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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:34:07

Cannonball GTM Crash Course

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/07

Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course Show NotesConnect With:Jordan Crawford:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:06:13

Game Plan For Leveraging Data Analytics To Drive...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/04

President Katherine Melchior Ray from Globe Ally discusses strategies for leveraging data analytics to drive marketing decisions. Understanding consumer behaviors through data analysis is crucial for making informed marketing decisions and staying ahead in the competitive market landscape. Katherine shares insights on how businesses can effectively utilize data analytics to enhance their marketing strategies and drive successful outcomes. Show NotesConnect With:Katherine Melchior

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00:04:59

Is Influencer Marketing Just A Trend?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/03

President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures and build global brands, delves into the topic of influencer marketing. She explores the relevance of influencer marketing in today's business landscape, discussing its impact on brand strategies and consumer engagement. Tune in to gain insights into whether influencer marketing is just a passing trend or a valuable long-term strategy for businesses looking to expand their reach and connect with

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00:05:53

Diversifying Into SMS Marketing For Customer Engagement

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/02

President Katherine Melchior Ray from Globe Ally discusses diversifying into SMS marketing for customer engagement. Exploring the shift towards SMS marketing strategies can enhance customer engagement and provide a more personalized approach to reaching target audiences. Tune in to learn how integrating SMS marketing can benefit your brand's global outreach efforts. Show NotesConnect With:Katherine Melchior Ray:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin

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00:04:56

Data Privacy Compliance Vs Innovative Marketing...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/01

President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures, strengthen diverse teams, and build global brands, discusses the balance between data privacy compliance and innovative marketing technologies. Understanding the importance of navigating data privacy regulations while leveraging cutting-edge marketing tools is crucial for businesses aiming to succeed in today's digital landscape. Katherine shares insights on how companies can maintain compliance

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00:25:40

How To Create Value For Foreign Consumers; Balancing...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/31

President Katherine Melchior Ray from Globe Ally discusses creating value for foreign consumers, balancing global and local priorities, and the domestic benefits of a global mindset. She shares insights on fostering inclusivity, navigating international markets, and strengthening diverse teams to build global brands. Show NotesConnect With: Katherine Melchior Ray:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at

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00:04:45

The Global Marketing Playbook

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/28

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.

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00:03:51

Doubling Down On Full Stack AE’s Or Diversifying?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/27

VP, Demand Generation at Qualified, Sarah McConnell, delves into the strategies for doubling down on full stack AE’s or diversifying your approach. She emphasizes the importance of understanding your brand differentiators and how to leverage competitive intelligence to enhance your marketing efforts. Sarah's insights shed light on turning your website into a pipeline generation machine with Qualified's solutions.Show NotesConnect With:Sarah McConnell:Website//LinkedInThe MarTech

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00:03:54

One word for people's privacy concerns with AI

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/26

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of people's privacy concerns with AI Show NotesConnect With:Sarah McConnell:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:04:24

Invest First In AI-driven Sales Or Customer Support?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/25

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of investing first in AI-driven sales or customer support. In this episode, Sarah shares her perspectives on discussing the benefits of AI-driven sales and customer support, implementing AI for personalized customer interactions, and leveraging AI to streamline lead qualification and nurturing. Show NotesConnect With:Sarah McConnell:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin

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00:31:48

How AI Is Fundamentally Changing Demand Generation

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/24

Sarah McConnell, VP, Demand Generation at Qualified, discusses using AI to drive pipeline growth. In this episode, Sarah outlines the three stages of AI integration: pre-AI, co-pilot, and agentic AI. They discuss the implications of replacing human SDRs with AI, emphasizing the need for onboarding and quality control. Success stories include Demandbase doubling their pipeline and Greenhouse increasing meetings by 130%. The conversation also touches on the build vs. buy decision for AI SDRs,

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00:15:35

Effective leadership in marketing organizations

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/20

David Chase, CMO at WorkBoard, discusses Effective leadership in marketing organizations.

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00:19:38

The right GTM for your company's size & audience

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/19

David Chase, CMO at WorkBoard, discusses The Right GTM for Your Company’s Size and Audience.

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00:28:54

Are Your Marketing Team Comms Broken?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/17

Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores the topic of fixing broken marketing team communications in this insightful episode. Show Notes Connect With:David

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00:43:35

Changes In The MarTech Landscape

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/10

Scott Brinker, VP Platform Ecosystem/Editor at HubSpot/Chief Martec, discusses changes in the martech landscape.

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00:16:49

The Rise Of The Fractional CMO

MarTech Podcast ™ // Marketing + Technology =... ·

2025/03/07

Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the cost and adjust the level of support based on their changing needs. Today, Emma discusses the rise of the fractional CMO.Show NotesConnect

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00:39:53

The Story Behind Semrush’s Acquisition Of Third Door...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/02/03

Marc Sirkin, CEO of Third Door Media, discusses the acquisition of his company by Semrush, a leading online visibility management SaaS platform. The deal, finalized on October 16 2024 after a year-long process, involved a 30-person team transitioning to a larger, publicly traded company. Third Door Media, which publishes Search Engine Land and MarTech.org, has evolved from a search-focused to a martech-focused media company. The acquisition aims to leverage Semrush's resources and Third

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00:17:05

How Local Grocers & Convenience Stores Can Modernize...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/30

Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from

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00:06:36

What plays would you call to scale a DTC business...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/24

Kelley Thornton, founder & CEO of Tiege Hanley, discusses the benefits of flexible subscription models.

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00:06:36

Are Subscription Models The Best Pricing Strategy For...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/23

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of subscription models as the optimal pricing strategy for DTC brands. Exploring the significance of uncomplicated skincare systems for men, Tiege Hanley equips individuals with the necessary tools to tackle their daily routines effectively. Kelley Thornton's insights shed light on the strategic approach to pricing and the value it brings to direct-to-consumer brands like Tiege Hanley. Show NotesConnect With:Kelley

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2,219 results

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