Loading...

PODCAST

Embedded Executive Podcast

Rich Nass, Embedded Computing Design

Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.

technology

All Episodes

9:13

Embedded Executive: Acquisition Eases AI/ML Into...

Embedded Executive Podcast ·

2025/06/25

Designing wearables with integrated AI /ML just got one step easier with Nordic Semiconductor’s acquisition of Neuton.AI. While the two companies had already been working together, you can expect a lot more integration between Nordic’s MCUs and the very low-power AI IP that Neuton.AI has become famous for. On this week’s Embedded Executives podcast. I spoke to Øyvind Strom, the EVP of Nordic’s Short-Range Business Unit. He explains why a developer should sit up and take notice, and what...

en

16:07

Embedded Executive: Going From Prototype to...

Embedded Executive Podcast ·

2025/06/18

The line between a maker and a maker pro is quite fuzzy. In my opinion, the maker wants to build one of something, and likely won’t want to build more than one. The maker pro starts out building one, but knows somewhere down the line that the project could turn into a far larger volume. If you fall into that latter group, does that change some of your design decisions, even where you begin? Do you start with a Pi, or do you use something that’s more “professional?” This is t...

en

10:32

Embedded Executive: Get to Know ISO 8800 | Perforce

Embedded Executive Podcast ·

2025/06/11

ISO 8800 is a standard aimed at functional safety in automotive applications, pertaining to artificial intelligence. It provides the guidelines for integrating AI systems into any safety-related functions of road vehicles. In full disclosure, I wasn’t aware of this standard, and I was frankly surprised I wasn’t. To remedy the situation, I invited Jill Britton, the Director of Compliance at Perforce, onto this week’s Embedded Executives podcast. Jill explained what the standard is all ab...

en

18:46

Embedded Executive: 20 Years and Still Going Strong |...

Embedded Executive Podcast ·

2025/06/04

Here’s a walk down memory lane. The Eclipse Foundation dates back more than 20 years. Mike Milinkovich, the Foundation’s Executive Director, has held this role since its inception. The role of the foundation and the embedded industry in general has evolved more than anyone could have conceived. Stay tuned to hear about some of the issues the Foundation has been involved with and what’s been required to keep the community on par with other areas of the technology landscape. And that incl...

en

12:39

Embedded Executive: AI Is an Energy Hog That We Have...

Embedded Executive Podcast ·

2025/05/28

We talk about AI a lot here at Embedded Computing Design, and that’s a huge understatement. What we don’t talk about often is the power required to keep the data centers going, specifically the data centers that form the backbone of all this AI activity. When you talk to experts in this space, they’ll tell you that the amount of power needed, specifically the power density, is staggering. One of those experts, Tim Phillips, President, CEO, and Founder of Empower Semiconductor, joined me...

en

16:29

Embedded Executive: Hear From an Embedded Leader |...

Embedded Executive Podcast ·

2025/05/21

Nordic Semiconductor is certainly one of the leaders in the embedded space regarding microcontroller technology. Frankly, I feel like the company is one of the best-kept secrets. When I had the opportunity to speak with their (sort of) new CEO, I jumped at it. Hear my discussion with Vegard Wollan, Nordic’s President and CEO, where he explains some of the moves he has made in his tenure, and what can be expected going forward, on this week’s Embedded Executives podcast.

en

8:57

Embedded Executive: Security Through Open Source |...

Embedded Executive Podcast ·

2025/05/14

Some “experts” in the embedded space will swear that systems based on open-source software or hardware can never be secure. At the same time, others will say that such a notion is pure nonsense. To get a better feel for the argument and understand what is accurate and what is not, I spoke to Jan Pleskac, the Co-Founder and CTO of Tropic Square, on this week’s Embedded Executives podcast. The company is a fabless semiconductor vendor that specializes in secure elements. Jan and I went thro...

en

9:12

Embedded Executive: Move Your Processing to Your...

Embedded Executive Podcast ·

2025/05/07

In a typical SoC, you handle all your processing functionality within the processor core. Makes sense, right? What if you can handle your processing within the SoC’s memory subsystem? If I understand the concept correctly, the time and power to handle those processing functions would be reduced considerably, which is needed in an AI application. So why hasn’t someone done this? Someone has, and that would be PIMIC. To learn what this means and how it works, I spoke to Subi Krishnamurt...

en

12:20

Embedded Executive: Functional Safety Is a Must Have...

Embedded Executive Podcast ·

2025/04/30

Functional safety is no longer a “nice to have” or “should have” in many applications, having moved to “must have” in spaces like automotive, industrial automation, medical devices, and aviation. Passing the functional safety testing process can be rigorous, especially if you’re going through it for the first time. But even the best experts take at least six months to get software certified. To understand exactly what functional safety is, what the testing process is like, and how...

en

12:54

Embedded Executive: Real Time Is a Misnomer | McObject

Embedded Executive Podcast ·

2025/04/23

In programming jargon, the term “real time” is not used in its literal sense, which can be confusing. The literal definition means that when something happens in real time, it happens instantaneously. But in practice, something that occurs very quickly is mistitled as being real-time. Why does the misconception continue to occur, and what problems does it cause? This is the beginning of the discussion I had with Steve Graves, the Founder and CEO of McObject, on this week’s Embedded Executives...

en

11:17

Embedded Executive: You Can Have Lots of Power or...

