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PODCAST

smj: school marketing journal

The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

business marketing

All Episodes

19:32

151: Growing an alumni program - interview with...

smj: school marketing journal ·

2023/09/21

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How can you improve (or start) the alumni program at your school? We talk to Alastair Lee, Managing Director of AlumGrow Consultancy, to find out the benefits of building strong alumni relations and how to acquire the most value out of your school’s alumni program to achieve your long-term strategic goals. Get in touch at smj@imageseven.com.au

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17:55

150: Print or digital publications?

smj: school marketing journal ·

2023/09/14

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Is print relevant anymore? Is digital really the ruler of the communication world? We debate the positives and negatives of both print, digital publications and a combination of both, to help you decide how you should best produce your school’s publications. Get in touch at smj@imageseven.com.au

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19:01

149: The five biggest changes in advertising and what...

smj: school marketing journal ·

2023/09/07

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe The advertising market is evolving all the time and as a school Head you can often be left in the dark about the evolving landscape of media buying. This episode, we are joined by the founder of Mentor Marketing, Amanda Reid, as she shares her strategic insight into what school Heads need to know about the biggest changes in advertising in the education sector. Five major advertising and media buying changes that school

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15:37

148: The gap between idea and action

smj: school marketing journal ·

2023/08/31

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe School’s marketing efforts often struggle to close the strategy-execution gap. Why do so many implementation efforts fail? In this episode, we discuss strategies among school leaders and explore ways to create effective strategies. We also explore ways to encourage buy-in from all staff to a school Head’s strategic direction in order to enhance your chance of success. The AHISA Biennial Conference 2023 Location: Gold

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19:11

147: Data based decisions - interview with Peter...

smj: school marketing journal ·

2023/08/24

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe When it comes to making decisions, we all feel like we can never have enough data. In this episode, we speak to Peter Buckingham, co-founder and Managing Director of Spectrum Analysis, about the data types that are most useful for school Heads. We talk through some examples of how we can use data to make better decisions and to guide our operations, enrolments, marketing and business planning. Get in touch at

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17:36

146: The value of clarity

smj: school marketing journal ·

2023/08/17

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe One of the issues we frequently run into when working with schools looking to craft their messaging is clarity, or rather a lack of it. We discuss how you can become clear and authentic in your voice and leadership by delving into a few of the leadership theories researched in The Leadership Challenge by Jim Kouzes and Barry Posner. We also investigate how clarity of personal values can improve commitment, engagement and job

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19:07

145: Tertiary lessons - interview with Bart Caylor

smj: school marketing journal ·

2023/08/10

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe What lessons can K-12 school Heads draw from trends in the higher education market? We’re joined by Bart Caylor, president of Caylor Solutions; a company with a mission of “advancing brands that advance education”. Caylor first explains what makes an effective brand and then delves into the five examples in his article Effective Higher Education Brands and Why They Work, sharing what he’s learnt working with universities across

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16:40

144: Strategic or operational?

smj: school marketing journal ·

2023/08/03

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe What does it mean to have a strategy in place? On a broad level, a strategy is a plan to outperform your competitors (every school has them) and succeed in an area they may not. In this episode, we discuss how and why you should assert your school’s unique strengths in the marketplace. Get in touch at smj@imageseven.com.au

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18:38

143: The ultimate customer experience – interview...

smj: school marketing journal ·

2023/07/27

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How do you, as a Head, create distinction to attract and retain customers while standing out in a competitive marketplace? Globally recognised marketing authority and author Scott McKain joins us share key advice from his latest book The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work. The key takeaways? Don’t Make It Right … GET It Right! Make a Great

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17:51

142: Using your expertise as a competitive advantage

smj: school marketing journal ·

2023/07/20

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every school is looking for a competitive advantage … and if you aren’t, then you should be!There are many sources of competitive advantage, yet Heads often fall short of using their expertise to stand out. In this episode, we discuss how you can distinguish yourself as a visible expert. Get in touch at smj@imageseven.com.au

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18:56

141: Persona development – interview with Suzanne...

