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PODCAST

Author Culture Podcast

Success in the Chaotic Publishing World

Helping science fiction and fantasy authors find sustainable success on their terms in a chaotic publishing world. Using her 15 years of experience as an award-winning science fiction & fantasy author of 25+ books, editor/coach/marketing strategist, and publishing house CEO, Janeen is here to elevate your author life (and cut through some of the common myths and misconceptions). Includes: -World building guidance -Publishing industry commentary -Author interviews -Marketing strategies -Author life

arts books

All Episodes

00:41:51

Sales | Adding Revenue Streams to Your Book Business,...

Author Culture Podcast ·

2023/05/18

Feeling the pinch of prices? Worried you’re not selling as many books as you could be? Or maybe you’re finally admitting that yes, you want to make a profit–or at least break even. Where do you start? Janeen and Amy dive into the first episode of this mini-series on adding revenue streams to your book business. We kick off with an all-important assessment of your core motivations and your life season (because we’re all about smart, mindful choices, not panic decisions triggered by someone’s sales

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00:43:09

Writing | How to Succeed in Less Common Genres

Author Culture Podcast ·

2023/05/04

Ever been told to avoid certain genres as “a waste of time” or “you’ll never make bank” or “no one cares”? Agree to disagree! Join Janeen Ippolito and guest host H.L. Burke as we tackle how to thrive writing in less common genres. Includes how to prep your expectations, tips for marketing success, and Heidi’s own experiences from writing 14+ books in the less common superhero genre. Plus, cats and snails make an appearance. You won’t want to miss this episode!

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00:52:45

Author Life | Best Practices for Using AI Responsibly...

Author Culture Podcast ·

2023/04/20

AI is here, authors–run for the hills! Or maybe just become one with the machines? A hard nope to both. Instead, this podcast offers a healthy, balanced perspective of the increased emergence of AI and machine-learning in author life. Join Janeen Ippolito and guest co host Jessica Fry as we talk about automated editing programs, copywriting aids, dictation/transcription software, and how much AI could really impact storytelling. Enjoy this big picture perspective with encouragement and hope (as well

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00:51:40

Author Life | Whoops, I Wrote A Book! The Story of An...

Author Culture Podcast ·

2023/04/06

What if you had no plans of becoming an author–and then you suddenly start writing fiction? And then get a publishing deal? Join Janeen and special guest Sarah Delena White in this episode featuring an atypical author journey, and what you can learn about mastering your own unique path. Plus, we discuss when you should pay attention to cover design trends–and when you should ignore them. You won’t want to miss this episode!

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00:33:21

Author Life | How to Write & Market in the Hard Seasons

Author Culture Podcast ·

2022/12/21

Janeen and Amy deliver a double-dose of encouragement, hope, and practical advice for author business when life is a lot (which we know can be…most of the time). As always, we get real with stories from our own experiences, when you do need to buckle down and do the work, and when to put blinders on and ignore those “can’t-miss opportunities” in favor of something better. Plus, we do the year in review and share a few exciting snippets from our 2023 plans!

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00:28:04

Marketing | Why (and How) to Sell Your Books on...

Author Culture Podcast ·

2022/12/14

Life can be hard, so make selling easier! Janeen and Amy tackle how (and why) to set up your books to sell on autopilot. Includes how social media can fit (if you choose) and why putting in the work now will help you to sell without burnout. Plus, we talk about pros and cons of using Substack for your author newsletter platform and what mud wrestling a pig has in common with writing.

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00:34:55

Writing | Find the Best Stakes for Your Story

Author Culture Podcast ·

2022/11/16

Want to ensure your story gets read-through? What happens if your protagonist fails–or succeeds? Story stakes are one area you have to nail. In this episode Amy and Janeen dive into stakes by genre, by reader preference, and how to navigate the tension of what you find intense (vs. what works for your story). Plus, what Kindle has learned from your local grocery store and why sometimes the best goal is no goal at all.

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00:39:42

Author Life | How to Show Up Successfully (and Enjoy It)

Author Culture Podcast ·

2022/11/09

You gotta market–but you hate it. Or you enjoy it, but it can feel disconnected from your actual mission. Or maybe you’re just flat-out exhausted and need some new tips to stay consistent without burnout. Epic author, this is your episode! We take a deep-drive into the psychology of showing up as yourself, and also connecting with your ideal readers. Plus how personality tests do (and don’t) help.

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00:38:51

Marketing | How to Sell Books in High-Traffic Months

Author Culture Podcast ·

2022/11/02

Ready to stand out when everyone is selling? This is your episode! Amy and Janeen tackle how to move more books during high traffic months (like November–hello, Black Friday). Includes tips on market research, how to ride unstable sales waves, and the best strategic discounts to offer. Plus, in New and Shiny we discuss making readers wait on books, and when splitting your WIP is a great idea.

