, launching the I Luv Lola blog, and eventually managing artists and founding Girl Connected.We explore the hustle behind the headlines, the evolution of social media, and the mindset required to

en

02:10:46

The Manager's Playbook 028: Lola Plaku - French...

The Manager"s Playbook ·

2025/06/30

In this episode of The Manager’s Playbook, Lola Plaku unpacks her dynamic journey from the early days of HipHopCanada to managing global tours and launching her mentorship platform, Girl Connected.From building street teams for Big Sean to orchestrating major moves for French Montana, Lola’s story is a masterclass in hustle, strategy, and staying power. She breaks down the realities of artist management, the critical role of communication with labels, and the importance of audience connection in

en

00:15:32

Inside the Playbook: Ray Daniels on The Letter That...

The Manager"s Playbook ·

2025/06/29

In this clip from The Manager’s Playbook, Ray Daniels shares what it really means to pursue greatness and the price he paid for speaking up.He reflects on the impact of his viral 2020 letter, “Dear White Music Executives,” the pushback he faced, and the lessons learned navigating an industry that wasn’t built for him.From being blackballed to building his own platform, Ray talks validation, integrity, and why choosing purpose over permission changed everything.A conversation like this doesn't

en

00:14:05

Inside the Playbook: Ray Daniels on The Real Reason...

The Manager"s Playbook ·

2025/06/28

In this clip of The Manager’s Playbook, Ray Daniels and I explore the “Science vs. Magic” theory in music and why mastering both is key to long-term success.We talk about how artists like Future evolved from pure creative instinct to strategic execution, and how Drake’s blend of intuition and structure sets a new standard in the industry.From viral moments to career longevity, this episode unpacks the real work behind the artistry.Simply put, a conversation like this doesn't come cheap.Listen to

en

00:21:22

Inside the Playbook: Ray Daniels on Jay-Z vs. Kanye...

The Manager"s Playbook ·

2025/06/27

In this clip of The Manager’s Playbook, we dive into what really makes a megastar.Ray Daniels unpacks the fandom, timing, and cultural impact behind two very different careers: Jay-Z and Bow Wow. One built a business empire later in life; the other dominated early with a loyal youth fanbase.We also get into Kanye, Nas, and why music success often feels like high school, where popularity and power don’t always align.This conversation challenges how we define greatness in hip-hop and why it

en

00:16:49

Inside the Playbook: Ray Daniels on The Biggest Lie...

The Manager"s Playbook ·

2025/06/26

In this clip from The Manager’s Playbook, Ray Daniels and I break down the real difference between pop and urban splits and how the same record can pay out very differently depending on who’s involved.We unpack the math behind a triple platinum hit, talk producer and publishing cuts, and explore what every artist and manager needs to understand about the business behind the music.Plus, a look at Lizzo’s early career and how finding the right audience changed everything.Simply put, a conversation

en

02:07:25

The Manager's Playbook 027: Ray Daniels - Jay-Z vs...

The Manager"s Playbook ·

2025/06/23

Ray Daniels has seen every corner of the music business, from making hits to being blackballed, from major label boardrooms to building R.A.Y.D.A.R. Management from the ground up.In this episode of The Manager’s Playbook, Ray gets real about what it takes to survive, and last, in an industry that changes fast. We talk managing talent like Theron Thomas, how A&R shifted with data, and why the future belongs to artists who understand both science and storytelling.No fluff. Just hard-earned lessons

en

00:16:16

Inside the Playbook: Russ on the Dark Side of Music...

The Manager"s Playbook ·

2025/06/22

In this clip of The Manager’s Playbook, Russ shares the emotional cost of success and the internal reset that followed. From confronting public perception to redefining identity, he unpacks the deeper work that’s shaped his evolution as both an artist and a man.We talk emotional boundaries, mentorship, inner child healing, and what it takes to grow when the spotlight isn’t flattering.This isn’t just about the industry. It’s about becoming whole, on your own terms.A conversation like this doesn't

en

00:13:11

Inside the Playbook: Russ on How His Day-One Business...

