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PODCAST

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Doc

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert,

technology marketing

All Episodes

22:32

Top 3 Subscription Strategies for Q1 2025:...

Subscription Prescription | Weekly Doses to Boost... ·

2025/01/14

Ready to take your subscription business to the next level in 2025? In this solo episode of Subscription Prescription, I'm diving into the top three areas to focus on for Q1:1. Cancellation Flows: Learn how to design flows that retain subscribers, reduce churn, and offer valuable alternatives to cancellation.2. Email Mastery: Discover the power of segmentation, upsells, and winback campaigns to keep your audience engaged and boost lifetime value.3. Processing Improvements: Streamline your

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29:09

How to Double Subscription Revenue in 2025 with These...

Subscription Prescription | Weekly Doses to Boost... ·

2025/01/07

Ready to make 2025 the best year for your subscription business? In this episode of Subscription Prescription, guest host Andriy Rudnyk, founder of GOOD Subscription Agency, reveals how to set actionable KPIs and hit your revenue goals with a proven 3-lever formula.📈 Here’s what you’ll learn:The biggest challenges brands face with subscription KPIs (and how to fix them).The 3 metrics that matter: Subscriber count, Average Order Value (AOV), and Average Order Count (AOC).How to boost retention,

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2:01

Merry Christmas

Subscription Prescription | Weekly Doses to Boost... ·

2024/12/24

Merry Christmas!

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33:57

How Acquisition & Retention Work Together: Social Ad...

Subscription Prescription | Weekly Doses to Boost... ·

2024/12/17

In this episode of the Spodcast, Al Salomon sits down with Rachel Ricks, a leading expert in subscription eCommerce, to discuss how acquisition and retention strategies work hand in hand to drive growth.Discover the secrets to creating effective social ad campaigns and learn how to balance customer acquisition with long-term loyalty.🔗 Subscribe to the Newsletter: https://newsletter.thesubscriptiondoc.com/subscribe📌 Connect with Al Salomon on LinkedIn:

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30:02

Master Subscription Growth with Liam Brennan: Offers,...

Subscription Prescription | Weekly Doses to Boost... ·

2024/12/10

In one of our best interviews yet, I sit down with Liam Brennan from BusterBox to uncover the secrets behind successful subscription strategies. 🐾 We dive deep into:Crafting offers that impact CAC (Customer Acquisition Cost) and retention.Creative upselling techniques that boost your bottom line.Proven winback strategies to re-engage past subscribers.Whether you're just starting or looking to take your subscription business to the next level, this conversation is packed with actionable insights you

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31:53

Fixing Subscription Gaps Post-Purchase: Al Salomon...

Subscription Prescription | Weekly Doses to Boost... ·

2024/12/03

In this special episode of the podcast, guest host Al Salomon takes over for Matthew Holman to explore the often-overlooked post-purchase gaps in subscription businesses. Al sits down with Dallas Parsons, Senior Director of Marketing at Mixhers, to discuss practical strategies to elevate the customer experience and retention post-purchase.What You’ll Learn:How subscription brands can identify and close post-purchase gapsInsights from Dallas on enhancing customer loyalty through better communication

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32:21

Maximizing Subscription Growth: Insights from...

Subscription Prescription | Weekly Doses to Boost... ·

2024/11/26

Unlock the secrets to boosting your subscription business with data-driven strategies from Stephen Racano, a leading expert in the field and a key figure at Geologie. In this insightful interview, Stephen delves into:Understanding Lifetime Value (LTV): Learn how to accurately assess and leverage LTV to drive sustainable growth. Data-Driven Decision Making: Discover the importance of data in shaping effective subscription strategies.Proven Growth Tactics: Gain actionable insights to enhance customer

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12:02

Boost Your Subscription Growth in 2025: Strategies...

Subscription Prescription | Weekly Doses to Boost... ·

2024/11/19

2025 is right around the corner, and it’s time to supercharge your subscription program! In this episode of Subscription Prescription, I’m sharing actionable strategies to help you master subscriber retention, improve acquisition, and grow your business. Learn how to:Evaluate your current strengths and weaknesses in acquisition and retention.Optimize your subscription fundamentals like payment processing, onboarding emails, and cancellation flows.Test new offers and upsells to maximize lifetime

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45:19

Retention Secrets from Sports & Telecom: Insights...

Subscription Prescription | Weekly Doses to Boost... ·

2024/11/12

What can subscription brands learn from the world of sports streaming, elite sports teams, and telecommunication giants? In this episode, I sit down with Tom Burrell, a retention expert with experience at DAZN, Manchester United, and leading telecom companies. We dive into the unique retention strategies these industries use and discuss how they can be adapted for the subscription business space.If you're looking to boost your retention by leveraging insights from unexpected industries, this

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14:48

Maximize Your Subscription Platform: Essential...

Subscription Prescription | Weekly Doses to Boost... ·

2024/11/05

In this episode, I delve into strategies to fully leverage your subscription platform's capabilities. While these platforms offer a wealth of features and data, it's crucial to discern which insights are directly applicable to your brand and which should be approached with caution. I'll guide you on how to effectively utilize the valuable information provided by your subscription app partner and identify areas where a tailored approach is necessary.Key Takeaways:Identifying actionable insights from

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43:51

Ecommerce Growth: Fulfillment & Retention Insights...