smj: school marketing journal ·

2023/06/22

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Suzanne Willcock, our Senior Consultant at imageseven, joins us to breakdown the who, what and why of parent, student and alumni personas, revealing the purpose and intensive quantitative and qualitative data used in the creation of these semi-fictional characters. Get in touch at smj@imageseven.com.au

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17:56

140: Look again at your school tours

smj: school marketing journal ·

2023/06/15

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every aspect of a school tour – from the confirmation email to the inside of the classroom – is an opportunity to build trust with parents, as well as exemplify how much you care about families. Brad and Andrew are joined by imageseven team members Mikayla Coombes and Cassandra Kirkpatrick who share their tips and tricks for leading a successful school tour and Open Day. Get in touch at smj@imageseven.com.au

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19:51

139: Maximising LinkedIn - Interview with Sue Ellson

smj: school marketing journal ·

2023/06/08

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Sue Ellson, an independent LinkedIn Specialist and author who helps businesses and individuals maximise their presence on LinkedIn, reveals why you should have a separate LinkedIn page for yourself, as a school Head, and for your school. She also touches on how LinkedIn can be utilised to increase your digital presence and how to recruit staff on LinkedIn. Get in touch at smj@imageseven.com.au

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17:33

138: The benefits of doing less marketing

smj: school marketing journal ·

2023/06/07

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every Head has fallen into the trap of biting off more than they can chew at one point or another. The reality is, Heads are faced with endless marketing and communication options in today’s landscape. But with limited budgets, how can you lead your school towards meeting marketing aspirations and effectively marketing your school brand? In this episode, we discuss some tactics and strategies that you can use to align your

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18:41

137: Measuring school experiences - interview with...

smj: school marketing journal ·

2023/05/25

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe To provide the best experience for families at your school, you first need to understand the experiences they have with you. In this interview with David Willows and Suzette Parlevliet, from [YELLOW CAR], we discuss the questions they have developed to best measure families’ experiences within your school at every stage of their school lifecycle. Find the blog mentioned by David in the episode here

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16:58

136: You're writing, but is anyone reading? - Part 2

smj: school marketing journal ·

2023/05/18

In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you to inject your brand personality into your writing, as we discuss the difference between voice and tone and why they are important for your writing. We also focus on the need to provoke a response from your readers and how best to implement a Call to Action (CTA) into your work. Get in touch at smj@imageseven.com.au If you missed part 1 of this episode, watch it here:

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17:40

135: You're writing, but is anyone reading? - part 1

smj: school marketing journal ·

2023/05/11

Unlearn everything you’ve learnt about writing. That’s the key message we elaborate on as we explore how school Heads can effectively write to capture and maintain their audience’s attention. In this episode, we provide some tips and advice on how to best come across as your authentic self in your writing and communicate genuinely to your audience. Get in touch at smj@imageseven.com.au

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19:29

134: Seven education disruptors - interview with...

smj: school marketing journal ·

2023/05/04

Social researcher, trends analyst and Managing Director at McCrindle Research, Sophie Renton joins us to discuss her recent research push to understand the seven disruptors impacting the future of education and unveil what this means for the future of school Heads and school marketers. Get in touch at smj@imageseven.com.au If you want to be part of McCrindle’s virtual event on 11 May, sign up here: https://mccrindle.com.au/resource/event/2023-education-insights-event/

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18:03

133: Whose job is school marketing?

smj: school marketing journal ·

2023/04/27

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Is the perception of your school’s brand far too important to be left solely to school marketers? How exactly has our digital world shifted the role of school staff in marketing? In this episode, we discuss who really is responsible and how your school, as a whole, can become best equipped to operate like a media company. Get in touch at smj@imageseven.com.au The following key aspects should be considered when your

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18:59

132: The six types of stories every school Head needs

smj: school marketing journal ·

2023/03/30

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe “The greatest delivery system for any idea is a story.” Seems simple, right? Yet, before you can craft an effective narrative you must ask yourself three questions: Who is your story for? What is it for? How will you know if it’s working? We cover the six types of stories – from personal anecdotes to the sceptics’ story – that will clearly articulate your school’s brand. Get in touch at smj@imageseven.com.au

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233 results

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