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PODCAST

Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet"s best content marketing community.

business marketing

All Episodes

46:08

OnBoard: Josh Palmer's "Do, Delegate or Delete"...

Content, Briefly ·

2024/02/19

In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more.************************Timestamps:00:00 Intro01:26 Who is Joshua Palmer?02:14 Joshua’s background.03:07 What is OnBoard?05:49 Customer profiles of OnBoard.08:49 OnBoard’s features and use cases.11:09 Challenges in board collaboration.12:08 OnBoard’s PLG motion.13:38 Components of Onboard’s

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37:22

Crossbeam: Sean Blanda on building a 55,000-person...

Content, Briefly ·

2024/02/12

In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.************************Timestamps:(00:00) - Intro(03:03) - Who is Sean Blanda? (03:29) - What’s Crossbeam? (04:43) - Crossbeam marketing function. (06:31) - Crossbeam content team communication and structure. (08:32) - Crossbeam marketing strategy. (10:35) -

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37:15

Sumo Logic: Zoe Hawkins on creating space for curiosity

Content, Briefly ·

2024/02/05

In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much more.************************Timestamps:(00:00) - Intro (02:04) - Who is Zoe Hawkins? (02:28) - Zoe’s background. (03:28) - The importance of curiosity in crafting content. (06:14) - Building space for creativity. (09:11) - What’s

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44:50

WorkRamp: Fara Rosenzweig's multimedia content playbook

Content, Briefly ·

2024/01/29

In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.************************Timestamps:(00:00) - Intro (02:05) - Who is Fara Rosenzweig? (02:27) - Fara’s background. (06:23) - What’s WorkRamp? (07:33) - WorkRamp’s ICP. (09:43) - Content marketing program at WorkRamp. (14:17) - Content types for specific personas. (20:13) - Content creation process. (22:44) - Transitioning

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28:48

Switchboard: Molly Talbert on redefining content...

Content, Briefly ·

2024/01/22

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.************************Timestamps:(00:00) - Intro (02:33) - Who is Molly Talbert? (03:04) - Molly’s background. (03:37) - Challenges of content marketing in Switchboard. (05:15) -

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40:38

Calendly: Emily Triplett Lentz on rethinking content...

Content, Briefly ·

2024/01/15

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.************************Timestamps:00:00 Intro02:37 Who is Emily Triplett

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35:26

The Remote Company: Nicole Lee on multi-brand content...

Content, Briefly ·

2024/01/08

On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss:- How Nicole manages content across multiple brands- How she stays in touch with customer needs and feedback- The moment her company realized its messaging was broken👉 You can follow Nicole Lee on LinkedIn here: https://www.linkedin.com/in/nicolelee-content-strategist/👉 You can learn more about Partnero here: https://www.remotecompany.com/

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32:26

Aura: Alina Benny's journey to 1 million pageviews/month

Content, Briefly ·

2024/01/02

On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss:- How Alina built a rock solid bench of freelancers- Why attention to detail and SOPs are the not-so-secret key to success- How she runs a massive blog with a tiny team👉 You can follow Alina Benny on LinkedIn here: https://www.linkedin.com/in/heyabenny/👉 You can learn more about Aura here: https://www.aura.com/

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41:53

Dovetail: Caitlin Burns on the "how and why" of...

Content, Briefly ·

2023/12/18

On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss:- How Caitlin scaled content production to 50 articles/month- Her process for making sure every piece is reviewed by an SME- Why she's rolling our her content strategy in distinct phases👉 You can follow Caitlin Burns on LinkedIn here: https://www.linkedin.com/in/caitlin-burns-75a879a7/👉 You can learn more about Dovetail here: https://dovetail.com/

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40:10

Podia: Benyamin Elias on the creator economy opportunity

Content, Briefly ·

2023/12/11

On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss:- Why Podia's content focuses almost exclusively on showcasing customers- How SaaS companies can leverage creators' skills and audiences- How to market a multi-product app with infinite buyer personas You can subscribe to Benyamin's newsletter here 👉 https://diamondpencils.substack.com/👉 You can follow Benyamin Elias on LinkedIn here: https://www.linkedin.com/in/benyamin-elias-5b1b0396/👉 You can learn more about

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30:51

Code Climate: Hillary Nussbaum's "back to basics"...

Content, Briefly ·

2023/12/04

On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss:- How her start in reality prepped for marketing to technical buyers- The fundamental marketing principles that power Code Climate's strategy- How (and why) she's so careful about voice, tone and messaging👉 You can follow Hillary Nussbaum on LinkedIn here: https://www.linkedin.com/in/hillaryberkowitz/👉 You can learn more about Code Climate here: https://codeclimate.com/

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39:49

Kaleigh Moore: Reflections on her 10-year freelance...

Content, Briefly ·

2023/11/27

On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss:- How she's built a business she loves running- How she secures great projects over and over again- Tips for diversifying income streams and chasing novelty👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/

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28:49

OGM: Nigel Stevens on what SaaS buyers really want

Content, Briefly ·

2023/11/20

On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss:- Why no one trusts B2B SaaS content- Why 80% of buyers still love Google- What content team should be doing in 2024You can read the full report here: https://www.marketingog.com/survey👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/👉 You can learn more about OGM here: https://www.marketingog.com/

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31:34

Animalz: CEO Ty Magnin on the state of content

Content, Briefly ·

2023/11/13

On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss:What Ty is learning from customers and salesHow important will SEO be in 2024?His recommendations for diversifying content👉 You can follow Ty Magnin on LinkedIn here: https://www.linkedin.com/in/tylermagnin/👉 You can learn more about Animalz here: https://www.animalz.co/

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47:00

Kapwing: Greg Ciotti on the future of content marketing

Content, Briefly ·

2023/11/06

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss:- Why Greg believes video is the future of content (for real this time)- Why learning new skills has been so much fun- How video is taking content marketers back to their roots- What he learned doing content at scale at ShopifyYou can read Greg's personal blog here: https://www.gregoryciotti.com/👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/👉 You can learn more about Kapwing here:

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26:22

MNTN: Mel Yap on the necessity of a well-rounded...

Content, Briefly ·

2023/10/30

On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss:- Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/👉 You can follow Mel Yap on LinkedIn here: https://www.linkedin.com/in/melissayap/👉 You can learn more about

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37:33

Living Cozy: Ash Read on content businesses and niche...

Content, Briefly ·

2023/10/23

On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss:- How Ash turned his side project into a full-time gig and then an exit- What B2B sites can learn from niche media sites like Living Cozy- The importance of learning tools (like Webflow) to maximize your own ability to GSD- How to prioritize content when you have tons of ideas👉 You can follow Ash Read on LinkedIn here: https://www.linkedin.com/in/ash-read/👉 You can learn more about Frontcourt Studio here:

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48:09

Recart: Aaron Orendorff on low-volume, high-impact...

Content, Briefly ·

2023/10/16

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:- Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York TimesHere's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/👉 You can follow Aaron Orendorff on

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42:30

Teal: Lia Zneimer's mission to turn 500,000 users...

Content, Briefly ·

2023/10/09

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss:- How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/👉 You can learn more about Teal here: https://www.tealhq.com/

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34:58

Freshpaint: A content strategy crash course with Mark...

Content, Briefly ·

2023/10/02

On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss:- What strategy *actually* means and how to create one- Why Mark tackled small wins in his first month on the job- The reasons SEO isn't a priority for Freshpaint👉 You can follow Mark Rogers on LinkedIn here: https://www.linkedin.com/in/markrogers88/👉 You can learn more about Freshpaint here: https://www.freshpaint.io/

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126 results

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