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PODCAST

Talking Insights

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

education marketing

All Episodes

8:51

AI, Algorithms and Research

Talking Insights ·

2024/07/15

Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also addresses the issue of data quality and the trustworthiness of third-party providers. He concludes by exp...

en

13:18

Ep.5 - Fraud in Research

Talking Insights ·

2024/07/12

Insights are the foundation of our economy. It is essential for product testing, pricing, and packaging. In this episode, Bob Birdsell and Sandy Casey (InnovateMR) cover topics such as fraud in market research, the impact of quality initiatives, pricing in the industry, survey design, the state of the industry, and the importance of industry associations. The main takeaways include addressing fraud and pricing issues, improving survey design, and recognising the importance of insights in...

en

11:34

The Research Era of Taylor Swift

Talking Insights ·

2024/07/10

QuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint for others looking to gain exposure and attract media attention. The conversation also touched on the role of S...

en

21:17

Exploring AI: A Brief Journey Beyond the Obvious

Talking Insights ·

2024/05/30

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Daniel from The Palmerston Group. With extensive experience in integrating AI into market research, Daniel is here to share valuable insights and demonstrate some applications he will cover in his presentation, "Exploring AI: A Brief Journey Beyond the Obvious."

en

20:17

Ep.2 When Gen AI Meets Gen Z

Talking Insights ·

2024/05/23

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Adrian Terron from TATA Group, who will be discussing his talk titled "When Gen AI Meets Gen Z: Using Generative AI to Decode the Gen-Z Mind for Game-Changing Innovation.

en

26:37

Behind the Scenes with the Program Committee

Talking Insights ·

2024/05/15

🎙️ Welcome to a special edition of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host members of the Program Committee who will share exclusive behind-the-scenes insights and details about the event.

en

19:56

Mobile consumer behaviour from the App Life report

Talking Insights ·

2024/01/17

en

55:56

Hack your Leadership: Trust, transparency, and...

Talking Insights ·

2023/12/29

en

28:03

Hack your Leadership: Navigating growth, empathy, and...

Talking Insights ·

2023/12/22

en

11:06

Navigating inclusive narratives: Language evolution...

Talking Insights ·

2023/11/23

en

28:53

Hack your Leadership: Fostering strong relationships...

Talking Insights ·

2023/11/21

en

23:24

Ep. 4 - Innovating Cultures: Unveiling Ethnography's...

Talking Insights ·

2023/11/14

en

22:58

Ep. 5 - Future Projections: Metaverse's Impact on...

Talking Insights ·

2023/11/14

en

19:52

Ep. 3 - Unveiling the Human-Centric AI: The Coca-Cola...

Talking Insights ·

2023/11/14

en

22:58

Ep. 2 - Behavioral Science, AI, and Innovation in...

Talking Insights ·

2023/11/14

en

13:58

Revolutionising agriculture: The future of farming...

Talking Insights ·

2023/11/14

en

19:56

Ep.1 - Consumer Behavior in the AI Era

Talking Insights ·

2023/11/14

en

31:16

Engaging, rewarding, and incentivising respondents in...

Talking Insights ·

2023/11/08

en

15:17

Ep.17 - Decoding colour science in market research

Talking Insights ·

2023/11/06

en

20:12

Ep.16 - Unveiling gendered news consumption patterns:...

Talking Insights ·

2023/10/31

en

135 results

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