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PODCAST

SBI, The Growth Advisory

SBI, The Growth Advisory

Welcome to the SBI Podcast Channel. SBI is the go-to-market (GTM) growth advisory with proven experience in helping innovative companies achieve real results in sales and marketing. This channel features podcasts with insightful discussions between top sales and marketing leaders, sharing insights, best practices, and proven strategies to create incremental value and drive revenue growth for your organization. Subscribe today to keep up with the latest episodes for impactful sales and marketing

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All Episodes

00:23:05

How a CRO Overcame Market Headwinds by Transforming a...

SBI, The Growth Advisory ·

2023/11/27

Entering a role as a new sales leader can be challenging enough. Entering a new role within a legacy company during tumultuous market conditions might then seem impossible. Having overcome these challenges, Steve King, CRO of Hexagon PPM, joins us to discuss his experience leading a full go-to-market transformation.

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00:24:03

How a Turnaround CEO Diagnoses the Real Problems

SBI, The Growth Advisory ·

2023/11/27

Companies who find themselves declining in revenue, experiencing customer loss or employee churn may be in dire need of a turnaround. To successfully recover from this type of crisis, it often requires a new CEO to step in and lead through the turbulence. In today's segment, an expert in company turnarounds, David Ratner, CEO of Hyas, joins us to share insights for new CEOs who find themselves in a turnaround position.

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00:19:36

How a Sales Leader Moves Upmarket from SMB to...

SBI, The Growth Advisory ·

2023/11/24

Stefano Redditi, EVP of Sales and Marketing for JAS Worldwide, joins us to discuss how he has successfully made this move upmarket to achieve enterprise customers. Stefano shares his experience from identifying triggers for change to navigating the resistance that accompanied the reorganization.

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00:26:19

How a CEO Transformed a Product into a Platform

SBI, The Growth Advisory ·

2023/11/24

For many B2B companies, the effort to continually maintain and improve their products has become too demanding. Evolving economic factors affecting these companies have pressured many to make the shift from being a product company to a platform company. Sudhakar Ramakrishna, CEO of Pulse Secure, joins us in this segment to discuss changing your mindset to successfully make the transformation from product to platform.

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00:26:45

How a Marketing Leader Normalizes Outbound

SBI, The Growth Advisory ·

2023/11/24

As a marketing leader, if you have ever thought about where your next new form of revenue is coming from, the answer is Outbound Marketing. Eric Quanstrom, CMO of Cience, joins us to discuss how Outbound is the new normal. Do not be too quick to dismiss older methods of reaching customers, as Eric affirms cold-calling is not dead. In this first segment, Eric shares the different methods and advantages to implementing an effective outbound motion.

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00:25:58

How a CEO Drives Revenue Growth with Digital Strategy

SBI, The Growth Advisory ·

2023/11/24

Digital has rapidly transformed the economy, and it is no surprise that having a digital strategy has a profound impact on revenue growth. With so many definitions and ideas of what a digital strategy is and how to implement one, companies find it difficult to find clarity and achieve consensus. Today, Scott Santucci, CEO of Growth Enablement Ecosystems, shares his experience navigating the digital landscape.

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00:25:54

Capturing the True Meaning of Customer Experience

SBI, The Growth Advisory ·

2023/11/24

Brad Christian, Chief Customer Officer of Market Force, joins us to discuss the true meaning of customer experience. Brad and his team at Market Force have become pioneers in mastering customer experience. Listen to Brad discuss best practices for implementing a world-class customer experience design.

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00:16:46

Transforming the Seller Experience

SBI, The Growth Advisory ·

2023/11/24

Today Ray Oram, Global VP of Sales Enablement for IBM, joins us to discuss transforming the seller experience. Ray provides a unique perspective on the mechanics of the industry and how he reframes the discipline. By empowering this cross-functional group, it will result in a thriving enablement culture and improved seller experience.

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00:23:28

How a CEO Inspires Cultural Change

SBI, The Growth Advisory ·

2023/11/24

Nestor Benavides, CEO of EMG, joins us to discuss how a CEO can establish new forms of communication that not only drive the culture but deliver continuous improvement. Nestor shares how he perpetuates a strong culture within his organization through effective communication, objective conversations, and active company values.

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00:23:20

A Sales Leader's Ascent to CEO

SBI, The Growth Advisory ·

2023/11/24

Scott Tapp, former CEO of Software Brands, joins us to discuss the evolution from being head of sales to becoming a CEO. The former sales leader turned CEO gives valuable insights that he has learned along his journey, and how to leverage your own path to the top job.

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00:27:08

How a CEO Exceeds Integration Expectations

SBI, The Growth Advisory ·

2023/11/24

Chris Downie, CEO of Flexential, joins us to discuss how to lead an integration that produces a strong organization, brand, and culture. He draws from his experience forming Flexential from two legacy companies.

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00:25:00

How a CRO Built a Legacy That Survived Their Departure

SBI, The Growth Advisory ·

2023/11/24

Eric Vermillion, the former CRO of BlueCat, joins us to discuss how revenue leaders can build a legacy in their company that survives their departure. Eric reflects on his role as a CRO and how his leadership through integrations allowed him to develop successors to perpetuate his legacy.

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00:23:39

How a Chief Revenue Officer Tackles Company Mergers

SBI, The Growth Advisory ·

2023/11/24

Today Meredith Kildow, Chief Revenue Officer of Consilio, joins us to discuss the ramifications of being a sales leader and how to design, manage and execute the integration effort when you combine multiple sales forces over time in a series of acquisitions.

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00:17:03

How a Chief Growth Officer Can Make or Break Your Year

SBI, The Growth Advisory ·

2023/11/24

Jill Rowley, former Chief Growth Officer of Marketo, discusses how this emerging role brings together sales and marketing leaders to leverage the power of their best salespeople, their customers.

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00:38:44

How a Sales Leader Disrupts their Industry to Crush...

SBI, The Growth Advisory ·

2023/11/24

Global Customer Officer and former CRO for Anaplan discusses how a revenue leader disrupts their industry to crush their revenue number.

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00:21:42

Transitioning to Data-Driven Marketing & Sales

SBI, The Growth Advisory ·

2023/11/24

Chief Growth Officer and Chief Marketing Officer discuss how to transition to a data-driven business and how to navigate the sales and marketing data mess.

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00:35:18

Moving to a New, Hybrid Approach to Business

SBI, The Growth Advisory ·

2023/11/24

EVP of Sales discusses how a business can move from a traditional offering and distribution channel into a new, hybrid approach.

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00:21:09

Resolving the Customer Success Tension

SBI, The Growth Advisory ·

2023/11/24

SVP of Sales for Businessolver demonstrates the case for why a separate customer success function is necessary.

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00:23:00

Forging the Path for Customer Operations

SBI, The Growth Advisory ·

2023/11/24

VP of Customer Ops discusses the emerging role of customer operations.

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00:20:28

Why You Should be Focusing on EX

SBI, The Growth Advisory ·

2023/11/24

Global Director of Talent Development for UPS Capital discusses the employee experience and how it impacts top line.

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312 results

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