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PODCAST

Smarter Marketer

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

business marketing

All Episodes

35:47

27. How to Identify, Hire and Retain Great Junior...

Smarter Marketer ·

2022/11/08

Brittany Smith is Head of the Rocket Academy, Rocket’s intern and graduate program, identifying, mentoring and training junior marketers. She is on the pod to share insights about the most effective methods of training juniors, and the value they can bring to your company.Guest:Brittany Smith has over seven years of experience both in-house and agency-side, working across industries from hospitality and tourism to finance, property and tech. She is currently a Senior Account Manager at Rocket

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43:33

26. How I Grew My TikTok to 9.9m Likes in One Year w....

Smarter Marketer ·

2022/10/25

Jahan Kalantar grew his TikTok to 302K followers and 9.9m likes within a year. He is on the pod to discuss his journey to success, and share practical takeaways to build your company’s presence and engagement on Tiktok.Guest:Jahan Kalantar is the Head of Litigation and Partner at Executive Legal, where he heads up the litigation and dispute resolution team. His current practice focuses mostly on mental health, human rights, criminal law and commercial law. Prior to being called to the bar, Jahan was

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48:39

25. Maximising E-commerce Sales in 2023 w. Iain Calvert

Smarter Marketer ·

2022/10/11

As an e-commerce business, your goal is always to make more sales. Leading Australian e-commerce authority Iain Calvert shares simple, practical tips that will help you run successful multi-channel campaigns and drive sales for your business in 2023.Guest:Iain (aka “ian”, that double “I” throws a lot of people) is an Australian based eCommerce consultant and trainer that has worked with the likes of Billabong, Vogue, Quiksilver and 100’s others under NDAs. He applies what he learned working for big

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33:05

24. Marketing to Generation Z w. Katy Richardson

Smarter Marketer ·

2022/09/27

Katy Richardson is the Creative Services & Marketing Director at UNiDAYS, a website giving university students and graduates discounted deals on products and services. She shares how to best market to Gen Z consumers, and most importantly, what doesn’t work. You can follow her on LinkedIn [https://www.linkedin.com/in/katyrichardson1/] or visit the UNiDAYS website [https://www.myunidays.com/AU/en-AU].Guest:Katy is the Creative Services & Marketing Director at UNiDAYS, ANZ. She’s a go-to on

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42:20

23. Should You Work With a Specialist or Generalist...

Smarter Marketer ·

2022/09/20

Over the past 30 years Hoyne has had a vast impact on the Australian marketing industry. Initially as a generalist design agency and more recently as a specialist in property and place. Principal Andrew Hoyne discusses the specialist v generalist agency models as well as the value in marketing to tell stories, take people on a journey, and market an experience, not just a product.Guest:Andrew Hoyne is the Founder and Principal of Place Visioning, Property Branding and Marketing agency Hoyne. He

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39:53

22. How In-House Marketers Can Get The Most Out Of...

Smarter Marketer ·

2022/09/13

Episode Description:Two industry veterans discuss how in-house marketers can get the most from their agency partners. New York-based Jordan Slover discusses the importance of KPIs, communication, feedback, transparency and trust in building client-agency relationships that work for both parties.Guest:Jordan started his digital career working for Google in New York and London before moving to Sydney to help start the online marketing division of a digital marketing agency. He started Neon Ambition 8

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46:16

21. The Future of Marketing w. Anders Sörman-Nilsson

Smarter Marketer ·

2022/09/06

Anders Sörman-Nilsson is a futurist, top-selling author and founder of the Sydney-based firm Thinque. In this episode, he discusses what the future of marketing entails and what businesses must do in order to stay relevant for consumers.Guest:Anders Sörman-Nilsson (EMBA / LLB) is a futurist and the founder of the Sydney-based think tank and trend analysis firm - Thinque, which provides data-based research, foresight and thought leadership assets for global brands across 4 continents. His vision is

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27:25

20. What percentage of my company's revenue should go...

Smarter Marketer ·

2022/08/30

David Lawrence discusses how much of your company’s revenue should go into marketing. He shares industry-backed figures and practical tips to be able to present to your executive team.Guest:David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute

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21:41

19. How to build your personal brand within your...

Smarter Marketer ·

2022/08/23

As a marketer it is important to consider how (and why) you should have a strategy to promote yourself within your organisation. Leading Australian HR and talent optimiser Alicia Lykos shares applicable strategies to position yourself as a highly valuable member of your workplace.Guest:Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent to deliver on their strategy. Alicia has been in numerous executive

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42:00

18. Career Advice from a Global CMO w. Ryan Bonnici

Smarter Marketer ·

2022/08/16

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA.Guest:Ryan Bonnici was awarded 26th place on World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019). He is currently the CMO of Gympass, an employee wellness benefit that offers unlimited access to the world's largest network of gyms, studios and

