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PODCAST

The Recipe For SEO Success Show

Kate Toon SEO Educator

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

business marketing

All Episodes

27:58

RERUN: What’s your number one digital marketing tip?...

The Recipe For SEO Success Show ·

2021/12/21

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. 9 experts share their best advice for 2019 I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year Many of these awesome humans will also appear on future episodes of the podcast so stay Tooned for

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51:29

RERUN: How Agencies can suck less with Mathew...

The Recipe For SEO Success Show ·

2021/12/07

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. Let’s be honest, most of us are scared of SEO agencies. We’ve heard too many horror stories. Of people being bamboozled, misled, ripped off, and left with sites riddled with dodgy backlinks, poor optimisation, and woeful rankings. So what do we do? How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less. Today, I’m

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47:25

RERUN: International SEO: A beginner's guide with...

The Recipe For SEO Success Show ·

2021/11/23

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Most of us struggle with getting to rank locally, so do we really need to care about international SEO? Well if a good share of your website visitors are coming from a different

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39:15

RERUN: Rand Fishkin: SEO for small business (NEWBIE)

The Recipe For SEO Success Show ·

2021/11/09

I was lucky enough to score an interview with one of my all-time SEO heroes, Mr. Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heartthrob! Is it possible for small businesses to DIY their SEO? Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources? What are you top five tools that every search marketing or digital marketing business type must use? If

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03:03

Kate's Taking a Break - Farewell for 2021

The Recipe For SEO Success Show ·

2021/10/26

If you have any suggestions for guests or topics for next year, email admin@therecipeforseosuccess.com, fill out the contact form on www.therecipeforseosuccess.com, or leave a comment in the I LOVE SEO Facebook group.

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27:49

Reality SEO: Bec Slack: Why Customer Care is Everything

The Recipe For SEO Success Show ·

2021/10/12

Encouraging loyalty over quick sales In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. Today we’re talking to Bec Slack, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an online educational toy store co-owner. We’ll

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42:35

Keeping up with Keyword Research with Kristal Audain...

The Recipe For SEO Success Show ·

2021/09/28

Finding the right words to help your customers find you Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content? It’s all in the words, my friend. You might even say that words are the KEY. And that’s why today we’re revisiting the topic of Keyword Research. Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect of your website structure, your content, your customer journey, and your conversions

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31:02

Reality SEO: Keneena Fanning: Putting SEO back into...

The Recipe For SEO Success Show ·

2021/09/14

Drawing in customers with keyword research and colourful prints Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing. Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners. Because secretly, I long to have a shop. I mean I have 3 already, but they don’t sell real things, like pottery hedgehogs or homemade soup. But Keneena Fanning does have a

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42:05

Harnessing the power of Google Search Console with...

The Recipe For SEO Success Show ·

2021/08/31

Getting cosy with data to make better content Do you love tracking trends, dissecting data, or rolling in results? Then I’ve got a treat for you. Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app. While I find it easy to get lost in data-tracking, it can be difficult to know what is worth paying attention to, and what’s just a long list of numbers. So let us go

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26:36

REALITY SEO: Crystal Wong: From Pharmaceuticals to...

The Recipe For SEO Success Show ·

2021/08/17

Putting away the prescription pills and picking up SEO stats In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans. And sometimes my courses and resources have the power to turn normal business humans into digital marketing beasts! As so with Crystal Wong, a kindred

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43:07

Tackling Common Google My Business Queries with Ben...

The Recipe For SEO Success Show ·

2021/07/20

How to maintain and optimise your GMB profile When was the last time you checked out your Google My Business profile? Now this is not a set-and-forget project, people. Much like planting a bushy hedge, your GMB listing needs love and attention. Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowering promo. Occasionally you get pests or spammy reviews, and you need to know the best way to treat them,

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36:31

The Science Behind Brand Psychology with Lisa Galea...

