x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

26:55

Seeing is Believing: The Power of Demonstration...

Under the Influence with Terry O"Reilly ·

2024/02/24

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.Because there is nothing more powerful than a dramatic product demonstration.We’ll talk about a famous Krazy Glue commercial.And a Volvo ad where the ad writer risked his life to demonstrate a point. Hosted on Acast. See acast.com/privacy for more information.

en

26:56

Putting the Awe in Audio

Under the Influence with Terry O"Reilly ·

2024/02/10

This week, we look at the most creative audio ideas from around the world.Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth behind the fairy tale. Hosted on Acast. See acast.com/privacy for more information.

en

23:44

Terry talks with a Cannabis Producer

Under the Influence with Terry O"Reilly ·

2024/02/05

Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer.I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with the big companies, and how a small cannabis company markets its products in such a highly regulated category.In this bonus episode, I talk to Wallace

en

27:19

The Marketing of Taylor Swift: (Taylor's Version)

Under the Influence with Terry O"Reilly ·

2024/02/03

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.And holds over 70 Guinness World Records. Hosted on Acast. See acast.com/privacy for more information.

en

27:06

Cannabis Marketing

Under the Influence with Terry O"Reilly ·

2024/01/27

This week, we go one toke over the line and look at the emerging world of cannabis marketing.We start with the question - just how does a plant become illegal?We’ll explore the history of cannabis.We’ll talk about which celebrities have their own brands (Hello Willie Nelson!)Which high-end retail stores are now selling expensive cannabis paraphernalia.And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants. Hosted on Acast. See

en

28:41

When Bad Commercials Become Cult Classics: Live...

Under the Influence with Terry O"Reilly ·

2024/01/20

Recently, we recorded a live show at Reid’s Distillery in Toronto. Reid’s is a great gin joint, and the vibe is a cool lounge with vintage tables and seating. There was no stage, so we recorded the podcast on the floor, with the audience seated all around us. In this episode, we talk about ads that are so bad… they become cult classics. Like the commercial where a woman has fallen and can’t get up, the local jeweller who wears tights and a cape in his ads, and that commercial where Patrick gets life

en

27:18

Copycat Brands

Under the Influence with Terry O"Reilly ·

2024/01/13

This week, we look at copycat brands.Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.You may like Walmart here, but there’s a Wumart in China.You may like North Face apparel, but did you know there was a South Butt brand?And, we’ll tell the story of a copycat cookie that overtook the original to become the best-selling cookie in the world. Hosted on Acast. See acast.com/privacy for more information.

en

27:24

Disappearing Acts: When Popular Brands Are Discontinued

Under the Influence with Terry O"Reilly ·

2024/01/06

To kick off our 2024 season, we look at a strange phenomenon happening in Canada.Well-established brands are suddenly leaving the country.Kleenex is leaving after nearly 100 years.Skippy Peanut Butter has skipped the country after nearly 90 years.And KFC actually held a funeral for their terrible-tasting French fries.What’s happening up here?Find out. Hosted on Acast. See acast.com/privacy for more information.

en

1:21

We're back January 6th

Under the Influence with Terry O"Reilly ·

2024/01/02

Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.

en

35:51

Sounds That Sell

Under the Influence with Terry O"Reilly ·

2023/12/05

Every once in a while, we drop an interesting show into our feed that we think you’ll like.This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds.The show’s title comes from the highest frequency that can be perceived within the human hearing range.In this episode, host Dallas Taylor explores the world of advertising jingles.They used to be an advertising staple, but these days, most have disappeared.Except - for insurance company commercials -

en

31:37

Ask Terry (From the AOP Archives)

Under the Influence with Terry O"Reilly ·

2023/11/25

This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.Join us for some surprising answers. Hosted on Acast. See acast.com/privacy for more information.

en

26:34

Terry's Book Club (From the AOP Archives)

Under the Influence with Terry O"Reilly ·

2023/11/04

This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing.And everyday life. Hosted on Acast. See

en

34:15

We May Not Be Big, But We're Small - World's Smallest...

Under the Influence with Terry O"Reilly ·

2023/10/21

As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be found here.One of the podcasts we are very proud of just started its second season with Apostrophe. It's titled Backstage at the Vinyl Cafe. Backstage welcomes listeners into the warm and comforting world of the Vinyl Cafe. Each episode features stories about Canada’s favourite fictional family: Dave, Morley and the kids, narrated by the late,

en

28:38

Three Foot Marketing (From the AOP Archives)

Under the Influence with Terry O"Reilly ·

2023/10/07

This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We’ll also look at the interesting tug-of-war that happens between stores and brands

en

32:37

Dynamic Duos: The Famous Partnerships in Advertising...

Under the Influence with Terry O"Reilly ·

2023/09/23

This week we look at “Dynamic Duos”- those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Director Lee Clow, tempermental winery owner Julio Gallo and his legendary creative director and tough guy, Hal Riney, and we’ll tell the story of the creative director who created a Hall of Fame campaign around the

en

25:31

Speed Bumps: The Magical Ingredient in Marketing...

Under the Influence with Terry O"Reilly ·

2023/09/09

This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised. Hosted on Acast. See acast.com/privacy for more information.

en

34:14

Rejecting Mad Men

Under the Influence with Terry O"Reilly ·

2023/09/02

In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet theApostrophe Podcast Company.Apostrophe brings youBackstage at the Vinyl Cafe,Surviving Lifewith Survivorman Les Stroud andWe Regret To Inform You: The Rejection Podcast– where we tell stories of how the world’s most celebrated people overcame debilitating career rejection to achieve mammoth success.We Regret To Inform You has 2 million downloads across 70 episodes –

en

28:18

The Sound of Persuasion (From the AOP Archives)

Under the Influence with Terry O"Reilly ·

2023/08/21

This week, Under The Influence listens to thesoundsof persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commercials, to signature sounds on famous ad campaigns, to the startup sound we hear on our computers every day. Hosted on Acast. See acast.com/privacy for more

en

27:22

Genericide: When A Brand Name Becomes Generic (From...

Under the Influence with Terry O"Reilly ·

2023/08/05

This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now brands like Kleenex and Band-Aid are fighting to save their valuable names. And their stories are fascinating. Hosted on Acast. See acast.com/privacy for

en

27:26

The Happy Homemaker: How Advertising Invented The...

Under the Influence with Terry O"Reilly ·

2023/07/22

This week, Part 2 ofhow Madison Avenue invented… thehousewife. Over 100 years ago, the advertising industry realized they hadthousands of household products to sell. Allthey needed was a customer. So theyinvented the Happy Homemaker, and for thenext 25 years, encouraged women to be stay-at-home moms. That strategy created thebiggest business in the world: Housekeeping.The rest is advertising history. Hosted on Acast. See acast.com/privacy for more information.

en

387 results

Similar Podcasts

Voices of Life

APG Mannheim

Promo Estereo Podcast

Promo Estereo

Talking Timelines Podcast

Talkingtimelines

גיקונומי

ראם שרמן ודורון ניר

Drømmefanger

Drømmefanger