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PODCAST

Ready, Set, Paid Ads

Mary-Anne Amies

Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business

business entrepreneurship

All Episodes

14:13

Crafting Better Captions

Ready, Set, Paid Ads ·

2024/03/13

We can get so wrapped up in creating the media content for our social media, that the caption becomes the last minute addition. We know we are fighting against a short attention span, so in this bite size episode, I share over 10 tips to create better captions for your social media accounts.

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30:09

Lyndal Harris on Launching a Podcast to Leverage Your...

Ready, Set, Paid Ads ·

2024/03/06

If you have ever thought of launching your own podcast, this episode is for you! I catch up with Lyndal Harris Podcast Strategist and the brains behind the Podcast VA. We talk about what makes a great podcast, on how to get started and why podcasts are a great marketing strategy for leveraging your expertise.You can connect with Lyndal on LinkedIn https://www.linkedin.com/in/lyndalharris/, Instagram https://www.instagram.com/podcastva/ or http://www.podcastva.com/

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27:13

Let's talk email marketing

Ready, Set, Paid Ads ·

2024/02/28

Email marketing is an opportunity to effectively market to an owned audience that you build. Creating loyalty and increasing your lifetime value of a customer. Email marketing is more than just a newsletter, and in this episode, I discuss how to use email marketing to attract, nurture and convert your target market. Whether you're a service based or ecommerce business, email marketing is a strategy you can leverage.

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18:49

Loren Bousfield from Gemini Creative on overcoming...

Ready, Set, Paid Ads ·

2024/02/21

Loren Bousfield, founder of Gemini Creative Studio joins me in this episode to talk all things branding. We dive into Overcoming Branding Pitfalls, and Loren shares some of the most common mishaps and gives her top tips on how you can avoid them! Listen along and discover the biggest payoffs of getting a cohesive brand strategy for your business! You can connect with Loren at www.geminicreativestudio.com.au

en

20:58

How to Manage Your Social Media

Ready, Set, Paid Ads ·

2024/02/14

We all know that social media is essential today for building a thriving business, but the process of social media management can feel daunting. Too often left to the last minute, social media becomes an afterthought and a missed opportunity. In this episode I break down the essential elements of social media, and share the secrets of creating strategic content at scale.

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22:35

Jacqui Maloney on Showing up with Camera Confidence

Ready, Set, Paid Ads ·

2024/02/07

Jacqui Maloney is a public speaking and media coach who joins me in this episode to talk Showing up with Camera Confidence!With a background in acting and voice-overs, Jacqui works on the performance side of public speaking and video creation to really bring you and your message to life. She works with professional women to build their confidence, stage presence and perfect their storytelling so that they own every stage or camera - meaning you can be less scripted and more authentically you! You

en

25:36

How I Would Build a Business Today

Ready, Set, Paid Ads ·

2024/01/31

Reflecting on building a business over 13 years as well as having worked within hundreds of businesses and seen their make and break, I share my thoughts on what I would focus on if i was building a business today.

en

21:06

Nicole Smith on the new wave of Fractional C-Suite

Ready, Set, Paid Ads ·

2024/01/24

Nicole Smith is a Chief Operations Officer (COO), Business Operations Specialist and Systems Designer, who founded The Artisans Business Solutions in 2020. In today’s episode Nicole breaks down the Fractional C-Suite and explains how small businesses can unlock the power of big business thinking, to implement systems and build a support network to create more potential, with less pressure on the founder. If you’ve been looking to free yourself from your business and create harmony between your teams

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20:25

2024 Digital Marketing Trends for Small Biz

Ready, Set, Paid Ads ·

2024/01/17

Welcome to 2024! Grab these 4 Digital Marketing Trends for the new year, tailored to Small Business Owners. Full of practical actionable insights to kick you off for a strong 2024!

