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PODCAST

Marketing Tips for Photographers | The Tog Republic Podcast

Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business

business marketing

All Episodes

00:29:51

183: Album Design With Daniel Usenko

Marketing Tips for Photographers | The Tog Republic... ·

2022/03/08

Friend, meet Daniel Usenko the CEO and co-creator of Pixellu, a company that has helped my business immensely. In today’s episode, we talk about album design, how to create them and why selling albums to your clients it’s not only great to achieve your financial goals, but also a great added value to your client’s experience. You can find more about Daniel & Pixellu here: His Website Pixellu’s Site __ ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program! This

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00:40:35

182: Client's Interview: Navigating the Wedding...

Marketing Tips for Photographers | The Tog Republic... ·

2022/03/01

Friend, Today’s episode is a bit different as I invited a previous client of mine to share his (and his husband’s) experience as a same-sex couple planning a wedding. I photographed Patrick & Jose’s wedding in March 2019 and I wanted to bring their perspectives as clients to the podcast, so we can all hear how clients feel, what they are looking for, and what lessons can we learn from their experience planning a wedding, to make our businesses better. You can see some images of their wedding

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00:32:07

181: Brand Voice & Websites with Octavia Elease

Marketing Tips for Photographers | The Tog Republic... ·

2022/02/22

Friend, meet the talented Octavia Elease, she is a brand + Showit website designer based in Atlanta, Georgia. She fuses brand storytelling with a modern and minimal aesthetic to create custom brands, custom websites, and website templates for creative entrepreneurs. In this episode, we talked a little bit about branding, brand voice, and how they are integrated into your website. Octavia also shares with us some actionable tips that you can use implement today! You can find out more about Octavia

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00:46:31

180: How To Run a Profitable Family Photography...

Marketing Tips for Photographers | The Tog Republic... ·

2022/02/15

Friend, meet the super talented Suzzane brown, known as Simply Suzy. She is a luxury family photographer based out of Chicago for the last 14 years, specializing in lifestyle film photography. She also teaches other pro photographers how to run a sustainable business and master working with families so that they can find the meaning, purpose, and joy in their work that they dreamt of when they first joined this industry. In today’s episode, Suzy shares with us how to run a profitable family

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00:45:47

179: How To Avoid Client Conflict With India Earl

Marketing Tips for Photographers | The Tog Republic... ·

2022/02/08

Friend, meet the talented India Earl, she’s been photographing people for the past 12 years and in addition to her photography business, she runs an educational site for photographers and creatives. In today’s chat, India shares with us how to avoid conflict with clients, and handle those uncomfortable conversations. India also has a few resources that can help you prepare your business to be not only successful but conflict-free: The Guide to Client Guide Customizable Contract Set You can find

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00:47:23

178: How to Grow Your Referral Network With Sam Jacobson

Marketing Tips for Photographers | The Tog Republic... ·

2022/02/01

Friend, if you have been listening to the podcast for a while, you sure know Sam Jacobson. He’s been a guest on the podcast three times and I love having conversations with him because he has a pragmatic and science-backed sales approach to business. In today’s episode, Sam shares with us how to grow your referral network with the help of event planners, venues, and even your current and past clients. This episode is packed with actionable steps that you can implement into your business right

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00:44:36

177: Creating Content To Connect With Clients With...

Marketing Tips for Photographers | The Tog Republic... ·

2022/01/25

Friend, meet Megan Kantor, she and her husband Nate, are the photographers behind Cedar & Pines and they focus on photographing elopements & weddings in the Western US (and the world). In this episode, I had the chance to chat with Megan about creating content that connects you with your current and future clients! This episode is filled with simple and organic things that you can implement into your business right away! YOU CAN FIND MORE ABOUT MEGAN HERE: Cedar & Pines Instagram Cedar

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00:43:52

176: The Importance of Personal Projects With Blair...

Marketing Tips for Photographers | The Tog Republic... ·

2022/01/18

Friend, this episode with Blair Delaubenfels is packed with content & inspiration if you are looking to start a personal project! Although the last couple of years have been very challenging for some of us, personal projects can be the space you need to recharge, get creative, and most importantly do something just because you love it. YOU CAN FIND MORE ABOUT BLAIR HERE: WORLD’S BEST WEDDING PHOTOS ART LIFE & BUSINESS -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1

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00:13:59

175: Where Are Your Inquiries Coming From?

Marketing Tips for Photographers | The Tog Republic... ·

2022/01/11

Friend, this is one of the most important data you should be tracking in your business! Where are your inquiries coming from? If you have a clear answer you can double down your efforts, or adjust your marketing tactics to see results. In this short episode, I go over how do I track my leads, and what do I do with this information. Remember, that not knowing your numbers will eventually cost you money in your business, so if you’re not tracking this is the year to start doing so! Other Episodes

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00:21:11

174: The Difference Between a Goal and a Project

Marketing Tips for Photographers | The Tog Republic... ·

2022/01/04

Friend, happy 2022! The beginning of a new year is always exciting, and the time to plan new goals. But doing so can be an intimidating task. In this episode, I chat about goals, projects, and the difference between them. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? I now offer a 1:1 coaching program! This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out

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00:12:02

173: Should You List Your Pricing on Your Website?

