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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

technology politics

All Episodes

18:05

Insights from Applying AI to the State Public Policy...

Digital Politics with Karen Jagoda ·

2023/08/09

Yemi Adewunmi is the Co-Founder and COO of Plural, part of the Higher Ground Labs portfolio of companies. Plural has recognized the opportunity to apply AI to track the discovery, creation, and iterations of legislation at the congressional and state level to inform a number of different stakeholders. Based on her experience working at the New York State Legislature, Yemi and her team provide tools to change how policy data can be viewed to identify trends and opportunities and aid collaboration

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27:13

Paying More Attention to State Legislatures with...

Digital Politics with Karen Jagoda ·

2023/08/02

Joann Loulan, Executive Director of Local Majority, joins Deepak Puri, CEO, of The Democracy Labs, in a story about activism at the state level and the need to pay attention to what state legislatures are doing. Local Majority is promoting research from subject experts to counteract the influences of misleading and disinformation at the state and local levels. Deepak and Joann discuss: Why well-documented research is essential to dispelling misinformation and disinformation about the activities of

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18:24

Digital Advertising Strategies for 2024 Political...

Digital Politics with Karen Jagoda ·

2023/07/27

Beth Dwyer, Vice President of Sales at Dotdash Meredith's MNI Targeted Media, worked for the Washington Post and Politico on the corporate side. Beth came to political adverting in 2017 when she realized the role digital advertising could play in political campaigns. She notes the changes since 2020 in the amount of money spent on digital ads and when that money will be spent to reach voters in 2024. Because of the fragmentation in the ad market, programmatic demonstrates that ad buys should be less

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17:54

Connected TV Spending Increasing for Political...

Digital Politics with Karen Jagoda ·

2023/07/20

Jess Ellis, Senior Specialist, Client Partnerships, Politics VDX.tv, gives an orientation on how political tv advertising has expanded to include a significant investment in connected tv ads. To reach cord-cutters, campaigns increasingly realize that CTV ads find voters on the right screen at the right time to persuade, inform, and mobilize. Streaming video allows for specific targeting of voters compared to buying ads on linear tv in expensive media markets. Digital video ads reach people where

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15:46

Fighting MisInformation on WhatsApp with Alshika...

Digital Politics with Karen Jagoda ·

2023/07/18

Alshika Jennela, Program Manager Mis/Disinformation at Indian American Impact, and Deepak Puri, CEO of The Democracy Labs, TheDemLabs.org, talk about how WhatsApp is used by people all around the globe. It is seen as a trusted source of news from friends and family while, at the same time, a source of disinformation. With deep insights into the Indian American and South Asian American communities, they highlight how activists are working to present facts and correct misinformation and

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19:00

Matching Voter Files to Digital Identities with Ray...

Digital Politics with Karen Jagoda ·

2023/07/11

Ray Kingman, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns. Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to online activity and other known voter characteristics. They are testing a digital activity scoring system and different new twists on the data to allow campaigns to create discussions with voters

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22:51

Overcoming Restrictions of Voter ID Laws with Lauren...

Digital Politics with Karen Jagoda ·

2023/06/29

Lauren Kunis, CEO of VoteRiders, and Deepak Puri, CEO of The Democracy Labs, TheDemLabs.org, talk about the various voter ID laws that prevent or intimidate eligible Americans from casting a ballot that is counted. VoteRiders has a nationwide network to provide voter ID education and assistance to get the form of ID that is accepted to register and vote. Deepak and Lauren discuss State-by-state challenges of getting an acceptable ID to register to vote Why underrepresented communities are the

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25:47

Role of Dynamic Maps in Political Campaigns with...

Digital Politics with Karen Jagoda ·

2023/06/27

Julia Bayer, solution engineer National Government team & Michelle Kinzer, Public Policy Team of Esri, join Deepak Puri, CEO of The Democracy Labs, to discuss the power of geographic information to gain a greater understanding of problems and as a means to engage voters in solutions. They emphasize we all share location and a sense of place, and maps can present facts and persuade viewers to broaden their view. Deepak talks with Julia and Michelle about: What maps can communicate How GIS

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23:11

Creating Compelling Narratives Not Lists of Facts...

Digital Politics with Karen Jagoda ·

2023/06/20

Ineke Mushovic, Executive Director of Wide Angle Research and Republican Rule, and Deepak Puri, CEO of The Democracy Labs, agree that candidates from the top of the ballot to the bottom can productively use strong images and provocative ads to draw in voters and drive a call to action. The Wide Angle Research approach brings video and storytelling techniques to down-ballot races and advocates looking to educate and persuade. Deepak and Ineke talk about: Use of political and advocacy ads to paint a

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23:22

Campaigns and Advocates Recognizing the Power of...

Digital Politics with Karen Jagoda ·

2023/06/12

Sean Duggan, VP of Advertising at SXM Media, is known for his ability to spot trends and work with clients to deploy audio ads to reach voters and constituents effectively. While digital ad budgets have grown for campaigns and advocacy groups, spending on podcast advertising has yet to take off. This is another example of consumer advertisers embracing new ad formats while the political community hesitates to experiment. Sean and I talk about: Opportunities for advertising on podcasts Unique

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29:35

Training the Next Generation of Elected Officials and...

