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PODCAST

Two Tall Guys Talking Sales

Kevin Lawson and Sean O"Shaughnessey

"Two Tall Guys Talking Sales," where Sean O"Shaughnessey and Kevin Lawson discuss a single sales topic. Kevin and Sean together have about 60 years of experience in professional selling. This podcast helps people in sales, sales leadership, and business leadership or company owners realize the maximum value of their company by improving their revenue generation capability. This podcast is designed to help those people enhance their companies" sales management practices, methodologies, processes,

business management

All Episodes

17:24

Strategic Sales Planning: Finish Strong and Prepare...

Two Tall Guys Talking Sales ·

2024/09/17

As the year winds down and football season takes over, Sean O’Shaughnessey and Kevin Lawson remind us that it’s time for sales leaders to focus on the coming year. In this episode of Two Tall Guys Talking Sales, Sean and Kevin dive into actionable strategies for building a strong foundation in FY25, including compensation plan design, strategic projects, and investing in your sales team. Whether you’re a sales leader, business owner, or manager, this episode provides expert advice on how to finish

en

16:56

Sales Success and Growing Pains: How to Build Systems...

Two Tall Guys Talking Sales ·

2024/09/10

In this episode of Two Tall Guys Talking Sales, Kevin Lawson and Sean O'Shaughnessey explore the complexities of rapid sales growth. While many companies aspire to grow, not all are ready for the operational strain accompanying success. The hosts share insights on scaling systems, optimizing sales operations, and ensuring growth doesn’t break your business. This episode offers actionable strategies for businesses facing fast-paced expansion, from onboarding salespeople to expanding infrastructure.

en

17:55

Daily Habits for Deepening Sales Relationships: A...

Two Tall Guys Talking Sales ·

2024/09/03

In this insightful episode, Kevin Lawson and Sean O'Shaughnessey delve into practical strategies for deepening relationships and boosting sales without extensive outreach efforts. Whether you're a seasoned sales professional or just starting out, this episode is packed with actionable tips to enhance your sales approach by focusing on the people you already know. Key Topics Discussed: Building Relationships with Minimal Effort (00:01:03) - Strategies to maintain and strengthen relationships with

en

17:13

Sales Strategy Deep Dive: How to Align Offers with...

Two Tall Guys Talking Sales ·

2024/08/27

Join hosts Kevin Lawson and Sean O'Shaughnessey in a dynamic episode of "Two Tall Guys Talking Sales," where they dive deep into the essential elements of crafting an effective sales strategy. Whether you're a sales newbie or a seasoned pro, this episode promises insights into refining your approach to acquiring new clients and boosting your sales performance. Key Topics Discussed: Ideal Client Profiles (Approx. 00:01:00): Discover the power of tailoring your approach to fit the perfect client

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16:15

Beyond the Basics: Elevating Sales Training with...

Two Tall Guys Talking Sales ·

2024/08/20

In this riveting episode of "Two Tall Guys Talking Sales," hosts Kevin Lawson and Sean O'Shaughnessey explore the often overlooked nuances of effective sales training and coaching. Listen in as they share their seasoned insights on transforming routine sales training into a dynamic tool for substantial growth and success in sales. Key Topics Discussed: The Misconception of Sales Training Returns [00:00:20] Sean questions salespeople's low expectations regarding training, sparking a discussion on

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22:43

From Microphones to Mountains - Reflecting on 100...

