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PODCAST

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany

business entrepreneurship

All Episodes

1:04:17

418: She Took Her Clean Beauty Business From...

Side Hustle Pro ·

2024/08/14

This week in the guest chair we have Jazmin Alvarez, the visionary founder and chief curator of Pretty Well Beauty, a black-owned clean beauty destination that has been redefining the industry since its launch in 2019. As Pretty Well Beauty celebrates its fifth anniversary, Jazmin shares her inspiring journey from a content producer in the fashion and beauty industry to a successful entrepreneur dedicated to making clean beauty accessible and inclusive for all.In this episode she shares

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23:25

417: FLASHBACK FRIDAY: How To Find Your Niche

Side Hustle Pro ·

2024/08/09

This week I’m back with a solo episode where I share some insights on finding your niche to help you narrow down your side hustle. There are endless paths you can take with side hustling, it’s important to get specific. Finding your niche will put you in line with your ideal audience or help you discover where you need to pivot and make changes.In this episode I share:The best place to start deciding what niche will work for youHow to get over the fear of putting yourself out thereThe power of

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37:23

416: Growing a Genuine Instagram Following for Your...

Side Hustle Pro ·

2024/08/07

Growing an Instagram following doesn’t have to be intimidating. In this episode, I’m giving youactionable strategies for building a genuine Instagram following. When I started side hustling, I started leveraging Instagram as a powerful tool for promoting my blog and business, which led to growing an engaged and authentic audience.In this episode I share about:Getting super specific: Create a profile of who your target audience member is, including details like their age, where they shop, what social

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50:40

415: How To Make Your Next Move Your Best Move w/...

Side Hustle Pro ·

2024/07/31

In the world of consultants and career developers, it can feel impossible to find the right fit. Kimberly Brown stands out as an expert whose leadership development company, Manifest Yourself, helps women and people of color navigate the workplace, make more money and become industry leaders. She’s the author of bestselling book, Next Move, Best Move: Transitioning Into a Career You'll Love and the host of the Your Next Move Podcast.In this episode she shares:The steps she took to determine when it

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39:35

414: Feeling Stuck? My Favorite Techniques to Get...

Side Hustle Pro ·

2024/07/24

Today I am back with a solo episode where I share my favorite techniques to get back on track when you're feeling stuck. It's July, and half of the year is gone. It's time to take a step back, reflect on what has worked, what hasn't, and what we're going to do about it. Whether you're dealing with mid-year slumps or just need a boost, this episode is packed with actionable advice to help you move forward.In this episode I share about:Getting in the spiritual gym: The importance of reconnecting with

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31:27

413: Why Your Podcast Isn't Making Money (and How to...

Side Hustle Pro ·

2024/07/17

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.In this episode I’m sharing:Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what

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1:02:06

412: How To Achieve The Career of Your Dreams And The...

Side Hustle Pro ·

2024/07/10

This week in the guest chair we have Mandi Woodruff-Santos, a globally recognized career expert, founder of the MandiMoney Makers, and co-host of the three-time WEBBY award winning podcast, Brown Ambition. With 6 million podcast downloads, Mandi is on a mission to help women of color achieve their wildest financial ambitions.In this episode she shares:How to be professionally selfish and achieve your dream salaryThe risks she’s taken by pivoting often in her career, and how they’ve paid offHer

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1:02:03

411: How Julia Coney Pivoted Careers to Pioneer a New...

Side Hustle Pro ·

2024/07/03

This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. Julia wears many hats, including being the Wine Consultant for American Airlines in partnership with the James Beard Foundation, the Founder of Black Wine Professionals, a resource for the wine industry whose goal is to lift up the multifaceted Black professionals in the world of wine.In this episode she shares about:Being multi-passionate: how exploring a range of interests, from starting at a

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1:02:43

410: This Side Hustler Created a Curated Beauty...

Side Hustle Pro ·

2024/06/26

This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.In this episode she shares:How intentionally creating a community through word of mouth was the foundation to building her customer baseThe

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55:23

409: Afro Unicorn Creator April Showers’ Journey To...

Side Hustle Pro ·

2024/06/19

This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.In this episode she shares:How she established a presence in seven major retailers across the U.S. and Canada including Walmart and TargetThe ins and outs to becoming a licensed character

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43:11

408: Restructuring My Business, Launching Podcast...

Side Hustle Pro ·

2024/06/12

This week I’m back for a solo episode, with my 2024 updates! As we wrap up Q2, I’m thinking about the impacts on my business from social platforms expanding and changing constantly, raising two littles, and making sure I honor my bandwidth. We’ll also dive into how I’m revamping and expanding my podcast coaching course, Podcast Moguls.In this episode I’m sharing:My key habits to staying balanced in my work, motherhood, and self-careMastering self-talk and how I filter out the negativityHow I’m

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58:46

407: She Went From NICU Nurse To Full-Time Content...

Side Hustle Pro ·

2024/06/05

Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.In this episode she shares:The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of

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51:41

406: Her Plant-Based Soaps Landed Her On Shark Tank...

Side Hustle Pro ·

2024/05/29

This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.In this episode she shares:Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a

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19:56

405: How to Get Your Side Hustle Up And Running

Side Hustle Pro ·

2024/05/22

So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again!In this episode I share:The first side hustle I tried and why I quickly learned it wasn’t for meHow to find the entry point to break into your side hustle’s industryHow taking my time allowed to me prove the concept of my productsFive steps to getting your side hustle off the ground and moreHighlights include:00:00

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1:00:17

404: The Founder of Boss Women Media Launched a...

Side Hustle Pro ·

2024/05/15

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.In this episode she shares:How she landed her brand Elle Olivia in over 400 Target

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21:19

403: How To Make Content For Your Business In Less...

Side Hustle Pro ·

2024/05/08

As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.In this episode I’m sharing:How to optimize your recording sessions to get content done quickerMy favorite content creation tech and tools, and much more!Highlights include:00:00 Intro03:58 Let go of expectations and have

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47:11

402: She Took Her Upholstery Career From Side Hustle...

Side Hustle Pro ·

2024/05/02

This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space

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56:22

401: This NYC Native Runs a Luxury Fragrance Boutique...

Side Hustle Pro ·

2024/04/24

This week in the guest chair we have Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.Why tapping into her community of mentors and entrepreneurs was the right directionHow she has self-funded

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47:44

400: How Germanee G Went From GAP Inc. to Celebrity...

Side Hustle Pro ·

2024/04/17

This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling.In this episode she shares:How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firmHow to leverage opportunities like internships and a personal brand for business

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42:34

399: How To Scale a Million-Dollar Pest Control...

Side Hustle Pro ·

2024/04/10

This week in the guest chair we have Robiar Smith, CEO of R.B. Pest Solutions. In a male-dominated field, she is trailblazing her way to the top and building a legacy business for her family and community. Juggling two rapidly growing companies in an unexpected industry, she's redefining success and breaking barriers.In this episode she shares:How she developed an exclusive retail deal with Home DepotWhat skills from her background in corporate America and MBA program she applied to being an

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105 results

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