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PODCAST

The Future of What

Music Business Association

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

music

All Episodes

00:57:53

MusicBiz Live! re: Music Consumption Metrics

The Future of What ·

2020/05/22

Episode #189 : While the long term effects of the COVID-19 quarantine on the music business are yet to be known, there are lots of real-time metrics to be analyzed in the interim. With the postponement of Record Store Day, and most record shops being closed to the public, the effect on physical sales during this time should be obvious to most. The less obvious changes to global music consumption are the ones that are happening in the digital space, particularly around streaming services and music

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00:57:28

MusicBiz Live! w/ Mental Health Professionals

The Future of What ·

2020/05/15

While many have speculated about what the long term economic impacts of the COVID-19 quarantine might be, fewer have openly discussed what the long term psychological impacts on society might be. In this episode, Portia speaks with several mental health experts who were actively working with musicians before the quarantine began, and gets their take on what was working for their clients pre-quarantine and what should happen next, if those mental health gains are to be maintained.

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00:55:53

MusicBiz Live! w/ EU & UK Music Organizations

The Future of What ·

2020/05/08

Over the past several episodes, Portia has had countless discussions with the heads of music business organizations who represent various facets of the industry within the United States. This week, she’s speaking with their peers and equivalents in the U.K. and E.U. about how they’re weathering the pandemic, and what efforts their various governing bodies are making to aid musicians and other cultural workers in this time of crisis. The six person panel also speculates on what happens next within

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00:49:32

MusicBiz Live! w/ MusicBiz Board

The Future of What ·

2020/05/01

Episode #186 : While the effects of the COVID-19 quarantine on live entertainment and brick and mortar retail are already apparent, other sectors of the music industry like publishing haven’t truly felt the effects of the pandemic yet because of their buffered collection timeline. Will some sectors bare the brunt of this pandemic, while others thrive? Join us this week as Portia speaks candidly with members of the MusicBiz board about how they intend on mediating the effects of this pandemic on

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00:52:18

MusicBiz Live! w/ Indepdenent Record Retailers

The Future of What ·

2020/04/24

Episode #185 : It should come as no surprise that independent record stores have been particularly hard hit by the “shelter in place” orders established by many states around the country in the wake of the COVID-19 outbreak. Some retailers have pivoted to online sales and other creative means to keep customers happy, but for many brick and mortars, this move just isn’t enough to maintain community or their bottom line. To make matters worse, the revenue generated by Record Store Day will not be

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00:49:46

MusicBiz Live! w/ NMPA, RIAA, CMA, A2IM & NSAI

The Future of What ·

2020/04/17

Episode #184 : On this week’s episode, we’re revisiting another MusicBiz LIVE! event that features candid conversation about what music business trade associations are doing to help their specific constituencies navigate the COVID-19 quagmire. Joining Portia in conversation about the CARES Act and more are : Mitch Glazier and Michele Ballantyne of the RIAA, Richard Burgess of A2IM, Bart Herbison of the NSIA, David Israelite of the NMPA and Sarah Trahern of the CMA. Listen in to find out what relief

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00:57:03

MusicBiz Live! w/ Instagram and Facebook

The Future of What ·

2020/04/10

Episode #183 : In the few weeks since our last episode, COVID19 has changed the world and how we interact with one another, and that has had many impacts upon the music business as a whole. With venues and record stores closed to the public for the foreseeable future, musicians are having to find new ways to interact with their fans, and because of the quarantine, most of those interactions are happening virtually. To help with this transition to a digital-only reality, the teams at Facebook and

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00:57:06

Educating The Next Generation of Music Business...

The Future of What ·

2020/03/13

Episode #182 : While many people start their career in the music business by forming a band or record label, and learning the industry’s norms and quirks largely through trial and error, others choose to enroll in various university programs to learn about the industry. This week we’re exploring what those university programs look like for both undergraduate and graduate students, and what the key takeaways from those programs are. Join us as we speak with Serona Elton (University of Miami), Joe

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00:57:26

Consolidating Credits In The Cloud

The Future of What ·

2020/03/06

Episode #181 : Music production has become increasingly fragmented thanks to the advent of affordable studio technology and high speed internet connections, which comes with both benefits and drawbacks. The main benefit is that band members and songwriting teams can now collaborate from anywhere in the world at any time of day, and they can arrange for special guest features with little more than a simple email exchange. The drawback to this evolution is that proper attribution for these

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00:48:01

Indie Label Spotlight: Ninja Tune

The Future of What ·

2020/02/28

Episode #180 : Matt Black and Jonathan Fine first joined forces in the late 1980’s, after a chance encounter at a local record shop. Now, some thirty-odd years later, the two are still working together in multiple capacities, and show no signs of stopping. They’ve released multiple albums as the electronic duo Coldcut, and helped produce several others, in addition to founding the highly regarded UK electronic label Ninja Tune, which is now in its thirtieth year of existence. In the recent past,