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40:06

17. Generating High Quality Leads in B2B SaaS w. Axel...

Smarter Marketer ·

2022/08/09

This episode explores how to effectively generate leads and sales in a B2B SaaS content. Marketing Director at UpGuard, Axel Sukianto, discusses the differences between demand capture and demand creation, brand building, and the future of attribution. Guest:Axel is a B2B marketer with experience in tech, SaaS, and cybersecurity. A revenue and demand gen marketer, he has a passion for driving hyper-growth through pipeline and revenue. He is currently at UpGuard, a B2B SaaS cybersecurity company where

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43:18

16. B2B Email Marketing in 2022 w. Eshita Durve

Smarter Marketer ·

2022/08/02

Eshita Durve reveals how B2B businesses can make the most out of email and automation in 2022. She discusses how best to nurture leads, 5 ways to segment your database, and the best email/ automation software to achieve your email goals.Guest:Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocket. As a marketer with a strong background in sales, she is passionate about using marketing technology to drive tangible business outcomes (Read: Eshita is not

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54:04

15. How to Select the Right Agency w. Darren Woolley

Smarter Marketer ·

2022/07/26

Australian marketing veteran, Darren Woolley, shares his experience and observations on how the best performing organisations select the right agency for their needs.Guest:Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the

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42:34

14. Matthew Gain: From Newcastle Beaches to Running...

Smarter Marketer ·

2022/07/19

From a kid living on the beaches of Newcastle to running audiobook and podcast company, Audible Europe. Matthew Gain shares his marketing journey from Sydney, all the way to Asia, and how he is now mastering the global environment.Guest:Matthew Gain is currently the Senior Vice President and Head of Europe Audible, Managing Director Audible GmbH. Before Audible, he developed and led programs for brands such as Samsung, Telstra, KFC, Microsoft, PayPal, Commonwealth Bank, Reckitt Benckiser, News

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48:23

13. They Ask You Answer w. Marcus Sheridan

Smarter Marketer ·

2022/07/12

They Ask You Answer is in the “Top 5 Marketing Books of All Time” by The Book Authority and “#1 Marketing Book to Read” by Mashable.In this week's episode, Marcus Sheridan discusses his blog article that directly contributed to 25 million dollars in sales and how this led to the development of his renowned marketing book, They Ask You Answer.Guest:Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the

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44:56

12. How to Master Copywriting w. Kate Toon

Smarter Marketer ·

2022/07/05

Kate Toon is a leading authority worldwide on writing great copy. In this episode, Kate discusses how your business can consistently produce engaging and effective copy across all assets.Guest:Kate Toon is an award-winning entrepreneur, digital educator, SEO and copywriting consultant, coach, speaker, author and podcaster, with more than two decades of experience in all things advertising, content and digital. She is the founder of CopyCon, Australia’s first dedicated Copywriting Conference, and is

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38:53

11. SEO in 2022 w. Garry Viner

Smarter Marketer ·

2022/06/28

Digital Marketing guru Garry Viner gives you the SEO update you've been looking for! What are the steps to optimising your website? Does offsite still matter? And what are common misconceptions about SEO in 2022? We've got all of your answers.Guest:As Co-Founder and Head of SEO at Rocket Agency, Garry Viner has worked with many leading brands, driving record revenue numbers for each. A passionate entrepreneur, Garry has been Co-Founder of three other seven-figure businesses over the past 20 years

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39:24

10. How to Get a Pay Rise w. Alicia Lykos

Smarter Marketer ·

2022/06/21

Think you deserve a pay rise but have no idea how to ask for one? Have you been asked to present a dollar figure but don’t know how to measure your worth? Alicia Lykos is back on the podcast to give you tangible tips for your next salary review!Guest:Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent to deliver on their strategy. Alicia has been in numerous executive HR roles across leading global IT

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40:32

09. Strategy… the most misunderstood word in...

Smarter Marketer ·

2022/06/14

"Strategy" is often the most misunderstood and overused word in the marketing industry. In this episode, Ashton Bishop tells you exactly what strategy is, why you need it, and how to create an effective marketing strategy for your business!Guest:With over 20 years of marketing and strategy expertise — Step Change CEO Ashton Bishop has helped create billions’ worth of new value for some of Australia’s and the world’s most successful brands. As an award-winning speaker and coach, and a true master of

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40:06

08. How Much Does An Agency Cost? w. David Lawrence

Smarter Marketer ·

2022/06/07

How much does a digital agency cost? David Lawrence talks numbers, percentages, and pricing models. From Google Ads and SEO, to social ads and email marketing… this episode reveals the dollar figures you need to know to get the best out of your marketing agency!Guest:David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book 'Smarter Marketer'. David has presented at several events

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107 results

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