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PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

26:42

What Does Creating Hypergrowth Look Like for Today's...

C-Suite Sales & Marketing Perspectives ·

2025/02/25

💡 Peggy Studer, CMO at Klaxoon, explores the complexities of driving sustainable hypergrowth in B2B. She shares insights on cultural nuances, marketing technologies, and the balance between short-term wins and long-term growth. She emphasizes product marketing, brand building, and data-driven strategies and highlights team dynamics, customer voice, and adaptability as key to success. 💡"If you want to achieve hypergrowth, you have to be willing to open up and carefully examine things to see what

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26:31

How to Maintain Human Connections Amidst Go-to-Market...

C-Suite Sales & Marketing Perspectives ·

2025/02/25

💡 Felix Bartels, CMO of the Serviceplan Group, shares his journey from medicine and sports science to marketing. He explores blending emotional engagement with AI, automation, and big data while maintaining authenticity. This episode highlights storytelling, trust, and human connection as keys to B2B marketing success. 💡"For companies nowadays, go-to-market strategies are complex. I think the solution is to leverage technology to manage this complexity. However, the real secret is adding an

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30:46

How to Double Down on Your Most Profitable ICP

C-Suite Sales & Marketing Perspectives ·

2025/02/04

💡 Jonathan Metrick, Chief Growth Officer and Partner at Sagard, shares invaluable insights into the importance of focusing on a profitable Ideal Customer Profile (ICP) as a strategic approach to sustainable business growth. This interview emphasizes understanding and doubling down on your most profitable customer segments, especially in changing economic conditions where profitability is prioritized over mere expansion.💡" Not having a clear sense of what is our superpower, what are we doubling

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32:31

CMOs: What’s Your Next Best Move?

C-Suite Sales & Marketing Perspectives ·

2025/02/04

💡 Brian Cody, Chief Marketing Officer at Basys, delves into the pivotal role of a CMO in fostering sustainable long-term growth and strategic alignment within an organization. With Brian’s rich background in technical and digital marketing leadership, he emphasizes the integration of strategy, processes, and customer service excellence as key drivers for competitive differentiation at Basys.💡" Moving fast is great, but don't move forward unless you really have confirmation that everyone is aligned

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31:40

CMOs: Why Playbook is the New Dirty Word

C-Suite Sales & Marketing Perspectives ·

2025/02/04

💡 Manisha Khadge, Chief Marketing Officer at Mindbowser Inc., delves deeply into the necessity for adaptability in marketing, the rapid pace of technological advancements, and how these factors shape effective leadership and company dynamics. Manisha shares her journey from the technical side of the industry into marketing, underscoring the importance of balancing strategic planning with hands-on practice. 💡" The real strength of an organization lies in its ability to adapt, experiment and grow in

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38:34

Is Experience King of the B2B Marketing World?

C-Suite Sales & Marketing Perspectives ·

2025/02/04

💡 Derek Weeks, Chief Marketing Officer at Katalon, delves into a thought-provoking discussion about the power of community-led marketing and its transformational role in B2B marketing strategies. He shares insights from his rich experience, particularly focusing on how communities can serve as substantial differentiators in competitive markets. With expertise garnered from years of leading marketing departments in software companies, Derek presents compelling arguments for why building authentic

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33:08

How to Scale from $1M to $20M in ARR

C-Suite Sales & Marketing Perspectives ·

2025/01/20

💡 Bryan Burdick, President and Co-Founder of ClearGov, shares his journey, recounting his incredible trajectory from a standout 11-year-old national sales competition winner to leading successful startups. As the discussion unfolds, Bryan delves into his critical role in companies like ZoomInfo and Bizzo, highlighting his knack for understanding customer needs and identifying product-market fit to drive growth. 💡" You need to have that good product fit to get you going right on growth. If you

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35:52

Our Greatest Challenges to B2B Growth Are Internal

C-Suite Sales & Marketing Perspectives ·

2025/01/20

💡 Tom Stuart, Chief Marketing Officer at Lula, shares his insights on exploring the critical role of internal alignment in driving growth for B2B companies. He also shares his extensive experience in scaling brands like eBay and designing robust marketing strategies in various corporate environments. He also highlights that many barriers to growth are internal rather than external, providing fresh perspectives on overcoming these obstacles. 💡"If you can get those internal platforms and alignment

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32:23

How to Market in an Intention-Overloaded Economy

C-Suite Sales & Marketing Perspectives ·

2025/01/20

💡 Ryan Torresan, CMO at Peak Dental Services, shares his journey from a focus on research and analytics to leading marketing departments in the dental industry, highlighting the pivotal role of data in shaping successful marketing strategies. He delves into the challenges of marketing in an intentionally overloaded economy and explores innovative ways to capture the attention of decision-makers. Ryan emphasizes the importance of understanding and addressing the specific pain points of target

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31:07

How to Create True Go-to-Market Efficiencies and Growth

C-Suite Sales & Marketing Perspectives ·

2025/01/20

💡 Philippe Ruttens, Chief Marketing Officer at Tyk, discusses the intricacies of creating efficient go-to-market strategies for long-term growth. With a focus on revenue marketing and ROI, Philippe shares his deep well of knowledge from decades in the B2B SaaS sector. The conversation delves into the shift from growth-centric strategies to efficiency-focused operations, emphasizing cost-efficiency metrics like customer acquisition cost and payback period. 💡"People now are so busy and so overloaded

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24:45

How to Create Alignment Between Your ICP and...

