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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:38:16

Pulse Check: The Culture Code: Leading with Diversity...

Higher Ed Pulse ·

2025/06/26

Pulse Check: The Culture Code: Leading with Diversity — Part 4: Enrollment Marketing and Technology Guest Name: Jennifer Lonchar Cofounder, AmbioEDUGuest Social: https://www.linkedin.com/in/jenniferloncharGuest Bio: Jennifer Lonchar brings almost two decades of expertise in higher education, having worked in various roles focused on strategic enrollment and marketing. For over 13 years, she worked for Carnegie, a premier marketing firm, and was instrumental in bringing digital marketing to higher

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00:20:25

Washington’s Marching Orders for Higher Ed

Higher Ed Pulse ·

2025/06/23

On this episode of Higher Ed Pulse, host Mallory Willsea is joined by Brad Carson—former University of Tulsa president, former U.S. Congressman, and now president of Americans for Responsible Innovation—to explore how colleges are being drafted into America’s AI future. They break down the implications of two recent executive orders that effectively position higher education as both workforce engines and cybersecurity sentinels in the AI era. This isn’t a drill—colleges are now critical

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00:28:37

Pulse Check: The Culture Code: Leading with Diversity...

Higher Ed Pulse ·

2025/06/19

Welcome to The Culture Code: Leading with Diversity — Part 3: Women Leadership in Empowering Future Generations in Higher Ed.Christian Ponce sits down with Ray Martinez, VP and CEO of Archer Education, to unpack how AI and emerging technologies are disrupting and improving higher education marketing. With over 14 years of experience helping institutions like Tulane University and LSU Online elevate their SEO and content strategies, Ray offers deep insights into the tools, trends, and human-AI

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00:23:35

Does Zero Click Mean Zero Control in the Age of AI?

Higher Ed Pulse ·

2025/06/16

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Sarah Russell, VP of Marketing at EducationDynamics, to unpack the seismic changes to Google Search and what it means for higher ed marketers. With AI Overviews now default in U.S. search and ad automation expanding fast, SEO and paid media are undergoing a full-blown transformation. The duo dives deep into how institutions must shift from ranking-focused strategies to becoming AI’s go-to source of truth — and why your data

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00:25:58

Pulse Check: The Culture Code: Leading with Diversity...

Higher Ed Pulse ·

2025/06/12

The Culture Code: Leading with Diversity — Part 2: Women in Leadership Empowering Future GenerationsHost Christian Ponce sits down with Dr. Cristina Alcalde, Vice President for Transformation and Inclusive Excellence at Miami University, to explore how Latina leadership is reshaping the future of higher education. They unpack the educational attainment gap facing Hispanic communities, the role of cultural identity in leadership, and the power of mentorship and inclusion. Dr. Alcalde brings her lived

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00:22:21

Catching Up with Seth Odell

Higher Ed Pulse ·

2025/06/09

Mallory Willsea reunites with Seth Odell, CEO of Kanahoma, in a candid, unscripted conversation recorded live from the CASE conference in Los Angeles. From sponsoring a mechanical bull to building an AI-enabled agency, Seth dives into how Kanahoma is embracing artificial intelligence, transforming workflows, and preparing for a world where entry-level roles may be on the verge of extinction. This episode is equal parts insight and inspiration—and it might just change how you think about AI in higher

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00:36:43

Pulse Check: The Culture Code: Leading with Diversity...

Higher Ed Pulse ·

2025/06/05

Welcome to this new Pulse Check series, The Culture Code: Leading with Diversity. On today's Part 1, we’ll discuss the role of minority leadership in shaping higher education culture and messaging, how strategic leadership can drive positive outcomes, and how institutions can engage diverse communities through effective branding and outreach.Guest Name: Frank Tramble, VP Marketing, Communications and Public Affairs, Duke UniversityGuest Social:

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00:25:24

Is Your College Showing Up in AI Search?

Higher Ed Pulse ·

2025/06/02

Mallory Willsea welcomes Jason Smith, founder of OHO, to discuss a game-changing shift in college discovery: the rise of AI as the starting point. With nearly a third of students now using generative AI like ChatGPT and Gemini to explore college options, and over half saying the results beat Google, this episode explores what it means for colleges to remain discoverable—and trustworthy—in the age of AI-first search.Related Article: OHO Report: The Influence of AI Chatbots in the College Search

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00:26:40

Pulse Check: High School to Higher Ed II (2025) — Part 3

Higher Ed Pulse ·

2025/05/29

In this final episode of High School to Higher Ed II, Emma and her father discuss the expectations and dynamics of college visits from a high school student's perspective. They explore what an ideal college visit looks like, including the importance of small group tours, engaging with current students, and the significance of seeing both the positive and negative aspects of a campus. The conversation also touches on the role of tour guides, the importance of professionalism, and the realities of

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00:24:34

Is Meta’s AI Rewriting the Future of Advertising?