Subscription Prescription | Weekly Doses to Boost... ·

2024/10/29

In this episode, I sit down with Bryan MacDonald to uncover the secrets behind his eCommerce success. From fulfillment strategies to customer experience and retention, Bryan shares how brands can creatively stand out and keep customers loyal by focusing on quality. Discover how lessons from unconventional industries—like ammunition—are fueling success in unexpected markets, including pet food!🎧 Highlights Include:- Retaining customers with a quality-first mindset- Creative eCommerce strategies from

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29:29

Retention & Lifecycle Marketing Mastery: Insights...

Subscription Prescription | Weekly Doses to Boost... ·

2024/10/22

In this episode, I sit down with retention expert Al Salomon to explore the critical strategies that help DTC brands improve retention and maximize lifecycle marketing. With experience at DIME, Wuffes, and other leading brands, Al shares valuable insights into the key differences between retention and acquisition strategies, as well as the often-overlooked opportunities for subscription brands.We’ll also discuss practical tactics to unlock retention success and why too many businesses are leaving

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42:40

Landing Pages That Convert: Proven Tips from Sanjay...

Subscription Prescription | Weekly Doses to Boost... ·

2024/10/15

In this episode, I sit down with Sanjay Jenkins to dive deep into the art of building landing pages that drive conversions. Whether you're running an eCommerce store or a subscription-based business, having a landing page that converts visitors into loyal customers is key to growth.Sanjay shares strategies for effective design, copywriting, and testing that have worked for some of the biggest names in the industry. From creating compelling offers to optimizing user experience, this conversation

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13:15

Gift Offers, Subscriber Retention, and Killer Deals:...

Subscription Prescription | Weekly Doses to Boost... ·

2024/10/08

In this episode, I break down the top questions I get every year about Black Friday/Cyber Monday (BFCM) for subscription businesses. Learn how to craft irresistible subscription offers that drive conversions, protect your existing subscriber base from canceling to grab deals, and explore whether gift subscriptions make sense for your business during the biggest sales season of the year.We'll cover:Crafting subscription offers that stand out.Strategies to prevent existing subscribers from canceling

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41:46

Ads, Email, & Growing Your Subscription Business |...

Subscription Prescription | Weekly Doses to Boost... ·

2024/10/01

Want to take your subscription business to the next level? In this episode, I sit down with Eric Carlson, a true veteran in the subscription space who’s worked with brands like Hunt a Killer and Battlbox. We dive deep into actionable strategies for growth through ads and email marketing, covering everything from creative ad campaigns to email flows that actually retain customers. If you’re looking for insights to drive real, lasting growth, you won’t want to miss this one.Special Offer: Check out

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21:23

11 Proven Subscription Offer Ideas to Boost Sign-Ups...

Subscription Prescription | Weekly Doses to Boost... ·

2024/09/24

In this video, I get into 11 real-world examples of subscription offers that are driving serious results. From price discounts and starter kits to creative bundles and free gifts, these strategies have been proven to increase conversions and grow subscriber bases. Whether you’re new to the subscription game or looking to refine your offers, these examples will give you the inspiration and tactical know-how you need to take your business to the next level.I’ll show you how brands are using:Price

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52:22

Take Your eCommerce Store to The Next Level: CRO and...

Subscription Prescription | Weekly Doses to Boost... ·

2024/09/17

In this episode, Matt Holman sits down with Chase Clymer, co-founder of Electric Eye and CRO expert, to dive deep into conversion rate optimization (CRO) and the design tactics that can take your eCommerce store to the next level. Chase shares key insights on what you should be testing, the power of data in decision-making, and how to create a seamless user experience that converts.Learn about tools like:StoreTester: Perfect for testing your store's performance under real-world conditions. Check it

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20:41

Retention Hacks: Finding Easy Wins in Your...

Subscription Prescription | Weekly Doses to Boost... ·

2024/09/10

Diving into practical retention strategies that can help you unlock long-term wins for your subscription business. Whether you’re just getting started or looking to take things to the next level, I’ll show you where to look in your subscription data to find easy opportunities for improvement. From quick fixes to long-term solutions, this episode is packed with actionable insights.Plus, for those ready to take their retention game even further, I’ve partnered with Upzelo to offer you 25% off your

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46:21

Mastering Customer Experience: The Power of Quizzes...

Subscription Prescription | Weekly Doses to Boost... ·

2024/09/03

In this episode, I sit down with Blake Imperl, a growth strategist known for his expertise in customer experience and conversion rate optimization. We dive deep into the power of quizzes for driving conversions and how you can leverage them to enhance your customer journey.Blake shares practical insights on how to use CRO within emails, the benefits of prepaid subscriptions, and best practices for email content to reduce churn.Looking to get started with quizzes? See 61 ready-to-use quiz templates

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22:27

The Ultimate Email & Communication Strategy for...

Subscription Prescription | Weekly Doses to Boost... ·

2024/08/27

In this episode of Subscription Prescription, we explore the crucial role of communication in scaling your subscription business. Learn how to effectively leverage email and SMS to prevent churn, increase average order value, and create loyal, long-term subscribers. Discover the do's and dont's of crafting a unified communication strategy that keeps your customers engaged and satisfied.🔍 Key Topics Covered:The power of email in subscription retentionCrafting an onboarding strategy that sets the

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