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PODCAST

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:- time management- marketing- mindset- growing your community of engaged athletesListen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family.Endurance coaching is already your dream job - let’s make it a full time reality!

sports running

All Episodes

20:57

Episode 43 - 4 Things Coaches Should Avoid

The Endurance Coachpreneur: Business Tips for... ·

2024/10/23

In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work!Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challengeWhat will you get in this challenge?✨ What to actually post to get more inquiries✨ Tricks for consistency✨ Daily templates and content prompts - plug and play content ideas✨ BONUS:

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23:00

Episode 42 - How to Feel Better About Social Media

The Endurance Coachpreneur: Business Tips for... ·

2024/10/16

If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you! When you reframe how you think about social media and back it up by getting more experience posting content, it does get better!Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challengeWhat will you get in this challenge?✨ What to actually post to get more inquiries✨ Tricks for consistency✨ Daily templat...

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21:29

Episode 41 - How to Get More Inquiries!

The Endurance Coachpreneur: Business Tips for... ·

2024/10/09

Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire!Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!What you will get in the first ever Dream Content Challenge:1. You will learn what to actually post to get more inquiries!2. You will get help becoming more consistent in your content creati...

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19:36

Episode 40 - A Reframe That Will Save You So Much...

The Endurance Coachpreneur: Business Tips for... ·

2024/10/02

How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently.The DREAM TO 6 program has RE-OPENED!!Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. DIY-...

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19:17

Episode 39 - How to Coach More Athletes in Less Time

The Endurance Coachpreneur: Business Tips for... ·

2024/09/25

Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!If you need more help with time management and writing athlete plans, I have a free resource for you! Download my top 5 time hacks here: https://coachmichellelake.ck.page/5timehacksWebsite | Follow Michelle ...

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26:46

Episode 38 - How to Stand Out Online

The Endurance Coachpreneur: Business Tips for... ·

2024/09/18

In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! Listen in for my 6 (plus a bonus #7) ways to stand out better online. Interested in one of our programs to grow your business? Here are the key distinctions:Dream Launcher 🚀 ✨ Month-to-month (cancel anytime) program perfect for the newer to intermedia...

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23:49

Episode 37 - To Use AI in Your Content or Not?

The Endurance Coachpreneur: Business Tips for... ·

2024/09/11

What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch.Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff for you and then you cut and paste? NOOOOOOO!! But, what are some other ways to use it to clean up your writing or get ideas? Prompts are inclu...

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21:03

Episode 36 - The Biggest Thing Holding You Back from...

The Endurance Coachpreneur: Business Tips for... ·

2024/09/04

Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter.In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle.In this episode, I mentioned the reasons why creating content is SO important as a coach. Find that episode here: https://www.buzzsprout.com/2215178/episodes/14453373-episode-8-one-coach-non-negotiable-action Website | Follow Michel...

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19:35

Episode 35 - The #1 Goal in Creating Content

The Endurance Coachpreneur: Business Tips for... ·

2024/08/28

In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write!I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end!Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypesI would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and ...

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24:53

Episode 34 - How to Keep an Athlete for Life

The Endurance Coachpreneur: Business Tips for... ·

2024/08/21

As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes.But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way.If they stay in sport - they stay with us for life. But first it's our job to help them stay in sport :)My program SELLING SEASON is now open for registration. This two week program will give you all the details and frame...

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15:51

Episode 33 - The Best Time of the Year!

The Endurance Coachpreneur: Business Tips for... ·

2024/08/14

You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:1. Get more than your share of inquiries2. Retain your current athletes as much as possible 3. Refresh your front end systems and be pre...

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28:20

Episode 32 - What to Do if Your Business Isn't...

The Endurance Coachpreneur: Business Tips for... ·

2024/08/07

In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!The Dream Launcher program is opening in the fall for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHa...

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17:27

Episode 31 - How Do I Get More Followers?

The Endurance Coachpreneur: Business Tips for... ·

2024/07/31

In this episode, I answer a question I get all the time, how do I get more Instagram followers?Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.The Dream Launcher program is opening again August 5th for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t k...

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20:11

Episode 30 - Niche to Win: Why Endurance Coaches Need...

The Endurance Coachpreneur: Business Tips for... ·

2024/07/24

It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but are struggling to act...

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26:28

Episode 29 - The 5 Things I Would Tell a Promising...

The Endurance Coachpreneur: Business Tips for... ·

2024/07/17

In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t know what order to invest in the business basicsWant help creating effective content (and may even be wondering WHY content??)Are short on time and want to...

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17:45

Episode 28 - Here's How I Hit My First 10K Month...

The Endurance Coachpreneur: Business Tips for... ·

2024/07/10

In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022.Interested in learning more about my programs? The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but is struggling to actually get athletesHas no clue where to startDoesn’t know what order to invest in the business basicsWants help creating effective content (and may even be wondering WHY content??)Is sh...

en

23:17

Episode 27 - How Often Should I Post Content?

The Endurance Coachpreneur: Business Tips for... ·

2024/07/03

In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level?Our goal is consistency over everything else!Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypesI would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode...

en

17:02

Episode 26 - Mastering Your Pricing: Coaches' Top 3...

The Endurance Coachpreneur: Business Tips for... ·

2024/06/26

In this episode, I dive right into the 3 questions I hear the most frequently about pricing:1. How to change your pricing2. Should I put my pricing on my website?3. But what if my coach's pricing is cheaper than me?I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need help setting your pricing? Download the guide here: https://coachmichellelake.ck.page/pricingguide or DM me 'Guide' on Instagram.I would love to ...

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20:36

Episode 25 - Sales Call Secrets: How to Determine If...

The Endurance Coachpreneur: Business Tips for... ·

2024/06/19

In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster.Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both things are so important!If you would like a copy of my sales call script, DM me the word SCRIPT on Instagram. I will send it over and you will then b...

en

21:34

Episode 24 - The Seasons of Coaching Part 2: The 4...

The Endurance Coachpreneur: Business Tips for... ·

2024/06/12

After 14 years in business, I have nailed down the seasons of my business:1. Race Season2. Selling Season3. Project Season4. Rest SeasonIn this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your business growth and keep from feeling burned out.I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM a...

en

127 results

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