Two Tall Guys Talking Sales ·

2024/08/13

Join hosts Kevin Lawson and Sean O'Shaughnessey in this milestone 100th episode of "Two Tall Guys Talking Sales." They take a nostalgic trip down memory lane, revisiting the evolution of their podcast from simple LinkedIn live events to a thriving sales discussion platform on Spotify and Apple Podcasts. They delve into their personal growth, the transformative insights gained, and the invaluable lessons they’ve shared across 100 episodes. Key Topics Discussed: Evolution of the Podcast [00:00:21]:

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17:49

From Process to Performance: Elevating Your Sales Game

Two Tall Guys Talking Sales ·

2024/08/06

Join hosts Kevin Lawson and Sean O'Shaughnessey as they edge closer to their milestone 100th episode, diving deep into the critical components of a successful sales organization. Episode 99 zooms in on the third pillar: "Process." Kevin revisits his iconic saying, exploring the significance of a repeatable sales process and the consequences of lacking one, framed by rich personal anecdotes and professional insights. Don't miss this episode packed with practical advice on refining your sales

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16:35

The Art of the Hire: Crafting a Winning Sales Team

Two Tall Guys Talking Sales ·

2024/07/30

Join hosts Kevin Lawson and Sean O'Shaughnessey on this revealing episode of "Two Tall Guys Talking Sales" where they dive deep into the intricacies of hiring and motivating sales teams. Whether you're a solopreneur or heading a growing business, this episode delivers crucial insights into creating a robust sales force to propel your business forward. Key Topics Discussed Hiring Challenges and Solutions [00:00:00]: Kevin opens the discussion by highlighting the universal challenge of hiring

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16:05

Destination Success: Mapping Your Sales Strategy with...

Two Tall Guys Talking Sales ·

2024/07/23

Join hosts Kevin Lawson and Sean O'Shaughnessey as they dive into the intricacies of sales strategy, drawing parallels to planning a family vacation. As we edge closer to our 100th episode, this session unpacks why having a well-documented and aligned business plan is crucial—akin to knowing your vacation destination to ensure everything goes smoothly. Whether you're a business owner or a sales professional, this episode provides vital insights into simplifying and aligning your sales strategy for

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16:21

Preparing Salespeople for Success: A Deep Dive with...

Two Tall Guys Talking Sales ·

2024/07/16

Join hosts Kevin Lawson and Sean O'Shaughnessey as they welcome back Steve Caton for another insightful episode of "Two Tall Guys Talking Sales." This week, they delve deeper into the world of part-time salespeople, discussing the essential tools, traits, and strategies that make them highly effective for businesses. Whether you're a CEO, sales leader, or aspiring salesperson, this episode is packed with valuable advice and actionable tips. Key Topics Discussed: Preparing Part-Time Salespeople for

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15:56

From Zero to Sales Hero: Steve Caton's Strategies for...

Two Tall Guys Talking Sales ·

2024/07/09

In this episode of Two Tall Guys Talking Sales, hosts Kevin Lawson and Sean O'Shaughnessey are joined by Steve Caton, CEO and Founder of Altezza Solutions. Steve shares his insights on how to build effective sales systems for emerging growth companies and provides a unique perspective on hiring part-time experienced salespeople. Dive into this episode to learn about the challenges and solutions in developing a robust sales strategy for small to mid-sized businesses. Key Topics Discussed

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01:14

Happy July 4th

Two Tall Guys Talking Sales ·

2024/07/02

Welcome to a special edition of Two Tall Guys Talking Sales with your hosts, Kevin Lawson and Sean O'Shaughnessey. As we celebrate Independence Day this week, we're bringing you a brief yet powerful episode filled with actionable sales insights and heartfelt holiday wishes. Whether you're relaxing with family or catching up on work, this episode is designed to give you a quick boost of sales motivation and inspiration. Additional Resources: Lighthouse Sales Advisors -

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15:50

Leading with Generosity- The Servant Leadership...

Two Tall Guys Talking Sales ·

2024/06/25

Welcome to another enriching episode of "Two Tall Guys Talking Sales," where hosts Kevin Lawson and Sean O'Shaughnessey dive deep into the art of sales with special guest Tom Daly from Focus Insights Group. In this episode, we explore the concept of servant leadership in sales and how giving more can ultimately lead to receiving more in business and personal growth. Key Topics Discussed: Servant Leadership in Sales [00:01:00 - 00:10:00]: Tom Daly discusses the importance of building productive

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16:48

Activating Your Sales Ecosystem for Growth

Two Tall Guys Talking Sales ·

2024/06/18

Join Kevin Lawson and Sean O'Shaughnessey in a compelling episode of "Two Tall Guys Talking Sales," which delves into the power of networking and relationship management in sales. Whether you are a seasoned sales professional or just starting, this episode offers invaluable insights into maximizing your sales ecosystem without overwhelming your contacts. Key Topics Discussed: Activating Your Network [00:00:00]: Kevin highlights the importance of leveraging existing relationships and simple,

en

15:45

Selling the Hole, Not the Drill: Understanding the...

