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PODCAST

Good Morning, Money!

Start your day with a sip of success, a quick, actionable tip to boost your financial knowledge and set yourself up for success. Hosted by Rosha from Roshed Coaching, with nearly two decades of experience in finance, an MBA in marketing, and certification as a business coach and consultant, each one-minute episode delivers bite-sized insights on money management, finance, marketing strategies, and mindset development.Perfect for enhancing your financial literacy, growing your business, and

education self-improvement

All Episodes

1:27

Ep.264 Patagonia: Profits Through Purpose

Good Morning, Money! ·

2025/08/07

Patagonia: The Profit Power of Purpose Here’s how telling people not to buy became a legendary growth strategy: “Don’t Buy This Jacket”: Patagonia’s bold Black Friday ad was a call for conscious consumption.Values First, Sales Second: That one ad increased sales by 30%—because people trusted their integrity.Real > Perfect: In a world full of hollow marketing, authenticity stands out.The big idea? When you lead with values, profit follows. Ask yourself: What would your brand be brave...

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1:30

Ep.263 Airbnb: Selling Belonging, Not Just Beds

Good Morning, Money! ·

2025/08/06

Airbnb’s Real Product? Belonging. Here’s how a scrappy startup turned spare rooms into a global movement: Not Just Beds—Belonging: Airbnb didn’t sell cheap stays. They sold connection, warmth, home.Emotion First, Features Second: With beautiful photos and real stories, they made strangers feel like family.From Transaction to Transformation: That’s how they built loyalty—and a community that keeps growing.The big idea? People don’t buy products. They buy how it makes them feel. So ask y...

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1:28

Ep.262 Tesla’s Secret Marketing Weapon: You

Good Morning, Money! ·

2025/08/05

Tesla’s Secret Marketing Weapon: You Here’s how Tesla turned customers into their best sales team—without spending a dime on ads: No Billboards. No Commercials. Just Buzz. Tesla didn’t follow the traditional playbook—they created a product and mission so bold, people had to talk about it.Exclusivity Builds Energy: With pre-orders and waitlists, they turned buyers into insiders.Direct from the Source: Elon Musk used social media to create real-time hype—and connection.The result? Evangelists....

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1:40

Ep.261 Coca-Cola: The Billion-Dollar Power of...

Good Morning, Money! ·

2025/08/04

Coca-Cola: The Billion-Dollar Power of Consistency Here’s why staying the same can be your smartest move: Built to Last: Coca-Cola hasn’t meaningfully changed its logo in over a century—and it’s still one of the most recognized brands on earth.One Idea, Many Decades: Through wars, recessions, and cultural shifts, they’ve stayed anchored to happiness and togetherness.Trust Through Repetition: Familiarity builds mental real estate—and mental real estate builds trust. Trust is what converts att...

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1:12

Ep.260 Neurobics: Mental Workouts That Keep Your...

Good Morning, Money! ·

2025/08/01

Neurobics: Mental Workouts for a Sharper Brain 🧠✨ Muscles aren’t the only thing that need a workout. Your brain does too. Neurobics are simple, science-backed exercises that activate new neural pathways—boosting memory, focus, and flexibility. Try this: Brush your teeth with your non-dominant handTake a new route homeLearn a new skill, even badlyIt’s not about doing more. It’s about doing things differently. The more novelty your brain gets, the sharper it stays. In a fast-m...

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4:41

🎉 Episode 300: Big wins come from small steps done...

Good Morning, Money! ·

2025/07/31

Today’s episode is something special. It’s not just our 300th episode—it’s one full year of showing up every single workday, plus bonus recaps at the end of every month. When I started Good Morning, Money, I didn’t set out to build a top-ranking podcast. Honestly, I just wanted to help my CFA Society members start their day with a quick, money-focused thought—something on mindset, marketing, or a reminder to keep going. I kept it short—just one minute—because let’s be honest: Nobody can sa...

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0:55

Ep.258 Neural Efficiency: Why Simpler Thinking Is...

Good Morning, Money! ·

2025/07/30

Neural Efficiency: Train Your Brain to Work Smarter Your brain is built for efficiency. The more you repeat a skill or thought pattern, the less energy it takes. That’s neural efficiency—and it’s how habits, focus, and mastery are built. But there’s a catch: Your brain also gets efficient at overthinking, self-doubt, and distraction—if that’s what you feed it. Want to be more confident? More focused? Practice those states. Rehearse them. Make clarity your default. 🧠 S...

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1:11

Ep.257 The Spotlight Effect: Why No One’s Judging You...

Good Morning, Money! ·

2025/07/29

The Spotlight Effect: You're Not Being Watched—You're Being Held Back You’re not being judged as much as you think. That voice in your head saying “everyone’s watching”? It’s a glitch—not reality. Psychologists call it the Spotlight Effect: We overestimate how much people notice our flaws, our fumbles, our every move. But truth is? Everyone else is busy thinking about themselves—just like you are. That fear of being judged? It’s stopping you from launching, posting, speaking u...

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1:05

Ep.256 Mental Time Travel: Why You Need to Think...

Good Morning, Money! ·

2025/07/28

Mental Time Travel: Your Brain’s Built-In Success Simulator Your brain can time travel. Not physically—but mentally. It can simulate outcomes, map futures, and rehearse results. But here’s the catch: Most people use this power to worry. High performers use it to plan. Try this: 🚀 Jump ahead one year. You’ve just hit your biggest business goal. Now ask: What decisions did I make this year that got me here? That’s not visualization—it’s strategy. This exercise...

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6:25

Recap: July Mindset Episodes!

