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PODCAST

Personal Brand Blueprint

The Personal Brand Blueprint podcast sits down with business professionals who are investing into their personal brand to explore what methods, resources, and beliefs have helped them succeed in their career.

business

All Episodes

00:49:54

Personal Branding Mistakes to Avoid in 2024

Personal Brand Blueprint ·

2024/06/27

Before you start your personal brand, you'll want to make sure you don't make these critical personal branding mistakes. Mistakes that could prevent you from starting, maintaining, or ever seeing success with your personal brand. And to help me walk through them all, I invited on Erik Cabral to the show. Erik is the founder of "On Air Brands," a podcast and personal branding production company helping thought leaders craft their message and tell it to the world through

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00:46:59

#012: How to look great on camera (Photography expert...

Personal Brand Blueprint ·

2024/06/20

On this episode of Brand Science I sat down with Kristen Kidd, the owner of Lux Summit Studio, a professional photography studio helping entrepreneurs like you and me look our best and most authentic selves on camera.In this episode, you'll learn: ✅ How to finally crack that million dollar smile ✅ What poses can earn the most trust and likability from our audience ✅ How to finally get that dream lighting that makes us shine 📬 Brand Science Newsletter: https://davepolykoff.com/newsletter 🧰

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01:08:24

The Secret System for Creating 30 Days of Content in...

Personal Brand Blueprint ·

2024/06/13

On this episode of Brand Science, I sit down with Aaron Witnish, A.K.A. the video content king.Aaron is the Managing Director of "Content Only," a video marketing agency helping personal brands like you and I create 30 days worth of content in only 90 minutes per month. And that’s what today’s episode is all about. How busy entrepreneurs can go from feeling overwhelmed and behind on their content calendars to being flush with ready-to-publish content their audience will love. On this

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01:16:54

How To Boost Your Content's Views & Shares Using...

Personal Brand Blueprint ·

2024/06/06

On this episode of Brand Science, I sit down with James I. Bond, A.K.A. the marketing message secret agent.James is the author of "Brain Glue," a book on how to make your ideas sticky in the minds of your audience. And that's what today's episode is all about. How to package your ideas and content so you stand out and become memorable in your industry. In this episode, we'll learn how to: ► Package your content into metaphors to help your audience remember your ideas. ►

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00:59:45

How to Find Your Personal Brand's Core Values with...

Personal Brand Blueprint ·

2024/05/30

On this episode of Brand Science, I sat down with Andrea Johnson, AKA the queen of core values. Andrea helps business professionals who feel disempowered to move from imitating other people’s principles and priorities to defining their own for sustainable impactful leadership. And that's what today's episode is all about. How to avoid mimicking others and live through your own personal brand's core values to attract your ideal client. In this episode, you'll learn: ► What are your

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00:58:16

How to Turn Your Videos Into Endless Social Content...

Personal Brand Blueprint ·

2024/05/23

On this episode of Brand Science, I have an awesome conversation with Greg Wasserman, A.K.A the content repurposing magician. Greg is the Head of Relationships at Castmagic, an AI tool helping personal brands like you and me repurpose our audio and video content into social posts, newsletters and so much more. And that's what today's episode is all about. How to use the power of AI to repurpose your content for social. In this episode, you'll learn: ► The significance of repurposing

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01:00:20

How To Tell Your Personal Brand Story with Sara Lohse

Personal Brand Blueprint ·

2024/05/09

On this episode of Brand Science, I am joined by Sara Lohse, a storytelling badass with a penis tattoo. (Full story behind that in the episode) But speaking of stories, Sara just launched her book on helping thought leaders like you and I discover and tell our impactful stories to the world. 📕 Check out the book here: https://shorturl.at/rvRS9 And that's what today's episode is all about: How to discover and tell your personal brand story. In this episode, you'll learn: ► The

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00:53:11

How To Craft Your Authentic Image with Mike Oxman

Personal Brand Blueprint ·

2024/05/02

On this episode of Brand Science, I am joined by Mike Oxman, a men's image and style consultant at Henry A Davidson. Through his passion and expertise in men's clothing, Mike helps men craft their image that is not only authentic to them but also communicates the right story to their ideal audience. What I like to say is, that while I help you look your best online, Mike helps you look your best in real life. And that's what today's episode is all about. The importance of

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00:51:52

How To Be Authentic On Camera with Mark Szymanski

Personal Brand Blueprint ·

2024/04/25

On this episode of Brand Science, I am joined by Mark Szymanski, a tech founder and personal brander. Through his passion for video content and personal motto: "learn, try, and share everything I do," Mark has consistently published technical content to inspire and educate his audience. In this episode, you'll learn: ► How to decide on a niche when you're multi-passionate ► The power of "getting the reps in" with video content ► How to be authentic in your videos ► How to

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00:42:23

How To Post Content Consistently with Nicole Peraino

Personal Brand Blueprint ·

2024/04/18

On this episode of Brand Science, I am joined by Nicole Peraino, a rockstar content creator who launched her personal brand to attract new clients to her position at UMortgage.She uses her journalism background to walk us through how to find the valuable parts of your story so you know what's worth sharing.

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00:13:52

The Science of Authenticity: How Image, Character,...

Personal Brand Blueprint ·

2024/04/16

What does it mean to be authentic? This is a question I've been thinking deeply about lately. Being in the Personal Branding business I naturally hear the word "authentic" come up in every conversation. We all get the idea of authenticity but... like... how do we define it? How do we spot it? And why does it occur? How my mind works is I need to take abstract ideas apart, label their pieces, and put them back together again. An Abstract Instruction Manual, if you will. (and I will) So

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00:33:19

How To Overcome Imposter Syndrome with James Ferguson

Personal Brand Blueprint ·

2024/04/11

James Ferguson, author of the Confetti Culture Playbook, shares his journey of overcoming imposter syndrome and writing his book. He emphasizes the importance of taking action and facing fear in order to achieve success. James discusses the transition from in-person public speaking to creating digital content and the importance of authenticity in both mediums. He encourages others to start creating content without waiting for the perfect setup or equipment. The key message is to have a goal and take

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01:48:18

Welcome to Brand Science with Dave Polykoff

Personal Brand Blueprint ·

2024/04/09

In this kickoff episode I walk you through what the Brand Science podcast is all about. What is "brand science?" What inspired me to create this podcast? And what can we expect to get from it? I then dive into who I am and my content journey over the last 13 years. From college intern to meetings at the Associated Press' New York headquarters, to running my own content agency - I take you through where I've been and where I'm headed in content creation and personal branding

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93 results

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