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PODCAST

Always Be Testing

Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing. We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life. Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!

business marketing

All Episodes

48:10

#31 Commerce Content and Beyond, Leilani Han, Wirecutter

Always Be Testing ·

2024/03/12

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Leilani HanHype man & Announcer: John Potito

en

42:56

#30 Analytics, Sports, Business Growth, Scott...

Always Be Testing ·

2024/03/05

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Scott JablonskiHype man & Announcer: John Potito

en

49:12

#29 High-Performance Ad Creative & Video Ads for DTC...

Always Be Testing ·

2024/02/27

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Matthew GattozziHype man & Announcer: John Potito

en

35:28

#28 Email and SMS for DTC EComm Subscription, Bobby...

Always Be Testing ·

2024/02/20

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Bobby CallaghanHype man & Announcer: John Potito

en

45:55

#27 Aligning Focus & User Experience (UX) for...

Always Be Testing ·

2024/02/13

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tamara AdlinHype man & Announcer: John Potito

en

51:30

#26 B2B SaaS Growth & The DTC EComm Connector, Chase...

Always Be Testing ·

2024/02/06

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Chase MohseniHype man & Announcer: John Potito

en

35:03

#25 Picking Winners: From Sales to Leading Revenue...

Always Be Testing ·

2024/01/30

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Lauren NemethHype man & Announcer: John Potito

en

35:29

#24 Affiliate Marketing Education, Laura Press, Head...

Always Be Testing ·

2024/01/23

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Laura PressHype man & Announcer: John Potito

en

39:09

#23 Fraud Protection in Affiliate Marketing, Kalen...

Always Be Testing ·

2024/01/16

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Kalen BusheHype man & Announcer: John Potito

en

43:51

#22 Navigating the Performance Marketing Agency Maze...

Always Be Testing ·

2024/01/09

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: David RodnitzkyHype man & Announcer: John Potito

en

49:59

#21 Critical KPIs for DTC ECommerce Brands to...

Always Be Testing ·

2023/12/19

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jon BlairHype man & Announcer: John Potito

en

33:21

#20 B2B Affiliate Marketing Pro who built programs...

Always Be Testing ·

2023/12/12

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Amy CriderHype man & Announcer: John Potito

en

41:12

#19 The Evolution of Growth and Growth Teams, Patrick...

Always Be Testing ·

2023/12/05

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Patrick MoranHype man & Announcer: John Potito

en

54:32

#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO,...

Always Be Testing ·

2023/11/28

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Rabah RahilHype man & Announcer: John Potito

en

30:23

#17 Ad Measurement Veteran, Andrew Covato, Founder of...

Always Be Testing ·

2023/11/21

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Andrew CovatoHype man & Announcer: John PotitoAndrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has experience in ad tech and measurement at VC-backed start-ups Google eBay and Meta.

en

45:27

#16 Are Your Ads Bringing Incremental Value? Dominic...

Always Be Testing ·

2023/11/14

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Dominic WilliamsonHype man & Announcer: John Potito

en

25:37

#15 Former Lawyer turned Entrepreneur Building...

Always Be Testing ·

2023/11/07

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Nicole PhillipsHype man & Announcer: John Potito

en

54:34

#14 Affiliate Marketing Veteran, Publisher Pro, and...

Always Be Testing ·

2023/10/31

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: George YuhbaHype man & Announcer: John Potito

en

51:25

#13 The "Yoda" of Affiliate Marketing, Brian Marcus,...

Always Be Testing ·

2023/10/24

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Brian MarcusHype man & Announcer: John Potito

en

44:45

#12 Scaling a DTC EComm SaaS via Community, Alexa...

Always Be Testing ·

2023/10/18

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Alexa KilroyHype man & Announcer: John Potito

en

111 results

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