Digital Politics with Karen Jagoda ·

2023/06/06

Ashley Robinson, Founder and Principal of the BLUE Institute, and Deepak Puri, CEO of The Democracy Labs, agree that politics is the business of change. During the 2018 midterm in Georgia, Ashley was the Political Director for Stacy Abrams' gubernatorial campaign and, throughout her career, has driven registration efforts and GOTV with key constituents of color. Ashley and Deepak talk about: The need to try new things in campaigns and think outside the box to address complex problems The market

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23:47

Supporting Families of Veterans Who Have Committed...

Digital Politics with Karen Jagoda ·

2023/05/29

Dave Barbush, Founder and CEO of Once A Soldier, and Deepak Puri, CEO of The Democracy Labs, discuss the need to address the scope and significant impact of death by suicide by veterans and ways to prevent it. Dave has a background in online outreach and has used these skills to start this virtual non-profit to raise money and awareness and provide resources to help limit the emotional and financial scars for families and friends. Dave and Deepak talk about: The difference between the prevention

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20:30

Telling Compelling Stories with Maps to Persuade and...

Digital Politics with Karen Jagoda ·

2023/05/23

Allen Carroll, Program Manager for Storytelling at Esri, talks with Deepak Puri, CEO of The Democracy Labs, about using mapping and visualization to tell compelling stories and drive change. Allen moved to Esri after 27 years at the National Geographic Society, where he gained a deep appreciation of the power of GIS data and maps. Allen and Deepak talk about: Developing the Esri storytelling app StoryMaps to generate interactive maps with multimedia content to tell place-based stories Sources

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18:10

Building Power with Mira Weinstein Organizing to Win

Digital Politics with Karen Jagoda ·

2023/05/18

Mira Weinstein, Organizer in Chief at Organizing to Win, and Deepak Puri, The Democracy Labs, discuss the challenging topic of power. They agree that strategic campaigns must go beyond winning to develop the power that can bring about real change. Mira and Deepak talk about: The relational dynamic of power What motivates organizers and activists to gain power Impact of extending power to a broader population Tools for organizing and mobilizing #OrganizingToWin @TheDemLabs #Organizing #BuildPower

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19:57

Using a Geographic Lens to Address Social Justice...

Digital Politics with Karen Jagoda ·

2023/05/16

Clinton Johnson is the Social Justice/Racial Equity Lead at Esri and an advocate for using GIS and visualization tools to highlight social challenges and opportunities for improvement. Clinton and Deepak Puri, The Democracy Labs, explore the kinds of data that can make a difference in understanding a problem and put it in a form that can lead to action. Clinton and Deepak share a deep appreciation for geospatial technology and the power of GIS to drill down to a neighborhood level to help

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23:49

Speechwriting Best Practices and Mistakes with Dan...

Digital Politics with Karen Jagoda ·

2023/05/12

Dan Gerstein, CEO of Gotham Ghostwriters, shares his reflections about how and why elected officials, candidates, and advocates use ghostwriting services to create impactful speeches, books, op-eds, and other projects. We talk about: Working with Governor Hochul on her State of the State book Sweet spot for the length of a live and video speech Use of humor in political communication How the language of politics has changed Mistakes speechwriters make when coming up with the right words to reach

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18:05

Using the Internet to Win Elections with Colin Delany...

Digital Politics with Karen Jagoda ·

2023/05/09

Deepak Puri, CEO of The Democracy Labs, talks with Colin Delany, Epolitics.com, about how internet use has changed over the years and the mistakes that campaigns make when using this tool. Colin reflects on best practices and tactical actions in his newly revised e-book How to use the Internet to change the world and win elections. Deepak and Colin talk about: Fundraising best practices Content that compels people to take action Value of listening and gossip Smart digital media buying strategies

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18:30

Organizing Tool for Grassroots Amplification on...

Digital Politics with Karen Jagoda ·

2023/04/30

Nick Knudsen Co-Founder of DemCast talks with Deepak Puri, The Democracy Labs, about organizing tools for campaigns and advocates that empower volunteers. Their social media toolkits help campaigns gain momentum, provide a method for rapid response and build relationships with a broader universe of voters. Nick and Deepak talk about: Driving social media actions Need for speed to get attention for a topic Volume of people who share a message essential to see change The power of

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21:35

Internship Opportunities for Political Engagement...

Digital Politics with Karen Jagoda ·

2023/04/24

Sandra Radoff, Co-Director of Students for Justice, talks with Deepak Puri, The Democracy Labs, about a grassroots effort that grew out of the challenges and opportunities created by COVID. The Students for Justice started with an idea about overcoming restrictions in the earliest days of the pandemic. It is now an organization that provides paid internships to college students to introduce them to career opportunities in politics and advocacy. Deepak and Sandra talk about: The under-utilized

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20:55

The Power of E-Mail Lists for Fundraising with David...

Digital Politics with Karen Jagoda ·

2023/04/18

David Lytel, Founder of Majority Messaging, has extensive experience using digital tools to persuade and motivate voters, starting with serving in the Clinton White House and being responsible for the first websites. Investing in quality e-mail lists is the starting point of an effective campaign to reach those most likely to contribute, volunteer, and turn out to vote. Strategies include buying lists of names of voters and testing to determine the value of those names. We talk about: Targeting

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148 results

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