Two Tall Guys Talking Sales ·

2024/06/11

Welcome to another insightful episode of "Two Tall Guys Talking Sales," where our hosts Kevin Lawson and Sean O'Shaughnessey dive deep into the complexities and strategies of sales. In this episode, they explore the nuanced dynamics of selling through distribution and understanding the real needs of your customers. Whether you're a seasoned sales veteran or just starting in your career, this episode offers a wealth of knowledge on refining your sales approach to maximize effectiveness and customer

en

15:36

Maximizing Customer Relationships: Insights from...

Two Tall Guys Talking Sales ·

2024/06/04

Join Kevin Lawson and Sean O'Shaughnessey in another insightful episode of "Two Tall Guys Talking Sales." This week, they welcome back Chris Goade from 360 Consulting in Dallas. Chris dives deep into the importance of customer retention and intentional engagement strategies. Discover how to transform average customers into great ones and learn practical techniques to elevate your sales game. Key Topics Discussed Defining Ideal Customers: Chris emphasizes the need for businesses to understand and

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16:14

The Four Pillars of Sales Success with Veteran...

Two Tall Guys Talking Sales ·

2024/05/28

Join Kevin Lawson and Sean O'Shaughnessey in this compelling episode of "Two Tall Guys Talking Sales," featuring seasoned sales acceleration advisor Chris Goade. As a pioneer in the field from Dallas-Fort Worth, Chris brings a wealth of experience from top companies like Dr. Pepper, PepsiCo, and 3M. Delve into the intricacies of building effective sales processes and learn firsthand about the transformative power of structured sales strategies. Key Topics Discussed Building Effective Sales Teams:

en

15:33

Fundamentals First: Building a Winning Sales Team...

Two Tall Guys Talking Sales ·

2024/05/21

Welcome to another insightful episode of "Two Tall Guys Talking Sales," where we continue our vibrant discussion this week with special guest Tom Morgan, a former collegiate basketball coach turned sales strategy guru. Diving into the parallels between sports coaching and sales management, this episode is packed with strategic insights to enhance your sales team's performance as the quarter and year draw to a close. Key Topics Discussed: The Importance of Early and Ongoing Preparation: Starting

en

15:43

Winning Sales Strategies: Harnessing the Power of...

Two Tall Guys Talking Sales ·

2024/05/14

In this engaging episode of Two Tall Guys Talking Sales, hosts Kevin Lawson and Sean O'Shaughnessey welcome special guest Tom Morgan from Sales Xceleration. Join us as Tom shares intriguing insights from his vast experience in optimizing sales teams by drawing compelling parallels between youth sports coaching and sales management. Broadcasting all the way from Portland, Maine, Tom brings a fresh perspective on effective sales strategies and team dynamics. Key Topics Discussed: Youth Sports and

en

16:59

The Gap Analysis Advantage: Bridging Client Needs...

Two Tall Guys Talking Sales ·

2024/05/07

Welcome to this week’s episode of Two Tall Guys Talking Sales, where hosts Kevin Lawson and Sean O'Shaughnessey are joined by Chris Cocca, a sales expert, to discuss the vital aspects of discovery meetings and qualifying prospects for a robust sales pipeline. Tune in as they delve into the methodologies that distinguish successful sales strategies, particularly focusing on the RAIN training concept and the essential practice of understanding client aspirations and afflictions. Key Topics Discussed:

en

184 results

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