Higher Ed Pulse ·

2025/05/26

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University, to unpack how AI is rewriting the advertising playbook. As platforms like Meta roll out real-time ad optimization tools, Marina shares her perspective on the opportunities and pitfalls of letting AI take the reins in campaign creative. This conversation dives into the nuance of brand guardrails, ethical AI use, and why

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00:30:00

Pulse Check: High School to Higher Ed II (2025) — Part 2

Higher Ed Pulse ·

2025/05/22

High School to Higher Ed II - Part 2 - A Ninth Grader’s Reaction to Your WebsiteOn today's Part 2 of High School to Higher Ed II: A Father/Daughter Perspective, Kevin and Emma dive into what makes a college website stand out—or fall flat—for prospective students. With Emma reviewing 10 university websites prompted by recent outreach efforts, the duo explores why first impressions, clean design, and simple navigation make all the difference in a Gen Z user's experience. For higher ed marketers, this

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00:26:23

Inside the 2025 CIO Survey: Only 11% Have an AI Strategy

Higher Ed Pulse ·

2025/05/19

In this episode of Higher Ed Pulse, Mallory Willsea sits down with Kellie Campbell, the newly appointed CIO at the University of Vermont, to unpack the findings of Inside Higher Ed’s 2025 survey of CTOs and CIOs. The numbers confirm what many in Higher Ed already feel — AI is rapidly advancing on campus, but governance and policy are struggling to keep pace. Kellie brings her boots-on-the-ground expertise to the conversation, sharing how she’s building AI governance from scratch while the tech is

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00:31:53

Pulse Check: High School to Higher Ed II (2025) — Part 1

Higher Ed Pulse ·

2025/05/15

Welcome to the return of our Pulse Check series High School to Higher Ed.In this episode, we will be recapping some of our discussions from our episodes in the Fall, focusing especially on questions we’ve received from listeners regarding those episodes.Hosts: Kevin CavanaghEmma Cavanagh- - - -Connect With Our Host:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast

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00:20:30

The AI Layoffs Are Here

Higher Ed Pulse ·

2025/05/12

Mallory Willsea sits down with Jackie Davis, strategic program leader and former global employee experience head at Salesforce, to unpack the new wave of AI-driven workforce shifts. From hiring freezes to job displacement, the conversation explores how higher ed leaders can maintain trust and reframe their strategies in the age of automation. With over 300 proposals submitted for the 2025 AMA Symposium for the Marketing of Higher Ed, the AI conversation is heating up fast—and this episode is your

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00:21:01

Behind the Agenda: What's Hot at Engage 2025

Higher Ed Pulse ·

2025/05/08

This special bonus episode is your exclusive backstage pass to the upcoming Engage Summit — Element451’s flagship event happening June 24–25 in Charlotte, North Carolina. Host Erin Fields is joined by Element451 team members Erin Newton, Danielle Bradley, and Savanna Mcdede to break down why Engage is more than just another higher ed conference.Register for Engage Summit 2025- - - -Connect With Our Host:Mallory

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00:19:47

What DC’s AI Executive Order Means for Higher Ed

Higher Ed Pulse ·

2025/05/05

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with John Carrere, Director of Recruitment and First-Year Experience at Pitt Community College, to unpack the sweeping AI Education for American Youth executive order. As the White House pivots to an "America First" AI policy, the directive mandates K–12 and colleges to integrate AI without offering new funding or infrastructure. Carrere brings a boots-on-the-ground perspective, exploring what this means for real institutions,

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00:39:50

Pulse Check: Marketing Truths — Part 2

Higher Ed Pulse ·

2025/05/01

Ryan Morabito sits down with Tariq Hassan, former CMO and Chief Customer Experience Officer at McDonald's USA, to unpack the evolving marketing landscape. From the critical role of first-party data to building a fearless, innovation-driven culture, Tariq shares leadership insights that higher education marketers can directly apply. This episode is a masterclass in marketing transformation, organizational alignment, and using failure as a strategic advantage.Guest Name: Tariq HassanGuest Social:

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00:29:45

What High School Seniors Really Think About AI

Higher Ed Pulse ·

2025/04/28

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Jeremy Tiers, VP of Admission Services at Tudor Collegiate Strategies and host of Enrollify’s Mission Admissions podcast, and Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, to discuss groundbreaking new survey data from over 8,700 high school seniors on how they perceive AI in the college search process. The big reveal? Gen Z is using AI tools like ChatGPT, but they still crave human interaction — especially

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00:29:51

Pulse Check: Marketing Truths — Part 1

Higher Ed Pulse ·

2025/04/24

Welcome to Part 1 of this new Pulse Check series from Enrollify. In this episode, Host Ryan Morbido sits down with Seth Matlins, Managing Director of the Forbes CMO Network. With decades of experience on both the agency and client side, Seth unpacks what makes modern CMOs successful, how AI and ambiguity are shaping the future of marketing, and what higher ed leaders can learn from commercial brand strategies. This episode is a masterclass in marketing leadership, strategic storytelling, and bold

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00:25:14

The Rise of the AI Teammate

Higher Ed Pulse ·

2025/04/21

Related Articles: Shopify’s CEO Just Issued a Bold AI Ultimatum to His Entire TeamASU+GSV 2025: Uses for Agentic AI in Higher EducationLearning Genie Unveils First AI Curriculum Agent at ASU-GSV- - - -Connect With Our Host:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is

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