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00:30:15

Writing | How to Prep to Write Any Story

Author Culture Podcast ·

2022/10/31

Need to organize a project to submit? Getting ready for NaNoWrimo? Want to file away story ideas for later? We have you covered in this episode. Includes essentials for plotting and characterization, plus what parts that you can leave for later. Let’s get you prepped for success!

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00:36:59

Author Life | How to Write & Market for Entertainment

Author Culture Podcast ·

2022/10/05

Here’s the third episode in our specialty series, Reasons to Write! In this series, Janeen and Amy are diving into different ways to win at the writing and publishing life. In this episode, we tackle writing for entertainment, aka just for the fun of it, including ideas to unlock your brain, have more fun with writing, and put the blinders on and chill out when the author next to you is zooming into the stratosphere of productivity. Plus, updates on Janeen’s newest book marketing book (and how to

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00:28:14

Author Life | How to Write & Market to Share a Message

Author Culture Podcast ·

2022/09/28

Here’s the second episode in our specialty series, Reasons to Write! In this series, Janeen and Amy are diving into different ways to win at the writing and publishing life. In this episode, we tackle writing to share a message, including specific plot essentials, production challenges, promo ideas, and why ‘free’ can be your best pricing model. Plus, what Sam’s Club and Costco can teach authors about creating a perfect reader magnet. Upper tier Patreon subscribers get our bonus content on creating

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00:26:54

Author Life | How to Write & Market to Make a Profit

Author Culture Podcast ·

2022/09/21

Welcome to our first specialty series, Reason to Write! In this series, Janeen and Amy are tackling different ways to win at the writing and publishing life. In this episode, we dive into writing for profit, including genre choice, production must-haves, and keys for solid marketing. Plus, how to know if this is the right route for you. Upper tier Patreon subscribers get our bonus content on specific write-to-market routes for fiction and nonfiction books!

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00:43:36

Writing | Creating a Knockout Ensemble Cast

Author Culture Podcast ·

2022/09/07

Ready to make your ensemble cast irresistible? This is your episode! Janeen and Amy are joined by guest author Margaret McGriff to talk all things character-building, including how to make your voices distinct, how to develop unique backstories, and what to do when your cast doesn’t behave. Plus, we discuss the best options for debut authors, and what the MCU gets right.

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00:31:53

Marketing | How to Make Ads Work Without Wasting Your...

Author Culture Podcast ·

2022/08/24

Amy is back and ready to help you tackle your ads! She and Janeen talk about when to use ads, how to use ads, and why ads can be helpful even when they fail. Includes the essentials you must have in place before you start running ads. Plus, Amy’s surprise AWSA award win and why asking questions is the most valuable thing you can do.

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00:35:56

Author Life | Accounting Tips, Mental Health, and...

Author Culture Podcast ·

2022/08/17

Need help with your author accounting? What about mental health? We get it–sometimes these two just go hand in hand (money can be hard). Join Janeen Ippolito and special guest Chris Morris (accountant and mental health advocate) as we talk friendly tips to help with your accounting, and insightful guidance on best practices for mental health. Plus, the differences between fiction and nonfiction authors.

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00:33:12

Writing | 4 Tips for Dynamic Story Description and...

Author Culture Podcast ·

2022/08/10

Could your description be making your story drag? Level up your description writing chops with this tip-tastic episode! Janeen and Amy share how great descriptions can make your plot more impactful, your characters more potent, and your settings more engaging. We also talk about new hardback printing options–and whether they make sense for your market. Plus, why sometimes the answer to writer’s block is more writing.

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00:34:42

Author Life | Recaps, Writing in Recessions, and...

Author Culture Podcast ·

2022/08/03

Janeen and Amy dive into some current topics with timeless guidance in this biztastic episode. We discuss maintaining your biz when the economy tightens budgets, including when to shift gears. Plus, three key questions when checking those writing and publishing goals, and our own epic shifts with Author Elevate.

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00:53:55

Writing | The Difference Between a Trope, a Genre...

Author Culture Podcast ·

2022/07/13

Your epic hosts Janeen and Amy tackle these oft-heard writing terms in this helpful episode. Learn how tropes can help you connect with your readers, what genre expectations have to do with spaghetti, and why cliches aren’t really something to worry about. Plus, we share one easy tip for book sales, and get our Drift on with Pacific Rim geekishness.

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00:39:52

Marketing | 5 Tips for Growing Your Reader Audience

Author Culture Podcast ·

2022/07/06

Ready to grow your audience? Already doing it, but want a boost? Amy and Janeen have you covered in this episode. We discuss five ways to grow your audience, from branding insight to data collection tips. Plus, we discuss audience building as a beginner or experienced author, and a possible upswing in the saga of a certain book distributor’s return policy. Tune in for all the awesome details!

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