Embedded Executive Podcast ·

2025/04/16

If system developers had unlimited power for their designs, they’d likely find a way to take advantage of it. And the same goes for performance. However, neither of those features is available in infinite quantities. And in just about every case, one becomes a tradeoff for the other. So, how do you manage that tradeoff, and when you do, what other factors come into play? To better handle this topic, I spoke to Praveen Vaidyanathan, the Vice President and General Manager of Micron ...

en

9:03

Embedded Executive: Minimize the Power in Your WiFi...

Embedded Executive Podcast ·

2025/04/09

Low-power is the ultimate priority in some WiFi networks, especially when you’re designing a battery powered device. Cameras used in remote locations are prime targets for this discussion. In some cases, access to that camera is difficult, so the user needed want to charge or replace a battery on a regular basis. To understand what the current state of the art is, both in terms of power levels and the WiFi standard itself, which is moving to version 7, I spoke to Sivaram Trikutam, the V...

en

18:17

Embedded Executive: Chip Design Is Not Getting Easier...

Embedded Executive Podcast ·

2025/04/02

Chip design has always been a complex process, and there is no end in sight. What has improved are the tools available to an IC designer. The chips are getting more specialized; hence, the tools must drill down further into the process than ever before. This sounds like a lot of black magic, but it becomes less cloudy when someone who understands the process walks you through it. To get more clarity for myself, I invited Scot Morrison, the Vice President of Shift Left Software Product M...

en

13:06

Embedded Executive: Yes, You Can This With Bluetooth...

Embedded Executive Podcast ·

2025/03/26

Just when you thought you’d done everything you could do with Bluetooth, along comes something new and unique. At a recent technical conference, I was witness to a very cool demo that was all based on Bluetooth. Rather than attempt to describe it myself, I asked Simon Ford, the Founder of Blecon, the company providing the demo, to explain what it is, how it works, and why it’s so difficult to achieve. Hear it on this week’s Embedded Executives podcast.

en

15:07

Embedded Executive: Consider Security Far Earlier...

Embedded Executive Podcast ·

2025/03/19

We often say that designing secure systems means thinking about security early on in the design process. That means really early on, well before any pen is put to paper, so to speak. To understand what that means, I spoke to Denis Noel, the Director of Strategy in the Secure Connected Edge business unit at NXP on this week’s Embedded Executives podcast. Denis walked through each of the various steps a developer should be taking.

en

18:30

Embedded Executive: Hacks Are Still Happening | Digi

Embedded Executive Podcast ·

2025/03/12

Don’t stop me if you’ve heard this before, because it needs to be repeated, again, and again. The embedded industry needs to take security more seriously. Hacks are continuing to occur and will continue until there is a “security by design” mentality in place in our space. It’s hard to believe we are still having this discussion, but we are. I also expressed my frustration on this week’s Embedded Executives podcast with Josh Heller, the Manager of Product Security at Digi International....

en

10:05

Embedded Executive: Simplify Edge AI | Tria

Embedded Executive Podcast ·

2025/03/05

Edge AI is one of the popular topics amongst the embedded community. It’s the place where decisions are made, data is analyzed, etc. It’s also a place where lots of confusion arises because of its complexity, especially from a development perspective. To get to the heart of where the challenges lie in this phase of design, I spoke with Jim Beneke, a Vice President for Tria Americas, an Avnet company, on this week’s Embedded Executives podcast. Jim has a pretty deep history in the embedded spa...

en

12:46

Embedded Executive: Develop an ASIC For Far Less Than...

Embedded Executive Podcast ·

2025/02/26

Common knowledge says that if you want to create an ASIC, you’d better have at least $1M in your bank account. The folks at Efabless say that my common knowledge is inaccurate by a long shot. They claim to be able to get folks started for far less than $100k. I needed to understand how this is possible, so I invited Michael Wishart, the CEO and co-founder of Efabless, to explain how it works on this week’s Embedded Executives podcast, with Kumar Gala and Maureen Helm, both Distinguished Engin...

en

13:55

Embedded Executive: Simplify Designing Edge-Based AI...

Embedded Executive Podcast ·

2025/02/19

From a developer’s perspective, Edge AI is anything but simple. Any tools, software, etc., that can simplify the process of integrating this technology into a system is very welcome. That’s where ClearBlade comes in, with its framework that developers “design to,” using hardware, software, and even terminology that the design community is accustomed to. That process may seem vague and complex, but it needn’t be, as stated by Aaron Allsbrook, the Co-Founder and CTO of ClearBlade, in this...

en

15:09

Embedded Executive: Your Industrial Application Needs...

Embedded Executive Podcast ·

2025/02/12

Industrial platforms come with a specific set of design criteria. And the term “industrial” can be quite ambiguous, running the gamut from power tools to manufacturing equipment. Obviously, there are different requirements within this range. When you’re choosing an MCU for this space, you had better understand what your specific requirements are. Making the wrong choice will likely have an impact on the efficiency of your end product, which could result in higher power consumption...

en

396 results

Similar Podcasts

Lead With AI

Tamara Nall

The Paul Barron Crypto Show

Paul Barron Network

Double Tap

Steven Scott, Shaun Preece, Steven...

The Interface

BBC

The Lunduke Journal of Technology

Bryan Lunduke