The Recipe For SEO Success Show ·

2021/07/06

Using science to align your brand with your business goals and boost your bank balance. What do you think about when you think about brand? A sexy colour palette, logo, a particularly snazzy font? Obviously, branding is way more than that. But it's amazing how much the colours, or logos we use can impact how our customers see us. And of course, there's actually a psychology behind branding that uses science to match your brand, to your business goals, and your mindset. And if you get strategic about

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33:08

Pinterest: How to use pins to boost your brand with...

The Recipe For SEO Success Show ·

2021/06/22

Get found across the board Pinterest, remember that? I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project. But I never took it seriously from a business point of view. And maybe I should have done. For those living in a hole, Pinterest is a social media platform that allows users to “pin” images and articles to their board. People set up boards for anything from outfits to holiday destinations, makeup ideas, to dream cars. But as well as a fun way

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37:52

How To Analyse SEO Data and Create SEO Reports with...

The Recipe For SEO Success Show ·

2021/06/08

Boost your marketing strategy with the right SEO data Grappling the Google SEO beast takes time and effort, I know. Once we’ve started our journey we need to check our progress and build on our success. Measuring progress means we usually check loads of data and all the data lives in different places.] You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke. Then we have to spend ages trying to make sense of it all. Before we know it, we’re down the SEO data rabbit

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35:13

WordPress Websites: Sidestepping the Common Mistakes...

The Recipe For SEO Success Show ·

2021/05/25

WordPress websites and SEO mistakes that sap your Google juice. Do you have a website? Congratulations. Give yourself a little pat on the bottom. You could already be on Google’s radar. Maybe. Because building a website is one thing, but building an SEO-friendly website is quite another. Today I’m talking about WordPress websites and avoidable SEO mistakes I often see. Mistakes that kill your flow of Google juice and ruin your customer karma. I’ll take you through what to avoid, how to fix past

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45:35

Shopify SEO: Top 10 Mistakes to Avoid with Kerri Bennett

The Recipe For SEO Success Show ·

2021/05/11

Common mistakes that will drag down your conversions So perhaps you’re a new business considering taking the plunge into the Shopify pool. Or maybe you’ve taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch. And no matter what you’re selling – whether it’s fun pool floaties, funky garden gnomes, or eco-friendly fashion – you know you need to rank well on the search engines to reach new customers. So today I’ll be chatting

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40:59

TikTok for Business (and the Reels alternative) with...

The Recipe For SEO Success Show ·

2021/04/27

Using short, snappy videos to your advantage Tik Tok. It’s the widely talked about short-form video sharing platform. Most think it’s for bright young things, who can dance about and skateboard off high things. While it’s mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day. It’s also hugely powerful for business. IF… you know what you’re doing. Today we’re straying from the SEO path to talk Tik Tok and how you can use

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41:14

SEO Forecasting: How to Predict and Plan the Future...

The Recipe For SEO Success Show ·

2021/04/13

SEO Traffic Projection for eCommerce Websites Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can’t see the future, how are you going to predict the future of your marketing campaigns? How are you going to forecast results? So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results. But today I’m talking to one of the SEO greats about how to use human ingenuity, apps,

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42:51

Dissecting the Search Engine Results Page with Alan...

The Recipe For SEO Success Show ·

2021/03/30

What shows up in the results, and why Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we’re going to take you through it. Step by step. Element by element. We’ll name them, explain them and tell you how to optimise for them. By the end of this episode, you’ll be a SERP Pro! Tune in to learn: Which factors impact personalisation. The increase in ads on Google

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24:59

Clubhouse: The Ultimate Guide (NEWBIE)

The Recipe For SEO Success Show ·

2021/03/16

How to get started, not get stuck in and how to turn it to your digital marketing advantage. Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing. Because of course, they all help improve your SEO. This week it’s a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block. Clubhouse. Some of you may already have dipped your toe in the Clubhouse pond, only to discover it’s full of willy-waving 7-figure

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191 results

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