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00:57:35

New Tools For Booking Tours

The Future of What ·

2020/02/21

Episode #179 : Touring has quickly become one of the most effective ways for bands and artists to earn money in the streaming era, despite the fact that getting around is more expensive than it’s ever been. Thankfully, some new technologies have made planning and booking a tour easier than ever, so that bands and artists can push into new markets, without the same level of financial risk that was associated with doing so in the past. Join us this week as we speak with Fabrice Sergent (BandsInTown),

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00:56:59

Licensing Music For Podcasts

The Future of What ·

2020/02/14

Episode #178 : While music consumption has pivoted away from piracy and downloads, the spectre of the past is once again looming over the industry, as podcasts become an even more dominant medium. Generally unregulated, most podcasts contain at least one musical work, that is likely unlicensed, which means that those episodes you’re downloading are really no different than the unauthorized downloads of the past. So, will the industry coalesce around a standard blanket license to solve this issue

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00:57:08

Where Do Black Box Royalties Go?

The Future of What ·

2020/02/07

When you hear people within the industry referring to “The Black Box,” they’re most likely referring to the growing sum of undistributed and/or undistributable royalties that have been collected on an artist’s behalf by organizations like SoundExchange. What happens with this “Black Box” is a hotly debated topic within the industry, as every collection society that has one deals with these unclaimed royalties differently. Join us as we discuss the problem and its potential solutions with John Simson

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00:44:43

New Tools For Songwriters

The Future of What ·

2020/01/24

As we move into 2020, two things have become all the more apparent, artists have to view themselves as small businesses in order to survive, and income streams within the industry are increasingly fragmented. Thankfully, these trends have been tracked for several years in a row, and there are a multitude of services available to bands, artists, and songwriters to help them collect these fractionalized income streams so that they can keep their creative businesses afloat and their rights secure. Join

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00:56:30

Nashville's Project Music

The Future of What ·

2020/01/17

Since 2015, the Nashville Entrepreneur Center has played host to Project Music, an accelerator program for tech start-ups whose focus is upon creating solutions for the music industry. This first of its kind accelerator program has supported five different cohorts to date, and several members of those cohorts have already gone to market with their unique solutions, as a result of the mentorship and fundraising help they received through the program.

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01:08:02

Trends for 2020

The Future of What ·

2020/01/10

After several years of growth, the music business no longer feels like its in freefall, and some hopeful industry insiders are hinting that the best is yet to come in the 2020’s. As streaming goes global, and the overall adoption rate goes up across the board, continued revenue growth will be the norm in 2020 and beyond, which is to say nothing of the new ways that music is being monetized in video games, short form video, and more. Join us as we hear 2020 projections from Vickie Nauman of Cross

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00:55:03

The Evolution of Streaming

The Future of What ·

2020/01/03

Today’s streaming market is a crowded arena that’s chock full of big brands, all of whom are vying for the same monthly subscribers, but none of them have truly distinguished themselves from the other. Yes, they all have different visual interfaces and apps, and some are even offering higher bitrates, but as listeners switch over to voice activated listening via smart speakers, how will users know the difference between Spotify, Apple Music, Tidal, etc. when the interaction becomes purely audio

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00:58:57

Best of 2019

The Future of What ·

2019/12/27

With 2019 coming to an end, it feels like the right time to highlight a few of our audience’s most listened to episodes and of the year, so we’re doing a best of 2019 this week! We went through this year’s stats, and isolated the top ten episodes of the year, and then culled the most informative and/or interesting interviews from that bunch. Listen in as we revisit our interviews with writer Cherie Hu, former Merlin CEO Charles Caldas, and Bayonet Records owner Katie Garcia.

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01:00:24

New Tools For Developing Artists

The Future of What ·

2019/12/20

While some artists are eschewing the traditional label route to market, there is no getting around the fact that artists simply can’t do everything they need to do in order to be successful on their own. Most developing artists need help with marketing, branding, social media strategy, booking, publishing, content creation and more, if they’re going to breakthrough the din of digital noise. On this episode, we speak with Chelsea Cressman (AGD Entertainment) and Cameo Carlson (mTheory) about the ways

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00:54:40

Direct Shot's Ambigous Future

The Future of What ·

2019/11/22

Episode #170 : At the beginning of the year, record stores big and small started noticing a difference between what they ordered and what they received in the mail. This became all the more noticeable when stores were shorted important and highly sought after titles for Record Store Day in April. Since then, the problem has only gotten worse according to some, and bands have missed their street dates entirely in the process, costing them countless dollars, but also chart positions, which means

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