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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

28:47

Why The Model Matters Most

Built To Grow Fitness Business ·

2025/02/04

Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.Why is that? What makes the difference?No, it's not the market, the location, or even the trainers.It's the business model.Large group training might seem like a good choice – low overhead, easy scalability – but in reality, you have a room full of clients who leave faster than you can replace them. On the other hand, one-on-one training is

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26:14

The Only 2 KPIs That Matter

Built To Grow Fitness Business ·

2025/01/30

Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while heading in the wrong direction.Many gym owners exhaust themselves obsessing over member counts or lead costs, but here’s the truth: only two KPIs truly matter for sustainable growth – Return on Ad Spend (ROAS) and The Delta (your recurring revenue’s growth or decay). These metrics cut through the noise and reveal whether your gym is thriving or just treading

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26:34

Owning A Gym Is Not The Goal

Built To Grow Fitness Business ·

2025/01/28

Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months – or even years – of working long hours, you start to wonder: did I really leave a job just to buy myself another one?If you’re in this place, you need to change something. (Well, not maybe – definitely.) It’s time to move from being self-employed to becoming a true business owner.Owning a gym should not be your end goal – it’s just the beginning. The

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17:14

The Tipping Point In Your Gym

Built To Grow Fitness Business ·

2025/01/23

Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights on. But it doesn’t have to be this way.In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about building a membership base that covers your expenses and then some.Recurring revenue is the cornerstone of a thriving gym. High-ticket programs and paid-in-full

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37:20

January’s Dirty Little Secret

Built To Grow Fitness Business ·

2025/01/21

Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right?But what most people don’t know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry.They also discuss accountability, a buzzword that is often misunderstood. They argue that external accountability measures rarely work because proper accountability must come from within the

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27:35

Push The Gas or Pause

Built To Grow Fitness Business ·

2025/01/16

When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain.They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth.Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent

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41:38

2025 Prediction Show

Built To Grow Fitness Business ·

2025/01/14

What can gym owners expect in 2025?While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for.Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a glimpse of what’s on the horizon:Smaller gyms are poised to see big winsTraditional advertising methods are losing their edgeTools like AI are showing their

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17:25

The Trainer Brain

Built To Grow Fitness Business ·

2025/01/09

Owning a gym is really a dream job – unless you find yourself wearing every hat in the business.Programming workouts, training clients, fixing machines, running payroll... When does it end? Well, it doesn’t – at least, not until you step away from the “trainer brain” mindset.The point is, you can’t scale your business if you’re thinking like a trainer. Investing in better equipment, new certifications, and perfect programming doesn’t drive growth. What does? Marketing, retention strategies, and

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22:10

Your Opportunity For Growth

Built To Grow Fitness Business ·

2025/01/07

Many gym owners hit a plateau and assume it’s the ceiling for their business. But what if the real problem isn’t your market, location, or services? What if the problem is your environment – specifically, the people you surround yourself with?In this episode, Tim and Randy dive into the Iron Circle Mastermind, an exclusive community where gym owners come together to share ideas, push boundaries, and explore opportunities beyond the gym floor. It is a space where driven, like-minded entrepreneurs

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10:36

When Your Client Loses Their Job

Built To Grow Fitness Business ·

2025/01/02

What should you do when a loyal client faces financial hardships? Many gym owners have been there – a longtime client loses their job or hits a financial wall, leaving you with a tough choice:A: Do you enforce strict policies as your contract states?B: Do you bend the rules and potentially compromise your bottom line?The answer lies in balancing compassion with structure.During stressful times, gym memberships are more lifelines than luxuries because workouts offer a vital emotional and mental

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23:56

Your Clients Don't Want To See You Succeed

Built To Grow Fitness Business ·

2024/12/31

Have you ever felt like your success makes your clients uncomfortable? It’s frustrating but all too common – the bigger you grow, the more pushback you might get, even from those you thought would cheer you on.In this episode, Tim and Randy explore why some clients (and even peers) react negatively to a business owner’s progress. They break down how scarcity mindsets, insecurities, and self-reflection fuel this behavior. Tim even shares a personal story about losing long-time clients when his gym