The Manager"s Playbook ·

2025/06/21

In this clip of The Manager’s Playbook, Russ opens up about the pivotal moments that built his career. From Bugus filing the LLC at 18, to staying focused when things almost unraveled, to why a $250 check still means more to him than a $600K payout.This is the part of the journey most people don’t see: the loyalty, the small wins, and the grit behind the scenes that made everything else possible.A conversation like this doesn't come cheap. Listen to the full episode here

en

00:13:57

Inside the Playbook: Russ on How He Turned Down...

The Manager"s Playbook ·

2025/06/20

In this clip of The Manager’s Playbook, Russ shares the story behind one of the most unconventional label deals in the industry.He went from making $100K/month independently to partnering with Columbia, without giving up control. Russ breaks down how he retained ownership of his TuneCore catalog, structured profit splits, and built a system that still brings in seven figures a month from masters alone.This isn’t hype. It’s a real blueprint for ownership, leverage, and long-term strategy.A

en

00:14:20

Inside the Playbook: Russ on Why $100K Won’t Make You...

The Manager"s Playbook ·

2025/06/19

In this clip of The Manager’s Playbook, Russ delivers a hard truth: success isn’t about big budgets or major connections. It’s about clarity, consistency, and calling yourself out.He shares why even $100K won’t help if the music’s not ready, how building a home studio is a non-negotiable move, and why self-delusion is the silent killer of most careers.If you’re serious about leveling up, this is the mirror moment every artist needs.A conversation like this doesn't come cheap. Listen to the full

en

02:19:03

The Manager's Playbook 026: RUSS - $100M Independent...

The Manager"s Playbook ·

2025/06/16

In this episode of The Manager’s Playbook, Russ gets real about what it takes to build a $100M career as a fully independent artist.From owning 100% of his masters to mastering the mental game, Russ shares how he built a massive global audience without a label, why visuals are key to longevity, and how staying grounded has been his greatest strategy.We dive into the business side of being an artist: revenue, fan engagement, team dynamics, and the value of never selling out. Whether you’re an artist,

en

00:17:36

Inside the Playbook: Jessie Reyez on The Best Advice...

The Manager"s Playbook ·

2025/06/15

Jessie Reyez joins Byron Wilson and myself to trace the rise of a movement, how the Remix Project in Toronto became a launchpad for global talent and real career growth.From a last-minute application to life-changing studio sessions, we dive into the power of mentorship, community, and creative momentum. The conversation spotlights key moments—like early collaborations with King Louie and Chance the Rapper, that helped expand reach and reshape futures.More than a music story, this is a testament to

en

00:14:17

Inside the Playbook: Jessie Reyez on Why Systems Can...

The Manager"s Playbook ·

2025/06/14

In this clip, Jessie Reyez joins Mauricio Ruiz and Byron Wilson to break down the power of leverage, the value of numbers, and why no artist wins alone.They explore how building community and owning your data gives artists real negotiating power, especially when stepping into label conversations. Jessie shares her experience sitting across from Sir Lucian Grainge and how clarity and confidence helped her take control of the moment.From team trust to long-game strategy, this conversation is packed

en

00:12:29

Inside the Playbook: Zach Katz on Why He Left a Top...

The Manager"s Playbook ·

2025/06/13

Zach Katz shares the story behind one of the boldest moves in his career: leaving his role as President of BMG North America to co-found Raised in Space with Scooter Braun.Why walk away from the top? To reimagine what the music industry could be.Zach opens up about the emotional and strategic thinking behind his pivot, and the lessons learned from trading stability for innovation in service of artists. It’s a rare look at leadership, risk, and long-term vision.A conversation like this doesn't

en

182 results

Similar Podcasts

Pasquale Maassen Soundcloud

Pasquale Maassen

Marian Klose

Marian Klose

sevenism

sevenism

Dean Delray"s LET THERE BE TALK

Cactus Radio Network

Word In Your Ear

Mark Ellen, David Hepworth and Alex Gold