Good Morning, Money! ·

2025/07/26

Mindset RecAIp! In this episode, Faith and Aiden are covering our most important mindset episodes of July in Good Morning, Money! If these topics interest you, I highly recommend commenting the word “Cafe” under any of my Instagram posts (@rosh_the_firewaker) to get more information on Cafe Society. If you’re interested in knowing more about Faith and Aiden, shoot me a text! Good Morning, Money! is your daily sip of success. Send us a text

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5:52

Recap: July Marketing Episodes!

Good Morning, Money! ·

2025/07/26

Marketing RecAIp! In this episode, Faith and Aiden are talking about our marketing-related episodes in July. So if you missed a few episodes, we've got you covered. If these topics interest you, I highly recommend commenting the word “Cafe” under any of my Instagram posts (@rosh_the_firewaker) to get more information on Cafe Society! If you’re interested in knowing more about Faith and Aiden, shoot me a text! Send us a text

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5:52

Recap: July Money Episodes!

Good Morning, Money! ·

2025/07/26

Money RecAIp! In this episode, Aiden and Faith cover our most important money-related topics of July. So if you want a refresher, here’s your chance! Good Morning, Money! is your daily sip of success! If these topics interest you, I highly recommend commenting the word “Cafe” under any of my Instagram posts (@rosh_the_firewaker) to get more information on Cafe Society! If you’re interested in knowing more about Faith and Aiden, shoot me a text! Send us a text

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1:10

Ep.255 Financial Optionality: Designing a Life with...

Good Morning, Money! ·

2025/07/25

True Wealth Isn’t a Number—It’s Choice. Financial optionality means this: You don’t have to say yes to the wrong things. ✅ A side business that covers half your expenses = leverage. ✅ 12 months of savings = the power to walk away. ✅ Diversified income streams = permission to pivot when life shifts. You don’t need to be a millionaire. You need to be untrapped. Ask yourself: What would I do differently if money wasn’t making my decisions for me? Because wealth isn’...

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1:10

Ep.254 The Illiquidity Premium: How Patience Pays More

Good Morning, Money! ·

2025/07/24

Want Higher Returns? Try Slowing Down. Most investors obsess over liquidity— “How fast can I get my money back?” But the wealthiest? They look for something else: The Illiquidity Premium. 📈 It’s the extra return you earn by locking up capital longer. Think: private equity, real estate syndications, long-horizon plays. Because most people aren’t patient, those who are—get paid more. 👉 This isn’t about gambling with your cash. It’s about playing the long game after you...

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1:03

Ep.253 The Opportunity Cost of Doing Nothing

Good Morning, Money! ·

2025/07/23

The Hidden Cost of “Playing It Safe” Got $5,000 sitting in cash because you're unsure where to invest? Feels safe, right? But here’s the truth: Every day you wait, you're quietly paying a price. It’s called opportunity cost. If you'd invested in an index fund earning 8% annually, that $5K could become $23K in 20 years. Doing nothing? It’s not neutral. It’s expensive. 👉 Perfectionism is just procrastination in a better outfit. Start small. Start messy. Just ...

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1:32

Ep.252 How to Use a Personal Profit & Loss Statement

Good Morning, Money! ·

2025/07/22

Run Your Life Like a Business—Start with a Personal P&L You’d never run a business blind. So why live that way personally? Every month, ask yourself: 💰 What did I earn?💸 What did I spend?📈 What did I keep?Most people track expenses. Smart people track profit. That’s the money that builds wealth. Treat your personal finances like a business, and you’ll start making decisions like a CEO. Send us a text

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1:04

Ep.251 Preparing for What You Can’t Predict

Good Morning, Money! ·

2025/07/21

You Can’t Predict the Storm—But You Can Build the Shelter Let’s be real: no one sees every crisis coming. But the smartest people don’t try to predict—they prepare. Emergency fund: 3+ months of expensesAutomated investments: emotion out, discipline inIncome protection: insurance, skills, side streamsThis isn’t fear-based. It’s freedom-based. Because when life hits, you won’t panic—you’ll pivot. Preparation isn’t pessimism. It’s how you buy peace of mind in advance. Send us a text

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1:24

Ep.250 Nike and the Power of Emotional Storytelling

Good Morning, Money! ·

2025/07/18

Nike Didn’t Sell Shoes—They Sold a Feeling Back in the '70s, Nike wasn’t a giant. Adidas and Reebok ruled the game. But Nike had something different: emotional storytelling. In 1988, “Just Do It” wasn’t about elite athletes. It was about you. The busy mom. The kid building confidence. The retiree chasing vitality. Nike didn’t push product—they pulled identity. They said: You don’t have to win a gold medal to deserve great shoes. You just have to start. 🔥 That’s branding. ...

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1:14

Ep.249 How the Brain Reacts to Faces—and Why You...

Good Morning, Money! ·

2025/07/17

Your Face Is a Trust Trigger—Use It Neuroscience is clear: 🧠 The brain is wired to lock onto faces—not text, not logos. Why? Faces = connection. Faces = attention. Faces = trust. So if you’re hiding behind graphics, you’re leaving conversions on the table. ✅ Show up in Stories. ✅ Add your face to your site. ✅ Use video. Often. You don’t need to be perfect. You just need to be present. Because people don’t buy from strangers. They buy from those ...

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1:06

Ep.248 Why 80% of Your Leads Come from 20% of Your...

Good Morning, Money! ·

2025/07/16

Why 80% of Your Leads Come from 20% of Your Content The Pareto Principle is alive and well in marketing. 💡 A small slice of your content drives most of your results. The smart move? Stop guessing. Start doubling down. 📊 Look at your top-performing posts—the ones that were saved, shared, or sparked replies. Then: Repurpose.Repackage.Remix.Make five variations of each winner. Different hook. New format. Same core message. You don’t need more effort. You need more amplif...

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