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14:33

Wrapping up Your Marketing

Ready, Set, Paid Ads ·

2023/12/13

And just like that another year is wrapping up! If you're ready to say goodbye to the year my Review, Reflect, Rest & Regroup formula will ensure you capture learnings from this year, setting the foundations to create a successful one ahead. I discuss the essential data to review to see how your digital marketing performed, but also why it's important to look at more then just the data to assess performance. I then talk about the role of resting and regrouping before springing into action. A

en

31:10

Leanne Woff on How to Outsource Successfully

Ready, Set, Paid Ads ·

2023/12/06

How do you know if you’re ready to outsource? In this episode I am joined by Leanne Woff, Founder at Audacious Empires and passionate OBM and OBM Coach. Leanne talks about the difference between an OBM and a VA, explains what effective outsourcing looks like and gives her tops tips for getting started. You can connect with Leanne on at Linkedin https://www.linkedin.com/in/leanne-woff and Audacious Empires on Instagram @audaciousempires or at https://audaciousempires.com

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15:19

3 Underrated Digital Strategies

Ready, Set, Paid Ads ·

2023/11/29

In a business world that’s all TikTok this and Instagram that, there is still opportunity to embrace so many other digital strategies. Today I am talking about 3 Underrated Digital Strategies that drive awareness and conversion, and are cost-effective for small business too!

en

24:47

Ray Pastoors on Finding Hidden Gems in GA4

Ready, Set, Paid Ads ·

2023/11/22

In this episode I catch up with Ray Pastoors founder of ethical digital marketing firm LYF Solutions and my go-to for the recent GA4 changeover. As a huge analytics fan, this is a great chat where we talk all about the new GA4 platform, where business owners can get it wrong and most importantly, the hidden gems waiting for you to uncover and grow your business! You can find out more at https://LYFsolutions.com.au or connect with Ray on LinkedIn or Instagram

en

17:49

Do you have a strategy?

Ready, Set, Paid Ads ·

2023/11/15

How do you feel about strategy? In this episode I talk about the increase in conversation about strategy first approaches and why I am all for it. I break down the essential parts of strategy and why tactics aren't the best place to start, to build a successful business that converts.

en

40:48

Aimee Scott on Marketing Beyond Social Media

Ready, Set, Paid Ads ·

2023/11/08

Aimee Scott from Aim Up Digital talks all things Marketing Beyond Social Media. Aimee is a multi passionate professional, who has helped over 200 small businesses launch and grow online through her services in web design and marketing. In this episode we talk about why marketing strategy is an essential first step, but often overlooked for business owners. Plus, Aimee shares her top tips on marketing beyond social media!

en

13:53

Keeping Your Brand Consistent on Social Media

Ready, Set, Paid Ads ·

2023/11/01

Social Media is a wonderful tool for reaching your ideal client directly and aiding discovery of your product or service, however it is important not to forget your brand. In this episode I break down the elements that make up your brand and give my top tips for keeping them consistent across your social media marketing - including my hot tip for using Canva the right way!

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39:36

Chris Schwager on Mastering Video Strategies for Success

Ready, Set, Paid Ads ·

2023/10/25

Chris Schwager is the remarkable force behind Ridge Films, Sydney's leading DIY Video Production Agency, and is dedicated to empowering individuals and businesses to create high-quality videos. In this episode of Marketing with Confidence we talk about the rise of video marketing and how to rethink it outside the social media marketing box, to become a powerful tool for connection and conversion. Prepare to be enlightened and empowered as Chris shares his invaluable insights, propelling you towards

en

22:32

The Christmas Campaign Countdown

Ready, Set, Paid Ads ·

2023/10/18

The Christmas Countdown has officially started! In this episode I share a Christmas Countdown Checklist to get ready for a strong Christmas Marketing Campaign! I talk through the often overlooked target market at Christmas, as well as how to build your list and plan your promotions to ensure you start successfully marketing for Christmas from now right up to the 24th! I even share my thoughts on how to convert in the dreaded January lull!

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36:34

Kylie Hannaford on Digital Brand Execution

Ready, Set, Paid Ads ·

2023/10/11

With over 17 year’s experience as a designer, creative thinker, problem solver and visual communications strategist, Kylie Hannaford is the Founder and Creative Director of Three Blocks Left, a brand and design studio in Sydney. In this episode we talk about the evolution of branding and how small businesses can effectively execute their brands in a digital age. Kylie shares her expertise on what has shifted in the last decade, and gives top tips for how business owners can take a brand strategy and

en

23:03

7 Tactics for Local Marketing: Attracting and...

Ready, Set, Paid Ads ·

2023/10/04

Are you a local business looking to grow? Or about to launch into a local area? This episode breaks down 7 tactics for nailing local marketing to attract and retain local clients and create a thriving business!

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