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24:49

Plugging The Leaks

Built To Grow Fitness Business ·

2024/12/26

It’s often tempting for gym owners to think more leads are the answer to all their problems. But here’s the thing: bringing in new clients without fixing retention is like trying to fill a bucket with a hole in it. No matter how many you add, they’ll keep slipping away.In this episode, Tim and Randy explain why focusing on retention, systems, and client experience is the true key to sustainable growth. They break down the common mistakes gym owners make – like relying on short-term challenges or

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22:34

The ROI Of Risk

Built To Grow Fitness Business ·

2024/12/24

When gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. It’s the ultimate risk – leaving the comfort of certainty for the chance at something greater.But somewhere along the way, many stop taking those risks. They start playing it safe, treating essential investments in marketing, coaching, or systems as expenses instead of opportunities for growth.Tim and Randy break down why this happens: fear of failure,

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64:09

Mathew Becker Gym Lawyers

Built To Grow Fitness Business ·

2024/12/19

Legal issues can be one of the costliest mistakes gym owners make – and it often comes down to not being prepared. Whether it’s liability waivers, insurance policies, or state-specific health club regulations, waiting too long to address these essentials can create serious problems. A single oversight – like missing a compliance deadline or having an incomplete membership agreement – can lead to lawsuits, chargebacks, or financial troubles.In this episode, Tim and Randy sit down with Mathew Becker,

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25:02

Buffet VS Fine Dining

Built To Grow Fitness Business ·

2024/12/17

Buffet gyms promise it all – classes, recovery lounges, personal training, and more. But offering everything to everyone often means excelling at nothing. It’s a recipe for a business bogged down by overhead and mediocrity, attracting clients who treat your gym like an all-you-can-eat deal instead of valuing quality.Tim and Randy make the case for a better approach: running your gym like a fine-dining restaurant. By focusing on fewer high-quality services and creating an intentional experience, you

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21:18

Walmart+ And Target Circle Memberships

Built To Grow Fitness Business ·

2024/12/12

Imagine this: your gym’s bills are paid before the month even starts. No last-minute sales pushes, no desperate offers – just steady, predictable income that keeps growing. That’s the power of recurring revenue.Here’s the thing. Too many gym owners are chasing short-term wins with paid-in-full deals or flashy challenges. Sure, a big upfront payment feels great, but what happens when those clients vanish after a few months? Walmart didn’t build Walmart Plus memberships for one-time shoppers, and your

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27:13

The Secret System To Hire Anyone

Built To Grow Fitness Business ·

2024/12/10

For gym owners, hiring the right people isn’t just a challenge – it’s often a crisis. Without a plan, losing a coach means you’re back on the training floor, juggling sessions and managing clients. It puts business growth on pause, leaving you stuck in a constant state of firefighting and unable to focus on the bigger picture. Sound familiar?But the good news is that there’s a way to free yourself from the daily grind and keep your gym running smoothly, even when one of your coaches suddenly

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25:09

Why Your Gym NEEDS A Podcast

Built To Grow Fitness Business ·

2024/12/05

Nothing grabs attention like being recognized as the expert in your local community. Whether it’s within a five-mile radius or across your entire city, the right approach can transform your business from just another gym into a trusted authority on health and fitness.One of the most effective ways to achieve this is by launching a podcast. A podcast not only expands your reach and showcases your expertise but also strengthens team dynamics and provides ongoing value for your clients. In this

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28:20

This Is Your Product

Built To Grow Fitness Business ·

2024/12/03

Gym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and revamping their offerings, yet retention rates remain stuck.That’s because retention isn’t just about attracting people - it’s about what happens after they walk through the door.At some point, you have to stop focusing on how to get members in and start thinking about why they leave. In many cases, it comes down to one word: consistency. If your gym

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20:28

The Trump Effect

Built To Grow Fitness Business ·

2024/11/28

For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consumer spending froze. No matter how much they tested or tweaked their strategies, the results just weren’t there.Then, something remarkable happened. The day after the election, everything changed. Ad performance improved, leads started pouring in, and the optimism in the air was almost tangible. For many businesses, it felt like a light switch had been

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696 results

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