Marketing Tips for Photographers | The Tog Republic... ·

2021/12/21

This is one of the questions that gets asked the most in Facebook groups: should you put your pricing on your website? Well, I addressed this question in today’s episode and I give you a few alternatives on what to do. __ Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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00:49:58

172: How to use a CRM to eliminate the friction in...

Marketing Tips for Photographers | The Tog Republic... ·

2021/12/14

Friend, meet the talented Colie James! In addition to being a super talented and fun photographer, she has a passion for CRM systems because she wants you to elevate your client experience and work smarter, and not harder! In this episode, we chat about CRMs and how they can help you speed your booking system, keep you organize and on track so you can focus on what you love most: photographing your clients! __ Check out the episode notes for more information:

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00:35:51

171: How To Use Your Personality To Win Clients With...

Marketing Tips for Photographers | The Tog Republic... ·

2021/11/16

Friend, meet the super talented and always fun Maddy Shine! In this episode, Maddy shares with us how to use our personality to win clients. Maddy is known as the SEO & Online Visibility Queen. Her mission is to drive women to the top of Google and beyond, teaching you how to grow your business so more people see you and buy from you! This episode’s pack with actionable steps and examples so you can start showing up as yourself and attract your ideal clients! Don’t worry, this is episode is not

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00:11:22

170: Four Things That You Must Do After A Wedding or...

Marketing Tips for Photographers | The Tog Republic... ·

2021/11/09

Friend, today’s episode is short and to the point: 4 things that I do after a wedding (or lifestyle session). These 4 things help me keep organized and on track, stay connected with vendors and also showcase gratitude. __ Check out the episode notes for more information: https://thetogrepublic.com/podcast/four-things-that-you-must-do-after-a-wedding Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching Want more content? Join the private FREE FB Group:

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00:50:50

169: Content Marketing With Hannah Bargas

Marketing Tips for Photographers | The Tog Republic... ·

2021/11/02

Friend, in today’s episode I had the chance to chat with Hannah Bargas the founder of Writefully Yours, an agency that specializes in helping wedding professionals market to their ideal client. Being that as photographers we wear many hats, many times the topic of marketing overwhelms us, but in today’s episode, we covered how to create content to market your business in a way that feels more doable. __ Check out the episode notes for more information:

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00:14:32

168: Five Lessons I learned from 100,000 Thousand...

Marketing Tips for Photographers | The Tog Republic... ·

2021/10/26

Friends, what an honor to share with all of you, that my podcast has reached 100,000 thousand unique downloads! Reaching this goal was literally possible thanks to you! Without your support and (literally) the fact that you listen to this show, this would have been impossible! So to keep things consistent with what I have been doing since the beginning of this show, in today’s episode I want to share with you 5 lessons I have learned from reaching this goal, and how you can apply my learnings to

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00:58:27

167: Chain Reaction Marketing With Ben Hartley

Marketing Tips for Photographers | The Tog Republic... ·

2021/10/19

Friend, I’m so happy to have Ben once again as a guest on the podcast (He was on episode 48: A Chat With Ben Hartley About Bridal Shows), and today, we are diving into a topic we both love: Chain Reaction Marketing. But first, let’s define Chain Reaction: a series of events, each caused by the previous one. In this episode, Ben chats with us about how to create a chain reaction with your marketing to create momentum in your efforts and tactics. If you are new to Ben Hartley and his teachings, you

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01:01:56

166: How To Identify Where To Put Your Marketing...

Marketing Tips for Photographers | The Tog Republic... ·

2021/10/12

Friend, I’m so happy to have Jai Long once again as a guest on the podcast (He was on episode 121: Goal Setting + Mindset), and today, we are diving into a topic we both love: Marketing! If you don’t know Jai, he’s a photographer, business coach, podcast host, serious entrepreneur, and all-around cool person! He has tons of insights to share and he’s always willing to share his knowledge. Although marketing is a big and deep topic, in this episode, Jai gives us a clear definition and a playful

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00:14:54

165: The Reason Why You're Not Getting Clients Out Of...

Marketing Tips for Photographers | The Tog Republic... ·

2021/10/05

A few weeks ago I was helping my cousin find a wedding photographer for her upcoming celebration, so I went to Facebook groups to try to get some recommendations. Although I received tons of recommendations, they all lack a major thing…. to address my pain points. Listen to this episode to hear my story and to learn a thing or two that you can change or implement into your business right away to convert Facebook group leads into clients. __ Here’s the other podcast episode I mentioned in this

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00:24:54

164: Should You Pay a Referral % to Event Planners?

Marketing Tips for Photographers | The Tog Republic... ·

2021/09/28

Friend, this is a very polarizing topic in the wedding industry and you will find some photographers that say “sure why not” while others say “hell no!!!” In today’s episode, I’m covering the pros and cons of this business strategy, and I also give you some ideas so you can actually collaborate instead of compromise! -- Check out the episode notes for more information: https://thetogrepublic.com/podcast/should-you-pay-a-referral-to-event-planners Apply to my 1:1 Coaching Program:

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