C-Suite Sales & Marketing Perspectives ·

2025/01/13

💡 Nicolas Deswarte, CMO of Thiga, shares insights on aligning Ideal Customer Profiles with go-to-market strategies. He emphasizes weekly customer engagement to ensure marketing, sales, and customer success efforts resonate with real needs. He also shares his insights that drives alignment, campaign effectiveness, and clarity in organizational communication. 💡"The people in the company who are facing customers should know the learnings from your customers and apply them immediately. That’s also how

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30:05

What to Learn from a Goldman Sachs Advisor and...

C-Suite Sales & Marketing Perspectives ·

2025/01/03

💡Efrat Ravid, Chief Marketing Officer at Quantum Metric, talks about her inspiring journey from software engineering to becoming a marketing leader. She highlights the critical importance of aligning executive teams to drive strategic growth. Efrat shares practical strategies for CMOs to leverage customer insights, reduce churn, and build lasting success.💡"The most important thing for any chief is alignment. The best companies are aligned—the CROs, CPOs, chief customer officers, and CMOs all sing

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26:58

C-Suite: How to Create a Winning Culture That...

C-Suite Sales & Marketing Perspectives ·

2025/01/03

💡 Jamie Walker, CMO of Keyfactor, and Dan Michael, CSO of Keyfactor, share how a strong company culture drives growth, retention, and performance. They explore their synergistic leadership and strategies for building unicorn companies. Additionally, they discuss the Chief Transformation Officer's role in aligning strategy and process. 💡"Culture is about showing up day to day. It’s how you show up, how you ask your people to show up, and what you stand for. You want your people, who live and

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22:50

The Investor CMO and Entrepreneur Perspective on...

C-Suite Sales & Marketing Perspectives ·

2024/12/23

💡 Diana Selguson, CMO at TB-Group, shares insights from her experience in startups, scale-ups, and as an investor evaluator. She explores go-to-market strategies, aligning expectations, and leveraging board networks for growth. Her advice highlights balancing sustainability with investment to help executives and entrepreneurs navigate today’s business challenges.💡"Try to meet someone from the board or one of the investors. Talk to them and ensure they're the kind of people you’d feel comfortable

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32:38

CMOs: How to Utilize AI for Competitive Marketing

C-Suite Sales & Marketing Perspectives ·

2024/12/23

💡 Angela Hill, Partner and Chief Marketing Officer at Chief Outsiders, shares insights on using AI to enhance traditional marketing. She emphasizes the importance of foundational strategies, such as defining your unique selling proposition, before implementing AI tools like chatbots. She also highlights real-world success stories, showing how AI can significantly improve conversions and enrich the customer journey.💡"AI is a tool. It can be a very powerful, beneficial tool. It should be used

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28:36

How to Market with Too Many Unknowns

C-Suite Sales & Marketing Perspectives ·

2024/12/23

💡 Alexa Schritzinger, Head of Marketing at Watershed, shares strategies for thriving in uncertain marketing landscapes. She discusses balancing demand generation with brand-building while rethinking traditional playbooks. She also emphasizes bold, data-driven approaches to market creation and continuous learning. 💡"Be bold and try new things, especially when facing unknowns. Use uncertainty as your license to take risks. Make a bet, throw your anchor, do something unusual, and see what happens

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24:12

CMOs: Stop Burning Your TAM

C-Suite Sales & Marketing Perspectives ·

2024/12/11

💡 James Dress, Chief Growth Officer at Corus, discusses the evolving role of C-suite executives and strategies to avoid exhausting your Total Addressable Market (TAM). He emphasizes the importance of building trust with clients and moving away from aggressive lead-gen tactics. He also shares insights from his experience in SaaS and healthcare to align marketing and sales strategies with business goals. 💡"I strongly believe CX is paramount for any company to be successful and it has gotten even

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27:56

Marketing Exec POV: How to be Digital First, Human...

C-Suite Sales & Marketing Perspectives ·

2024/12/03

💡 Nidhi Daga, SVP of Marketing, Growth, and Digital Experiences at JPMorgan Chase, explores how customer experience (CX) is becoming the key differentiator for businesses. She shares insights from her journey in engineering, product building, and marketing, highlighting the importance of empathy and curiosity. She also offers a roadmap for leveraging CX to align marketing, product, and customer success for sustained growth. 💡"I strongly believe CX is paramount for any company to be successful and

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28:47

CMOs: More Than Ever, Conversations Are the Gold Mine

C-Suite Sales & Marketing Perspectives ·

2024/11/19

💡 Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores how AI-driven conversations, referred to as "liquid gold," can revolutionize customer interaction by mining insights from thousands of daily exchanges. He also shares his experiences and insights into the creation and application of the vCon Standard, a unique framework for capturing and utilizing these rich data sources.💡"Once you start truly

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36:34

Myth or Truth: Never Make a B2B Cold Call

C-Suite Sales & Marketing Perspectives ·

2024/11/19

💡 Mike Vannoy, CMO at Asure Software, talks about the contentious topic of B2B cold calling, weaving through concepts of customer experience, content strategy, and the integration of marketing efforts with sales to foster long-term business growth. Mike also sets the stage for an in-depth exploration of how traditional and modern sales tactics coexist and complement each other.💡“I don't like the binary nature of never making a cold call because it assumes there's something magical on the other

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240 results

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